Tag: technology

Weekend Digital Media Round: AI Is Reshaping Marketing: Why CMOs Must Lead The Transformation, Why Most Enterprise SEO Operating Models Are Structurally Broken, Ads that sell what isn’t in stock: Quick commerce media’s hidden flaw? & More….

1.AI Is Reshaping Marketing: Why CMOs Must Lead The Transformation

AI is pushing marketing organizations to confront leadership, governance, and structural gaps rather than simply automate work. The piece argues that CMOs must lead with clarity—defining decision rights, accountability, and alignment—so AI scales effectively instead of amplifying chaos. Ultimately, AI becomes a competitive advantage only when treated as an operating-model transformation, not a tools rollout. [Source: Forbes]

2. Why Most Enterprise SEO Operating Models Are Structurally Broken

Enterprise SEO often fails not because of weak tactics, but because it’s positioned too late in the workflow, acting as a reactive reviewer instead of shaping decisions upfront. The piece argues that SEO must be embedded into product, content, and development processes—especially in the AI-driven search era—since structural foundations, not post-launch fixes, now determine visibility. [Source: Search Engine Journal]

3. Ads that sell what isn’t in stock: Quick commerce media’s hidden flaw?

Sponsored listings on quick‑commerce apps often promote products that aren’t actually available locally, leading to wasted ad spend and frustrated users. As retail media grows rapidly in India, experts argue that ad delivery must become tightly linked with real‑time inventory data to ensure ads run only where fulfilment is possible. The next phase of quick‑commerce advertising is expected to shift from impression‑led buying to availability‑led optimisation. [Source: Exchange4Media]

4. From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines

Web optimization is shifting beyond traditional SEO and CRO as autonomous AI agents increasingly research, decide, and transact on behalf of users. The concept of Agentic AI Optimization (AAIO) emphasizes structuring websites to be understandable, trustworthy, and actionable for machines—not just humans. Businesses that adapt to this change can stay visible and relevant as AI-driven discovery and commerce become mainstream. [Source: Search Engine Journal]

5. ‘We’re building the future of advertising on infrastructure we don’t control’ – and no one’s talking about it

The piece argues that digital advertising’s next phase is being built on third‑party AI infrastructure the industry doesn’t own or control, raising serious questions about data security, privacy, and decision‑making. It highlights how signal loss, stricter privacy rules, and the rise of agentic AI are converging, fundamentally reshaping attribution, monetization, and the marketing funnel. [Source: The Drum]

6. Emerging technology trends brands and agencies need to know about

Google’s Campaign URL Builder helps marketers create trackable links by adding UTM parameters like source, medium, and campaign name. These tagged URLs make it easier to analyze traffic sources, campaign performance, and experiment results in Google Analytics. [Source: Adage]

7. How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows

AI agents are becoming central to marketing workflows, but their effectiveness depends on better infrastructure that connects them seamlessly with existing systems.The Model Context Protocol (MCP) introduces an open standard that adds structured context on top of APIs, enabling AI agents to plan, execute and optimize marketing tasks end‑to‑end across platforms like Amazon Ads, while reducing friction and manual effort. [Source: DigiDay]

8. The Real Customer Churn Problem? You’re Measuring It Too Late

Customer churn is rarely a sudden customer decision; it is the final outcome of unresolved issues across product, service, and overall experience. Companies often fail by measuring churn too late, focusing on exit data instead of identifying early warning signals embedded in day‑to‑day customer interactions. Preventing churn requires proactive, system‑wide accountability rather than last‑minute retention tactics. [Source: CMS Wire]

9. The New SEO: From Rankings To Recommendations In AI Search

Marketing campaigns often underperform not because of weak creative or channel choices, but due to gaps in identity data that prevent brands from reaching the right people. Fragmented profiles and missing or inconsistent identifiers reduce reach and relevance across touchpoints. Solving this requires strong identity resolution and enrichment to connect data accurately and activate audiences more effectively across platforms. [Source: AdWeek]

10.What’s the Missing Link in Consumer AI Agents?

