Tag: Social Media Updates

Weekend Digital Media Round-Up: PrDOOH 2.0: What is the future of programmatic digital out of home?, Google Analytics 4 introduces benchmarking data, The Untapped Potential of Real-Time Voice of Customer Insights & More….

1.PrDOOH 2.0: What is the future of programmatic digital out of home?

Digital transactions have drastically shifted towards programmatic advertising, says VIOOH’s JC Conti (CEO), with programmatic display and video now dominating over 90% of the market, and programmatic digital out of home (prDOOH) advertising gaining increasing traction. [Source: The Drum]

2. Google Analytics 4 introduces benchmarking data

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. [Source: Search Engine Land]

3. The Untapped Potential of Real-Time Voice of Customer Insights

Real-time VoC strategies enable businesses to gather and act on customer feedback as it happens, ensuring quicker responses and better CX. [Source: CMS Wire]

4. Quick commerce set to push India’s gross order value to $10 bn by FY26

The growth trajectory of quick commerce is underscored by key players such as Zomato’s Blinkit, Zepto, and Swiggy Instamart, which are set to reach USD 10 billion in gross order value by FY26. [Source: Brand Equity]

5. Generative AI triggers rise of Gen Z, millennial mentors in India Inc

Companies tapping younger workforce to bring senior colleagues up to date with GenAI, social media and consumer trends. [Source: Business Standard]

6. X Shares Stats on Back-To-School Engagement

X has shared some new insights into how users engage with school and education related trends, with a view to helping marketers tap into back-to-school discussions in the app. [Source: Social Media Today]

7. New Report Highlights Key 2024 Video Content Trends

Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps. [Source: Social Media Today]

8. Reveals Pinterest as Top Choice for User-Generated Content Marketing, Outpacing X

X is the biggest user-generated content (UGC) focused app and marketers have started making marketing strategies on this platform since 2022. But the new survey reveals that Pinterest, another UGC focused platform, is becoming a favorite of many marketers this year. [Source: Digital Information World]

9. Centralizing or Decentralizing Generative AI? The Answer: Both

For business and IT decision-makers, the question is no longer whether to adopt generative AI but how to structure its implementation for maximum impact and minimum risk. [Source: AWS]

10. The Key to Digital Transformation: Make It a Team Sport

Digital transformation can give your company a massive boost, but it is a complex undertaking. You are using the latest technologies — which may be new to your people — to change many aspects (maybe all) of how the company does business. [Source: Forbes]

September 6, 2024
The top AI announcements from Google I/O, LearnLM is Google’s new family of AI models for education, From ChatGPT to Gemini: how AI is rewriting the internet & More…

1.The top AI announcements from Google I/O

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference, Google mentioned “AI” more than 120 times. [Source: Tech Crunch]

2. LearnLM is Google’s new family of AI models for education

A collaboration between Google’s DeepMind AI research division and Google Research, LearnLM models — built on top of Google’s Gemini models — are designed to “conversationally” tutor students on a range of subjects, Google says. [Source: Tech Crunch]

3. From ChatGPT to Gemini: how AI is rewriting the internet

OpenAI’s GPT-3 told us that AI uses “a series of autocomplete-like programs to learn language” and that these programs analyze “the statistical properties of the language” to “make educated guesses based on the words you’ve typed previously.” [Source: The Verge]

4. Google is redesigning its search engine — and it’s AI all the way down

Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. [Source: The Verge]

5. Google unveils ‘future of AI assistants’ with Project Astra. Everything you need to know

Google introduced a new multimodal AI agent called Project Astra, which is capable of answering user’s queries in real time via text, audio or video inputs. [Source: Live Mint]

6. Google Chrome gears up for AI push: From tabs to smarter browsing, what all can change

Google Chrome is integrating AI features to streamline browsing tasks like tab management and form filling. The focus is on enhancing user experience by refining AI models for specific functions, ensuring more efficient and enjoyable web browsing. [Source: Live Mint]

7. Instagram Expands Access to Creator Marketplace

Instagram is once again expanding access to its creator marketplace, where brands can search for creators who can help them amplify their messaging to the right audiences in the app. [Source: Social Media Today]

8. New Google Search AI features to help you plan, research and learn

New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature. [Source: Search Engine Land]

9. Reddit Establishes New Parameters on Third-Party Data Usage

Reddit’s taking more steps to restrict third-party access to its content, as it works to maximize the value of its data, and bring in more revenue for the business. [Source: Social Media Today]

