Tag: Social Media tips

6 Marketing Strategies that are Dominating Social Media
With nearly half of the world’s population (45%) active on social media, brands – big and small, B2C or B2B – can no longer afford to ignore social media marketing.

The world of social media is highly dynamic. A viral trend today will become obsolete tomorrow, and new platforms are coming up quickly.

Here, in this guide, we share the top social media strategies that are winning customers big-time right now.

1. Tell a Story with #InstaStories

Brands are constantly looking at various ways to engage with their audience on Instagram. In 2019, Instagram is all about the Stories.
- Nearly 500 million users watch InstaStories daily
- 51% of brands use videos in InstaStories and state that it has better retention
- 15 – 20% of users swipe up on links shared in InstaStories
As the numbers reflect the reach of InstaStories, here are some best practices to create an engaging story that gets your audience to click and convert.
- Make it interactive – run a poll and get users to give their feedback
- Add the relevant hashtags
- Make use of trending stickers and icons
- Add your most popular content to Insta highlights so that it sticks around for longer
- And, don’t forget the right CTAs to get your audience to click
2. Reach out to Hyper-Targeted Audience with YouTube Ads

On mobile alone, YouTube reaches a large number of 18 to 49-year-old users than any other cable channel. From traditional TV ads, brands have now switched to engaging YouTube video ads.

The best part – YouTube makes use of sophisticated algorithms to show ads to highly targeted users who have higher chances of converting. The platform mines tons of data from various sources like YouTube watch history and Google search records. Using this data, brands can now target users precisely, and get higher conversions.

3. Get Casual Users to Convert with Facebook Ads

About 44% of consumers state that Facebook inspired their shopping spree. Savvy brands are using Facebook Ads to increase customer loyalty by offering them the latest information on products, offers, and services.

The key to creating Facebook ads that convert is captivating content. Brands are displaying the same content in multiple formats, thereby convincing customers to make a purchase. Remarketing is the biggest strength of Facebook Ads.

4. It’s Ad Time on TikTok as Well

Despite being shrouded in plenty of controversies and bans, TikTok is now stronger than ever before. It’s one of the most downloaded apps on both Google Store as well as Apple AppStore. Out of the 500 million TikTok users, 43% are from India. Brands whose audience are on TikTok are making use of short, catchy video ads on the platform to attract their audience.

5. Videos Exclusively Created for IGTV

Earlier, IGTV was a stand-alone app. Later Instagram moved it as part of the app, making it convenient for users to watch IGTV videos right from the familiar interface of Instagram. Now, Instagram shows previews of IGTV videos to users directly on their feed. And, if they desire, they can tap on it and continue watching the entire video.

Brands are capitalizing on this trend to showcase their products and services to customers who are likely to convert.

6. Go Live with Live Videos

Live videos are a massive hit across platforms, be it Facebook, Instagram, Twitter, SnapChat, or YouTube. Brands are stepping up their video marketing game by using live videos. Interview, behind-the-scenes videos, tutorials, and unboxing videos are some of the popular live video types. 80% of customers prefer watching live videos than reading product reviews or blogs.

The Key Takeaway

Creating a winning social media marketing strategy is not luck. It requires extensive planning. The success of any social media strategy depends on how well it fits the brand and appeals to the target audience. Brands need to keep on refining and updating their social media strategy by embracing new marketing tends to stand out from their competitors.
October 30, 2019
Few Tips for Creating Story Ads that Convert

Why Story Ads Matter?

It’s more than two years since Instagram launched story ads and nearly one year since Facebook launched its version of story ads. According to Instagram, out of the 500 million Instagram accounts that use stories, one in three most-viewed stories belong to brands. And, one in five brand stories receives a direct message from viewers.

In April of this year, Mark Zuckerberg revealed that over three million advertisers were using Stories Ads on Facebook, Messenger, and Instagram.

How are Story Ads different from Regular Newsfeed Ads?

As the name implies, Instagram Story Ads are part of Instagram Stories – they can be found on top of the News Feed and are full-screen content. When a user clicks on a story ad, the ad occupies the full screen, and by swiping next, the user can watch a steady stream of content – one story after another.

On the other regular newsfeed ads look similar to Instagram posts. They occupy only a portion of the screen, and users can like, comment on it as usual.

The biggest click factor of story ads is that advertisers can link within the ad – meaning viewers can click on these links and be taken directly to a landing page, product page, or lead form.

