Tag: social media news

1.How programmatic is opening up the Olympics to advertisers

Discovery are selling Olympics streaming inventory through programmatic private marketplaces. The media companies have to assuage ad buyers’ concerns that the programmatic sales could open up the inventory to unsavory advertisers. [Source: DigiDay]

2. App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem

Vibrant communities, the power of Reels, AI-powered advertising solutions, and richer measurement – 4 key learnings from Meta’s EMEA App and Gaming Summit. [Source: The Drum]

3. How GenAI bridges the gap between the audiences you reach and the experiences they enjoy

With the availability of generative AI, he believes marketers can finally bridge that gap and enter an era of true data-driven personalization. [Source: The Drum]

4. Why Invisible Experiences are the Future of Marketing

A string of high-profile consumer data breaches has made consumers more privacy-aware than ever, prompting them to take active measures to control their data—from employing ad blockers to adjusting device settings and clearing browsing histories. [Source: Digital Marketing News]

5. AI-Enabled E-Commerce Solutions Market Personalized Experiences, Increased Revenue: How AI is Transforming E-Commerce As Revealed In New Report

According to InsightAce Analytic’s latest analysis, the market for AI-enabled e-commerce solutions is expected to experience significant growth, with a projected CAGR of 15.7% from 2024 to 2031. This translates to a rise from an estimated valuation of US$3.71 billion in 2021 to US$16.8 billion by 2030. [Source: Whatech]

6. Google expands Audience Signal Targeting to App campaigns

This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency. [Source: Search Engine Land]

7. High Authority Link Building Through Content Marketing

Search engines are working hard to ensure maximum user satisfaction. To do this, they carefully match every user’s search query to the best results, assessing resources based on meaning, relevance, quality, usability, and context. [Source: Digital Marketing News]

8. Social Media Marketplace launches supportive program for diverse businesses

The Social Media Marketplace, known for its backing of small-medium businesses (SMBs), entrepreneurs, and creators, recently unveiled the “Supporting Our Artisans and Retailers (SOAR) Together” Program. [Source: Digital Marketing News]

9. Google announces new Display & Video 360 features

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. [Source: Search Engine Land]

10. Out of Home Advertising: Leading the way in a cookieless future

As digital marketers adapt to a post-cookies world, Emily Alcorn, head of effectiveness at Talon, explains how Out of Home (OOH) advertising, with its innovative use of data and dynamic content, sets the standard for effective, targeted campaigns. [Source: Campaign Live]

1.How Adopting IoT Solutions for Smart Business Growth and Efficiency

Smart businesses embrace innovation to stay ahead of the curve and adapt quickly to changing market conditions. Understand how you can do the same using IoT. [Source: GNL Magazine]

2. AI tools are coming to Gmail, Google Drive, and Firefox

Google has announced plans to roll out AI “side panels” in its Gmail service, as well as in Docs, Sheets, Slides, and Google Drive that will showcase Gemini. [Source: Fast Company]

3. How digital twins can support digital transformation?

Digital twins and digital workers play a crucial role in process improvement and optimization to spot automation opportunities, paving the way for enhanced productivity and optimized processes to ultimately accelerate and scale the success of your business. [Source: Tech Radar]

4. Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

Performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming. [Source: Digi Day]

5. Battle Against Ad Fraud: Why brand safety matters in Programmatic Ads era – Part 1

Learn how advertisers navigate the complex terrain of brand safety, the limitations of current solutions, and the innovative strategies being employed to safeguard brand integrity in a world where misinformation is just a click away. [Source: Ad Gully]

6. CMOs leverage AI and cookieless advertising in digital era

Key trends for CMOs to stay ahead include generative AI, a complex machine learning system, which aids in the creation of new content ideas for brands. [Source: DMN News]

7. Google brings Gemini to teens with new AI tools for education

Google has announced a suite of new AI tools for education, including access to Gemini for teen students using their school Accounts. [Source: Times of India]

8. The next phase of generative AI presents a golden opportunity for businesses

Generative AI can help businesses connect the dots in their data and unlock new insights. This can lead to improved operational resilience, cybersecurity, and customer experience. [Source: Fast Company]

9. Revolutionizing Customer Engagement in The Age of AI

As technology accelerates the drive for enhanced marketing experiences, AI will become the steering wheel for marketers to orchestrate engagement. [Source: Brand Equity]

10. GA4 Update Brings Alignment With Google Ads Targeting

Google launched custom event data import for GA4. It now allows combining external data with GA4 data and enables more comprehensive reporting and analysis. [Source: Search Engine Journal]

