Tag: social media automation

Social Media Trends for 2017
Social media has been playing a pivotal role in modern digital marketing. Today, the all-pervasiveness of social media makes it an effective business tool for both B2B and B2C companies. However, like any other industry trend, social media trends also change rapidly to either to cater to the ever-changing needs of customers or to keep pace with emerging technologies. Thus, to enhance the competitive position of your business, it is important for you to keep up with the constantly changing social media trends.

Like the bygone year, 2017 too will witness new trends that will revolutionize social media optimisation as the year advances. Therefore, digital marketers will need to stay ahead of the existing social media trends in order to take their business to the next level in 2017. In this post, we will enlighten you on the latest social media tactics that will be utilized by digital marketers worldwide for boosting their shares, conversions, and engagement rate this year.
1. Live Video: This year brands will significantly count on live video streaming options. Live video has started gaining traction with the introduction of live video content for Instagram in December 2016. Twitter too got into live video streaming last year by rolling out 360-degree live streams powered by its live video app— Periscope. However, the feature can also be utilized without installing Periscope. Additionally, Facebook too has been giving preference to live videos in its newsfeed. Thus, the focus will be on creating live video marketing strategies this year to showcase the authenticity of brands to the world by providing real-time content, be it exclusive announcements, interviews, or behind-the-scenes glimpse of your business.
1. Less Automation: Businesses will focus on less automation in 2017 as it gives a robotic feel, whereas consumers prefer authentic human interactions. Except chatbots, businesses will focus less on automated social engagement by emphasizing on social media campaigns for interacting directly with customers and listening to their opinions. Brands will also emphasize on building strong relationships by building an organic following and providing humanistic responses.
1. Micro-Influencing: As the trend of micro-influencing is taking over the digital industry remarkably, it will have a major impact in 2017. Instead of counting on celebrity endorsements that generally involve a high budget, more and more brands are counting on micro-influencing— an affordable option of generating better returns and yielding higher levels of brand engagement. Micro-influencing is indeed a great way to extend brand reach as they feature real people who are well-informed and passionate, and are considered reliable sources by masses for making purchase decisions. Though micro-influencers have a smaller followings on social media compared to celebrities, they perfectly fit the niche of the brand. A study carried out by the Keller Fay Group and Expertcity in 2016 revealed that 82 percent of consumers prefer the recommendation made by micro-consumers.
1. Virtual Reality (VR): The viral popularity of Pokémon Go that took the world by storm in 2016 needs no mention. Taking into consideration the success of Pokémon Go, we can easily predict that VR is going to rule the roost in 2017 as the New Year is likely to introduce innovative techniques of integrating VR into marketing strategies for the mainstream audiences. The trend of replicating human contact will persist not only in 2017 but also in the coming years as VR starts penetrating the market more intensely
Since the New Year has just kicked off, it is high time for marketers to take cues from the previous year to understand what has worked perfectly for them in 2017 so that they can implement those lessons in the present year.
January 6, 2017
Is social media automation necessary for your brand?
The globe is all around the circle of social media. It has connected the world as never before. People are becoming social media addicts and companies are earning money through these opportunities. Brands take the advantage of this state and showcase their products on all social media apps and sites to bring their name to limelight. These days we find almost all scale companies promoting their products on theses social media pages such as Facebook, Pinterest, twitter, YouTube, LinkedIn, etc. and the list goes on. It seems that social media automation for your brand has become a prerequisite. You find various applications to choose from for your brand name on social media.

Social media automation is not an easy task, hence requires you to get working with it in the correct manner. Being bounded with choices all around you, it creates a possibility of getting abstracted. This could result to adjournment in many cases and some may not start only with it out of confusion on how to commence with it. It’s necessary to hence prioritize your requirements for social media automation of your site. Few important do’s and don’ts tips are: to know when to automate and post exactly, adding personalized posts at times of absence of urgent social media posts, build a proper automation schedule which is planned and kept up to dated and to select appropriate tools for social media automation among various options made available to you.

For social media automation for your brand you get to experience several tools which streamline everything for you these days. Social media automation offers a set of benefits to expand your business and raise the bar of your sales. Some of the benefits open to you are:
- Saving on your time as you could easily post on an array of your social media profiles and directs your customers to the tools of your company. And when you have saved on your crucial time you could involve yourself in to brainstorming more creative ideas to upgrade your social media automation. This would upsurge your productivity to huge sums.
- Expands your scale of platform. It not only escalates the number of potential consumers for your brand but also more of opportunities to enhance your company and learn more about it. Search engines also start to connect more with your brand with your content.
- It also provides you with an opportunity to examine and advance your strategy for your social media automation. Systematic updating of your pages would help you track your achievement and alter your settings as per the success rate. This would also help in maintaining a control over the quality of content shared and the amount of content shared. This leaves no space for errors or mistakes because quality content that is updated and is reviewed by the experts before updating.
- Being present in the social circle brings you more recommendations and good reviews and this turn gives more sales. Also customers generally tend to search before buying product about the best price, trends and compare them. Here if you have a page and good response from your buyers then it enhances your demand bar of being chosen among others.
So just imagine how constructive social media automation could be for your brand through just these easy ways. What important is just to do it in a planned way, utilizing all the opportunities which are offered to you and avoiding unreliable sources and errors which could drop you down the success ladder. So proper research for the plug-ins is also mandatory.

Logic Speak: Social Media Automation in the right way could serve you infinite success. It can promote your brand in the most efficient and effective way.
August 31, 2015

Tag: social media automation

Social Media Trends for 2017

Is social media automation necessary for your brand?