Secrets of Creating Highly Effective Story Ads that Convert

#1: Multiple Tests aid in Ad Optimization

The best way for advertisers to judge the pulse of the audience is by running multiple tests. Even small changes like the placement of the logo, colour scheme of the ad, or the copy can lead to huge wins.

Jose Sanchez, the head of Smartly.io, believes that brands must take a test-and-learn approach. By changing the various parameters of the ad like – pacing, colour schemes, content, length – advertisers will be able to arrive at the right ad structure that clicks with their target audience.

#2: Interactive Ads click with the Audience

Story ads are highly interactive. Brands can include polls, questions, and other interactive options right on the ad. This incentivizes the users to swipe up on the ads and see what it has to offer.

#3: Carousels provide Audience with in-depth Information

Carousel video story ads are well suited for both Facebook and Instagram story ads. Carousels are a great way to provide your target audience with in-depth information about the brand/product and increase airtime.

Advertisers can also link a different landing page for each card on the carousel. Akvile DeFazio, of the social media agency AKvertise, recommends using a maximum of three to five cards, as users are impatient to see too many options.

#4: Short and Crisp Messages work the Best

Instagram stories ads come with a “Sponsored” label that appears in the top, right corner. Advertisers have to work on grabbing the attention of the audience before they realize that what they are watching is an ad and swipe away. To grab the attention of the audience instantly, the core message of the ad should be simple, short, and to the point.

#5: A Powerful CTA

Advertisers recommend including a strong CTA by offering a limited deal, an exclusive offer, etc. This encourages viewers to swipe up and arrive at the landing page.

Stories are Here to Stay

In just two years of its launch, the number of users using stories has shot up to 500 million. A vast majority of the audience has moved from the News Feed to Stories, and advertisers have to revise their marketing strategy to give the audience more of what they like – the Story Ads.

September 13, 2019
How to Make Your Social Media Strategy Stronger For the Coming Year
With the end of 2018 approaching, it is that time of the year when you look back at all you have done throughout the year and improve for the year that awaits you. Social media strategies are far too dynamic, and can be hard to decipher.

Here are some useful tips that help you improve your social media strategy for 2019.
1. Review Your Current Social Media Performance
  The oldest trick in the book, you cannot know what your ails your social media output unless you review it thoroughly. You really need to take a step back and ask yourself which social media networks are you on, whether they are relevant to your brand’s goals, and most importantly, which of them are evidently sucking in time and yielding the least possible results.
2. Optimise Your Social Media Networks
  Once you determine what is harming your social media strategy, the natural course of action would be to clean them off. You would need a cleaner and better social media bio entering into 2019.
  Ensure that your profile and header images are clear and that they include keywords in your “About us” section. Though all this is basic, it is more likely to be overlooked, and hence needs special attention.
3. Know What You Are Aiming For
  By now you have a clearer understanding of what your social media plan lacks, and hence you fix those loose ends. But that cannot happen in the absence of goals you have in mind.
  Your social media goals do not have to be complicated. You need to set practical and achievable goals for yourself and push to achieve all that you set out to achieve.
4. Create A Content Schedule
  Consistency is a major part of creating an online strategy that wins in the long run. When you have a content schedule, you will be able to notice the gaps in your earlier plans and target to close them off with better and more consistent content.
5. Video Content Will Help
  Though a lot may have changed from last year to this, one thing remains – the hit ratio of video content. In the year ahead, there will be more reliance on online content, especially with the rise of Instagram stories and IGTV. Content is getting more and more visual, and you would have to ensure that you are ahead of the curve that matters.
6. Repeat The Process
  Nothing can ever be achieved in the first go. But if you keep trying hard enough, you would eventually. You have to review the execution of your process, and keep going at it harder than before, filling more gaps than you did earlier.
  This way, you would soon have an effective fail-proof plan which will bring you better returns.
In a dynamic industry like social media marketing, determining the elements in SMM that work for you is hard. These trends will be able to provide some guidance to marketers on how to best utilise the social media marketing campaign budget to generate maximum ROI in 2019.
December 20, 2018
Tips to Use Social Media to Optimise Your SEO Activities

Despite talks and debates of SEO being outdated and no longer useful, it is still relevant and can be synchronized with social media for attaining desired results. The increasing inclusion of social media within search engine results reveals the importance of social media in influencing decision making. Also, this implies search engines too, concede to the fact that social media is crucial.

