Tag: weekly trends

Weekend Digital Media Round-Up: From Memory to Loyalty: Leveraging AI for Marketing While Protecting Customer Trust, The Secret Language of Customer Sentiment in Digital Interactions, Programmatic ad spend grows alongside efficiency gains: ANA & More…

1.Leveraging AI for Marketing While Protecting Customer Trust

AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving regulations. [Source: CMS Wire]

2. The Secret Language of Customer Sentiment in Digital Interactions

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve customer satisfaction and loyalty. [Source: CMS Wire]

3. Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic. [Source: Marketing Dive]

4. The Rise of Generative AI: Redefining Human Creativity and Personalizing Education

The study by Monash University researchers explores how generative AI like ChatGPT transforms creativity and education, fostering dynamic human-AI collaborations while raising ethical concerns about authorship and bias. [Source: DevdisCourse]

5. How Data-Driven Decision Making Enables Better Management

This article explores data-driven decision-making, including concepts like design thinking, data sharing, best practices, and tips for becoming an effective data-driven business. [Source: Simpli Learn]

6. It’s important to know what LLMs are saying about your brand – here’s how

LLMs play a major role in many buyers’ shopping experiences. John Dawson at Jellyfish explains how to understand what different models say about your brand. [Source: The Drum]

7. How AI is empowering small businesses to achieve big exits in M&A

Ben Zogby, a Boston entrepreneur, sold his online trading platform, Highstrike, for $1.8 million on Flippa. Flippa’s AI-powered platform connected Ben with buyers, provided a valuation tool, and facilitated a bidding war, maximizing his exit. [Source: Economic Times]

8. What 2024 OOH advertising trends could reveal about the coming year

From retail media’s rise to the race to automate global OOH transactions, and increasing experimentation with AI, OOH technology is rapidly evolving. These shifts are poised to transform how OOH is bought, sold, and measured. [Source: The Drum]

9. From Buzzword to Boardroom: Is Empathy Really Driving Results in CX?

Empathy in customer experience is essential, but businesses must follow through with actionable solutions that drive results and improve client retention. [Source: CMS Wire]

10. India’s AI and Data Center Revolution: A Global Powerhouse in the Making

With its unique blend of talent, scalability, and innovation, India is playing a vital role in reshaping the future of data storage, computing, and AI-driven solutions. [Source: Times Tech]

December 21, 2024
Weekend Digital Media Round-Up: Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement, Introducing Agentic AI: Autonomous, Goal-Driven AI Workforce for Enterprise Contact,2B or not B2B – there’s no question: how to get on board the B2B brand boom & More….

1. Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement

As Mark Abraham and David Edelman emphasize in their book “Personalized,” a key principle of personalization lies in building a comprehensive, 360-degree view of the customer. [Source: CMS Wire]

2. Introducing Agentic AI: Autonomous, Goal-Driven AI Workforce for Enterprise Contact Centers

This new generation of AI agents can think, adapt and collaborate with other AI and human agents seamlessly, navigating complex queries with unprecedented flexibility, precision and hyper-personalization. Gartner expects that by 2028, 33% of enterprise software applications will include agentic AI. [Source: CMS Wire]

3. 2B or not B2B – there’s no question: how to get on board the B2B brand boom

Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can grasp opportunity in the new world order? [Source: The Drum]

4. Personalization and loyalty will win the holiday shopping season

Retailers excel in personalization by leveraging transaction and zero-party data (ZPD) to create tailored shopping experiences, especially during holidays. [Source: The Drum]

5. How AI Will Transform Indian E-Commerce for SMEs in 2025

The e-commerce boom in India is paving the way for a digital revolution, and small and medium enterprises (SMEs) are at the forefront of this transformation. With the rise of artificial intelligence (AI), SMEs in India are poised to unlock unprecedented growth opportunities. [Source: SME Street]

6. 8 Key Trends in AI/ML Product Strategy for SMEs and Enterprises in 2025

From hyper-personalized customer experiences to AI-augmented workforces, the trends in AI/ML product strategies are not just shaping the future – they are defining it. [Source: Times Tech]

