Tag: Social Media Optimisation

Facebook Chatbots – The Advantages, the Drawbacks and the Future

In 2016, when the CEO of one of the world’s largest conglomerates, Mark Zuckerberg, the founder of Facebook announced the Chatbot feature for its Messenger app, it came as a great technological revelation. It was specially designed to automate the process of responding the customers’ queries and inquiries; the manual answering processing was replaced by the bots. The primary purpose of introducing the Chatbot was to give the bigger brand the opportunity to engage with their customers in real time.

Since its advent, several marketers around the world have started using this technology to improve their customer relationships and boost conversations. If you are looking to introduce the technology for your own brand, it would first help you to know what the technology holds for the future and how you can use the Chatbot to its maximum potential for improving your business prospects.

The current scenario

Before we delve into looking into the future of the technology, let us take a look at the present scenario. Quite honestly, the launch of the technology has been quite rocky, to say the least. Many of the bots launched initially had a lot of bugs, and many customers said that they felt the bots were more annoying than being helpful. Facebook itself has admitted that the Chatbot feature or the artificial intelligence has not gained enough prominence yet to dominate the market as it was expected to do. However, this does not mean that the future of this feature is bleak. Over the past one years, Facebook has been working incessantly on improving the technology and make it faster and smarter. The artificial technology surely promises to be a major force in the future, and therefore it would be only wise for the businesses to start deploying the technology and roll with the new developments as they come along. Having said this, the artificial intelligence technology is not meant for everyone. Below mentioned are its advantages and drawbacks for the businesses.

The Pros of Facebook Chatbots

One of the biggest challenges with any artificial intelligence marketing is to give a personal touch to your communication. It is nearly impossible to make the users feel like that they are having a conversation with a human while communicating with the bots. However, Chatbots are the closest to that. The image below is a classic example of how the chatbots work.

Redirect the conversations

With social media the brands can promote the positive testimonials; however, it also propagates the negative feedbacks faster too. You can negate the issue by having a chatbot through which you can redirect the conversation that is in the limelight and onto a private platform automatically and repair the problem immediately. With the usage of the chatbot, you can address the issues of the customers quickly, which is exactly what the customer wants; this would not only make the customer happy but also it would reduce the chances of them ranting about their concerns on the public platform and prevent brand bashing.

You can get rid of the app completely

This is probably one of the biggest benefits of using the artificial intelligence; you can get away with the tedious process of updating and maintenance of the app, which is already an overcrowded marketplace. Instead, you can transfer the communication to the chatbot. Several customers prefer this method because it is easier for them to communicate rather than having to open an app; they can use the same platform that they are already using, which in this case Facebook. One of the most popular brands that has started to use the artificial intelligence masterfully and has been quite successful at it.

Drawbacks

Human touch will be missed always

No matter, how helpful the chatbots are they still can never have the same effect that a conversation with a human can provide. Although you can design the bots that can send messages that are as emphatic as they can be to the users’ problems, it can get monotonous at times.

Today, most of the customer that are tech savvy would immediately know if the responses are automated and they can easily differentiate between the automated and manual response. Often, the automated response bots fall short of the judgement of things that only humans can do.

If the bot fails, there is no scope for interaction

While the bots are very prompt in their response time, if they fail, there is no way to follow up with the customer, which in turn can be serious repercussion on the brand image.

July 20, 2017
Using Social Media Ad Space for Promoting Brand Loyalty

Research conducted by Sprout Social on the consumers buying patterns has indicated that people are more likely to buy things from brands that they follow on different social media platforms. The study further revealed that 75.3% of the people buy new things just because they saw or read about the product online, especially on the social media channels. Thus, it is quite obvious that having a good presence on the social networking sites can prove to be a great boon for promoting brand loyalty.

There are an estimated 2.34 billion people worldwide who use social media platforms every day and rely on such platforms to be informed about the latest happenings of their favourite brands. Not to mention, the consumers use the platforms to connect and share with the friends about all the things they like and enjoy. With such a huge avenue of marketing on social, it is high time (for those who have not already used the social media to its optimum capacity) for the brands to pull up their socks and use the social media platform to its fullest potential and garner loyalty among both their existing and prospective customers. If you are a business owner, it would greatly help you to understand how you can benefit from brand loyalty.