For higher visibility in search engines, it becomes inevitable to infuse social media within the framework of your SEO strategy and enjoy viable traction. Today, SEO has evolved beyond keywords and link building while steering well optimized content across a diffused based of viewers across diverse platforms.

Higher viewership statistics across various social media platforms imply better traffic and high chances of conversions. This makes it imperative to gain/acquire high level of insights about the product/service in offering in midst of the social media viewer base

How to sync social media strategy from the SEO perspective –

Content

SEO Perspective – Even today, content is the king, be it SEO friendly website content or posts uploaded across social media channels. Remember, the content should have a high ‘instant connect’ factor. Of course, it should be reader friendly and as relevant as possible.

Social Media Perspective – Valuable content can be and has to be shared. Your website should have in place social media share buttons for Google+, Pinterest, Linkedin, Twitter and even Facebook enabling readers to click on them and share the content they found useful with others.

Also, remember your focus should be on the number of ‘shares’ and ‘retweets’ rather than on ‘likes’ garnered. To put it simply, social media has taken the place of word of mouth marketing which was quite prevalent before the ecommerce era. For more tips on how to increase content related shares and retweets, you can check the following post (please add our post) 6 Ways to Create Content Your Readers Will Share.

Images & Videos

SEO Perspective – Though images and videos fall in the content bracket, they have to be considered separately and emphasized upon greatly. If images and videos are creatively made and optimized they rank well in the search engines too. Ensure they are named well as per SEO parameters viz. filename, text surrounding image, image linking, alt text and keywords making them visible in relevant search

Social Media Perspective – Make sure the images/videos you upload are not only informative, relevant but even practical in approach. They should be capable of generating interest and encourage shares amongst viewers. It makes sense to be proactive and share them across multiple image and video sharing sites such as Instagram, Flickr, Pinterest, TwitPic and so on. Also, remember to upload images/videos in formats which are compatible across multiple devices.

Finally, it makes sense to keep the end user in mind when finalizing the images or videos, after all they are the ones who will be viewing. To be on the safe side, use creative images and videos but avoid highly abstract ones which are likely to be misconceived by the viewers.

Profile and Engagement Quotient

SEO Perspective – Each one of us knows Google’s (major search engine) affinity towards quality content. It is advisable to set up your authorship profile complete with the required information especially real name and a high quality image of yourself. This goes a long way in building up trust and authenticity of the writer. Also in instances of the writer contributing to the sites it does relate to authority, expertise while boosting up the visibility of not only the writer but the other sites too.

Social Media Perspective – Expertise, experience and your image matters on the online platform as well. Your interaction with viewers on your website and social media channels – customers, old and new and even occasional visitors should create lasting impression. It pays to be helpful, cooperative and guide them to make suitable decision in relation to their queries or when resolving their issues. In a way, they should feel they are on the right track and guided by experts in the area of interest.

Moving on the crux of the matter – Accountability – Yes, you need to measure and quantify your efforts to ascertain its impact and effectiveness. And that is possible by using the Google Analytics dashboard. Just login with your account details and get hold of varied data which you can further analyze to improvise your social media performance. Useful data insights such as which social media channel works best for you, device based viewership analytics, newsletter signups and much more.

When working on accountability what matters is how much attention you pay to your data and how well you are able to analyze it.

Logic Speak:

Going forward, the blend of SEO and social media is very much inevitable. Their synthesized and cohesive approach can go a long way in promoting and creating a lasting impression in the viewers’ mind relating to your brand presence, products and services.

June 13, 2015
6 Effective Tips To Use Social Media For Customer Support
As a smart marketer and business owner you need to think beyond just gathering traffic to your social media platforms. You need to take a step further and take measures to focus on relationship building and providing customer service through social media. This is because advantages of social media no longer remains confined to mere brand awareness. It goes ahead to help you retain your customers and develop your businesses.

For a businessman, hearing what customers have to say about the products and services offered by their company on social media would be a precious tool! But, how to get that valuable feedback from your loyal customers?

You can do this in two ways – through regular content marketing or having conversations with the existing customers. Following are some of the interesting tips that can help you achieve this.
1. Customer support beyond generic style
Connect with your customer in real time. Invite them for conversations. Go beyond the generic style “Please call us, so that we can resolve your query.” Give them instant solutions when they discuss their problems or queries online.

For example, check the Reebok twitter streamline and how they redress their customer complaints.

