Tag: spotify

Weekend Digital Media Round-Up: Google’s ‘Core Web Vitals’ Metrics, Twitter’s New ‘Carousels’ Ads, WhatsApp’s Shopping Button & more…

1.Google’s ‘Core Web Vitals’ Metrics to Factor into Search Rankings from May 2021

Google has confirmed that its Core Web Vitals metrics will influence a page’s search rank from May 2021. [Source: Social Media Today]

2. Twitter Launches New ‘Carousels’ Ad Format Option

Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter’s new Carousels format, marketers can now add up to six images or videos in an ad. [Source: Social Media Today]

3. WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. [Source: Social Media Today]

4. Google Webmasters Rebrands As ‘Google Search Central’

Google Webmasters is changing its name to Google Search Central and revamping the branding with a new mascot. [Source: Search Engine Journal]

5. Instagram Adds Reels and Shop Tabs on All User Home Screens

Instagram is looking to add more focus to both Reels and Shops with a redesign of its home screen icons. [Source: Social Media Today]

6. Spotify Expanding Podcast Advertising Options

Spotify is expanding its podcast adverting options with major acquisition of an advertising & publishing platform. [Source: Search Engine Journal]

7. Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance

Pinterest has outlined a new process it’s developed to better represent actual ad engagement, improving on basic CTR measurement. [Source: Social Media Today]

8. WordPress Ultimate Member Plugin Vulnerability

Ultimate Member WordPress plugin issued a patch for three critical and severe exploits that grant attackers total control of a site. [Source: Search Engine Journal]

9. Googlebot Begins Crawling With HTTP/2 Protocol

Google updated their Googlebot Developers Support Page to reflect that Google is now able to try downloading pages via the latest HTTP/2 protocol. This is effective November 2020. [Source: Search Engine Journal]

10. YouTube Reveals New Details About its Algorithm

YouTube shares new details about how its recommendation algorithm works. [Source: Search Engine Journal]

November 13, 2020
Weekend Digital Media Round-up: Google’s Delayed Cookie Update, YouTube’s COVID-19 Content Monetisation Update, Pinterest’s New Shopping Tab & more…

1. Coronavirus Delays Google Chrome Cookie Update

Google is delaying the rollout in how they treat cookies because the coronavirus epidemic makes it difficult for companies to manage their developer teams and keep them from complying with the new standards. [Source: Search Engine Journal]

2. YouTube Officially Lifts Monetization Ban on COVID-19 Content

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply. The monetization ban had already been lifted for a limited number of channels, but now the change has been rolled out throughout the platform. [Source: Search Engine Journal]

3. Pinterest Adds a New ‘Shopping’ Tab to Search Results

Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform. Pinterest is introducing new ways to shop from pins, on pin boards, and in search results. [Source: Search Engine Journal]

4. Google postpones Google Partners program changes slated for June

In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. [Source: Search Engine Land]

5. Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads

After announcing a ban on all ads which mention “coronavirus” or “COVID-19” last month, Twitter has now revised its stance in order to enable some advertisers to mention the virus in selected promotions, based on utility. [Source: Social Media Today]

6. Bing Introduces New Ways for Site Owners to Control Their Search Snippets

Bing is rolling out new tools for site owners to control how their site appears in Bing’s search results. The site owners have always had some control over their search snippets, but with the features, site owners can further customize how their web pages are previewed in Bing search results. [Source: Search Engine Journal]

7. Google pushes out Google Ads API v1 sunset date

Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. The decisions announced, are meant to help businesses dealing with the upheaval caused by COVID-19. [Source: Marketing Land]

8. LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns

LinkedIn has now made its new Events option available for all company pages, previously only available to selected company pages, but it recently announced that it would make it more broadly available sooner to help cater for the COVID-19 impacts. [Source: Social Media Today]

9. Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages

Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page. This capability is being added in response businesses being forced to close due to the COVID-19 outbreak. [Source: Search Engine Journal]

10. Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide

Spotify is continuing to move forward even during COVID-19 outbreak with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. [Source: Search Engine Journal]

April 10, 2020