Do you know what brand loyalty exactly is?

As per the text book definition, brand loyalty is the tendency of the customers to buy things from a particular brand over and over again rather than purchasing a similar product from a competitor brand. In simple words, brand loyalty implies that a consumer has a higher preference to an individual brand over the other similar brands. Last year, in November, Facebook conducted a study wherein they found out that nearly 77% of people have some degree of brand loyalty. In the social media parlance, a loyal customer can be identified by the number of times he or she likes the posts and comments on the posts put by a certain brand.

Social Media and Brand Loyalty

About 53% of Americans who follow certain brands on social media are more loyal to the brand than other customers. However, brands should know that the social media platforms are used by the customers only for communication, and it does not affect their decision making to buy their goods or subscribe for their services. The follower of brands on the social networking sites expect a prompt reply from the brand, as marketers, it is best to respond to the customers’ queries or comments within 30 minutes. However, in reality, it is quite sad that nearly seven out of eight messages sent by customers go unaddressed by the marketers and when it happens, the chances of the customers switching loyalty increases by almost 50 %. With social media now playing a pivotal role in influencing the purchase decision of the customers, the marketers should take the following steps to promote brand loyalty through social platforms.

Define the way you communicate

It is pivotal to establish your own voice across all social media platforms; it should be uniform, consistent and in line with your brand personality.

Keep your ears wide open

One of the keys to succeeding in converting a casual visitor to your brand page into a loyal customer is to listen to the customers’ problems and provide an instant solution to solve their problems. People generally expect the brands to respond to their questions, complaints, inquiries, and reviews in the same way as they communicate with their friends. As a marketer, you need to be proactive and listen carefully to what people are talking about and don’t be shy to retweet or repost the things shared by the followers of your brand. Make sure to be courteous and thank people if they have said or shared something about your brand. Remember, being thankful for their patronage is sure to win their loyalty. Also, another important aspect of promoting brand loyalty through social media is to provide the users quality content, which is not only relevant to them but also is useful.

Tell a tale

It would be foolish to assume that your customers are experts in their respective industries and that they know everything going around in your sector. It is therefore important to provide valuable evidence in the form of illustrations and statistics to underpin your claim. This will have a massive influence in projecting yourself as a trustworthy brand in the market. Remember to engage with the audience as much as possible to get an insight on what they think about your brand and what is the type of content they like to consume the most. Once you learn that, you can increase the customer engagement by sharing more content of their choice.

Try to build a community

Having a regular interaction with the followers of your brand on the social media helps in creating a sense of importance among the customers, they feel their opinions matter, which can you can use to build a community. You can use the community to your own advantage by rewarding their loyalty with special offers and discount coupons. You can use the paid ads to promote the discount offers and attract new customers, who can eventually become your loyal followers.

July 19, 2017
Weekend Digital Media Round-up: Google’s New Messaging Feature within Google My Business, Facebook Messenger Ads, CommuteStream’s native ads offer and more…
1. Google bars AdSense publishers from using pop-under ads
Google is shoring up its AdSense policies regarding pop-under and pop-up ads. [Source: Marketing Land]
1. CommuteStream now offers native ads for dozens of transit apps around the US
For a marketer, the daily commute of a passenger on public transportation is an ideal targeting time. The passenger travels the same route, at the same times, and might regularly check a phone app for schedule updates. [Source: MARTECH TODAY]
1. Facebook Makes Messenger Ads Available Globally
Facebook just added a new advertising feature into the mix. After finalizing testing in Australia and Thailand, Messenger ads are now available to all advertisers worldwide. [Source: Social Media Today]
1. Facebook’s Latest News Feed Tweak Curbs The Activities Of Individual Spammers
In the purview of the Facebook’s battle against spam links invading the newsfeed of the users worldwide, the social networking giant is being proactive to curb the issue and is now targeting the individual users to post the maximum number of spam links. [Source: Logicserve Digital]
1. Google begins rolling out messaging feature within Google My Business
When you go to the Google My Business home page, you will see this new section for “Messaging” on the left and an option in the middle promoting it saying, “Message with customers.” [Source: Search Engine Land]
1. Instagram is turning the screws on Snapchat by handing advertisers free trials and credits
Instagram appears to be turning the screws on Snapchat, baiting marketers and advertisers by offering them a chance to test brand new ad products free of charge. [Source: Business Insider]
1. WhatsApp now allows for sharing all file types on the app
WhatsApp has rolled out an update that allows users to share any type of files, documents on its platforms. Just open the chat window and click on attach to send the file. [Source: Indian Express]
1. Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with YouTube retargeting lists. Advertisers have also been able to use Search retargeting lists to reach people on YouTube. Now, YouTube retargeting lists can be carried over to target video viewers when they search on Google.com. [Source: Marketing Land]
1. War Of The Stories – Snapchat Vs Instagram Vs Facebook
The two of the biggest social networking companies in the world, Facebook and Snap Inc. are currently involved in a Silicon Valley tech battle, which is referred as ‘The Battle of the Stories.’ [Source: Logicserve Digital]
1. Google My Business updates insights email sent to businesses
Google My Business has updated its monthly insights email, the email they send business owners summarizing the statistics and analytics around how well their Google local listing is performing. [Source: Search Engine Land]

