Tag: weekly updates

Weekend Digital Media Round-Up: Agentic AI will change everything – including marketing, Interoperability’s Role in Creating a Successful Digital Transformation Strategy, LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign & More….

1. Agentic AI will change everything – including marketing

Agentic AI, the next wave of artificial intelligence, goes beyond prediction and creation to autonomously perform tasks, potentially transforming marketing by enabling hyper-personalization and autonomous campaign management. This shift could collapse traditional marketing funnels into a single step, requiring brands to adapt quickly. The rise of agentic AI presents both significant opportunities and challenges for marketers. [Source: The Drum]

2. Interoperability’s Role in Creating a Successful Digital Transformation Strategy

Interoperability is crucial for digital agility, allowing businesses to integrate flexible, composable technologies across ecosystems. It supports the incorporation of innovations like generative AI into existing systems and can be implemented incrementally. This approach helps companies stay agile, competitive, and responsive to market changes. [Source: CMS Wire]

3. LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign

LinkedIn has launched a new campaign to showcase its advanced ad targeting tools by highlighting common targeting mistakes. The campaign emphasizes LinkedIn’s ability to connect advertisers with the right audience, leveraging its extensive user base. Despite LinkedIn’s claim of one billion users, it is important to note that this figure includes total sign-ups, not active users. [Source: Social Media Today]

4. How the Next Generation Will Drive AI Adoption

AI tools are still in their early stages, but their potential applications are expanding rapidly. Younger generations, who are growing up with these tools, are expected to lead the way in AI adoption, as highlighted in an infographic from MSCI / Visual Capitalist. [Source: Social Media Today]

5. Google Announces Advanced AI Options for Retailers

Google has introduced new AI tools for retailers, showcased at the 2025 National Retailers Federation Big Show. These tools include customizable AI agents for personalized customer experiences and operational efficiency, as well as enhancements to Vertex AI Search for Commerce and image generation tools. [Source: Social Media Today]

6. Exploring e-Commerce Excellence in D2C Marketing

Emerging e-commerce players and tech enablers are transforming consumer interactions in India’s digital economy. Cashfree Payments has introduced a free program to help businesses scale, with Surat leading the e-commerce revolution beyond metro cities. [Source: MoneyControl]

7. Brand Positioning and Market Strategies for 2025: Experts Weigh In

Experts discuss the evolving landscape of brand positioning and market segmentation for 2025, emphasizing the importance of understanding dynamic consumer behaviors and leveraging AI-powered tools. They highlight the need for brands to focus on value, authenticity, and meaningful connections with consumers to stay competitive. [Source: WWD]

8. Kumbh Mela: India Inc. turns holy dips into marketing goldmines

Companies are investing 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips to engage with pilgrims through digital innovation and influencer collaborations. Major brands like ITC, Coca-Cola, and Dabur are leveraging this event to reach tier 2 and 3 city consumers, as well as international visitors. [Source: The Economic Times]

9. Younger generations are more drawn to visual quality in AI ads

Younger generations, especially Gen Z and millennials, are more attracted to high-quality visuals in AI-generated ads, while celebrity endorsements are less effective. Despite this, a significant portion of Gen Zers express distrust towards companies using AI for ad creation. [Source: Emarketer]

10. The CIO-CMO Collaboration: Powering Ethical AI and Customer Engagement

The collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) is crucial for ethical AI adoption and enhanced customer engagement. By aligning their efforts, they can balance innovation with responsibility, ensuring compliance and fostering personalized experiences. [Source: The National Law Review]

January 17, 2025
Weekend Digital Media Round-Up: Creating Real Connections: AI’s Role in Modern Omnichannel Strategy, Examining 6 AI Use Cases for Marketing Technology, The Urgency of Transparency, Control, and Data Use in CTV Advertising & More…

1.Creating Real Connections: AI’s Role in Modern Omnichannel Strategy

AI is transforming omnichannel strategy and making customer experiences smoother and more personalized across every channel. [Source: CMS Wire]

2. Examining 6 AI Use Cases for Marketing Technology

AI tools are reshaping the Martech landscape by automating tasks and offering insights, enabling marketers to achieve greater precision and efficiency. [Source: CMS Wire]

3. The Urgency of Transparency, Control, and Data Use in CTV Advertising

CTV becomes an integral part of the media mix, the conversation around transparency, control, and data utilization has never been more urgent. [Source: Adweek]

