Tag: TikTok News

Weekend Digital Media Round-up: Google’s Best Practices Guide, Facebook’s New Video Features, Microsoft Ads’ Redesign and more…

1. Google creates best practices guides & support for health organizations around COVID-19

Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. [Source: Search Engine Land]

2. Facebook Adds New Video Features, Including ‘Series’ and Updates to Bulk Uploader

Facebook has this week launched a new set of video features which are designed to help creators build audiences for their video content, and promote return viewership. [Source: Social Media Today]

3. Microsoft Ads Redesign Adds New Features

Microsoft has added additional features to the Ad interface redesign, an effort that was announced in October of last year. Currently, only select customers have access to the redesign preview, but Microsoft has released visuals of the latest improvements rolling out. [Source: Search Engine Journal]

4. Google Ads ends monthly campaign budget test

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified. As of this month, monthly budgets will be converted to daily budgets. [Source: Search Engine Land]

5. Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls

Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS. Audio and video calling via Messenger on a desktop browser has grown 100% in the past month, Facebook reveals in an announcement. [Source: Search Engine Journal]

6. Twitter May Soon Change Its ‘Lists’ Tab to ‘Channels’ in an Effort to Boost Content Exposure

Twitter is considering changing the name of its ‘Lists’ tab in the app to ‘Channels’, which could help to encourage further content discovery and exposure. [Source: Social Media Today]

7. Small and mid-sized Google Ads agency partners to lose dedicated ad rep support

Some Google Ads agency partners learned this week that they will be losing their dedicated agency reps as of Wednesday. Google has confirmed that it has made these changes. [Source: Search Engine Land]

8. YouTube is Working on a TikTok-Like Tool to Fend Off Rising Video Competition

YouTube is working on a TikTok-like function called ‘Shorts’, which would essentially facilitate the same operations as TikTok within the YouTube app. [Source: Social Media Today]

9. Google to begin lifting coronavirus ad ban

Google will start to lift its ban on coronavirus-related advertising this week. Over the next few days, Google will begin to allow “government entities, hospitals, medical providers, and NGOs” to run ads related to the novel coronavirus on its platforms. [Source: The Verge]

10. Facebook Adds Gift Card Discovery Tool, Service Impact Listings to Help Businesses Impacted by COVID-19

Facebook is rolling out some new measures to assist businesses dealing with the impacts of the COVID-19 shutdowns, including more specific detail on its $100 million small business grant program, and new tools that will enable people to support local providers. [Source: Social Media Today]

April 3, 2020
Weekend Digital Media Round-up: Google Ad’s Sunsetting Message Extensions, Snapchat’s New ‘Bitmoji TV’, Quora’s Lead Gen Form Ads and more…

1. Google to sunset Message Extensions in Google Ads

Google announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020. Message extensions will no longer serve, users will not be able to create new message extensions or update existing extensions but will still be able to retrieve data for existing message extensions. [Source: PPC Land]

2. Snapchat will launch Bitmoji TV, a personalized cartoon show

Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of a full-motion cartoon series called Bitmoji TV. [Source: TechCrunch]

3. Quora launches Lead Gen Forms Ads

Quora launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days, or it automatically adds each new lead into advertiser’s CRM. [Source: PPC Land]

4. Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

Twitter is working to give lists and topics even more focus, with a range of updates designed to help improve content discovery and connect more people – particularly new users – to increasingly relevant, engaging tweet content. [Source: Social Media Today]

5. Facebook Removes Option to Create a Messenger Account Without a Facebook Profile

Facebook quietly removed the option for people to sign up for a Messenger account without an active Facebook profile. The removal of this option is a small step, but it works to further solidify and merge Facebook’s various tools. [Source: Social Media Today]

6. Google Ads Ends Support via Twitter and Facebook

Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions. [Source: PPC Land]

7. New Bingbot User Agents Will Streamline SEO

Bing announced brand new user agents for crawling web pages. The new user agents will be continually updated and as a consequence, the user agent strings will also change to reflect the latest rendering engine used. [Source: Search Engine Journal]

8. Global Email Benchmark Report Indicates Government Organizations Increased Open Rates by 11% in 2019

Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. [Source: MarTech Today]

9. Instagram’s US User Growth Rate Dips in Latest eMarketer Report

Instagram’s US user growth rate sharply decelerated last year, from 10.1% in 2018 to 6.7% in 2019, according to eMarketer’s latest social benchmark report. EMarketer is also lowering its Instagram growth forecast, revised down from 5.4% to 4.5% in 2020, and 3.2% instead of 4.1% in 2021. [Source: AdExchanger]

10. TikTok Leaves Ad Money on the Table for Facebook

Many of Facebook’s major competitors decided to stop selling political ads or restrict their participation in that space. And with that, they leave money on the table for Facebook. [Source: Market Realist]

January 3, 2020
Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

1. Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. [Source: Search Engine Journal]

2.Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

Facebook has announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. Facebook is adding its fundraising stickers to Facebook Stories. Facebook is also expanding its charity donation tools within gaming live-streams. [Source: Social Media Today]

3.Instagram Goes After TikTok with New ‘Reels’ Mode

Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [Source: Social Media Today]

4.Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

The Social Network has released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. [Source: Social Media Today]

5.Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. [Source: Search Engine Land]

6.Instagram’s test to hide like counts expands to the US and across the globe

Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. [Source: The Verge]

7.LinkedIn adds Data Validation to Sales Navigator

LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. [Source: MarTech Today]

8.Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

The growing complexity of the consumer’s digital footprint means advertisers need to understand the advanced technologies and innovations that drive meaningful brand engagement. Microsoft is setting out to help reimagine how advertisers serve customers and grow your business, deliver more engaging customer experiences that unlock new revenue and fuel future growth. [Source: Search Engine Land]

9.Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app and if you’re looking to reach younger audiences, it’s worth taking note. [Source: Social Media Today]

10.TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. [Source: Social Media Today]

November 15, 2019

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