Expert Opinion

1. How will Machine Learning help brands with better customer engagement?

A lot of marketers are using machine learning these days to derive helpful insights from the data available with them for enhanced marketing strategies.

Organizations and brands are using machine learning in various ways to minimize guesswork and boost the marketing actions. As per EMC, it is predicted that the digital universe is predicted to grow from 130exabytes to 40,000exabytes, or 40tn gigabytes by 2020. This vast data, if analyzed and used in correct ways, can help brands garner huge gains from their marketing campaigns. This is exactly where machine learning can play a key role in assisting marketers with their activities and help them make the right choices for their campaigns and strategies.

Machine learning can help marketers in:

–          Detailed segmentation for personalization of marketing strategies

–          Providing apt recommendations for enhanced customer experience

–          Detecting and utilizing changes in customer behavior which will eventually maximize the revenue

–          Checking the effectivity of marketing campaigns and predicting the customer life cycle using data insights to improve ROI, campaign management, resource allocation

The ability of a good marketer is the ability to interpret learnings from data and customize ROI driven communication. Marketers believe that Machine Learning will transform the way they put across their campaigns in a more personalized and appealing format. With Machine Learning expected to generate revenue of 13.7% billion by 2020, it is surely a profitable option that will change the way marketers design their activities to get optimal results.

– Peshwa Acharya, Chief Marketing Officer, Sterling Holidays, A Fairfax company.
July 14, 2017
War of the Stories – Snapchat vs Instagram vs Facebook

It is a known fact that the two of the biggest social networking companies in the world, Facebook and Snap Inc. are currently involved in a Silicon Valley tech battle, which is referred as ‘The Battle of the Stories.’ It was Snapchat that first introduced the stories feature to Snapchat in October 2013, which allowed the users to upload an endless number of videos or photos that would be visible to the individual’s followers for a period of 24 hours. When Evan Spiegel, the CEO of Snap Inc. turned down the offer by Facebook’s CEO Mark Zuckerberg to buy Snapchat for 3 billion USD; not many would have seen the step as the first step that would beckon the Stories battle.

After Facebook failed to tap into Snapchat’s audience, in August 2016, Instagram, the popular picture sharing platform, which is owned by Facebook rolled out its own version of Stories, which was almost an exact copy of Snapchat’s feature. It not only took the Snap’s model and introduced its wide users’ base but also continued to evolve and expand the feature by adding new elements like live-streaming. With the addition of the new features, by April 2017, roughly about eight months after the launch, Instagram announced that their stories options had overtaken Snapchat in terms of daily active users.

To add to the drama in the battle of the stories, Facebook also introduced the stories option to its other products including Facebook proper, Facebook Messenger and WhatsApp with a view to ape the success of Instagram stories and propel Facebook as the leader in all things social media. In the ongoing war of the stories, others too are joining in. While some want to pick a side to join the find, others just want to know, which of these platforms would yield the best results for all their marketing endeavours. So as a marketer if you have been wondering how to make the best use of these platforms, here is what you would need to know.

Why Stories?

