Tag: youtube video marketing

4 Things Marketers and Video Creators Should Know About YouTube’s Automatic Video Chapters

YouTube introduced video chapters for mobile devices in 2020. The feature allowed creators to manually divide a video into sections with individual preview, context, and info. This year, it has launched AI-generated automatic video chapters for eligible videos.

As these automatically created chapters are a source of metadata for search, it can be a critical addition to any effective YouTube SEO strategy. Here are 4 things that marketers and video creators should know about automatic video chapters-

1. What is the New Automatic Video Chapter Featgoofure on YouTube?

YouTube has been experimenting with automatic video chapters since the launch of manual chapters in 2020. Recently, it has rolled out this feature for eligible videos on its mobile platform.

If the channel has not already created manual chapters, the new feature will use Artificial Intelligence (AI) to identify significant moments of the video to break them down into chapters. As these chapters have individual info and context, they are being used as a source of metadata by YouTube’s search algorithm. In other words, it can also impact the ranking of your videos.

2. What Videos are Eligible for Automated Chapters?

Currently, YouTube has only rolled out this feature for eligible new uploads on its mobile platform. With time, it will be rolled out for more videos based on when they were uploaded. However, there is no clarity regarding the eligibility criteria. There is no information from YouTube regarding what makes a video eligible or ineligible for this new feature.

Moreover, YouTube has also mentioned that it is possible for eligible videos to not have automatically-generated chapters if there are no suitable chapters in the video.

3. Why Should Marketers and Creators Be Concerned About Automatic Chapters?

As mentioned above, the feature uses AI to detect significant moments in a video automatically. As AI is not always perfect, it can misinterpret a section of a video. The chapters are a source of metadata, and the misinterpreted sections can impact the results that are displayed when someone enters a query on YouTube.

So, if you don’t manually add chapters to your videos by adding timestamps to the video description, YouTube might generate the chapters automatically, and it can impact the ranking of your video.

4. How To Fix Incorrect Automated Video Chapters?

If YouTube has automatically generated sections for your video, you can check the same to ensure that all the sections are interpreted correctly. If not, you can always fix the error by manually adding the chapters. Manual chapters override the automated ones.

Alternatively, it is also possible to opt out of this feature if you don’t need chapters in your videos. You can do this for specific videos or the entire channel. For specific videos, it can be done during the upload process. For channel, you can opt-out of automatic chapters by logging in to YouTube Studio and navigating to Upload Defaults -> Advanced Settings -> Auto Chapters On/Off.

Using Video Chapters to Boost YouTube Rankings

Adding chapters to the videos can be an effective addition to your YouTube SEO strategy. The new automatic chapters feature from the platform can help save time while uploading videos as it eliminates the need to enter the chapters manually.

But as the chapters can impact video rankings, it’d be wise to cross-check the sections if they have been created automatically for your videos. Alternatively, you also have the option to add manual chapters and avoid any interpretation errors that could negatively impact video rankings.

November 18, 2021
5 Powerful YouTube Marketing Strategy Tips for 2021

Video marketing is undoubtedly currently one of the most effective marketing strategies in the digital world. And what better than YouTube, the second-largest search engine on the internet with a user base of more than 2 billion, for your video marketing initiatives?

But it is no secret that YouTube is very popular among internet users. Like you, hundreds and thousands of brands are vying for attention. However, only a selected few are actually able to unlock YouTube’s vast potential.

How can you be part of this esteemed club of brands that are able to use YouTube to grow their business? If you are new to YouTube marketing, here are 5 powerful tips that can deliver excellent results in 2021-

1. Create a YouTube Brand Account

Brand accounts are different from personal accounts on YouTube. If you’ll be using YouTube for your brand’s video marketing, it is better to create a brand account. This will allow multiple people to manage your account.

Apart from this, a brand account also comes with additional features, such as in-depth analytics, which provides excellent insights into your audience. While personal YouTube accounts also come with channel analytics, the features and options are not as detailed as the brand account.

2. Keywords are Critical for YouTube Too

As mentioned above, YouTube is the second-largest search engine. Like Google, people use YouTube to find answers to their queries. The only difference is they use it as a video search engine.

So, just like you use business-related keywords on your website to improve the ranking in Google results, you can use keywords in video titles, descriptions, and video tags to boost the ranking of your YouTube videos. The keywords will not only help the crawlers but also make it easier for the viewers to know what the video is about. Use the right keywords in the title and tags to increase the searchability of your video.

3. Create Great Thumbnails

A thumbnail is the first impression of your video content. An attractive custom thumbnail often means the difference between a person deciding to watch your video or simply skipping it. They add a professional look to your videos and encourage viewers.

To create a video thumbnail for your brand, ensure it clearly conveys the video subject and includes your brand name. If the video features a real person, you can make the thumbnail more inviting by showing the person’s face.

4. Strong CTA

Just like web pages, all the YouTube videos of your brand should also have a strong CTA. They can be placed at the end of the video and even in the description section. Try to use actionable verbs, such as subscribe, like, follow, visit, call, buy, etc., as they are more engaging.

The video description should also have links to your website and social media pages so that viewers can visit your website and follow you on social channels directly through your videos. Additionally, YouTube also allows you to add links to your other videos within the video. You can use this feature to encourage viewers to watch your other YouTube videos.

5. Use YouTube Ads

To make your video marketing campaign on YouTube more successful, you can also use paid video ads. With this, you’ll reach potential customers with your video ads when they are searching or watching videos on YouTube.

Just like Google ads where you pay when someone clicks on your ad, you only pay when people choose to watch your video ads on YouTube. As you are in complete control of your ad budget, you can start a paid video ad campaign on YouTube without spending thousands of dollars.

Achieve Your Digital Objectives with YouTube

A platform as massively popular as YouTube is a great place for your brand to reach more people and build strong relationships with your audience. Whether you are just starting with YouTube marketing or want to refine an existing strategy further, the tips discussed above can deliver great results.

Like SEO, success with YouTube marketing is only possible with practice and patience. However, if you’d like to accelerate the results, you can consult a reputed digital marketing company for a custom strategy.

June 24, 2021

Tag: youtube video marketing

4 Things Marketers and Video Creators Should Know About YouTube’s Automatic Video Chapters

5 Powerful YouTube Marketing Strategy Tips for 2021