Google’s Campaign URL Builder allows marketers to create trackable links by adding UTM parameters, making it easier to monitor where traffic comes from and how campaigns perform in Google Analytics. It helps standardize campaign data, enabling clearer analysis of user behavior, conversions, and overall marketing effectiveness. [Source: My Total Retail]

March 27, 2026
Weekend Digital Media Round: The dark side of india’s digital gold rush, The future of advertising: integrating creativity and technology, AI is the latest gatekeeper between brands and buyers & More….

1.The dark side of india’s digital gold rush

India’s rapid digital commerce growth is increasingly tainted by “dark patterns” — deceptive design tactics that trick consumers into overpaying or signing up for unwanted services. Weak regulation and poor data protection allow these practices to flourish across sectors, eroding consumer trust and exposing users to financial and privacy risks. [Source: ET Brand Equity]

2. The future of advertising: integrating creativity and technology

Creativity and technology are increasingly converging to shape the future of advertising, with connected TV (CTV) emerging as a key platform. By using data, automation, and personalization, brands can deliver more interactive, tailored experiences that strengthen audience engagement and transform how advertising works. [Source: The Drum]

3. AI is the latest gatekeeper between brands and buyers

AI tools like ChatGPT and Google’s AI Overviews are becoming key intermediaries between brands and consumers, shaping purchase decisions with single, synthesized recommendations. Because these systems can portray the same brand very differently, companies are now optimizing content for bots rather than people, flooding the web with promotional material. As AI-driven shopping grows, traditional SEO and advertising rules are rapidly becoming obsolete and unstable. [Source: Seamafor]

4. From a Tool to a Partner: the Agentic AI Difference

Generative AI mainly responds to prompts for specific tasks like content creation, while agentic AI can plan, reason, and act autonomously to achieve business goals. The article explains how agentic AI shifts marketing from manual execution to workflow orchestration, acting like a virtual teammate that manages end‑to‑end processes. This evolution enables faster time‑to‑market, better use of data, and frees humans to focus on strategy and governance. [Source: CMS Wire]

5. 5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview

Search is moving beyond traditional blue links toward AI‑driven answers, agent interactions, and more personalized experiences. Google expects AI agents to handle much of web activity, while Search, Gemini, and AI Mode continue to evolve toward a new blended or entirely new product. Success in this future will depend on truly original content, stronger personalization, and emerging monetization models like micropayments. [Source: Search Engine Journal]

6. LinkedIn is a leading source for AI answers

LinkedIn has emerged as one of the most-cited sources in AI chatbot answers, ranking just behind Reddit in a large SEMrush study and climbing rapidly in other reports. The findings highlight LinkedIn’s growing role in AI-driven discovery, making it a critical platform for marketers and brands aiming to appear in AI-generated responses as more users start searches through AI tools. [Source: Social Media Today]

7. Domain-specific AI models are the future of enterprise ROI

Enterprises are increasingly realizing that **domain‑specific AI models** deliver far better ROI than large, general‑purpose models because they are trained on proprietary business data and processes. These smaller, focused models understand real operational context, improve accuracy, lower costs, and enable practical personalization, proving that depth and relevance matter more than sheer model size when driving measurable business value. [Source: Tech Radar]

8. The New SEO: From Rankings To Recommendations In AI Search

Search is shifting from blue‑link rankings to AI‑driven recommendations, where users ask a question, get an instant answer, and act without visiting multiple websites. As AI summaries reduce clicks, SEO success now depends on being trusted and cited within AI answers—by offering clear, helpful content, consistent brand signals, and strong third‑party credibility—rather than just ranking high in search results. [Source: Forbes]

9. What is brand experience and why is it so crucial right now?

Brand experience refers to the way people interact with a brand across every touchpoint, combining visual identity, behaviour, and emotional connection across physical, digital, and human experiences. In an increasingly competitive and connected world, strong brand experiences help businesses stand out, build trust, and create moments that are remembered and shared. [Source: Creative Bloq]

10. AI is changing how brands sell but not why people buy

AI is rapidly reshaping how brands market in India, with most already using generative AI to improve clarity, speed, and consistency in customer communication. However, while AI strengthens rational decision-making, human creators remain essential for building emotional trust—making a hybrid model of AI efficiency and human storytelling the future of effective brand building. [Source: ET Brand Equity]

March 13, 2026
Weekend Digital Media Round- Building A Brand Is Not A Strategy, It Is A Starting Point, 2026 will change marketing more than the last five years combined, When knowing omnichannel matters wasn’t enough to make it happen & More….