First and foremost, you need to know what purpose stories serve for the marketers. Well, the stories are mostly used to share the most creative updates in real time, and for marketers and brands it can be a great way to add a little human touch and build a rapport with both their existing and potential customers. Stories can be used to portray the brand transparency and it can also be used as space where you can creatively share your brand’s messages and at the same time connect with your targeted customer group. Marketers can also use the story option to provide the users with an inside view of the businesses and promote brand awareness and loyalty.

Now that you know how stories can be helpful, you would also want to the right ways to use it. Just like any other social media platform, while posting any content on stories, you need to have a good strategy in place so that you can connect to the most relevant audience and create maximum impact. Here is a little to do thigs or rather thins to consider while creating stories.

Know which platform is most suitable for you

It would be best to first do a bit research on the demographics of the users of the different platforms; the average age of a Snapchat users is between 18-24 years, out of which majority of them are females. Also, Snapchat users mostly post fun, casual and creative kind of content. On the other hand, the average user age for Instagram ranges from 19-29 years old. The Instagram users also (mostly) expect pretty, visually-pleasing and clean and sophisticated content. So depending on the audience you are looking to target and the kind of message you want to convey, you need to choose the platform carefully.

What kind of content are you sharing?

No matter, the kind of content you choose to share, you need to ensure that the content is in alignment with your already social media brand personality and it should complement the type of content you share on your already existing social pages. Just make sure that the content you share adds context to the kind of posts you share regularly and it doesn’t confuse the audience.

Is the advertising space a worthy investment for you?

You may already have a good presence in the social media circle with a huge base of loyal followers but for others buying an ad space on these platforms would be effective to reach out to new audience. Know if it would be worthy putting your money in advertising on these platforms.

Influencer marketing

Having a social media influencer to promote your brand has proved to be an effective marketing technique. The stories provide the marketers with a new space to promote their brand and get the most of the power of influencers.

July 14, 2017
Facebook’s Latest News Feed Tweak Curbs the Activities of Individual Spammers

In the purview of the Facebook’s battle against spam links invading the newsfeed of the users worldwide, the social networking giant is being proactive to curb the issue and is now targeting the individual users to post the maximum number of spam links. Recently, Facebook announced that it has noticed and tracked the activities of a small set of individuals who regularly post numerous spammy pages and links publicly. Facebook has identified these spam links to be mostly about news stories that are fake and clickbait articles, which lure the users to click on the link and read more but when they do that, the users actually don’t get what the headline states or the content is completely irrelevant.

To help the genuine users from being victims of spam links and providing them a hassle-free and seamless user experience, the networking giant is taking drastic measures to curtail the reach of the spammy posts in people’s feeds. However, it is to be noted that Facebook’s rectification step will be applied only to the individual articles that are shared by these spam accounts and it will not affect the domain, pages, photos, videos and check-ins posted by those accounts. In a blog post by Facebook, the networking site said, “Most publishers won’t see any significant changes to their distribution in News Feed.”

With the latest News Feed tweak put in place by Facebook, only the publishers that get a huge influx of traffic from an account that has been marked as spammers will be affected. Also, all the publishers that have articles, which are linked to the spam accounts may see a drastic curtailment in their reach. This restriction comes as a great relief for the daily users who are regularly fed with the click bait articles with the headlines likes ‘you won’t believe what happened next.’ Every click by the user meant that the link would up in the people’s news feed, and it would appear on the feed even if they did not want to see them or click on it. With the tweak, the users are less likely to see such clickbait articles on their feed.