4. From ads to experiences: How experiental marketing is shaping brand consumer relationships

Experiential marketing—where brands create immersive, engaging events or digital interactions—has evolved into a powerful tool for marketers looking to build genuine connections with consumers. [Source: Campaign India]

5. B2B Buyer Journey Maps — The Paradox of Plan and Reality

Buyer journey maps are still our effort to visualize and try to control how buyers engage — and with what — on their path to purchase. If they’re even in-market. Research repeatedly shows that in-market B2B buyers are a very small percentage at each point in time. [Source: Customer Think]

6. The state of data collaboration: What’s next for marketers?

This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. [Source: Search Engine Land]

7. The Role of AI in Media: Using Image Recognition for Content Categorization

Effective content categorization has become a cornerstone for these companies to keep up with user demands, deliver personalized recommendations and streamline their operational workflows. [Source: Medium]

8. Busting the data privacy dilemma myth: How Indian enterprises can harness AI while safeguarding data

The first step in elevating data privacy to be a core business function is pinning down a codified approach to the people, processes, and technologies involved in managing data. [Source: Express Computer]

9. Gartner: Unlocking the potential of observability

Digital transformation and the growth of telemetry data in cloud environments are prompting infrastructure and operations (I&O) leaders to rethink their observability strategies. [Source: Express Computer]

10. Balance AI and humans for enhanced CX: report

A recently released report by Kapture CX documents the rise of hybrid customer support. The study shows that customers want both AI and human customer service. [Source: Brand Equity]

November 15, 2024
Weekend Digital Media Round-Up: LinkedIn unveils new Know-How That Sticks campaign, SEO for Facebook: Diversify your traffic, Humans and AI: Partners in Customer Experience & More….

1.LinkedIn unveils new Know-How That Sticks campaign

LinkedIn has unveiled a new campaign called “Know-How That Sticks” in collaboration with integrated agency VCCP London. [Source: DMNews]

2. SEO for Facebook: Diversify your traffic

Facebook is a powerful platform that can help you attract more visitors to your website. With its vast user base, it’s essential to use effective strategies to grow your audience and engage with them. [Source: DMNews]

3. Humans and AI: Partners in Customer Experience

For contact centers who still rely on manual processes, AI-powered tools might be the solution. Such tools can automate manual processes, improve the agent experience and increase the bottom line. [Source: CMS Wire]

4. Google developing advanced AI called Jarvis

Google is reportedly developing an advanced AI system called Project Jarvis. This tool is designed to automate everyday web-based tasks for users within a web browser, specifically tuned for Chrome. [Source: DMNews]

5. LinkedIn rolls out post boosting for Lead Generation

LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. [Source: Search Engine Land]

6. How Better Mid-Funnel Measurement Will Transform Marketing

The new battleground for advertisers exists in the core—the mid funnel—that space between awareness and conversion where people decide which brands warrant their actual consideration. [Source: Adweek]

7. The Urgency of Transparency, Control, and Data Use in CTV Advertising

The digital video advertising landscape continues to expand rapidly, with spending expected to grow by 16% to $62.9 billion in 2024. [Source: Adweek]

8. Start the Shift to Signal-Based Marketing

“Thrive in a Signal-Based World,” created with Amazon Ads, explores how brands and agencies can leverage signal-based marketing to maintain relevance and drive performance in this new environment. [Source: Adweek]

9. Build a Strong Attribution Strategy to Fight Fragmentation

Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. [Source: Adweek]

10. Why data is the Achilles Heel of AI (and every other business plan)

Companies need to put their data houses in order before moving ahead with generative AI initiatives, warn two new surveys. [Source: Zdnet]

November 2, 2024
Weekend Digital Media Round-Up: Rethinking the Marketing Funnel: Adapting to a New Reality, A symphony of senses: The art of festive experiential marketing, Is Your Organization Ready for a Geolocation-Driven Content Strategy? & More….