1.Building A Brand Is Not A Strategy, It Is A Starting Point

SEO can’t magically create demand — it captures it. The piece explains how true brand building comes from consistent visibility, helpful content, and long‑term trust signals rather than vague instructions to “build a brand.” It highlights that SEO, content, and digital PR work together to increase mental availability and reinforce brand perception over time. [Source: Search Engine Journal]

2. 2026 will change marketing more than the last five years combined

Marketing in 2026 is shifting into a fully unified, AI‑driven system where channels, measurement, and creative work together in real time. AI becomes the transparent engine powering optimization, while silos disappear as brands move toward connected, journey‑based planning. Overall, the year marks a major inflection point where unified intelligence replaces fragmented marketing practices. [Source: The Drum]

3. When knowing omnichannel matters wasn’t enough to make it happen

Companies long understood the value of omnichannel experiences, but most failed because their systems couldn’t actually connect customer data across channels. The piece shows how true success comes from integration—not just collecting data—since unified systems drive higher retention, smoother experiences, and long‑term competitive advantage. [Source: DM News]

4. The Performance Gap Is Widening in 2026

Programmatic advertising budgets are rising, but many teams are losing up to 30% of spend due to fragmented tools and siloed execution. Top-performing marketers are pulling ahead by consolidating their tech stacks and investing more heavily in AI across creative, data, and optimization. The gap between unified and fragmented strategies is expected to widen even further in 2026. [Source: Ad Week]

5. What it takes to be a CMO in 2026 (spoiler: it’s complicated)

Marketing leaders in 2026 are navigating a complex role that blends AI-driven transformation with the need to preserve creativity and human authenticity. CMOs are expected to act as both tech strategists and brand storytellers while balancing speed, strategy, and accountability. The research shows they must evolve into cross‑functional leaders who unite performance, platforms, and creativity. [Source: The Drum]

6. Why Paid Search Foundations Still Matter In An AI-Focused World

AI tools like Google’s PMax can scale campaigns, but they still depend heavily on solid fundamentals—clear structure, strong audience signals, and well‑defined intent—to perform well. Marketers who provide clean data, meaningful audience insight, and aligned intent signals enable AI to optimize far more effectively instead of guessing. [Source: Search Engine Journal]

7. AI’s Greatest Problem Isn’t The Technology — It’s The Missing Data

AI failures in enterprises aren’t caused by weak technology but by missing human-centric data that shows how work actually happens. Companies that capture real-time human signals—like collaboration, trust, and recognition—gain a competitive edge, while others relying only on static organizational data fall behind. The message for 2026: AI impact will depend on integrating technology with genuine human context. [Source: Forbes]

8. Google launches Universal Commerce Protocol for agent-led shopping

Google has introduced the Universal Commerce Protocol, a new open standard that enables AI agents to manage the entire shopping journey across platforms. Alongside this, Google is rolling out branded retail AI agents and new ad formats like Direct Offers to boost conversions in AI-driven shopping. The updates aim to simplify checkout, reduce cart abandonment, and give retailers more control as agent-led commerce grows. [Source: Search Engine Journal]

9. What Contact Center Operations Reveal About Your Customer Experience

Operational assessments help contact centers uncover hidden inefficiencies, compliance gaps and technology issues that quietly weaken customer experience. Strengthening processes, data practices and agent support leads to faster resolution, better satisfaction and long‑term loyalty. [Source: CMS Wire]