10. AI advancements transforming internet search experiences

Generative AI technologies such as ChatGPT are revolutionizing our interaction with the digital world. More and more, they impact internet browsing and search engine optimization (SEO), leading to potentially massive transformations in internet search mechanisms. [Source: Digital Marketing News]

May 17, 2024
Weekend Digital Media Round-Up: Youtube Launches New Experiment To Facilitate AI Music Creation In The Style Of Popular Artists, Google Launches New Personal Search Experience With Follow Button And Personalized Ranking, Whatsapp Revolutionizes Group Chats With New Audio Room Feature & More…

1.Youtube Launches New Experiment To Facilitate AI Music Creation In The Style Of Popular Artists

YouTube has launched a new element, in the form of what it’s calling “Dream Track”, which will enable users to create music in the style of various famous artists via generative AI. [Source: Social Media Today]

2. Google Launches New Personal Search Experience With Follow Button And Personalized Ranking

Google is rolling out more personalized search experience that aims to show searchers more information about what they care about directly in the search results. [Source: Search Engine Land]

3. Whatsapp Revolutionizes Group Chats With New Audio Room Feature

WhatsApp is rolling out a new option that will better facilitate audio calls within group chats, by enabling users to start an audio room that other members can join. [Source: Digital Information World]

4. Instagram Adds New Ways To Create Content

Instagram adds new ways to be creative with new filters for expressing moods, fonts, text styles and better content performance analytics. [Source: Search Engine Land]

5. Youtube Gives Premium Subscribers Access To Its Generative AI Elements

YouTube will now provide early access to its own generative AI experiments to Premium subscribers, which could pique some people’s interest. [Source: Socia Media Today]

6. Google Enhances Its AI Search Experience For The Holiday Season With New Gift Recommendation Feature

Google is rolling out a unique gift recommendation feature that is created to assist users in finding the best product out, lining it up for the festivities arising during this time of the year. [Source: Digital Information World]

7. Meta Brings Us A Step Closer To AI-Generated Movies

Meta his morning debuted Emu Video, an evolution of the tech giant’s image generation tool, Emu. Given a caption (e.g. “A dog running across a grassy knoll”), image or a photo paired with a description, Emu Video can generate a four-second animated clip. [Source: TechCrunch]

8. Meta Previews New Generative Ai Tools Which Will Facilitate Video And Image Creation From Text Prompts

Meta has showcased two new generative AI projects, that will eventually enable Facebook and Instagram users to create videos from text prompts and facilitate customized edits of images in-stream. [Source: Social Media Today]

9. Microsoft Officially Launches Loop, Its Notion Competitor

Microsoft is officially launching its Notion-like productivity and collaboration app called Loop. The app offers a bunch of tools for easier real-time collaboration. [Source: The Verge]

10. X Adds New Job Search Element To Highlight Roles Posted By Companies In The App

X rolls out tweaks and updates, including a new job search feature, which provides a simple way to search through all the roles currently listed by organizations in the app. [Source: Social Media Today]

November 18, 2023
Weekend Digital Media Round-Up: Meta announces new enhancements to Reels and AI-powered solutions at Cannes, LinkedIn Reveals AI Image Hunter That Catches Fake Profiles, Instagram Allows Users to Download Reels Posted Publicly on the App to their Camera Rolls & More….

1.Meta announces new enhancements to Reels and AI-powered solutions at Cannes

At The Cannes Lions International Festival of Creativity, Meta announced new enhancements to products across Reels and shared more on the future AI-powered solutions for businesses. [Source: Social Samosa]

2. LinkedIn Reveals AI Image Hunter That Catches Fake Profiles

LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. [Source: Search Engine Journal]

3. Instagram Allows Users to Download Reels Posted Publicly on The App to their Camera Rolls

Meta’s popular app says that it’s giving users the chance to download all reels posted publicly on the platform, directly into their respective camera rolls. [Source: Digital Information World]

4. Pinterest Announces Expanded Launch of Premiere Spotlight Ads, Previews Travel Catalogs

Pinterest rolled out its new ‘Premiere Spotlight’ ads to more businesses, while it’s also announced a new, automated ‘Travel Catalogs’ ad unit that’ll be coming for travel brands later this Summer. [Source: Social Media Today]

5. Meta Talks to Advertisers at Cannes about New Investments in AI

Meta has announced a set of investments in new AI-powered technologies and is developing research and product to launch generative AI-powered experiences. [Source: Social Samosa]