1.Rethinking the Marketing Funnel: Adapting to a New Reality

Marketing funnels have become less linear and more complex due to diverse customer interactions across multiple platforms. [Source: CMS Wire]

2. A symphony of senses: The art of festive experiential marketing

Apart from being discussed when a noteworthy brand does something outstanding, experiential marketing has struggled to find its way into the barrage of discourse about festive marketing. [Source: Social Samosa]

3. Is Your Organization Ready for a Geolocation-Driven Content Strategy?

Geolocation marketing improves digital engagement by delivering personalized experiences based on location and driving brand loyalty. [Source: CMS Wire]

4. Create a Customer-Centric Culture Through Engaged, Empowered Teams

A strong customer-centric culture is directly linked to increased revenue by aligning employee efforts with business objectives. [Source: CMS Wire]

5. Micro Vs. Macro: Is influencer marketing the right way?

Consumers now rely heavily on social media for purchasing decisions, and influencers, trusted by their followers, can drive brand awareness and sales. [Source: Financial Express]

6. Gaming brands level up with festive marketing for Diwali

According to recent insights, the overall advertising expenditure (AdEx) in India is expected to rise by 6.8% this festive season compared to last year, with some sectors, including gaming, anticipating even higher growth rates. [Source: Exchange4Media]

7. From buzzword to bottom line: 3 ways advertisers can get more out of their AI investment

AI and automation tools are key to mining today’s rich seam of news publishing advertising opportunities. But – newsflash – marketers aren’t getting the most out of them yet, so they’re potentially losing out on big brand wins. [Source: The Drum]

8. AI & Automation for SEO: Scale Efforts and Drive Revenue

The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. [Source: Search Engine Journal]

9. Top 10 Advanced Technology Trends to Watch in 2025

In 2024, technologies like Artificial Intelligence (AI), Machine Learning (ML), humanoid robots, and neurological chips were the talk of the town. Gartner recently released its list of ten strategic technology trends expected to dominate in the next decade. [Source: Entrepreneur.com]

10. Consumer goods firms overhaul marketing strategies to catch Gen Z attention

According to a study, the generation born between 1997 and 2012 and popularly known as Gen Z constitutes the largest cohort of India’s population at 377 million. This segment currently accounts for $860 billion of consumer spending, which is expected to swell to $2 trillion in the next ten years. [Source: Live Mint]

October 26, 2024
Weekend Digital Media Round-Up:84% of Consumers Make Purchases Based on AI-Driven Recommendations, says Shiprocket Report, Social Commerce: How Brands can Capitalize on A $3 Trillion Opportunity, Personal Branding just became the Future of marketing, and it’s more Profitable than you think & More…

1.84% of Consumers Make Purchases Based on AI-Driven Recommendations, says Shiprocket Report

India’s eCommerce export market is presently valued at approximately $3-4 billion but is expected to surge to $200-300 billion by 2030. [Source: Analytics India Mag]

2. Social Commerce: How Brands can Capitalize on A $3 Trillion Opportunity

A new paradigm is emerging that promises to generate $3 trillion in global sales by 2026. While social commerce might seem like a new concept to some, Benator is quick to point out that it’s already a substantial market. [Source: Forbes]

3. Personal Branding just became the Future of Marketing, and it’s more Profitable than you think

“It’s not about trying to appeal to the masses. It’s about finding your smallest viable audience,” Vaden says. [Source: Inc.]

4. How Sentiment Analysis Enhances Customer Satisfaction and Brand Loyalty

Sentiment analysis is crucial for interpreting emotions in text data, aiding businesses in understanding customer opinions and enhancing brand reputation. [Source: Geeky Gadgets]

5. Unpacking the Shift to Commerce Media in Digital Advertising

Yet another big shift is happening in digital advertising – a few years into retail media’s rise, and experts now expect “commerce media” to supersede retail media in conversations moving forward. [Source: Forbes]

6. Adtech trends for 2025: What publishers need to know

With Google’s recent announcement about third-party cookies, the ongoing push for enhanced user experience, and AI being stronger than ever, new opportunities continue to emerge. [Source: Press Gazette]

7. Mastering Conversational AI: Combining NLP And LLMs

A recent study from Zendesk found that 70% of CX leaders plan to integrate AI into many customer touchpoints within the next two years, while over half of respondents expressed their desire to increase AI investments by 2025. [Source: Forbes]

8. Global reach, local touch: The AI-driven future of GCCs

Experts argue that GCCs can leverage AI and ML for global customer-centric solutions by ensuring data quality, adopting agile frameworks, balancing global and local practices, and promoting data democracy. [Source: ET CIO.COM]