1. Meta releases flurry of new AI models for audio, text and watermarking

Meta’s Fundamental AI Research (FAIR) team, is releasing several new AI models and tools for researchers to use. They are centered on audio generation, text-to-vision, and watermarking. [Source: Venture Beat]

2. How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth

Scaled data sets from customer loyalty programs can help brands find out more about their consumers’ behaviors, getting under their skin and targeting them better than ever. [Source: Adweek]

3. The End of the Cookie Doesn’t Mean the Death of Effective Advertising

With the end of the cookie upon us (no matter how many delays Google announces), marketers plotting their way forward fall into one of two camps: planners or procrastinators. [Source: Adweek]

4. A Programmatic Strategy for the Cookieless Present

With half of the web already cookieless, these advertisers are seeing diminishing results from their programmatic ad spend. But there’s a huge opportunity now for advertisers to take advantage of innovative solutions that use AI to improve outcomes and create better ad experiences. [Source: Adweek]

5. India emerges as global leader in Web3 adoption: Report

A recent report has revealed that India is spearheading the adoption of Web3 technologies worldwide, boasting over 1,000 startups and a staggering 35 million traders. [Source: Zee Business]

6. Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity

In this decade alone, we have had two inflection points that have spurred advancements in the digital experience space – the pandemic and the democratization of AI as a result of the rise in popularity of ChatGPT. [Source: Marketing Tech News]

7. Technological advancements reshaping 2024 business landscape

AI-driven customer service, precision in marketing and logistics through automation have significantly streamlined operations. This trend has allowed better allocation of human resources towards creativity and innovative roles. [Source: Digital Marketing News]

8. Driving consumer engagement through digital rewards

These promotions, which include cash-back offers and digital coupons, can significantly enhance customer experiences, influence purchasing decisions, and drive long-term relationships. [Source: Marketing Dive]

9. Meta Provides AI Options to Help Brands Engage With Customers via DM

Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. [Source: Social Media Today]

10. YouTube Is Testing Its Own Version of Community Notes

YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely, and easy-to-understand context. [Source: Social Media Today]

1.Meta might roll out ad-free Instagram and Facebook subscriptions in the EU

Meta might be gearing up to pilot ad-free versions of Facebook and Instagram in the European Union. Insiders have leaked that the social media giant plans to offer subscriptions to its two platforms to remove ads and keep users’ data confidential. [Source: Tech Spot]

2. Pinterest Shares Report Into Gen Z User Trends

From self-exploration to shopping lists, Gen Z is increasingly turning to Pinterest. In fact, they’re our fastest growing audience, making up more than 40% of our global monthly users. [Source: Social Media Today]

3. Conversational commerce drives 80% businesses to invest in Gen AI for growth: Meta report

With generative AI-powered conversational messaging for business likely to bring in 450 million consumers to the e-commerce ambit, nearly 80 percent enterprises plan to invest in this technology through the next couple of years  [Source: Money Control]

4. 17 Expert Insights Into The Rise Of AI Influencers

The increasing capabilities of artificial intelligence and the ever-increasing power of real-life influencers in the digital age, it makes sense that businesses today are considering adopting virtual AI influencers to represent their brands.  [Source: Forbes]

5. How Web3 Marketing Changes the Game

Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. [Coin Desk]

6. Tech Giants Microsoft, Google, And OpenAI Formally Pledge To Advance AI Development Safety

Major tech firms have opted to come together and unite for a formal pledge that revolves around advancements to AI development safety.  [Source: Digital Information World]

7. Big Players Look to Establish New Deals on AI Development

Various organizations and governments are working to establish AI safety pledges, which corporations can sign-up to, both for PR and collaborative development means. [Source: Social Media Today]

8. Microsoft Unveils Its Latest Innovative Lineup Of AI-First Devices Called Copilot+PCs

Software giant Microsoft has just taken part in a keynote before its Build conference for developers and that’s where the company unveiled its AI-First devices. [Source: Digital Information World]

9. AI-driven precision findings reshape search experience

Search marketing experts can predict potential contenders by analyzing market trends, the pace of technological advancement, and the rate of user acceptance. [Source: Digital Marketing News]

10. Google’s algorithm updates hint positive changes for SEO

SEO specialists globally are closely tracking Google’s algorithm updates, particularly in areas of beneficial content signals. John Mueller from Google hinted at modifications for this aspect. [Source: Digital Marketing News]