7. Connected TV is changing the way consumers interact with TV ads’, say industry leaders

Today, content consumption is fluid and fragmented across multiple media platforms. Connected TV is leading the convergence of content consumption and offering marketers unparalleled insights into viewership habits. [Source: Brand Equity]

8. The Balance of Privacy And Progress: Rethinking Data Regulations

It argues about the outdated data protection laws, like GDPR, hinder innovation. It suggests that many people are willing to share data for better services and that industries like biopharma and banking have strong data protocols. The article calls for modernizing data privacy laws to balance innovation with privacy. [Source: Forbes]

9. Semantic SEO: The Key to Enchanced Online Visibility

Semantic SEO, which focuses on understanding the intent behind search queries rather than just matching keywords. It highlights the benefits of Semantic SEO, such as improved user experience, longer site visits, and better rankings for detailed queries. [Source: Brand Equity]

10. Beyond the Surface: The Deeper Impact of UX Design

UI/UX design is often associated with aesthetics and functionality, its impact extends far beyond the surface level. It’s about crafting experiences that resonate with users, evoke emotions, and drive behavior. [Source: Medium]

December 13, 2024
Weekend Digital Media Round-Up: Industry leaders share a practical roadmap for integrating AI into workflows, India’s Rapid Adoption of AI is Transforming Audit Services, As AI’s power becomes evident, Indian companies join race for talent & More…

1. Industry leaders share a practical roadmap for integrating AI into workflows

Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative workflows. [Source: The Drum]

2. India’s Rapid Adoption of AI is Transforming Audit Services

A Chennai-based startup, Fhero Accounting, has leveraged AI to automate repetitive tasks and streamline data entry by automatically capturing and categorising financial transactions. [Source: Analytics Mag]

3. As AI’s power becomes evident, Indian companies join race for talent

The demand for AI experts, in particular at the mid to senior levels, is now at an all-time high in the country and many professionals have multiple offers to choose from, recruitment services and search firms told ET. [Source: Economic Times]

4. The future of CX blends AI and chatbots with the human experience

In the rush to adopt new technologies, organizations often repeat past mistakes by prioritizing efficiency and cost-cutting over delivering exceptional customer experiences (CX). The widespread implementation of chatbots serves as a prime example of this trend. [Source: Consultancy-me.com]

5. Google adds tools to help retailers capture shopping trends

One of the key updates includes the addition of product trend insights. These insights will provide businesses with real-time data on shopping search and purchase trends. [Source: Social Samosa]

6. India has become the largest market in terms of Meta AI usage : Paras Sharma

In a bid to enhance user experience and support aspiring creators, Instagram on Thursday launched the “Creator Lab” in India to offer educational resources and insights from diverse creators. [Source: Exchange4Media]

7. The Rise of Synthetic Data in Marketing: The Future of Market Research and Strategic Decisions

Explore how synthetic data in marketing is revolutionizing market research and strategy with enhanced privacy, cost-efficiency and innovative insights. [Source: CMS Wire]

8. The future of affiliate marketing: AI, influencers, and beyond

The proliferation of affiliate marketing across the web has caused consumers to become increasingly immune to its messages – equivalent to the dreaded “banner blindness” – requiring marketers to work harder than ever to secure conversions. [Source: Performance Marketing World]

9. New Report Looks at Social Shopping Adoption and Trends

In 2023, Douyin generated $375 billion in gross merchandise sales, which is a 50% increase on the previous year. [Source: Social Media Today]

10. How e-Commerce is Fueling the MSME Growth in India

Affiliate marketing channels have played a pivotal role in driving the growth of MSMEs. e-Commerce giants frequently collaborate with affiliate marketers to enhance their return on ad spend (ROAS). [Source: Entrepreneur India]

August 30, 2024
Weekend Digital Media Round-Up: How CTV Fits into Digital Marketing During Holiday Season, OOH advertising: trends worth watching in the second half of 2024, 76% of Indian consumers to increase their usage on open internet: Report & More…

