Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
If that sounds like you, perhaps this latest effort by Google will give you a decent chance of maintaining your activity levels as you try to work off those extra folds you seem to have developed over the holiday season. [Source: DIGITALTRENDS]
The shift toward ephemeral content and messaging could fundamentally alter how we use Facebook and other social media, while also making it harder to combat misinformation, election interference and hate speech, some experts say. [Source: CNET]
With the New Year just around the corner, it’s time to get“out with the old and in with the new.” The web offers thousands of digital marketing tools for digital marketers that will make life a whole lot easier. [Source: BUSINESS 2 COMMUNITY]
Google is planning to shift its Messages web app, which allowed users to manage SMS/MMS messages on their phone from another device, from Android.com to Google.com. [Source: ET BRAND EQUITY]
Despite Amazon Alexa being more popular globally, Google Assistant has outperformed her, and other voice assistants like Apple Siri in a test meant to understand the effectiveness of smart speakers. [Source: ET BRAND EQUITY]
A wrap up of this year’s social media advertising highlights – While Facebook and Twitter focused on cleaning up timelines, Snapchat, Pinterest and LinkedIn continued to build out their Ad offerings. [Source: Marketing Land]
Google on Wednesday i.e. December 26, opened applications for the next class of its “Launchpad Accelerator” mentorship programme for start-ups using Artificial Intelligence (AI)/ Machine Learning (ML) in India which is scheduled to commence in March 2019.[Source: INDIA TODAY]
Tech giant Google is scaling up its learnings from a pilot project in Patna to provide flood alerts in simple text format to people in many parts of the country using sophisticated machine learning techniques. [Source: EXPRESSTECH]
Here are some predictions for the future of marketing in the year 2019 and beyond from different thought leaders and digital growth marketing expert. [Source: Forbes]
Google is planning to introduce a tool in web search that will help you pronounce words the right way. And, a Google spokesperson has confirmed that this feature is in the works now. [Source: LogicserveDigital]