July 13, 2017
Top Marketing Trends Enhancing Customer Expectations in 2017 – Part 2
In today’s post, we will shed light on few more trends put forward by IBM and its partners that will help you drive multiple initiatives for strengthening customer connections for driving business growth and exploring innovative business opportunities. Here’s a rundown of the marketing trends that are worth paying attention to:
- Center-brain Marketing Combines Creativity and Tech to Drive Success in a Machine Learning-Driven Future: Marketing was traditionally considered as a right-brain activity; however, marketing is also a left-brain activity that is driven by cognitive technologies, data, and analytics. Marketing will soon be under the control of left-brain people who utilise artificial intelligence and machine learning for making crucial marketing decisions. With the concept of center-brain marketing, both technology and left-brain technical people will function together with right-brain creative thinkers to attain success in a machine learning-driven future.
Centre-brain marketing transformation makes use of technology, strategy, processes and people to make sure your organization is reaping the benefits of machine learning and left brain analytics while enabling right-brain creativity to generate the kind of revolutionary marketing that can propel the success of customers along with brand preference. Cognitive technologies will drive the future of marketing and companies lacking the right processes and workforce will be overshadowed by higher-performing business rivals. To know more, watch this video:
- Interactive email will empower new e-commerce opportunities: Email is the ideal platform for e-commerce conversion as it delivers the highest relevance along with well-timed content to your target audiences. Since email requires recipients to click through for completing an action, marketers are now counting on HTML Commerce which will enable marketers to sell directly from within HTML emails. It no doubt, requires some effective coding and the task of populating some dynamic content to cater to individual recipients but it offers outstanding opportunities. You should always keep in mind that your email database is the most crucial asset of your business; therefore, you should come up with smart strategies to drive significant growth for your company. Watch this video to know more:
- The astounding growth of dark data is motivating marketers to maximize their existing data: Dark data refers to the unstructured data acquired via different computer networks. It is the data accumulated, processed and stored by organizations for conducting daily business activities but are left unused as the executives are unable to make sense of it due to lack of proper tools. According to data analysts, by the year 2020, the digital universe will be 40 times bigger due to the significant increase of dark data. The marketers find this data explosion quite overwhelming as they are not prepared to tackle the challenges that their business is about to face owing to this outburst of data.
In 2017, marketers will emphasize more on making sense of the available data instead of capturing more of it. The focus will be on finding buying patterns, insights and behaviours in the available data.

Leading companies will count on the following five Vs of dynamic data—
- Volume: to determine how much data needs to be measured.
- Variety: to determine the variety of data required from different channel and how much of it is actually valuable.
- Velocity: to determine how fast your customer data travels.
- Veracity: to determine the accuracy of data.
- Value: to ensure that you capture useful data and also create more value for your consumers.
These 5 Vs will inspire marketers to feel less overwhelmed and more confident about their business as they will be prepared to handle big data explosion. To know more, watch this video:
- Mobile Apps are Changing the Face of Mobile Communication: Behaviour of mobile customers is changing rapidly. Today users download lesser number of mobile apps as they are moving to core apps. Moreover, at present times, brands do not consider apps as mere icons, but utilities that can have a significant impact in the daily lives of customers. To keep up with this trend, app developers are including their services– normally found within their exclusive app environment—through AI assistants, mobile operating systems, and other apps. For example, Uber is one such app that has been incorporated into Google Assistant, Allo, iMessage, Alexa, etc. To begin with, digital marketers should find out the platforms where their customers prefer spending maximum time. Social media platforms and messaging apps are some of the places digital marketers can consider. To know more, watch the following video:
- Smart marketers are pursuing a comprehensive view of customers’ journey to transform customer experience: In 2017, digital marketers will be taking all possible measures to offer customers with outstanding experiences by taking into account the comprehensive view of the customer journey. Smart marketers are leveraging advanced technology to analyse customer journey so that they can identify different issues and work together with their teams to resolve the issues. Moreover, organizations are also trying to comprehend why certain customers take certain actions during their journey with a specific brand. To offer exceptional customer experience, marketers are aligning all the departments of an organization, from billing and shipping to sales and customer service so as to create interactions of superior quality across all channels. Moreover, brands have been also giving priority to customer data for understanding customer journey. Having access to customer data is the best way to get insights about customer journeys.
Besides these marketing trends, few bonus trends have been put forward by IBM’s partners.
- Chatbots will gain momentum across industries: Chatbots can not only modernize transactions but also make the process of consumer interactions more efficient. Chatbots can be deployed across any messaging channel including Skype, WeChat, SMS, Facebook Messenger, and email. This year, marketers will focus more on the distinctive functionalities of chatbots so as to improve the process of interaction with new as well as existing customers.
- Marketers will focus more on automation and personalization: Marketing automation along with data-driven personalization is currently revolutionizing email marketing. This year, most of the brands will be emphasizing more on targeted messaging for increasing ROI.
- Performance-driven organizations will incorporate cognition and operationalisation into customer journey mapping: Customer journey mapping is a great way to comprehend customers’ perspectives as it helps businesses to cater to the requirements of their customers. It entails the creation of a visual map of the different ways in which customers connect with businesses all the way through the buying cycle. Moreover, it also motivates companies to achieve their business objectives for individual customers. This year, businesses will shape the customer experience by operationalizing customer journey maps. It means integrating the maps into the CRM platforms used by sales and customer service. Besides this, businesses will also incorporate cognitive capabilities to enhance customer engagement throughout customers’ journey and across the sales, marketing and service departments of an organization delivering that journey.
Conclusion:

By inculcating the trends, insights and tactics put forward by IBM and its partners into your marketing strategy, you can successfully go beyond the expectations of their customers. Smart brands follow a holistic approach to enhance customer experience. By analysing your current performance and by identifying the problem points that need improvement so as to delineate a plan of action, you can go a long way in redesigning customers’ journey.
January 27, 2017
Social Media Trends for 2017
Social media has been playing a pivotal role in modern digital marketing. Today, the all-pervasiveness of social media makes it an effective business tool for both B2B and B2C companies. However, like any other industry trend, social media trends also change rapidly to either to cater to the ever-changing needs of customers or to keep pace with emerging technologies. Thus, to enhance the competitive position of your business, it is important for you to keep up with the constantly changing social media trends.

Like the bygone year, 2017 too will witness new trends that will revolutionize social media optimisation as the year advances. Therefore, digital marketers will need to stay ahead of the existing social media trends in order to take their business to the next level in 2017. In this post, we will enlighten you on the latest social media tactics that will be utilized by digital marketers worldwide for boosting their shares, conversions, and engagement rate this year.
1. Live Video: This year brands will significantly count on live video streaming options. Live video has started gaining traction with the introduction of live video content for Instagram in December 2016. Twitter too got into live video streaming last year by rolling out 360-degree live streams powered by its live video app— Periscope. However, the feature can also be utilized without installing Periscope. Additionally, Facebook too has been giving preference to live videos in its newsfeed. Thus, the focus will be on creating live video marketing strategies this year to showcase the authenticity of brands to the world by providing real-time content, be it exclusive announcements, interviews, or behind-the-scenes glimpse of your business.
1. Less Automation: Businesses will focus on less automation in 2017 as it gives a robotic feel, whereas consumers prefer authentic human interactions. Except chatbots, businesses will focus less on automated social engagement by emphasizing on social media campaigns for interacting directly with customers and listening to their opinions. Brands will also emphasize on building strong relationships by building an organic following and providing humanistic responses.
1. Micro-Influencing: As the trend of micro-influencing is taking over the digital industry remarkably, it will have a major impact in 2017. Instead of counting on celebrity endorsements that generally involve a high budget, more and more brands are counting on micro-influencing— an affordable option of generating better returns and yielding higher levels of brand engagement. Micro-influencing is indeed a great way to extend brand reach as they feature real people who are well-informed and passionate, and are considered reliable sources by masses for making purchase decisions. Though micro-influencers have a smaller followings on social media compared to celebrities, they perfectly fit the niche of the brand. A study carried out by the Keller Fay Group and Expertcity in 2016 revealed that 82 percent of consumers prefer the recommendation made by micro-consumers.
1. Virtual Reality (VR): The viral popularity of Pokémon Go that took the world by storm in 2016 needs no mention. Taking into consideration the success of Pokémon Go, we can easily predict that VR is going to rule the roost in 2017 as the New Year is likely to introduce innovative techniques of integrating VR into marketing strategies for the mainstream audiences. The trend of replicating human contact will persist not only in 2017 but also in the coming years as VR starts penetrating the market more intensely
Since the New Year has just kicked off, it is high time for marketers to take cues from the previous year to understand what has worked perfectly for them in 2017 so that they can implement those lessons in the present year.
January 6, 2017
Four Essential Content Marketing Tips to Help You Thrive in 2017

The New Year is knocking the door and it is high time for content marketers to think about their content marketing strategy for 2017. According to experts, content marketing in 2017 will no doubt flourish, but at the same time, it will become more challenging; thus, brands will need to be more creative with their content marketing strategy in the forthcoming year. In this post, we have compiled four indispensable content marketing trends that you may consider to raise the bar in your business in the coming year.