9. Digital integration in corporate healthcare – The tech-driven future of employee health management

The pandemic highlighted the critical need for mental health support, and employees are increasingly demanding that employers give more attention to mental and emotional wellness. Digital options have made accessing mental health care easier and more accepted, with virtual therapy sessions becoming a commonplace. [Source: Economic Times]

10. E-Learning Market in Europe expected to expand by USD 79.4 billion from 2024-2028, driven by AI’s impact on proficiency assessments and certifications

Availability of subject proficiency assessments and certifications is driving market growth, with a trend towards rising adoption of content gamification in digital education. However, high development costs associated with e-learning courses poses a challenge. [Source: WV News]

October 19, 2024
Weekend Digital Media Round-Up: Over 75% Festive Shoppers Prefer Regional Language Ads: Report, With 3D out of home possible at any scale, it’s time to get creative, The Current State and Future of SEO in 2025 & More…

1.Over 75% Festive Shoppers Prefer Regional Language Ads: Report

According to Meta, one in four electronics buyers and one in three personal care buyers now make purchases via quick commerce. [Source: BW Marketing]

2. 3D out of home possible at any scale, it’s time to get creative

Digital billboards offer eye-catching opportunities for brands, says Dominic Murray of GroupM OOH. As well as a chance for creatives to explore new ideas. [Source: The Drum]

3. The Current State and Future of SEO in 2025

This article will explore the current state of SEO, how user search intent is evolving, and what the future holds for digital marketing strategies. [Source: DM News]

4.Hyperlocal Social Media Marketing Strategies

Hyperlocal social media marketing is a powerful tool for businesses that want to connect with their local communities. This approach focuses on creating content and campaigns that resonate with people in specific neighborhoods. [Source: DM News]

5. 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes

Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future, from the unstoppable rise of AI and retail media to the creative strategies driving success in an evolving, social-first landscape. [Source: The Drum]

6. How Data Collaboration Shapes the Future of Media Performance

Target’s retail media network (RMN), has led the way in data collaboration, helping marketers refine targeting, drive optimization, and strengthen consumer relationships through relevant media experiences. [Source: ADWEEK]

7. OpenAI to integrate SearchGPT into ChatGPT before 2024 ends

OpenAI’s Varun Shetty also said publishers will be fairly compensated through ‘significant incremental traffic from new audiences.’ [Source: Search Engine Land]

8. What Marketers Should Know About the In-Store Media Revolution

The evolution of modern retail media networks has reached a truly game-changing moment. Now that the biggest big-box players have spent years proving out the value of monetizing their online audiences, fresh attention is being focused on in-store. [Source: ADWEEK]

9. 3 Consumer Behaviors That Will Define This Year’s Holiday Shopping Rush

According to Inmar Intelligence’s 2024 Holiday Commerce Report, 90% of U.S. consumers surveyed said they will spend up to 1.5X more time shopping during the holiday season compared to the rest of the year. More of this extra time will be spent in physical stores than online. [Source: ADWEEK]

10. The customer journey reimagined

The journey is no longer linear. PwC’s latest “Voice of the Consumer” research shows that 41% of purchases are influenced by social media, but 70% of people are also looking up reviews online. [Source: ADWEEK]

October 12, 2024
Weekend Digital Media Round-Up: GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings, How Emotional Intelligence Drives Modern Marketing Success, Decoding the Differences of Traditional AI vs. Generative AI in Marketing & More…

1.GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings

As per Cornerstone’s SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML and nearly 18 percent of data analytics jobs, reflecting its growing role in the global AI landscape between January and July 2024. [Source: StoryBoard 18]

2. How Emotional Intelligence Drives Modern Marketing Success

Emotional intelligence in marketing helps CMOs create campaigns that deeply resonate with customers, fostering stronger emotional connections and loyalty. [Source: CMS Wire]

3. Decoding the Differences of Traditional AI vs. Generative AI in Marketing

Learn how traditional AI handles tasks like predictions and automation, while generative AI excels in creative content and campaign strategies. [Source: CMS Wire]

4. How green is your web presence? It’s time to talk about digital sustainability

Empty words aren’t enough when it comes to carbon output, says Leigh Gammons of Tangent. And this applies as much to your online activities as those in the real world. [Source: The Drum]

5. Maintaining SEO Against Varying International Laws And Regulations

Overcome the challenges of managing SEO across multiple territories. Learn how to navigate international laws and regulations for effective SEO strategies. [Source: Search Engine Journal]

