Tag: twitter updates

1.Google’s New Conversion Value Rules

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. [Source: Search Engine Journal]

2. Twitter Launches New API Access for Spaces to Facilitate the Development of Third-Party Apps

Twitter is rolling out a new update to its API, which will enable third-party developers to build tools, apps and services for its audio Spaces product. [Source: Social Media Today]

3. YouTube Upgrades Search With Chapter Previews and Better Recommendations for Translated Videos

YouTube announced two feature updates to make it easier for people to find the content they’re looking for on the platform. [Source: TechCrunch]

4. Apple Podcasts Affiliate Program Launches Special Offer for 100% Bounty to Boost Paid Subscriptions

Apple will now boost the rate of its bounty from 50% to 100% from now through the end of November 2021. [Source: 9 to 5 Mac]

5. Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

Facebook will now enable users to create and share Instagram Reels within the main Facebook app. [Source: Social Media Today]

6. Instagram’s New Update Will Provide More Detailed Insights to Users About their Posts and Reels

Instagram is now bringing more detailed insights about Post, Reels, Story, and Live to help creators understand what type of content their audience likes. [Source: Digital Information World]

7. YouTube Rolls Out 3 Updates For Creators

YouTube Studio receives three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. [Source: Search Engine Journal]

8. Twitter Officially Launches Integration of Revue Newsletter Subscriptions Direct from User Profiles

Twitter is adding a new button on Revue creators’ Twitter profiles that will enable people to sign up for their newsletter direct from the app. [Source: Social Media Today]

9. Google is Adding a ‘Shopping List’ to Chrome

Google is adding a new ‘shopping list’ feature to Chrome. It will be a part of Chrome bookmarks. [Source: Chrome Story]

10. Twitter Hits Another Hiccup with Public Requests for Verification, Pauses Roll-Out of New Process

Twitter has temporarily hit pause on rolling out access to apply for Verification so they can make improvements to the application and review process. [Source: Social Media Today]

1.Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More

Google Ads released Google Ads Editor 1.7 with new features, including easier downloads, audio ads, and more. [Source: Search Engine Journal]

2. Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More

Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests and developed a new tool for advertisers. [Source: Search Engine Journal]

3. Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends. [Source: Social Media Today]

4. Google Looks to Simplify Custom Bidding and Provide More Transparency Over its Bidding Algorithms

Google’s looking to help more advertisers utilize Custom Bidding and provide more transparency over the Custom Bidding process. [Source: Social Media Today]

5. New Google Safeguards for Minors: Fewer Ads, Safer Content, & More

Google is making changes to create a safer space for kids and teens on the internet, with a list of new features and tools. [Source: Search Engine Journal]

6. LinkedIn Adds Reviews and Ratings for Profiles Which Have Added Services Listings

LinkedIn is adding a new review element to its professional services listings, which will provide another way to highlight the quality of your professional skills. [Source: Social Media Today]

7. Google Replaces Structured Data Tool with Promotional Landing Page

Google redirects Structured Data Testing Tool to a page that seemingly promotes Google’s Rich Results tool over competing Schema Structured Data Validator. [Source: Search Engine Journal]

8. Google Ads Attribution Models Now Support YouTube and Display

The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey. [Source: Search Engine Land]

9. Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

Facebook has outlined several alternative approaches to ad performance tracking. [Source: Social Media Today]

10. There Are New Requirements To Appear In Google Podcasts Recommendations

Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform. [Source: Search Engine Land]

1.Google Changes Page Experience Ranking Signal Criteria

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. [Source: Search Engine Journal]

2. Twitter Adds New Co-Hosting Option for Audio Spaces

Twitter has launched its new co-hosting option for Spaces, providing another option for managing your audio chats. [Source: Social Media Today]

3. YouTube Creators Can Now Get $10,000 Per Month for Making Short

YouTube will pay creators up to $10,000 per month for making popular videos on its TikTok competitor, YouTube Shorts. [Source: The Verge]