By writing compelling content, you can naturally grab the attention of your audience. Thus, before creating content, you should try to understand the needs of your customers to find out the problems faced by them so that you can generate content accordingly to solve their specific problems. For example, you may directly take the opinion of your customers through online polls or discuss with your customer care team to understand what your customers generally ask about. This will help you create convincing content that strikes a chord with your audience.

You may not be a specialist on the subject matter you are writing about. Therefore, it is advisable to partner with industry experts and influencers to co-create content. This is an effective way of promoting your content as it adds reliability and consistency to your piece. Besides this, when you involve influencers or industry experts in your marketing content, they are likely to share it with their online followers, thus, enabling your content to reach out to a wider audience.

In the absence of a content distribution plan, even the most innovative and engaging content may stay undiscovered. Therefore, while creating your content marketing strategy, make sure you emphasise on your content distribution plan to generate fresh traffic. Posting your content only on your website or blog is not enough. You should also enhance the social media reach of your content, and involve online influencers to share your content on their networks. The best way is to review the content distribution plan of your competitors and industry players to find out what works for you.

Infographics are attractive visuals used for simplifying complex data in a convincing manner so as to offer greater precision. In 2017, you can use Infographics as a communication tool, recruiting tool or leads generator by demonstrating the positive facets of your business, such as your sales trends over a specific period or by displaying your survey data and other engaging information. By combining Infographics with well-written text, you can easily penetrate into the minds of your audiences.

Video marketing too will continue to be a powerful tool for communicating your brand story in 2017. Live video will undergo massive growth in the coming year as Twitter, Facebook Live, YouTube Live, Instagram Stories and Snapchat are embracing live video with open arms. Video Marketing not only brings the highest ROI but also helps brands by illustrating their value proposition and strengthening relationships with their existing and prospective customers. Thus, marketers should keep up with this trend in 2017 to notice marked improvements in their content marketing strategy.

Content marketing tactics are constantly evolving. Moreover, every brand is different and calls for different content marketing strategy; thus, it is imperative for digital marketers to determine what works well for their brand and what does not, so as to evolve their own digital marketing strategy.

December 29, 2016
Linkedin Long-Form: A Powerful Marketing Tool to Add To Your Campaign

Sharing your expertise and knowledge has become easier than ever through LinkedIn Longform. Initially, this platform was confined to the popular influencers only. However, they could not ignore the wonderful ideas and knowledge other small businesses and professionals had, who were unfortunately not so famous.

As this exclusive blog publishing feature is rolled out for all the LinkedIn users, why not make the best out of this opportunity. It will give you a perfect platform to further build your personal brand by garnering the right exposure.

Gain more visibility

Share your knowledge and expertise, build trust, create a large community and become a well-known thought leader, people would seek advice from. Isn’t it a perfect strategy to gain that dear visibility you are seeking for?

Social media platforms like Facebook, Twitter and LinkedIn are wonderful tools to get that required visibility. But, you need to have ‘something’ to promote! LinkedIn Long-form will give that ‘something’. Have a look at the following long-form of Deepak Chopra, one of the popular influencers.

Wonderful excuse to stay connected

As a marketer or businessman, you attend several conferences and events online and offline, meet several people and build connections. Over a period of time, you simply forget them. If you wish to create your brand’s visibility, you need to keep connections fresh. Long-form gives you that wonderful excuse to stay connected and revive your relationships online. You can get in touch with them by asking for their feedback on your content through messages or through comments, thus indirectly promoting it.

This is the comment section of the same long-form given above. To get some more idea about how engaging post are written, check out some the popular influencers like Arianna Huffington, Richard Branson, Daniel Goleman, Bill Gates and others on LinkedIn Pulse.

Writer-friendly Interface

Writing on a longform platform is as easy as shooting the fish in the barrel with its easy to understand interface. Have a look at screen shot given below.

You have to simply choose an appealing image that justifies your content perfectly and makes your post look pleasing. Write an attractive headline that grabs your readers’ attention. (Read on to find what type of content works on LinkedIn).

LinkedIn can drive shares and engage your connections

Let’s have a look at the power LinkedIn long-form cherishes online.

