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The Digital Marketing Model to Drive Business Transformation

See how your data-driven marketing measures up, and discover your roadmap to digital marketing.


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HOW IT WORKS

A scale to measure digital marketing
of your organisation


SIX PILLARS
Defining Six Pillars of Digital Marketing Transformation​

Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
Nascent​
Limited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing​

Emerging
Use of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing

Integrated
Use of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution

Strategic
Complete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing

Our Methodology



Questionaires
Score Weightage
Study Elements

Questionnaire across

6 DMT areas

Weightage average of scores

across each parameter

Digital marketing transformation,

Operational efficiency

Priortize Digital marketing Investments

Get a clear understanding of where your organisation stands in terms of digital marketing.


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