6. Snapchat Develops New Breakthrough Technique to Generate AI Images on Smartphones in Seconds

The popular social media app Snapchat said its research team has developed a technique that would decrease the time taken for art creators to produce pictures through generative AI means. [Source: Digital Information World]

7. Microsoft Rolls Out Predictive Targeting to all Advertisers

Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. [Source: Search Engine Land]

8. Meta Shares New Generative AI Paper, Which Looks at its Advancing Predictive Models

Meta’s latest generative AI paper looks at a new process that it’s calling ’Image Joint Embedding Predictive Architecture’ (I-JEPA), which enables predictive visual modeling, based on the broader understanding of an image, as opposed to pixel matching. [Source: Social Media Today]

9. iOS 17 Revolutionizes Car Interaction with Visual Lookup

Apple has unveiled the latest version of its operating system, iOS 17 with a renewed focus on aesthetics and usability, iOS 17 brings forth a range of visual improvements and introduces a groundbreaking feature called Car Symbols. [Source: Digital Information World]

10. Meta Adds Text-Based ‘World Chat’ in Horizon Worlds VR Experience

Meta continues to develop the social elements of its metaverse push, with the introduction of ‘World Chat’ within Horizon Worlds, providing another way for users to interact within the VR space. [Source: Social Media Today]

June 23, 2023
Weekend Digital Media Round-Up: Google’s New Custom Bidding, Twitter’s New Ad Update, YouTube’s New Podcast Section & More…

1.Google Display & Video 360 Launches New Custom Bidding Options

Google is launching two new custom bidding functionalities for advertisers utilizing Display & Video 360. [Source: Search Engine Journal]

2. Twitter Has Launched New and Improved Pixel, Conversion API, and App Purchase Optimizations Twitter

Twitter has launched three new updates and improvements enable more privacy, better measurement, and additional web functionality. [Source: Search Engine Land]

3. YouTube Adds New Podcasts Section

YouTube enhances its status as a popular destination for discovering and listening to podcasts. [Source: Search Engine Journal]

4. Google Ads Launches Tool For Upgrading To Performance Max

Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. [Source: Search Engine Journal]

5. Google Search Console Update: More Data In Core Web Vitals Reports

Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. [Source: Search Engine Journal]

6. YouTube’s Developing an Updated Shorts Player for Connected TVs, Along with Multi-Screen CTV Viewing

YouTube is looking to integrate Shorts into its expanded viewing options, with a dedicated Shorts player soon to be integrated into YouTube’s smart TV app. [Source: Social Media Today]

7. Twitter Rolls Out Podcasts in the Spaces Tab, Expanding its Audio Content Focus

Twitter has launched its new integrated podcasts display in the Spaces tab, which will now be renamed its ‘Audio’ tab instead. [Source: Social Media Today]

8. Google has added three new content guidelines for Education Q&A structured data

Google has provided with new guidelines around how to stay eligible to earn and maintain visibility in the education Q&A rich results. [Source: Search Engine Land]

9. Meta’s Adding a New Customer Support Division to Handle User Queries

Meta is building a new customer-service division, which will provide direct advice and assistance in order to help Facebook and Instagram users resolve account issues and concerns more quickly. [Source: Social Media Today]

10. Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns

Google has announced that all Display & Video 360 users will now be able to expand their campaigns to digital out-of-home ads. [Source: Social Media Today]

August 26, 2022
Weekend Digital Media Round-Up: Google’s Tools In Performance Max Campaigns, Meta’s Subscriber-Only Features, Twitter’s Unmentioning Tool & More…

1.Six New Features In Performance Max Campaigns

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score and more. [Source: Search Engine Journal]

2. Meta Adds New, Exclusive Content Options for Paying Subscribers

Meta’s looking to improve its monetization and community-building tools for creators with new subscriber-only features. [Source: Social Media Today]

3. Twitter Now Lets You Remove Unwanted Mentions

Twitter is rolling out a new feature called Unmentioning that will allow people to untag themselves from conversations. [Source: Search Engine Journal]

4. Google Makes its ‘Ads Creative Studio’ Tool Available to All Businesses

Google has announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from existing assets. [Source: Social Media Today]

5. Netflix Names Microsoft As Partner For New Consumer Subscription Plan

Microsoft is thrilled to be named Netflix’s technology and sales partner to help power its first ad-supported subscription offering. [Source: Microsoft Blog]

6. Google Search Console Video Indexing Report Now Available

Google is adding a new report to Search Console that will help you understand how your videos perform in search results. [Source: Search Engine Journal]

