LS Staging

Tag: Social Media Optimization

  • 7 Ways to Build A Bigger Social Media Audience

    7 Ways to Build A Bigger Social Media Audience

    Be it a mainstream product or a niche category, every seller has a potential customer base waiting online to know more and engage with the company and their offerings. As a seller, you can hook influencers, the casual online window shopper, the serial online shopper, the user who waits for online reviews before committing, and many other types of social media audiences and build them into your loyal customers. A bigger audience means a bigger reach.

    As a brand custodian, you can leverage the vastness of social media to reach existing and potential customers, build brand awareness, and generate business. Here are 7 effective ways in which you can significantly increase your social media audience and build your business:

    1. More visual posts

    ‘A picture is worth a thousand words’ is no longer a vague adage in the times of social media marketing. Stunning visuals captivate the user and compel them to know more about you compared to a dry post with only text. Include more visuals with human faces in it to increase the likelihood of that post being reshared by the audience. You can use free online graphic design websites to create high-resolution creatives for free to go with your post.

    2. Include more videos

    If a picture speaks a thousand words, then a video…certainly narrates an epic. Video content garners the most audience engagement on all social media platforms. Be sure to directly embed the video onto your post instead of simply sharing a link to the video that could direct the user to another website. This ensures that the video will automatically play when the user reaches your post on their news feed, and instantly grabs attention. Make sure the videos are of a good quality, appropriate in length, and do not infringe on any copyrights to get the best possible engagement.

    3. Be responsive to user comments

    Be it a query on your Facebook post or a comment on your YouTube video, it is important to reply to your users, and preferably within the day! Acknowledging and appreciating your followers can make them feel heard and even special. They are more likely to champion your brand and encourage their social group to follow you. You can even make an ask- request your followers to tag their friends who may like your brand.

    4. Update your profile pictures

    Use meaningful, high-resolution images as your profile picture, cover photo, or banner, depending on what social media platform you are using. Pictures of an individual using your product is more likely to engage your audience and encourage them to see themselves as users of your products. Make the accompanying caption witty, sharp, and as close to your brand’s messaging as possible.

    5. Run contests

    Who doesn’t like freebies or even being competitive? Holding ‘Best Photo’, ‘Best Hashtag’, ‘Best Caption’ contests will not only keep your current followers engaged but also get you new ones. Encourage your social media community to tag as many friends as possible on the contest to get more people to participate as well as raise your audience numbers.

    6. Customise your content

    Instagram is best for visual content, while Facebook is most-suited to share testimonial stories or longer posts. Put in the effort to customise your content for each social media platform, and play to its strengths. Tweet a witty opinion on the latest news which relates to your field, or post a detailed video on the features of your new product on YouTube.

    7. Use hashtags and latest news

    Someone searching for posts with a specific hashtag such as ‘#FashionTrends’ or ‘#SaveMoney’ is more likely to land on your social media page. Find the most popular hashtags for the day and figure out a way to post something on your page with that hashtag. Similarly, if there is a news headline that is relevant to your work, then link that news to your post with your take on it along with trending hashtags. Word of advice: don’t force that hashtag into your post as that may confuse your audience as to what your page and brand is about.

    Engage in some research on the strengths and limitations of each social media platform before you start your campaign, and be open to experimenting, few trials and errors before you find your rhythm and the right way to maximise your social media audience.

  • Social Media Trends For 2015

    Social Media Trends For 2015

    Social Media Trends 2015 @LogicserveDigi

    We are all aware of how influential the social media has become. With 2015 about to kick start, one can hope for some new trends to kick in. Here, we are going to take a look at the possible trends which are going to dominate in 2015 as far as social media is concerned.

     

    Facebook Ads- The Change in Dynamics

    Facebook is one social networking site that has always believed in constant changes. You will find that new updates keep on popping up from time to time. So, what is likely to change in 2015? Facebook believes in coaxing users to choose paid ads rather than relying on organic search. Lesser and lesser number of fans will be able to see our post and advertisements unless you choose to boost them. We are all aware of how boosting needs monetary investment and in 2015, the paid ads by Facebook are likely to get even more popular.