10. Shejale & Tamboli: Solving the 2026 Signal Crisis

Brand leaders Prasad Shejale and Vinay Tamboli explain that the real challenge of the post‑cookie era isn’t replacing technology but rebuilding a unified, privacy‑first signal foundation. They argue that strong first‑party data, improved signal quality, and organisational alignment will separate high‑performing brands from those struggling in 2026. CMOs who prioritise measurement and owned data now will gain lasting strategic advantage. [Source: Adtech Today]

January 16, 2026
The Impact of Digital Transformation on Indian Businesses

Imagine a world where over 830 million people are connected, and businesses are just a click away from tapping into a $1 trillion digital economy. This isn’t the future; this is India today. As one of the largest digitally connected democracies in the world, India is witnessing tremendous a digital revolution. With the rapid pace of technological advancements, the question isn’t whether businesses should transform, but how quickly they can adapt to stay relevant. Digital transformation isn’t just an option anymore—it’s the key to survival and success in a market that’s evolving faster than ever. From streamlining operations to creating unforgettable customer experiences, digital transformation is redefining what it means to do business in India.

At the core of this transformation are six key pillars, each playing a critical role in driving success in the digital era. Let’s explore how these pillars—media, creative strategies, data, technology, UI/UX, and customer and employee experience—are fundamentally transforming businesses across industries.

Media

Media is reshaping how companies interact with customers. E-commerce giants like Amazon and Flipkart have mastered the art of using digital media to reach vast audiences, even in rural areas. By leveraging digital advertising, social media, and content marketing, businesses can target specific markets more effectively. Indian businesses are increasingly using these platforms to build brand awareness, connect with consumers, and ultimately drive growth.

Creative Strategies

A key part of digital transformation is creativity. Personalized marketing strategies are no longer optional—they’re essential. Think of how e-commerce platforms recommend products based on your previous purchases, or how healthcare systems offer remote consultations through telemedicine. These innovations are shaping how businesses engage with customers, offering them more personalized and relevant experiences.

Data

Data is now one of the most valuable assets for businesses. Take India’s Unified Payments Interface (UPI), which processes millions of transactions daily, generating valuable insights into consumer behaviour. Companies can analyse this data to make informed decisions, improving customer experiences and driving innovation. The more businesses leverage data, the better they can optimize their operations and respond to changing market needs.

Technology and Innovation

India’s digital transformation is being powered by cutting-edge technologies such as artificial intelligence (AI), the Internet of Things (IoT), and big data analytics. These tools are revolutionizing industries—from finance to healthcare—by automating tasks, personalizing services, and driving smarter decision-making. The Digital India initiative is further promoting the adoption of these technologies, making them more accessible to businesses of all sizes.

UI/UX

As mobile internet access expands across India, the need for intuitive and user-friendly digital platforms is greater than ever. Whether it’s a banking app or an e-commerce site, businesses must prioritize user experience (UI/UX) to engage and retain customers. A seamless digital experience fosters customer loyalty, which in turn fuels long-term business growth.

CX and EX

The true impact of digital transformation can be measured with an adept focus on Customer Experience (CX) and Employee Experience (EX). Providing a smooth, rewarding interaction with customers is crucial for maintaining satisfaction, from the initial browsing to post-purchase. Meanwhile, enhancing EX through digital tools enables employees to perform better and feel more engaged in their roles. A great example is the National Digital Health Mission, which simplifies processes for both patients and medical professionals, improving their experiences.

Challenges in driving Digital Transformation of Businesses in India

However, achieving digital transformation doesn’t come without hurdles. Many businesses, particularly smaller ones, still rely on outdated systems that struggle to keep up with modern digital solutions. Investing in new technologies, infrastructure, and training can be costly, making it hard for some businesses, especially small and medium-sized enterprises (SMEs), to keep pace. Data privacy is another concern, with the growing amount of consumer data being collected. Businesses must ensure they comply with regulations and protect this data from potential threats like breaches and ransomware. Additionally, a shortage of skilled professionals in fields like data analytics and cybersecurity presents another challenge that businesses must address to fully embrace the digital future.