7. Meta Launches New ‘Sphere’ AI System Which Can Scan and Measure the Accuracy of Reference Links

Meta has announced the launch of a new AI model capable of automatically scanning hundreds of thousands of website citations. [Source: Social Media Today]

8. Google Analytics 4 Adds Conversion, Bounce Rate, And UTM Parameters

Google Analytics 4 is introducing three new metrics to the platform made available to view across explorations, segments, audience, reports, and the Google Analytics data API. [Source: Search Engine Land]

9. Meta’s New AI Research Tool Turns Ideas Into Art

Meta has introduced ‘Make-A-Scene’ to empower users to create images using text prompts and freeform sketches. [Source: Meta Newsroom]

10. Google Analytics 4 Integration Now Available For Ads Manager

Google recently announced that web data reporting would be supported within the Ad Manager publisher networks. [Source: Search Engine Land]

July 15, 2022
Weekend Digital Media Round-Up: Google’s Ads Editor 2.1, Pinterest’s New Shopping Tools, Microsoft’s Auto-Updates For Shopping Campaigns & More…

1. Google releases Ads Editor version 2.1 with 13 new features

Google released Ads Editor version 2.1. The update comes with 13 new features including table header recommendations, primary display status, final URL expansion, etc. [Source: Search Engine Land]

2. Pinterest Adds New Product Display Options, Updated Shopping API

Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for merchants. [Source: Social Media Today]

3. Microsoft launches auto-updates for shopping campaigns

Microsoft will enable automatic updates for shopping campaigns beginning July 10. The new shopping features could be attractive to advertisers looking to expand their reach. [Source: Search Engine Land]

4. Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks. Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more. [Source: Search Engine Journal]

5. YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out some new tweaks and changes to help creators maximize their performance in the app, including updated Shorts analytics, new comparative audience tools in your performance stats, and updated resources for songwriters and musicians. [Source: Social Media Today]

6. Google Merchant Center auto-tagging now supported on all shopping experiences

Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. [Source: Search Engine Land]

7. Meta Outlines Advances in Language Translation, a Crucial Consideration in Furthering Metaverse Connection

Meta’s looking to advance its language translation tools with the launch of a new ‘No Language Left Behind’ AI model, which can translate 200 different languages, while it’s also open sourcing its translation data to further improve its systems, and democratize technological access. [Source: Social Media Today]

8. Google Search Console Insights For GA4 Properties Now Available

In an update, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. [Source: Search Engine Journal]

9. Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile. [Source: Social Media Today]

10. Microsoft launches Merchant Promotions Coupons

Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. [Source: Search Engine Land]

July 8, 2022
Weekend Digital Media Round-Up: Google’s Advanced API Security, Meta’s NFT Display, Firefox’s Privacy Tool & More…

1.Google Launches Advanced API Security To Protect APIs From Growing Threats

Google announced a preview of Advanced API Security, a new product headed to Google Cloud designed to detect security threats related to APIs. [Source: TechCrunch]

2. Meta Launches New NFT Display Options on Facebook

Meta has introduced a new NFT display option on Facebook allowing users to create custom NFT posts. [Source: Social Media Today]

3. New Firefox Privacy Feature Strips URLs Of Tracking Parameters

Mozilla Firefox 102 released a new privacy feature that strips parameters from URLs used to track you around the web. [Source: Bleeping Computer]

4. Amazon Business Launches New Android And iOS App With Features Earlier Only Available via Computer

Amazon Business has launched a new Android and iOS optimized app specifically designed to improve the procurement experience of business customers. [Source: Times Now News]

5. Google Updates Product Structured Data Guidance

Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. [Source: Search Engine Journal]

6. Meta Launches A ‘Pro Team Project’ That Gives Complimentary Live Support To Facebook And Instagram Marketers

Meta has launched ‘Pro Team,’ an evolution of its Facebook Marketing Experts program, providing complimentary live support for Facebook and Instagram marketers. [Source: Digital Information World]

7. Google Maps Platform Introduces New Features

The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs. [Source: Search Engine Land]

8. Facebook Launches New ‘Creator Collaborations’ Option to Help Boost Creator Exposure in the App

Facebook is launching a new ’Creator Collaborations’ feature, which will enable creators to collaborate with others on content to expand their reach. [Source: Social Media Today]

9. YouTube Will Disable Hidden Subscriber Counts To Fight Comment Spam

YouTube is chipping away at its spam woes with features designed to make it harder for fake accounts to impersonate real ones. [Source: TechCrunch]

