Tag: Strategy

How Smartphone Users Engage with Mobile Apps?

A survey recently conducted by Google and Ipsos reveals how smartphone users discover, use and engage with apps. Our last post emphasised on the crucial factors that drive smartphone users to discover and use mobile apps. In this post, we will be analysing how mobile app developers keep people engaged with apps.

People install mobile apps to make their life easier. Moreover, if an app helps serve a specific purpose, people are more likely to use them repeatedly. According to the survey, providing users with a wide array of interesting features and personalisation options are two crucial factors that keep users engaged and help build app preference.

The Role of Value and Convenience in Keeping Users Attracted to an App:

The most challenging issue is that apps can be immediately abandoned by users after making a transaction or finding the required information about a product or service. The survey revealed that 38% of users mostly download a mobile app when it is necessary to complete a purchase, post which they uninstall the app as their purpose has been served.

Thus, it becomes important for app developers to take measures to ensure that their apps are utilized by smartphone users not just once but over and over again. This can be done by adding value and utility to an app so as to avoid getting lost in the quagmire of apps available in the app stores.

Reengaging With the Brand:

App users need some motivation to re-engage with the abandoned apps. Since apps are quite useful during the purchase journey of consumers, app developers should take every possible measure to understand the consumers’ purchase journey.
There are several ways for app developers to win back their app users such as—adding new features to the app, offering attractive discounts, and less data consumption. Some other interesting findings from the survey are as follows:

• 36% of users said they would reuse the app if it was redesigned for easier use, whereas 32% users would prefer apps that use less mobile data; and

• 13% of users opined that they would reinstall apps if the apps offer discount coupons for their next purchase, whereas 17% of users are willing to use uninstalled apps again if the apps offer exclusive offers on products.

• Another 13% of users would reconsider using an app only if their family and friends start using it.

Mobile App Engagement Ads on Search Networks:

Such ads can go a long way in reminding users about the value of an unused app. They remind people to open your app again for making a purchase. For example, if you are planning to buy a leather jacket, you would search for “ladies leather jacket”, and since you already have a shopping app installed on your smartphone that you had used last year to buy a pair of summer jeans, the same app can reach out to you by displaying ads in search results on your smartphone or tablet so as to remind you of its existence and notify you about a discount on leather jackets.

Deep Links:

This is yet another way app developers can help users to discover what they are looking for. For example, by incorporating deep links to an ad, mobile app engagement ads can directly link you to the listings within the app for leather jackets for women.

Stand Out From the Crowd:

Last but not least, app developers should keep in mind that the market is teeming with countless apps. Therefore, to catch the attention of users, app developers need to design unique apps so that people get enticed to use them time and again.

By adhering to these guidelines, app developers can keep users engaged with their apps. The findings from the survey conducted by Google and Ipsos MediaCT will not only help app developers to come up with effective app marketing tactics but also to attract and retain customers.

What steps are you taking to differentiate your mobile app to keep your users engaged? Do share your ideas by commenting below.

December 16, 2016
Social Media Strategy Simplified
It is one thing to know how a tool works,
But, it is an entirely different thing to know,
…how to get the tool to work for you.

That is Social Media Strategy in a nut-shell.

Social Media has come of age over last decade. It is probably handfuls who are not on Facebook, or Linkedin, or Twitter. Other social media platforms like Go2Crowd and Quora are fast catching up… but that is a topic for another day.

Given the mass appeal generated by Social Media Platforms, businesses realize the impact it could have on their business. We are already seeing several success stories on how people are making big money using social media. For kicks….
1. This Photographer Just Made $15K In One Day On Instagram – Daniel Arnold
2. Meet The 20-Year-Old Millennial Making A Living Off Facebook – Koby Conrad
There there, hold your horses. Don’t let the big bucks blind you.

It is their Social Media Strategy that actually made things work for them.

Social Media Strategy: Action Plan & the act itself

This phase is what defines your entire social media engagement, and could possibly take weeks / months to come to a definite objective.

Each goal is referred to as “Social Media Campaign”.

The response to these two questions will pretty much define your goal. However, feel free to improvise. No one knows your business than you.
- What are planning to achieve by this campaign?…as in…
  1. E.g.: New Book launch – drive sales
  2. E.g.: Customer meet up event – get more people to book ticket
- When do you plan to close on the results?…as in…
  1. E.g. : When sales cross 10K mark
  2. E.g. :When we have clocked in x-billing hours
The best thing with Social media is, you get to be at many places at the same time, without leaving the comfort of your chair.

Coming up with a set of tactics will only get you to the start-line. It is your (team’s) diligence to stick to executing the tactics that will define the success of your social media campaign.

Get your facts on these two questions; you are good to devise your very own social media strategy.
- Know your Customer base:
Categorize your social media followers into categories. Drive your campaign to only those to whom it might matter. Indiscriminate dumping of campaign material is not just bad tactic, worse still; you could end up being branded as spam by rest of the followers.
- Know your Social media platforms & its tools
Not all are active on all social platforms. Study your customer base and select top 5 platforms they are active on. Donot overlook the importance of integration tools for these platforms. Select the tools that all allow you to manage multiple social media accounts from a single window. Also ensure that this tool is made available across all your devices (PC/Laptop/Tabs/Smartphone etc)

Every Social media analysis report has established that, the success of a campaign comes down to two major factors. The customer, and his preferred social media platform .ie Customer makes a purchase after getting to your about your product somewhere / somehow. So, your social media strategy should be tailored around these two facets to ensure maximum reach and conversion.

LogicSpeak:

A Good copywriter should be able to come up with intriguing teasers that will pique your network’s interest. A Good Social Media Coordinator sees to that the teasers reach the right kind of network on time. Should you find someone who can do both, consider yourself supremely blessed.

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September 17, 2014

Tag: Strategy

How Smartphone Users Engage with Mobile Apps?

Social Media Strategy Simplified