Tag: updates

1.Google Search Console Updated With New Associations Page

Google Search Console has a new and enhanced Associations page which will carry over all existing associations. [Source: Search Engine Journal]

2. Twitter announces paid Super Follows to let you charge for tweets

Twitter announced a payment feature, called Super Follows, which will allow users to charge followers and give them access to extra content. [Source: The Verge]

3. LinkedIn Pages Updated with New Features

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. [Source: Search Engine Journal]

4. Google set to deprecate Showcase Shopping ads on April 1

Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1. [Source: Search Engine Land]

5. Firefox Launches Total Cookie Protection

Mozilla’s latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data. [Source: Search Engine Journal]

6. Spotify unveils audio ad marketplace as podcast ambitions face key test

Spotify unveiled an audio advertising marketplace as it simplifies the process of running campaigns across its properties. [Source: Marketing Dive]

7. Google has finally updated the Gmail app with App Privacy labels

Good news for iOS users as Google, the multinational technology company quietly adds App privacy labels to the Gmail app on the Apple App Store. [Source: Digital Information World]

8. Facebook agrees to some policy changes in response to Oversight Board recommendations

Facebook has agreed to tweak some of its policies in response to recommendations from the Oversight Board. [Source: Engadget]

9. Apple has introduced additional guidance for App Store privacy labels

Apple has decided to give the developers a better understanding of what is required when filling out the data collection revelations. [Source: Digital Information World]

10. Google Search may be showing featured snippets less often

Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. [Source: Search Engine Land]

1.Google to transition to parallel tracking for Video ads by April 30

Google announced that the deadline to adopt parallel tracking for Video ad campaigns is April 30. This announcement specifically applies just to Video campaigns. [Source: Search Engine Land]

2. Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Facebook has launched a new mini-site dedicated to providing alternate ad options and tools for its Audience Network partners. [Source: Social Media Today]

3. YouTube is Adding New Ways For Creators to Make Money

YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. [Source: Search Engine Journal]

4. Google brings Display ads to attribution reports as an open beta

Google has added Display ads to its Google Ads attribution reporting as an open beta. Allowing advertisers to see Display ads alongside search and YouTube. [Source: Search Engine Land]

5. YouTube Update: See Other Channels Your Audience Watches

YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis. [Source: Search Engine Journal]

6. Google updated metric boundaries for core web vitals in Search Console

Google made a small change to the metric boundaries it uses for defining red versus yellow versus green scores in core web vitals report in Search Console. [Source: Search Engine Land]

7. Google Images Is Dropping Duplicate Search Results, Making User Experience Even Better

Google rolled out a Google Image Search algorithm which will reduce the consecutively appearing similar pictures on the Image search and replace it with something different but relevant to the search. [Source: Digital Information World]

8. Responsive search ads now the default in Google Ads

Google announced that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. [Source: Search Engine Land]

9. YouTube Rolls Out New Video Comparison Tools for Creators

YouTube is adding new tools that will allow creators to compare the performance of their videos over time. [Source: Search Engine Journal]

10. LinkedIn Is Developing a New Program to Support Content Creators on the Platform

LinkedIn’s looking to develop a new framework to support content creators on its platform, and encourage more posting. [Source: Social Media Today]

1.Google officially displays years in business in local pack

Google announced the “Years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack. [Source: Search Engine Land]

2. Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Twitter has launched an improved website tag process to help advertisers maintain data on ad response, while it’s also announced an upgrade of its App Install campaigns. [Source: Social Media Today]

3. Shopify Adds Shop Pay Tool to Both Facebook And Instagram Purchases

Shopify is opening its doors to the wider e-commerce marketplace by making its own Shop Pay tool built for online transactions, available across Facebook and Instagram. [Source: Digital Information World]

4. Google My Business adds messaging to desktop interface

Google is rolling out the messaging functionality within the Google My Business desktop interface. This should make the process of responding to customers easier for businesses. [Source: Search Engine Land]

5. Instagram Creators Account Reveals That Reels Algorithm Will Push Down Content with Logos

Instagram is establishing new guidelines, updating its algorithm to not promote Reels with third party logos, such as that of TikTok, on them. [Source: Digital Information World]

6. Google Search dark theme mode expands but search ads are hard to distinguish

Google has been expanding its roll out and test of dark mode, but this unfortunately making the ads hard to distinguish. [Source: Search Engine Land]

7. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. [Source: Search Engine Land]

8. Twitter Explores New Tweet Subscription Options, Paid Tools for TweetDeck

Twitter’s considering several new subscription and revenue options to reduce the company’s reliance on ads, while also providing more incentive to keep top users tweeting more often. [Source: Social Media Today]

9. Google Chrome Has Gained the Ability to Create QR Codes

Google has very recently added a new feature to Chrome, allowing users to generate QR codes with the application. [Source: Digital Information World]

10. Google’s updated phrase match simplifies keywords and worries advertisers

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM). These changes place the emphasis on machine learning and automation over manual inputs from advertisers. [Source: Search Engine Land]

1.Google Search launches about this result feature

Google announced it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search result snippet they are looking at. [Source: Search Engine Land]

2. Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal

Instagram is adding a new ‘Recently Deleted’ folder which will enable users to restore any feed posts that they’ve deleted for 30 days after the fact. [Source: Social Media Today]

3. New Amazon Mobile GetLink for Social Media Affiliate Sharing

Amazon announces Mobile GetLink, a solution for sharing affiliate links on social media and direct messaging. [Source: Search Engine Journal]

4. Google will suspend merchant sites that show higher prices at checkout

Google announced that, beginning on April 6, it will start enforcing its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed on their e-commerce page. [Source: Search Engine Land]

5. Facebook May Soon Enable Users to Share their Instagram Reels to Facebook Watch

Facebook began testing a new option which would enable Reels creators to also share their Reels clips into the Facebook News Feed and to Facebook Watch. [Source: Social Media Today]

6. Google Search Console Updates Discover Report With Chrome Data

Google is updating the Discover report in Search Console to include data from the Chrome mobile browser. [Source: Search Engine Journal]

7. Adobe is bringing the same desktop feature to its online service in the new update of Acrobat on the web, also enabled PDF text and image editing

Adobe adds new Acrobat tools to tackle PDF tasks in the browser. Users will now be able to edit text and images in PDF format. [Source: Digital Information World]

8. Google expands phrase match to include broad match modifier traffic

Changes are coming to Google’s phrase match and broad match modifier keyword match types, where Broad match modifier will be phased out as part of this change. [Source: Search Engine Land

9. Facebook Tests New Prompts to Encourage Users to Allow Data Tracking as IDFA Changes Loom

Facebook has shared an update in its approach to Apple’s coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. [Source: Social Media Today]

10. Google Updates Event Structured Data Requirements

Google changed the requirements for the Event Structured Data. Now publishers who charge for events need to update the structured data. [Source: Search Engine Journal]