10. Twitter Adds New Spaces Recording and Management Tools as it Continues to Focus on Audio Options

Twitter has rolled out another set of Spaces updates, including permanent recordings, the capacity to save recordings after the broadcast, and more. [Source: Social Media Today]

July 1, 2022
Weekend Digital Media Round-Up: Meta’s Tools For Creators, Twitter’s Branded Likes, LinkedIn’s Engagement Tools & More…

1.Meta Introduces Six New Monetisation Tools For Creators

Meta announces new tools to help creators better connect with their fans, build a business, and prepare for the metaverse using several new features and tools. [Source: Meta Newsroom]

2. Twitter Launching Branded Likes

Twitter has launched Branded Likes – custom Like animations for tweets that brands can create through the ads manager. [Source: Search Engine Land]

3. LinkedIn Adds New Event Engagement Options, Simplified ‘Repost’ Process

LinkedIn has announced new comment and comment reply options on Event pages, and a new ‘Repost’ option. [Source: Social Media Today]

4. Microsoft Launches Cash Back Promotions For Product Ads

Microsoft Ads is now offering Cash Back promotions to drive more sales and conversions for online retailers. [Source: Search Engine Land]

5. Twitter Launches ‘Campaign Planner’ Platform to Assist in Twitter Ad Strategies

Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads strategy. [Source: Social Media Today]

6. iOS 16 Beta 2 Improves SMS Filtering On Messages To iPhone Users

Apple stated that iOS 16 beta 2 “allows developers to classify incoming SMS from unknown numbers into 12 new sub-categories for improved organisation.” [Source: 9 to 5 Mac]

7. Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

Twitter announces a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles. [Source: Social Media Today]

8. Google Chrome 104 Beta Has Just Launched

Google Chrome 104 offers new features, including revamped Privacy Sandbox screen settings, further multi-screen enhancements for desktop, and more. [Source: Android Police]

9. Adobe Plans To Make Photoshop On The Web Free To Everyone

Adobe has started testing a free-to-use version of Photoshop on the web and plans to open the service up to everyone to introduce more users to the app. [Source: The Verge]

10. Twitter Introduces Closed Captions Toggle For Android and iOS

Twitter launched closed captions for videos in a move to make videos more accessible for users. [Source: The Hindu]

June 24, 2022
Weekend Digital Media Round-Up: Google’s AdSense Shopping Links, Snapchat’s Subscription Service, Pinterest’s New Ad Tools & More…

1.New shopping links for Google AdSense

Google AdSense has launched a new Labs feature called shopping links which will add links to the content on eligible pages. [Source: Search Engine Land]

2. Snapchat’s Developing a New ‘Snapchat+’ Subscription Service

Snapchat has introduced a new subscription service called ‘Snapchat+’ which would give users access to a range of exclusive and experimental features and tools. [Source: Social Media Today]

3. Pinterest Debuts Idea Ads, Paid Partnership Tool

Pinterest has launched two new ad products designed to help brands tap into its Stories-like Idea Pins, while it’s also launching a new ‘Paid Partnership’ tagging process. [Source: Ad Week]

4. Google Ad Manager Gets 8 Updates

Google rolled out eight updates to Ad Manager and announced several more features coming soon. [Source: Search Engine Journal]

5. Microsoft To Implement Advertiser Identity Verification

Microsoft is implementing a new advertiser identity verification program to combat digital payment fraud and online scams. [Source: Search Engine Land]

6. Meta Launches New Interactive Options for VR Worlds, the Next Steps in the Metaverse Shift

Meta announces an initial rollout of the ability to invite friends into your Meta Horizon Home environment. [Source: Social Media Today]

7. Google Search Console Compare Feature In Performance Reports

Google has introduced a compare feature in the Search Console performance report allowing comparison basis queries or pages across clicks, impressions, and other metrics. [Source: Search Engine Land]

8. YouTube Makes It Easier For Creators To Issue Corrections

YouTube is rolling out an easier way for creators to issue a correction for information in their video that’s perhaps not entirely accurate. [Source: Engadget]

9. Google Replacing’ Warning’ Labels In Search Console

Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. [Source: Search Engine Journal]

10. Meta Adds More Reels Creation Options on Instagram and Facebook

Meta is adding new ways to remix content into Reels on Instagram, while it’s also adding the capacity to create Reels from your existing videos within Creator Studio. [Source: Social Media Today]

June 17, 2022

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.