Despite these challenges, the future of digital transformation in India is promising. The integration of AI, IoT, and big data will continue to reshape industries and create new opportunities. As internet infrastructure improves and 5G technology rolls out, digital services will become even more widespread, opening doors to new markets and ecosystems.

In essence, the impact of digital transformation is evident in the success witnessed by several Indian businesses, which is enabling them to increase efficiency, engage customers, and create new value propositions. While there are obstacles to overcome, the potential rewards are immense. With continued innovation, collaboration, and a commitment to learning, businesses in India are well on their way to harnessing the full power of the digital era.

September 27, 2024
Google Adds Generative AI Image Creation to Demand Gen Campaigns, Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer, AI assistant enhances data organization efficiency & More…

1.Google Adds Generative AI Image Creation to Demand Gen Campaigns

Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their promotions in-stream. [Source: Social Media Today]

2. Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. [Source: Search Engine Land]

3. AI assistant enhances data organization efficiency

The assistant continually learns and adapts to user changes, uses advanced algorithms for personalized service, and handles multiple customer requests. [Source: Digital Marketing News]

4. How CTV Marketers Are Using Gen AI to Improve Contextual Advertising

Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to gain a clearer picture of the emotional tenor of a scene. [Source: AD Week]

5. WhatsApp Unveils Exciting New Chat Filters That Help Users Access Important Texts Easily

The company just announced several handy and innovative chat filters seen across the platform that assist users in retrieving important texts with greater ease. [Source: Digital Information World]

6. How Brands Should Be Thinking About Spatial Technology and the Mixed-Reality Future

There are three things brands can and should do today when thinking about mixed reality. Develop a strategy. Consider what you need to do to allow your brand to expand and live in the future via mixed reality. [Source: AD Week]

7. Instagram Is Working On An AI-Powered chatbot That Will Interact With Followers On Behalf Of Influencers

Instagram’s ‘Creator AI’ is currently being tested. This feature is touted to provide AI-driven chatbots to influencers, allowing them to automate direct interactions with their followers. [Source: Mashable India]

8. AI2’s open-source OLMo model gets a more diversified dataset, two-stage curriculum

OLMo is described as a “truly open-source, state-of-the-art large language model.” Its framework includes full pretraining data, training code, model weights, and evaluation. [Source: Venture Beat]

9. How LLMs are ushering in a new era of robotics

With the power of LLMs and multi-modal models, researchers are creating robots that can process natural language commands and accomplish tasks that require complex reasoning.

[Source: Venture Beat]

10. Why small language models are the next big thing in AI

In the AI wars, where tech giants have been racing to build ever-larger language models, a surprising new trend is emerging: small is the new big. [Source: Venture Beat]

April 19, 2024
The Metaverse Phoenix: A Journey Towards Rebound

The concept of Metaverse, a virtual universe where users can interact, work, socialize, and play in a digital environment, captured the imaginations of tech enthusiasts and the general public alike. But the reality didn’t turn out as expected for this virtual universe.

The 2022 Metaverse Debacle

Meta, previously known as Facebook, probably had the grandest plan to dominate this virtual universe through Reality Labs, a division dedicated to the company’s virtual reality projects. But according to the company’s earnings report, it lost $13.7 billion on Reality Labs in 2022.

Moreover, ‘Horizon Worlds,’ the company’s ambitious VR application, attracts less than 200,000 users per month. Since the debacle, many companies like Microsoft, Disney, and Walmart have shut down their metaverse divisions or aggressively cut back their metaverse efforts, leading to downsizing and layoffs.

So, is it all over for the Metaverse already? Maybe not. Let’s take a look at the challenges Metaverse faced in 2022 and how it could potentially rebound in 2023-

Challenges Galore for Metaverse in 2022

● Lack of Interoperability

Up until now, most virtual platforms function like a walled garden. Users cannot seamlessly transition between the digital realms. After all, how many different accounts and avatars will a user create? This lack of a cohesive and unified metaverse experience proved to be the biggest hindrance.