1.How CTV Fits into Digital Marketing During Holiday Season

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact. [Source: Search Engine Land]

2. OOH advertising: trends worth watching in the second half of 2024

Marissa Andrade (VP, global marketing at Vistar Media) dives into what out of home advertising is, and why the channel is a must-have in a brand’s omnichannel media mix. [Source: The Drum]

3. 76% of Indian consumers to increase their usage on open internet: Report

The report revealed that open internet reaches a staggering 640 million users in India, and that number is growing. More young adults aged 18-34 feel engaged with content on the open internet rather than walled gardens. [Source: Brand Equity]

4. What does ‘digital-first’ mean when it comes to B2B marketing today?

AI twins and AR product demos: a digital-first approach is a very different thing from what it used to be. So, asks Mike Blake at Ledger Bennett, does your B2B strategy need a revamp? [Source: The Drum]

5. Hackathons are transforming company culture – here’s how to host one

Our recent hackathons focused on coding, collaboration, and cultivation, says Leigh Gammons at Tangent. The idea, as the name suggests, is: “a marathon for hackers.” [Source: The Drum]

6. YouTube Brings QR Codes to All Channels

After testing out the option with selected channels over the last couple of months, YouTube is now bringing QR codes to all channels, providing another way to connect people to your YouTube content. [Source: Social Media Today]

7. AI tools transform design industry with precision

Custom Generative Pretrained Transformers (GPTs) are revolutionizing the design sector with their AI-powered capabilities, including content structuring, image enhancement and logo generation. [Source: Digital Marketing News]

8. Is Gamified CX the Future of Customer Engagement?

Gamification can transform your customer experience by transforming customer communities, customer advocacy, and even your events. [Source: CMS Wire]

9. What Gartner’s 2024 hype cycle forecast tells us about the future of AI (and other tech)

Is your favorite emerging tech about to explode – or fizzle out? Gartner’s hype cycle offers crucial insights into the future of AI, developer tools, and security. See what’s coming tomorrow. [Source: ZDNET]

10. Revolutionizing Customer Experience: How Technology Is Transforming The Sports And Entertainment Industries

In the U.S. alone, in the first wave of Covid, sports and entertainment teams, promoters and facilities were facing an estimated revenue shortfall of over $61 billion. [Source: Forbes]

August 23, 2024
Weekend Digital Media Round-Up: Generative engine optimization enhancing digital searches, From reality to fantasy: Live2Diff AI brings instant video stylization to life, Google brings AI agent platform Project Oscar open source & More….

1.Generative engine optimization enhancing digital searches

Generative Engine Optimization (GEO) is revolutionizing traditional Search Engine Optimization (SEO), offering users AI-generated summaries instantly during online searches. [Source: Digital Marketing News]

2. From reality to fantasy: Live2Diff AI brings instant video stylization to life

The new technology, called Live2Diff, processes live video at 16 frames per second on high-end consumer hardware, potentially reshaping applications from entertainment to augmented reality experiences. [Source: VentureBeat]

3. Google brings AI agent platform Project Oscar open source

Project Oscar, announced during Google I/O Bengaluru, is an open-source platform that can help software product teams monitor issues or bugs. [Source: VentureBeat]

4. 4 Ways Big Data Analytics is Revolutionizing Social Media Marketing

Building brands, attracting users, and retaining customers can all be amplified through social networks, and big data plays a crucial role in empowering brands to do more with the insights available to them. [Source: Entrepreneur.Europe]

5. Meta Rolls Out New ‘Web Intents’ Feature That Adds Threads Into Websites

The feature is called Web Intents and it can give rise to direct links to the app from external pages so that more users can share their links to the app, include comments, and much more. [Source: Digital Information World]

6. Crafting a Global CX Strategy: Adapting to Diverse Markets

Implementing a customer experience (CX) strategy on a global scale presents unique challenges and opportunities. Companies striving to cascade down this strategy must navigate cultural differences, varied market dynamics and distinct consumer expectations. [Source: CMS Wire]

