Finding itself in the eye of controversy all so often, Facebook recently launched a new tool. This tool allows anyone to view the ads being run by any Facebook Page at any given time. The motive behind this new tool is to establish transparency. This is a consequence of the storm Facebook found itself facing a couple of years back. The social media platform was accused of being tampered by foreign operatives. This lead to the outcome of the 2016 US Presidential Election being influenced, is what the authorities had to say.
Marketers’ perspectives are now considered
Facebook, in an attempt to shed light onto a crevice which was rather left in the dark, has brought about a tool that gives access to watching ad spaces better. This is the first time ever where users and marketers have complete access to the full insight of a Page and what they are promoting across their channels. This is revolutionary stuff, especially when it comes from a platform where ads are in surplus.
So, how can one access these “dark posts” across Facebook?
Owing to these new ad tools, accessing ad listing is now simple.
In order to view a page’s active ads, you would have to click on the menu option in the left-hand function bar titled “info and ads.”
You would thereon be taken to browse through all the ads the page is running at the given time. This does not end just here. In case you need to get more specific data out of it, you can filter it as per region. This would tell you which ads are running in each of the regions.
But how is all this a good thing to marketers?
Here’s how.
- You get insights into your competitor’s Facebook ad strategy
One way to excel in today’s world is to know what path your competition is on. And Facebook just handed you the key to open your competitor’s money-making formula. So far, it was just a game of predicting what is it that your competitor is doing and formulating your strategy based on that. Now, you get to have concrete backing and your strategies are no more a guessing game.
- It allows you to be inspired with sheer brilliance
Creativity relies on inspiration. Ads get pretty monochrome if made from uninspired ideas. However, this does not entitle you to plagiarise ideas. It just means that you now have the ability to get a shift in perspective. This helps you think out of the box, which is how you get to mindblowing ideas, sooner or later.
- Helps in building your audiences’ trust
In a competitive era, knowing what your competition is doing right helps. But knowing what they are not doing all that right is gold. This is when you can drop by and show your commonly targeted audiences about the ways how you are better. However, you need to be careful with this as even your competition can view your strategy. Not just that, even your audiences can peek into your ad strategy. So you need to be playing by the rules.
- Your metrics will remain untouched
This is a concern a lot of companies had that if your competitor can so easily view your strategy, can they tamper with it? The answer is no. They will not be able to make any changes or interact, in any way, with your advertisement.
Factoring in the endless insights it provides, marketers look forward to a whole different ball game in the years to come, in terms of digital and social media marketing.