● Data Privacy and Security Concerns

In 2022, the Irish regulators fined Meta a total of $1 billion for matters related to data breaches. Such data privacy and security concerns further dented public trust in the technology.

● Limited Accessibility

The high VR and AR equipment cost was also a major deterrent for many individuals. As a result, the virtual universe remained largely limited to early adopters and tech enthusiasts, failing to reach the mainstream audience.

The Way Ahead for Metaverse: 2023 and Beyond

Despite the challenges it faced in 2022, the Metaverse still holds immense potential and is probably ready for a resurgence in 2023 due to various factors.

● Interoperability Initiatives

The tech industry has recognized the importance of interoperability, and several efforts are underway to create standards that enable seamless interaction between platforms. There’s already ‘The Metaverse Standards Forum,’ the official industry consortium with over 2,500 members.

● Security and Privacy Enhancements

The metaverse ecosystem is likely to see considerable advancements in security and data privacy measures. Robust security protocols will be implemented to rebuild confidence and trust among users.

● Technological Advancements

In 2023 and beyond, we’ll see further improvements in VR and AR technologies, making them more affordable and accessible to a broader audience. The evolution of software and hardware solutions will also enhance user experience, encouraging more people to engage with the Metaverse.

● Business and Social Applications

The Metaverse is a lot more than just games and entertainment. It has vast potential in various sectors, including healthcare, education, social interaction, remote work, and more. In the coming years, businesses may increasingly leverage the capabilities of the Metaverse to boost productivity and collaboration.

The End of Metaverse? It is Only the Beginning

New inventions are often rejected and even mocked. History is full of such life-changing innovations, like the light bulb, telephone, and vaccination, among others. While the Metaverse seems to be struggling now, it might just turn out to be the biggest innovation of the 21^st century.

The potential applications of the technology in both personal and professional contexts provide a compelling vision of a more interconnected, immersive, and integrated digital future. But for it to truly flourish, all the stakeholders must collaborate to ensure inclusive and responsible development, prioritizing user privacy and safety above all else.

September 4, 2023
The Evolution of Grocery E-commerce: Trends and Strategies for Success
In recent years, the growth of e-commerce has been evident in almost every industry, including the grocery sector. The pandemic-induced lockdowns and social distancing norms have led to a significant increase in the adoption of online grocery shopping. With the rapid growth of the online grocery market, it is essential for retailers to stay up-to-date with the latest trends and strategies to stay ahead of the competition.

The grocery ecommerce according to a report by IGD, the online grocery market is expected to reach $335 billion globally by 2025. The United States alone is projected to reach $250 billion in online grocery sales by 2025, making up 21.5% of the total grocery market. This projected growth can be attributed to several factors, such as increased consumer demand for convenience, the rise of digital natives, and advances in technology.

The key to success in e-commerce is to understand your customers’ behavior and preferences. A study by Bain & Company found that the top three factors that drive consumers to shop online for groceries are convenience, time savings, and access to a broader range of products. Another trend that has emerged in recent years is the demand for sustainable and eco-friendly products. Retailers who can cater to these preferences are likely to succeed in the long run.

One of the critical factors that determine the success of an e-commerce platform is its user experience. It is essential to create a seamless and personalized shopping experience for customers. Some of the strategies that retailers can adopt to achieve this are:
1. Offer personalized product recommendations based on customer preferences and past purchases.
2. Provide multiple delivery options, including same-day delivery and curbside pickup.
3. Use data analytics to understand customer behavior and preferences better.
4. Optimize the mobile experience as more consumers are likely to shop via their mobile devices.
Another strategy that retailers can adopt is to leverage technology to streamline their operations. This includes investing in warehouse automation, implementing RFID technology for inventory management, and using chatbots for customer support.