6. Data Monetization Trends: Insights From 1000 Organizations

An analysis of more than 1000 organizations generating measurable value from data, compiled by West Monroe, reveals several compelling trends that are influencing the future of data monetization and the future of the economy itself. [Source: Forbes]

7. Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. [Source: Search Engine Land]

8. Social Shopping Is on the Rise—and It’s Not Just Gen Z

Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. [Source: Adweek]

9. Meta announces Llama 3.2, its free AI model which can see and talk with users

Meta has announced its new free and open-source large language model (LLM), Llama 3.2, during Meta Connect 2024. This new language model is the first Llama model from Meta to introduce visual processing capabilities. [Source: India Today]

10. Unlocking the potential of audio marketing during India’s festive season

Amit Doshi explains how audio marketing, through music streaming and podcasts plays a key role in festive season marketing in India. He highlights the importance of understanding consumer behaviour, the emotional power of music, and more. [Source: Social Samosa]

September 28, 2024
Weekend Digital Media Round-Up: Google Introduces New Data Privacy Technology for Advertisers, How Marketers Can Improve Short-Form Video Ads in the Age of GenAI, How generative AI paves the way for more contextualized and personalized DOOH campaigns & More…

1.Google Introduces New Data Privacy Technology for Advertisers

Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. [Source: Search Engine Journal]

2. How Marketers Can Improve Short-Form Video Ads in the Age of GenAI

In 2024, 73% of consumers prefer short-form videos to search for products or services, and 44% of marketers are using short-form videos for their messaging. [Source: Forbes]

3. How generative AI paves the way for more contextualized and personalized DOOH campaigns

Explore how digital out of home advertising is evolving with generative AI, enabling dynamic, personalized campaigns, while enhancing engagement and ROI. [Source: The Drum]

4. Reimagining the Customer Experience with Real-Time AI-Powered Solutions

AI is revolutionizing customer service, offering unprecedented opportunities for addressing these pain points, improving customer experience, while significantly reducing costs. [Source: AWS]

5. 30% of Indian Companies Plan Significant Investments in GenAI, Reveals Infobip Report

In India, 30% of companies are planning to invest in GenAI, while 4% have already successfully implemented GenAI-powered applications and services in their production environments and are now focusing on scaling them companywide. [Source: Social News XYZ]

6. Intersection of digital transformation and ESG

Over the last few years, the carbon emissions have increased significantly and there is a critical need for companies to comply with complex ESG regulations and standards and by integrating advanced technologies companies could gain access to insights into their environmental impact and implement sustainable initiatives. [Source: ET CIO.com]

7. How to overcome structural barriers to digital transformation – Akkodis study ‘What CTOs think’ reveals insights

Digital transformation has become an indispensable priority for the C-suite, with many CTOs recognizing that digitalization is an ever-evolving concept; unlike earlier phases that focused on process automation, a majority of CTOs now see “catalyzing business growth” as a top benefit. [Source: Journal Gazette]

8. With AI, agencies advance CTV contextual targeting by seeking emotional connections

Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be it a show or movie, to help transition ad breaks with a better fit in tone, volume, message and imagery. [Source: Digiday]

9. Data Analytics Outsourcing Market Is Expected Significant Growth, Forecast From 2024 to 2031

By outsourcing data analytics functions, businesses can access advanced analytical skills, cutting-edge technologies, and scalable solutions without the overhead of maintaining in-house teams. [Source: Open PR]

10. From Data to Gen Z: Key Trends Driving the Marketing Shift

Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers. [Source: BW Marketing]

September 13, 2024
Weekend Digital Media Round-Up: 3 trends shaping the future of brand-building, The case for programmatic infrastructure in out of home advertising, Bridging the Gap Between Customer Experience Expectations and Reality & More…

1.3 trends shaping the future of brand-building

Going ‘glocal,’ the asset avalanche and the power of templates – we explore three emerging trends from Frontify’s global Brand-Building Trends Report. [Source: The Drum]

2. The case for programmatic infrastructure in out of home advertising

Diederick Ubels, managing director, EMEA at Vistar Media, argues that investing in programmatic out of home (OOH) technology and proficiency will drive growth for media owners. [Source: The Drum]