The consumer has displayed the defect in the product live on twitter and that is quite a serious issue for a well established brand like Reebok. Look, how they managed to handle this complaint subtly.
1. Be attentive
It makes us feel unsettling and rude when someone does not heed to what we speak? The same will hold true when your customers have to say something and you fail to pay attention on social media. Conversations are always two-way process and so when you invite someone to join your conversations, it is expected you to be supportive and attentive to solve their queries and have lasting customer relationships.

For instance check out the Nestle Maggi’s twitter streamline to see how they are addressing their recent ban issue.

Maggi is making every possible effort to retain their customers by addressing their complaints live on twitter, promptly.
1. Avoid delayed responses
Delayed responses can create a blunder for you. Your delay can become more of a trouble than the initial query. On social media, as you know, it takes no time to create a social media embarrassment with its lightening fast speed. Even a day lag in responding can be shattering for your company’s reputation. So, make sure your social media team responds promptly.

For example, look at the above given Maggi Twitter Streamline image, you must have observed that there is hardly any time gap between the tweets and their replies. We don’t know what happened at the end of their conversation, but still we can see the efforts made by the company to redress the complaints. At least, it doesn’t make you feel ignored, but instead valued.
1. Keep your profiles active
What do your customers see when they visit your page? Do they find an abandoned page with no latest updates? If your answer is yes, then it is high time you keep your profiles active on the social media platforms. A stagnant page with no conversations and updates leaves a negative impression that the company does not value its fans.
1. Face the complainers directly and promptly
It is quite understandable to have an urge to answer back angrily when you spot an outrageous tweet or comment on Facebook page. Well, the best way to handle this is, face it promptly! Suppress your anger and respond with something positive and thoughtful. Surprise your critic with something positive by sending a direct message or responding on the respective forum. You never know your convincing response may turn them into your advocates!
1. Watch for competition
Scan the customer review sites regularly to see what your customers have to say about you and your competitors. It is worth launching an offer when you find your rivals having special offers, to avoid missing out your customers. Come up with some contest or bring up something interesting to keep them hooked to your brand.

Again, let’s take an example Reebok. They came up with a campaign where they tweeted about Camille Lbaz who wishes to give signed Lifters to her fans.

Once Reebok sent the lifters to the address, see what they do next and delight the winner.

They sent a personalized note to the winner and on the next of the delivery, asked the winner how was his first experience with the Lifters. Hey! What else do you want to hook the customer? Probably, the winner is now their potential customer for their upcoming pair of Lifters!

Through these strategies thousands of businesses have successfully sparked new life to their marketing campaigns and inspired customer loyalties. So, go ahead apply the above given tips and build vital customer relationships and retain them.

LogicSpeak: It is important to ensure that the content you market on these social media platform should create curiosity and add value to their knowledge. Having free conversation on the value content will help you give engage your customers giving them an extraordinary experience and inspiring them to recommend your products and services, thereby achieving customer loyalty.
June 12, 2015
How to Manage Your Daily Social Media Activity?
Are you looking to manage your social media activity so that you can make it more productive? Here is your chance to make it happen. We will take a look at the different methods and strategies which can be of help.
1. Respond to your followers
When you are having an active social media profile, the important thing to keep in mind is to respond to your followers. Until and unless, you are interacting with people and responding to your followers, how are you going to build a strong pool of audience. When you want to manage your social media activity, you will have to devote time to stay in touch with your followers. For instance, when it comes to personal messages on Facebook or Twitter, you must make an honest effort to answer the same.
1. Focus on one platform but maintain profiles on all
There are a lot of different social networking sites and it is important to maintain a sound online presence. However, if you are active on all sites, it will entail great deal of time investment. This is the reason; you should try and focus on one site at a time. Try and shift the focus periodically. You must spend a little time on all profiles but divert your focus extensively to one of the platforms. After a week or so, pick another site to focus on. This constant rotation will help you build an active social presence on all the leading sites without compromising on your life as well.
1. Make changes for important updates
While you may have a schedule to fall back on, it is important to ensure that you need to be flexible enough to adjust the new updates. If you find out that you have some kind of breaking news or important update coming up, you may have to invest more time for these activities. Try and ensure that you can spend more time on such sites and come up with engaging ways and methods to post the update. The more interesting the update, the better will be the engagement which people will show.