The pandemic has accelerated the growth of e-commerce, and it is likely to continue in the coming years. Some of the trends that are expected to redefine the grocery e-commerce market in 2022 are:
1. Increased adoption of AI and Machine Learning to personalize the shopping experience.
2. Expansion of social commerce with the integration of social media platforms into e-commerce.
3. Growth of subscription-based models to enhance customer loyalty.
4. Increase in the use of voice-enabled devices for online grocery shopping.
The growth of the online grocery market presents a tremendous opportunity for retailers. However, with the growing competition, it is crucial to stay up-to-date with the latest trends and strategies to succeed. By providing a seamless and personalized shopping experience, leveraging technology, and understanding customer behavior and preferences, retailers can gain a competitive edge in the grocery e-commerce market.
April 19, 2023
Weekend Digital Media Round-Up: Meta Announces New Creator Monetization Tools, Snap & Amazon Partner in AR Shopping, Improving Instagram Notification Management with Machine Learning More…

1.Meta Announces New Creator Monetization Tools, Including Subscriptions on IG and New NFT Options

Meta has also announced some new features for creators, including expanded monetization opportunities, and new tools to facilitate creation and selling of NFTs. [Source: Social Media Today]

2. Snapchat & Amazon Fashion launch an AR Shopping Experience

Snapchat and Amazon Fashion have partnered to launch Virtual Try-On (VTO) experiences, expanding Augmented Reality (AR) for both brands and customers. [Source: Social Samosa]

3. Meta Leaverages Machine Learning For More Enhanced Notifications And Management On Instagram

Meta has shared some insights on how they’re making use of new technology and means to bring about notification personalization on leading apps like Instagram. [Source : Digital Information World]

4. Instagram Launches New Ways for Creators To Earn Revenue

Meta is launching new tools that help creators make money on Instagram via audience contributions. [Source: Search Engine Journal]

5. Meta Says It Has Found The Perfect Way To Save Water At Its Data Centers

The tech giant is stated to be utilizing unique techniques that incorporate the use of altering temperature conditions to help conserve as much water as possible. [Source: Digital Information World]

6. Meta Launches New Tools That Enable Brands To Protect Their Intellectual Property

As a part of continued investment and development of Brand Rights Protection, Meta has launched a new API to enable rights holders to report potential violations of their IP rights. [Source: Social Samosa]

7. Snapchat Rolls Out New Fitness Integration With Strava So Users Can Put Their Healthy Habits On Display

The new launch is a part of the platform’s AR lens integration that gives users more insight into their life and healthy lifestyles. This is done in a more interactive and visual manner. [Source: Digital Information World]

8. WhatsApp Launches Communities to Maximize Topic-Based Discovery and Engagement

WhatsApp has today launched its new ‘Communities’ update, which provides additional functionality for your group chats in the app. [Source: Social Media Today]

9. Google Rolls Out New Features For GA4

GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement. [Source: MarTech]

10. YouTube Provides Users with Direct Access to Streaming Services via ‘Primetime Channels’

YouTube’s looking to further lean into that shift, with the introduction of new ‘Primetime Channels’ in the app, which will enable users to sign up to different streaming subscription. [Source: Social Media Today]

November 5, 2022
News:Hugefly – The first ecommerce company to employ NLP technology

Hugefly Technologies, a Pune based ecommerce start-up, has become the first ecommerce company to integrate NLP technology (Natural Language Processing) in India. Keeping the NLP as the base, Hugefly has come up with a software that would make search experience for the users better. The start-up has also launched an ‘image search feature’ providing a next level solution for thousands of shoppers.

NLP, a field of computer science, is a technology that is related to human-computer interaction. Intelligent apps like Cortana and Siri work on NLP.

COO of Hugefly, Amit Chaudhari, said that the difference between how humans understand and how computers do is the major challenge in the NLP. Unlike the traditional computers that understand ordinary keyword matching, NLP machines learn algorithm and understand the search query’s holistic context.

The ‘image search feature’ will allow the shoppers to simply click the product picture they are searching for in the newspaper or magazine, and get the most appropriate results for the search, saving a lot of time.

With this technology, Hugefly aims to make tech-enabled solution for e-tailers, save search time of the users, and provide relevant and customised search results on real time basis.

Reference: https://goo.gl/hhuHUW

December 22, 2015

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