     

    Google Plus Might Become a Thing Of The Past

    When the Google authorship program was launched, people thought that it would revolutionize the way we have been looking at social network marketing. However, we found out that it turned out to be a miserable flop. As hardly any one makes use of the authorship program, it is evident that Google Plus is going to be lost in oblivion. In 2015, it is likely that business firms are least likely to concentrate on Google Plus and they will be happier to shift focus to other social networking grounds.

     

    Instagram Will Soar In Popularity

    We are all aware of how Instagram has invaded into our social networking circle. In 2015, it is likely that all those who want some kind of picture promotion will need to have an active following on Instagram. The popularity of this portal is increasing every day. There are more than 200 million monthly users and as far as image based social marketing is concerned, you will find no better choice than this.

    The recent feature of in feed video advertising which has been launched is going to work wonders as it will give marketers a lot more control over the demographics which they wish to target.

     

    LinkedIn Will Hold The Key

    From a business point of view, LinkedIn is the true giant and in 2015, its popularity will continue to soar even higher. When it comes to LinkedIn, it is the B2B marketplace which will find the growing impact of this site. An influential LinkedIn page can go a long way in being sure that the company can develop the right engagement and sometimes it can also push the traffic and overall search engine ranking as well.

    These are the top trends which we are most likely to observe in 2015. However, you need to know that social networking sites have a lot of varying trends and you cannot be completely sure. This is the reason firms need to be flexible enough to adapt to the changes and adjust to the same.

    Previous Post: How to Create a Digital Marketing Funnel

  • Social Media Optimisation : What and How?

    Social Media Optimization

    What is Social Media Optimization (SMO)?

    Social media optimization (SMO) is a technique of marketing in which you market your website in various social networking sites like MySpace, Youtube, Digg etc. Also known as Web 2.0 marketing, SMO acts as a powerful tool to increase the traffic and page ranking of your website. It engages a wider audience through excessive promotion via the public portals. The success of SMO lies in its interactive content sharing through mediums like blogs, video files and more.

    Why use Social Media Optimization (SMO)?

    Social media optimization, sometimes referred as social book-marking, is about building a relationship between your website and a wide group of potential customer. Social media if effectively used can consistently direct a substantial amount of traffic. Some of its advantages are

    • Increased traffic to your website
    • Increased public awareness of your site and product
    • Increased brand value
    • Increased inbound link
    • Increased ranking due to increased inbound and back links

    Thus, social media optimization promotes your business by increasing high user awareness through social sites. This subsequently acts as the marketing strategy for incremental promotion of your product translating into increased conversion.

    What are the parameters used by Social media optimization (SMO)?

    Social media optimization follows the newer version of the ‘word of mouth’ technique where people have been replaced by social networking sites. The content is spread in the form of pictures, movie clips, blogs and more. This technique is known as viral marketing where user awareness of the site spreads across different community site. Some methodologies/functionalities used by SMO are

    • Social book-marking using buttons like ‘Digg this’
    • Using YouTube videos
    • Interaction through social network sites like Hi5 and Facebook
    • Sharing audio and picture files
    • Blogging
    • Frequently updating data using RSS feed
    • Promotion through news groups, newsletters, e-mails and forums

    What is Social Media Optimization service?

    Social media optimization (SMO) service customizes a complete social media website with optimized pages for the network socialite and search engine. The SMO activity would ideally involve the following steps:

    • Increasing the site linkability by making it social media friendly
    • Creating awareness through viral marketing
    • Using free/paid advertisements as a promotional tool
    • Customizing application to geographical locations
    • Creating brand awareness by integrating blogs, newsgroups etc
    • Community building

    How is Social Media Optimization (SMO) advantageous than Search Engine Optimization (SEO)?

    SMO and SEO both have a substantial influence on the web traffic. While SEO focuses on website content, links, structure etc to increase the page ranking, SMO is more about networking through social media. Though SEO is equally effective, SMO is more popular due to the following

    • Easy to implement and needs no expert
    • Result can be seen immediately
    • Good profiling leads to heavy traffic
    • No fee charged
    • Structure of the website not so important
    • Internet community functionalities can be effectively used
    • Gains maximum exposure
    • Encourages online participation by the audience
    • Visual presentation is more important than the content

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