4. Google Math Solver Guidelines Require Accuracy

Google has added several new technical and content quality guidelines to the math solver structured data help documentation. [Source: Search Engine Land]

5. Apple Now Promoting its Services With ‘Exclusive Offers’ for Apple Card Users

Apple began promoting its online services through “exclusive offers” to Apple Card users in the United States. [Source: 9 to 5 Mac]

6. WordPress Releases Gutenberg 11.2 – Offers Better Performance and Bug Fixes

WordPress announces the release of the latest version of Gothenburg, now at 11.2. this includes improvements to the editor’s performance. [Source: 711 Web]

7. Google Ads Editor v1.7 Brings Support for Hotel Ads and Lead Form Extensions

Google Ads Editor v1.7 will now allow advertisers to manage their Hotel ads, YouTube audio ads and lead form extensions, and select specific parts of their campaigns to download. [Source: Search Engine Land]

8. Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More

Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labelling and more. [Source: Search Engine Journal]

9. Facebook Hosts First-Ever Paid Film Premiere, Which Could Point to New Distribution Opportunities

Facebook has launched its first-ever official film premiere on the platform via a Facebook ticketed event. [Source: Social Media Today]

10. Google Ads’ New Cryptocurrency Policies Take Effect

Google Ads’ new cryptocurrency policies have officially taken effect. [Source: Search Engine Journal]

1. Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy

Beginning on October 1, 2021, Google will include a 2% “Regulatory Operating Cost” surcharge to advertisers’ invoices for ads served in India and Italy. The surcharge applies to ads purchased through Google Ads and for YouTube placements purchased on a reservation basis. [Source: Search Engine Land]

2. YouTube Adds New Connected TV Ad Improvements, New Tools To Maximize Audio Ad Creative

With connected TV viewership on the rise – or people watching online streamed content on their home TV set – YouTube has announced some updates to its Connected TV (CTV) ad offerings, in order to help marketers maximize this growing opportunity, and get more out of its TV-like ad options. [Source: Social Media Today]

3. Snapchat Launches New ‘Campaign Lab’ to Help Guide Marketers on Best Snap Ads Approaches

Snapchat is looking to provide more guidance for brands seeking to maximize their Snap ad performance with a new element called ‘Campaign Lab’, available within Snap Ads Manager, which will enable marketers to run split tests, view full results, and get recommendations on next steps. [Source: Social Media Today]

4. Display & Video 360 gets new frequency and reach metrics

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using DV360’s frequency management solution. [Source: Search Engine Land]

5. Pinterest Users Can Make Money With Affiliate Links

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. Pinterest creators will be able to control the shoppability of their content simply by tagging products in idea pins. [Source: Search Engine Journal]

6. Google unveils its proposed ‘safety section’ for apps on Google Play

Google recently announced its own plans to introduce a new “safety section” on Google Play that offers more information about the data apps collect and share, and other security and privacy details. Today, the company is sharing for the first time what the new section’s user interface will look like, along with other requirements for developers. [Source: TechCrunch]

7. Snapchat Launches ‘My Places’ To Highlight Local Businesses of Interest Within the Snap Map

Snapchat is looking to improve business discovery in the app with a new element in Snap Map called ‘My Places’ which will highlight popular businesses, and places you’ve previously visited, on the map display. [Source: Social Media Today]

8. Instagram is disabling interest and activity-based targeting of underage users

Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in certain territories) based on their age, gender and location. As such, previously available targeting options, such as those based on interests or activity on other sites or apps, will become unavailable to advertisers. [Source: Search Engine Land]

9. Google Link Spam Algorithm Update Rolling Out on July 26

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The update will take at least two weeks to roll out broadly to search results in multiple languages. Google cautions that changes in rankings are imminent for some site owners. [Source: Search Engine Journal]

10. Twitter pilots a new shopping section for brands

Twitter is piloting a new feature that allows businesses to add a shopping section to the top of their profiles, the company has announced. The Shop Module offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of making a purchase without ever leaving Twitter. [Source: The Verge]