Did you know LinkedIn long-form posts gains more than 300 likes, 25000 views and over 200 comments? Even on a normal day, LinkedIn’s Slideshare is visited by almost 4 million people who upload around 13000 new pieces of content.

As per the survey, 80% of B2B leads come from LinkedIn, unlike Twitter, Facebook and Google+ that generates only 12.73%, 6.73% and 0.21% leads respectively.

So, LinkedIn is much more than just building relationships and creating brand awareness. It goes further to generates leads and increase your conversion ratio.

So, to conclude LinkedIn long-form is the must have tool and should be added to your marketing campaign right away!

LogicSpeak:

Well, we have a smart tip for you! Include some influencers and expert tips in your content and inform them that they are included through a message. Ask them to promote the blog on their social platform, as a favour. Believe it or not, people are very generous. They like to do favours. Also, mention that you will be happy to help in return, whenever they need. This will do the trick!

July 11, 2015
Increase Your Followers With Right Twitter Etiquettes
Has someone retweeted your tweet or followed you lately? If yes, then congratulations! It means people appreciate what you have to say and like to share it with their followers.

Twitter has gone beyond a tool used for branding. Brands use it as a means of attending real-time queries by the consumers. As a user or a brand on Twitter, you need to know these Twitter etiquettes. These will help you understand how to respond when someone follows, retweets and more.

So, let’s look at some twitter etiquettes that can help you increase your followers and have that right impact.
1. Follow them
Have a look at users’ profile that retweeted your tweet or followed you. If you think they can really add value or give you some valuable information, follow them! If not, then simply thank them by sending a direct message.

There is no obligation as such to follow back when they follow you. Following is a lot like having friends in real-life. Therefore, who you follow tells a lot about you, what you exactly do and where you stand. Therefore, think before you follow someone.
1. Add to list
Twitter list is the new ‘follow’ for marketers, small businesses and even large organisations. It is the best way to organize your followers with grouping method. Create a list of people can really make an impact on your business and ensure you never miss a tweet from them. For instance, if you are small business owner you can create separate lists for customers and potential customers. Check how Cadboury has created their lists.

Another interesting thing about lists is it lets you take a sneak peek into your competitors every move. Simply add them to private lists, and they won’t know you are watching them!

Twitter gives you an added bonus by allowing you to subscribe lists of individuals and brands, you think are influential and suits best to your marketing campaign. Simply click on the subscribe button as shown below.
1. Reciprocate
If you do not wish to follow the person who retweeted your tweet, simply check his/her tweets. See if you find any tweet worth sharing and retweet it.

Twitter gives you even better way to reciprocate by recently introducing an ‘Add comment’ feature to retweets. It enables you to add a comment with 116 characters justifying the reason of your retweets. Check the example given below:

https://www.justaskjulia.co.uk/wp-content/uploads/2015/04/comment-and-retweet2.jpg
1. Retweet a retweet
Say, you highly revere a celeb and retweeted one of their tweets. What if that celeb RTs your RT with a wonderful comment! You would certainly like to RT that RT and let your followers know that your favorite celeb has replied with a comment!

The same applies to you and your followers. RT your RT with some more quality content. This way you can recognize the retweeter, by displaying the concern to give more value.
1. Direct Message
If you have large number of followers, sending a thank you note every time someone follows you becomes tedious and time consuming. To solve this problem, there are several tools available that sends automatic ‘Thank You’ note when someone follows you. So, increase your productivity with tools like SocialOomph, Twitter DMer, TweetDeck and others.
1. Ignite discussion
Keeping your followers hooked is the key to successful social media marketing. There are several ways to do this. One of the best ways is to keep your conversations alive. Keep interacting with people who retweets, favorite or follow you. Replying to the retweets with a question and start the conversation. This will enable other users to follow the conversation thread. See how Nike keeps their followers tugged with conversations.
1. Mention in groups
Sending separate ‘thank you’ tweets for every other follower or retweeters is time consuming. The best way is to list down all the users who retweeted your tweet or followed you. Using the @mention feature and thank them all at a one go.

LogicSpeak:

Keep making friends on Twitter and follow the right people who you think can help you in your marketing campaign. Always retweet with a comment and acknowledge your followers and fans by favorites or direct messages. Follow these Twitter etiquettes and have that desired impact on your social media community.
July 5, 2015

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.