7. X Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion

X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. [Source: Social Media Today]

8. YouTube’s Developing Thumb Frame Customization for Shorts Clips

YouTube is not planning to enable custom thumbnails for Shorts clips at this stage, but it is working on a related solution that’s pretty similar either way. [Source: Social Media Today]

9. 86% of UK SMBs recognise the potential in advertising for attracting new customers

According to a study by Amazon Ads that found that nearly nine in 10 (86%) said that their current advertising strategy is successful in acquiring new customers while more than three quarters (76%) said it had helped them to expand their UK business. [Source: Marketing Tech News]

10. CX trends set to transform the insurance industry in 2024 and 2025

The shift from a products-biased approach to a customer-biased approach shows how much the insurance industry has changed and continues to evolve. Now, with the rise of big data and AI, insurance companies are able to create even more personalised experiences. [Source: Marketing Tech News]

July 19, 2024
Weekend Digital Media Round-Up: AI and 3D technology transforming media industry, Why Data Quality Matters in the Age of Generative AI, Meta Pushes GA4 Integration, Boasts 22% Conversion Boost & More….

1.AI and 3D technology transforming media industry

AI is being used to improve business process efficiency through data analysis and predictive analytics. From a consumer perspective, AI has significantly changed the shopping experience through personalized recommendations and efficient customer service. [Source: Digital Marketing News]

2. Why Data Quality Matters in the Age of Generative AI

GenAI can augment human intelligence by identifying patterns and correlations that humans may miss. [Source: Analytics India Mag]

3. Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. [Source: Search Engine Journal]

4. Cultivating a Symbiotic Cycle Between CX and EX

Symbiotic CX and EX strategies enhance both customer satisfaction and employee morale, resulting in a stronger bottom line. [Source: CMS Wire]

5. The impact of short-form content and algorithms on storytelling

A look at the ongoing transformation of storytelling in Advertising, driven by Social Media algorithms and the prevalence of short-form content. [Source: Social Samosa]

6. CX trends set to transform the insurance industry in 2024 and 2025

In 2024, the insurance industry faces a dual challenge: meeting the digital-first demands of modern consumers while overcoming challenges from an increasingly regulated and competitive market. Despite these hurdles, there are huge opportunities for insurers willing to adapt to the change and leverage technology to improve CX. [Source: Marketing Tech News]

7. LinkedIn’s Making its Automated ‘Accelerate’ Campaigns Available to All Brands

LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process. [Source: Social Media Today]

8. AI in CX: The Shortcut to Customer Satisfaction

Generative AI in CX helps new agents practice live scenarios, reducing lead time to proficiency and ensuring consistent customer experiences. [Source: CMS Wire]

9. Amazon expands ad offerings for non-Amazon sellers

Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. [Source: Search Engine Land]

10. Meta AI develops compact language model for mobile devices

Meta AI researchers have unveiled MobileLLM, a new approach to creating efficient language models designed for smartphones and other resource-constrained devices. [Source: Venture Beat]

July 12, 2024
Weekend Digital Media Round-Up: Microsoft Ads introduces faster and easier access to performance data, Google launches new approach to marketing mix modelling, Google allows users to fine-tune Gemini for more precise responses, and more…..

1.Microsoft Ads introduces faster and easier access to performance data

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. [Source: Search Engine Land]

2. Google launches new approach to marketing mix modeling

Google’s looking to help marketers make better use of marketing mix modeling (MMM) in order to more accurately measure the impact of their expanded marketing efforts across multiple channels. [Source: Social Media Today]

3. Google allows users to fine-tune Gemini for more precise responses

Search engine giant Google is rolling out changes to its AI chatbot Gemini so that it can produce more precise replies. [Source: Digital Information World]

4. Microsoft Ads expands Copilot to more advertisers

Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. [Source: Search Engine Journal]

5. EU implements new laws on AI development

In some ways, the EU is way ahead on technological regulation, and in taking proactive steps to ensure consumer protection is factored into the new digital landscape. [Source: Social Media Today]