The main aim of social networking site is ultimately to drive the right kind of engagement and when you are looking to do so, capitalize on the fresh news which floods the market.
1. Schedule your activity
There are social networking sites that allow you to schedule your posts. For instance, when you have a Facebook page for your firm, you can always choose to schedule the posts. This ensures that you can adjust your activity with the schedule you have. On days you have ample free time, you can schedule the posts the way you want and they will be auto-posted at the time you choose.

LogicSpeak :

These are some of the different ways by which you can manage your social media activity and ensure that you stay at the top of it. Regardless of the fact that you have a personal or professional image, it is pretty important to have the right kind of social media activities.
January 30, 2015
Social Media Tips For Small Businesses
When it comes to small business, the social media strategies that you use become extremely important. You should try and implement the finest tips to make sure that you can benefit your firm in an apt manner. Here are some of the main ideas which you can use to push your firm towards the zenith of success.
1. Engage with customers in real time
One of the best benefits which social media platforms have to offer is the ease with which customers can approach the firm. There are various sites and you can choose to have an active engagement in one or more of them. Make it a point to respond to their queries and address their grievances as well. when you are doing so, it is going to help you in fostering the right image. People get satisfied when they hear back from the company because it sends out the message that the company is concerned about their thoughts and opinions. Social media sites can be crucial for small business because it will help you be connected with the users.
1. Location based marketing
This is another crucial point for deciding the success of small business. You need to be sure that you are catering to the consumers in and around your main area. As a small sized firm may not have an extremely high budget which it can devote for marketing use, you can narrow down your search list and then market your products much more effectively. With the different parameters and filters offered by sites like Facebook, you can easily filter the crowd and find out which areas are most conducive for your business operation. There are plenty of different parameters that you can control. Moment.me is another technology which can help you in this area. With their places feature, you can find out hotels, stores and other important places which in turn can drive up the customer engagement significantly.
1. Hosts contest and giveaways
Even though small sized business might not have a lot of extra funds at hand, yet it is advised that you should try and host some kind of contests or giveaway. This is one of the best ways of pushing up your total visibility and sometimes it can help you procure customers as well. When organized in the right manner, you will find that people tend to participate actively in such contests. This can help you in pushing your popularity significantly and thus your overall reach will improve. With social media sites, you can truly transform the reach of you business and thereby derive larger profits and greater business output as well. However, you need to attract ample people to participate in such competitions and lure them by putting ample prizes.

These are the top three strategies which small businesses can use to tap the most out of social media. No doubt, there are a lot of other methods which you can choose to follow because social media marketing is a huge field which encompasses a great deal of points.
December 25, 2014
How to Write Social Media Posts?

We are all aware of the kind of importance social media has. It can play a crucial role in boosting your online presence, however, you have to be sure that you write the posts in an apt manner. Here, we will talk of the same.

Evoke A Response

There are posts that are so structured that it calls for a response. Such posts are more likely to excite people to respond to the same. When people respond to your posts, it can spark off a chain reaction and it will help you gain a lot better following as well.

So, try and come up with topics that will make your readers crave to participate in the conversation.

Talk About Trending Events

You are best advised to talk of the main trending events as these are the kind of events which people are most interested in talking about. Social media posts are all about driving the right kind of engagement. Trending topics are usually the ones people are most likely to have an opinion of. This will help you in keeping the ball rolling.

Keep It Catchy

No one wants to read a really long and boring post. When you are looking to write the best kind of social media posts, you should try and keep it catchy. There is a style of writing that helps the authors in connecting instantly with the readers. You should develop your writing to imbibe that tone. When your readers are attracted to the post and they find it to be interesting enough to read it till the end and even share their opinions as well, they are more likely to share it across different platforms. This is going to help you in promoting your visibility and even improving your search engine ranks as well.

Have A Conclusion

Trust us; no one wants to read a filler article that takes you nowhere. Your posts need to have some kind of definite conclusion. If there is absolutely no conclusion to the article and it is merely a rant, the odds are high that people are not going to like it. This is the reason you have to be sure that your article ends on some kind of conclusion.

You need to have meaningful posts that either convey a point or make the reader ponder over something fruitful.

These are some of the different points which you must kept in mind for the sake of making your social media posts engaging enough to attract readers. There is no point writing posts which are not read.

Try and come up with an engaging title line which makes the readers excited enough to click the link so that they read the whole thing out. You can always talk of interesting things and your website too has a role to play.

When you are following the above tips, you should be able to come up with the right kind of social media posts and updates that would serve your need in an apt manner.

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December 19, 2014

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