3. Bridging the Gap Between Customer Experience Expectations and Reality

To improve customer loyalty, organizations must address this gap by implementing effective data management, advanced AI and strategic human interaction. [Source: CMS Wire]

4. Is GenAI the Missing Piece to a Connected CX?

Based on a survey of 4,000 adults across the U.S. and UK, the 4th edition of Coveo’s CX Industry Report will help you provide a holistic, interconnected digital customer journey. [Source: CMS Wire]

5. Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

From e-commerce to grocery, first-party customer data is the common denominator fueling experimentation with both retail and commerce media. [Source: Forbes]

6. Beyond Chatbots: Generative AI’s Potential in Retail, Consumer Settings

Generative AI could improve outcomes and ROI for products and services in the retail and consumer industry. [Source: Deloitte]

7. A New Era Of Personalization: AI Is The Key To Uncovering Customer Intent

Steve Jobs said that to understand customers, we must “read things that are not yet on the page.” While data-driven marketing has revolutionized the industry, we’re beginning to see concerns about its continued ability to reach customers effectively. [Source: Forbes]

8. How Do Leading Multichannel Consumer Electronics Brands Drive e-Commerce Growth in Today’s Market?

According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of the total revenue. Today, online channels, especially social media, are major sources for product discovery and research. [Source: Marketing Tech News]

9. 5 ways to make experiential marketing more sustainable

Experience marketing is booming, ad spend is up, marketers’ appetites for it is increasing, but there is one problem: sustainability. [Source: The Drum]

10. The Biggest Digital Trends of 2024 According to Experts

Google’s Search Generative Experience, first-party data, economic challenges, and of course AI…award-winning agency The SEO Works reveals what to expect from the digital world in 2024! [Source: Digital Agency Network]

August 9, 2024
Weekend Digital Media Round-Up: Google unveils strategies for effective internal linking, Paris Olympics 2024: How AI is transforming this historic sporting event, Navigating A Cookieless Future: PPC Strategies For Privacy-First World & More….

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1. Google unveils strategies for effective internal linking

Google recently unveiled three key strategies to improve SEO and user experience through the effective implementation of internal links. [Source: Digital Marketing News]

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2. Paris Olympics 2024: How AI is transforming this historic sporting event

The Paris Olympics 2024 are showcasing advanced AI technology to enhance talent identification and real-time performance analysis. This innovation is making the games more inclusive and offering fans immersive experiences. [Source: Business Today]

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3. Navigating A Cookieless Future: PPC Strategies For Privacy-First World

Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. [Source: Search Engine Journal]

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4. Meta’s Developing ‘Business AIs’ to Enhance Transactional Engagement

Meta CEO Mark Zuckerberg discussed a future application of AI chatbots built by individual businesses, that would facilitate faster ordering and customized engagement, powered by increasingly adaptive and intelligent AI tools. [Source: Social Media Today]

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5. AI and the Human Touch: Mastering the Balance in Customer Service

While artificial intelligence (AI) has revolutionized the way businesses interact with their customers, the human touch remains an irreplaceable element in delivering exceptional service. [Source: CMS Wire]

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6. The Data Privacy Toolkit: First Steps Toward a Privacy-Centric Future

Although everyone is telling marketers that data privacy needs to be their focus, it can be difficult for them to know where to start. The main thing to keep in mind is that this shift isn’t coming from marketers or the big tech companies — it’s coming from consumers, so we need to adapt our strategies with them in mind. [Source: CMS Wire]

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7. Unifying gen X, Y, Z and boomers: The overlooked secret to AI success

One critical (yet oftentimes overlooked) facet to gen AI success is the people behind the technology in these projects and the dynamics that exist between them. To derive maximum value from the technology, organizations should form teams that combine the domain-specific knowledge of AI-native talent with the practical, hands-on experience of IT veterans. [Source: Venture Beat]

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8. Build a Direct Connection to Consumers With Audio Advertising

Technology is changing this, making now the perfect time for agencies to embrace audio and integrate it into their client’s media strategy. [Source: Adweek]

9. Google Abandons Plan to Phase Out Tracking Cookies

Google has now announced that it won’t actually be retiring cookies after all. [Source: Social Media Today]

10. From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising

Companies spent more than $107 million on ads marketing AI-related products and services in the first half of 2024, more than 19 times the $5.6 million total spent in the same period last year. [Source: Digi Day]

August 2, 2024

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