6. Improve your return on ad spend with first-party data

To reach the right customers at the right time with the right message, you need a strong data strategy. Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. [Source: Search Engine Land]

7. Web3: Pioneering sustainability in the digital age

Web3 is a buzzword happening all around at the moment and we have done a lot of work with it! With our ebook, many interviews and our Web3 platform, Crowd covers it all. However, one specific area that captivates our attention is the environmental impact of Web3. [Source: Digital Agency Network]

8. Meta announces updates to advantage+ and shopping Ads

Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. [Source: Social Media Today]

9. How mobile data drives omnichannel success

Kevin McGurn, vice-president of sales, marketing, and distribution at T-Mobile Advertising Solutions, explores how the power of first-party mobile data continues to prove highly successful in campaigns for leading brands. [Source: The Drum]

10. LinkedIn will now enable brands to sponsor any organic post in the app

LinkedIn is expanding its Thought Leader ads into its own version of branded content promotion, by enabling businesses to promote content from any user in the app, not just their own employees. [Source: Social Media Today]

March 15, 2024
Weekend Digital Media Round-Up: Microsoft embraces Google’s privacy approach for advertising, Survey reveals vast generational differences in shopping habits, Yes, TV is still the place to be for today’s advertisers, and more…..

1.Microsoft embraces Google’s privacy approach for advertising

Microsoft has decided to use Google’s Privacy Sandbox standards for its advertising services. [Source: Digital Information World]

2. Survey reveals vast generational differences in shopping habits

Gen-Z’s spending and online consumption patterns are radically different from any other generation’s, a new survey from Whop America’s leading marketplace for digital goods reveals. [Source: Social Media Today]

3. Yes, TV is still the place to be for today’s advertisers

Linear television is still a dominant force in today’s media mix, however, audiences continue to flock to streaming for a seemingly endless amount of on-demand content. [Source: ADWEEK]

4. How programmatic audio is reshaping digital marketing

In the changing realm of digital media, audio advertising is gaining traction and igniting loud conversations. With its remarkable growth trajectory and the ability to forge innovative connections between brands and audiences, it’s no surprise that marketers are tuning in eagerly. [Source: ADWEEK]

5. OpenAI introduces voiceover feature to ChatGPT

OpenAI has added a new feature to ChatGPT called “Read Aloud.” This feature lets the chatbot speak its responses out loud. It’s not a new version like GPT-5, as some had thought. Instead, it’s an update to make ChatGPT more user-friendly. [Source: Digital Information World]

6. So you’ve built a loyalty program. How do you measure success?

Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. [Source: ADWEEK]

7. InvGate’s AI Hub automatically generates knowledge articles from IT incidents

Once a company reaches a certain size or level of complexity particularly in regards to the processes that its employees and contractors are assigned to go through it may be prudent for the firm to start maintaining a knowledge base of articles explaining how to do things and resolve common issues. [Source: Venture Beat]

8. New benchmark might keep toxic AI prompts at bay

Any AI that is accessible to consumers will have some restrictions that prevent it from using certain types of language or addressing certain specific topics. [Source: Digital Information World]

9. Could AI promote longer client-agency relationships?

Successful agency-client relationships are long-lived relationships. But the duration of these marriages has shrunk in recent years, preventing agencies – especially smaller shops and indies – from making a real difference to a brand’s marketing objectives and exposing their staffers to the exhaustion of non-stop pitching. [Source: The Drum]

10. Digital 2024 report reveals surge in Ad spend, highlights importance of SEO and social media marketing

This year’s “The Digital 2024: Global Overview Report” is out, which is a collaborative effort of the good folks over at We are Social and Meltwater. [Source: Digital Information World]

March 8, 2024
Weekend Digital Media Round-Up: Instagram Experiments with New ‘Friend Map’ Live Location Display, Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results, How Are Marketers Incorporating Generative AI?, and more…..

1.Instagram Experiments with New ‘Friend Map’ Live Location Display

Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty much Snap Map [Source: Social Media Today]

2. Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results

Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions. [Source: Search Engine Journal]

3. How Are Marketers Incorporating Generative AI?

Most marketers are now incorporating AI into their daily process, with a recent survey among the SMT community showing that 40% of marketers are using Gen AI tools daily, while only 13% are not using them at all. [Source: Social Media Today]

4. B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses. [Source: ADWEEK]

5. YouTube Expands Access to Its ‘Create’ Mobile Video Editing App

YouTube has announced that it’s expanding access to its new “Create” video editing app, which is specifically designed for Shorts creation, with users in Argentina, Australia, Brazil, Canada, Finland etc are all set to get access to the new tool. [Source: Social Media Today]

6. Why does AI have to be nice? Researchers propose ‘Antagonistic AI’

According to researchers, academics have introduced the idea of Antagonistic AI: That is, AI systems that are purposefully combative, critical, rude and even interrupt users mid-thought. [Source: Venture Beat]

7. Google and Meta Explore New Ways To Moderate AI Responses, and Whether They Should

A new focus in the broader Gen AI discussion after Google’s Gemini AI system was found to be producing both inaccurate and racially biased responses. [Source: Social Media Today]

8. More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?

The latest developments in generative AI have opened up a range of new possibilities and potential use cases. [Source: Social Media Today]

9. Whether in Romance or ROAS, Matchmaking Is Key to Success

Romance has been influenced quite a bit by marketing over the past few decades, from jewelry campaign jingles to greeting card brands expanding into full-blown Hollywood romcoms, advertising has had a major impact on how people show up for their significant others. [Source: ADWEEK]

10. Google Looks to Enhance Its AI Generated Performance Max Ads

Google’s adding some new generative AI elements to its automated Performance Max ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation within the Performance Max process. [Source: Social Media Today]

March 1, 2024
Weekend Digital Media Round-Up: How to use AI to elevate social media campaigns, Instagram is trying out a new feature that will limit the number of hashtags used on a post to 5, Google uses AI to detect fake online reviews faster; and more…..

1.How to use AI to elevate social media campaigns

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots. [Source: Search Engine Land]

2. Instagram is trying out a new feature that will limit the number of hashtags used on a post to 5

According to recent user reports, Instagram is testing out a feature that will let users add only a specific number of hashtags to their posts. [Source: Digital Information World]

3. Google uses AI to detect fake online reviews faster

Google is now capable of detecting fake reviews faster. Google blocked 170 million fake reviews in 2023. A new algorithm detects fake reviews with 45% higher accuracy than before. [Source: Search Engine Journal]

4. The future of the microblogging space and twitter alternatives

microblogging service once known as Twitter has sparked a significant shift in the broader social media landscape, as many users who’d spent years establishing their online presence via the platform have been left alienated. [Source: Social Media Today]

5. IAB, MRC draft preliminary AR measurement guidelines for advertisers

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their augmented reality (AR) efforts, according to the organizations. [Source: Marketing Dive]

6. Paid media marketing in 2024: 7 changes marketers should make

As paid media platforms get smarter and constantly find ways to infuse AI into campaign workflows and optimizations, marketers must find a way to keep up with the platforms. [Source: Search Engine Journal]

7. Unexpected shopping behaviors from Gen Z, Gen Alpha offer lessons for retailers

Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape. [Source: Insider Intelligence]

8. Very few consumers are satisfied with in-store experiences

Businesses will need to implement a variety of technologies, not just generative AI, to offer customers the information and convenience they demand, IBM research shows. [Source: Customer Experience Dive]

9. Balancing data usage and human creativity in innovation

the unrestricted flow of data championed by some sectors needs to be matched by preserving the vital role of human ingenuity. [Source: DM News]

10. AI enhances SEO, triggers shift in ranking strategies

Generative AI technology is revolutionizing the content creation and exploration field with major implications for Search Engine Optimization (SEO). [Source: DM News]

February 16, 2024

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