Tag: snapchat updates

Weekend Digital Media Round-Up: Google’s Updated Search Console Coverage Report, Snapchat’s ‘Events’ Options, YouTube’s New Metrics & more…

1.Google updates the Search Console coverage report

Google announced it has made substantial updates to the coverage report within Google Search Console. The change is focused on providing a more accurate state to existing issues. [Source: Search Engine Land]

2. Snapchat Is Working on a New ‘Events’ Option to Facilitate IRL Meet-Ups

Snapchat is working on ‘Events’, which would enable users to add event details into a sticker that they could then add to their Snaps and invite their friends to join. [Source: Social Media Today]

3. YouTube Analytics Adds ‘First 24 Hours’ Metric

YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing. [Source: Search Engine Journal]

4. Google News performance report added to Google Search Console

Google launched a new dedicated performance report within Google Search Console for Google News publishers. [Source: Search Engine Land]

5. YouTube Launches Next Phase of Program to Tag Items Within Video Clips

YouTube is launching a live test of its new process which will enable creators to tag products within their video clips. [Source: Social Media Today]

6. Google Sends Notifications of HTTP/2 Googlebot Crawling

Google announced that it is sending out notices to let publishers know that Google has begun crawling their websites with the advanced HTTP/2 protocol. [Source: Search Engine Journal]

7. LinkedIn Adds Swipe-Up Links to LinkedIn Stories

LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage. [Source: Social Media Today]

8. YouTube Turns on Post-Roll Ads For All Monetized Videos

YouTube is advising creators that post-roll ads are now activated by default on all monetized videos. [Source: Search Engine Journal]

9. Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed

Snapchat has taken another step towards making its TikTok-like ‘Spotlight’ feed more similar to TikTok, by adding public view counts on Spotlight clips. [Source: Social Media Today]

10. YouTube’s Introducing Entire Webpages Dedicated To Hashtags

Hashtags on YouTube are getting dedicated landing pages showcasing exclusive content curated for the viewing pleasure of users across the platform. [Source: Digital Information World]

January 15, 2021
Weekend Digital Media Round-Up: Google’s App Store Privacy Labels, Facebook’s New Features to Pages, Snapchat’s Relaunch of Partner Program & more…

1. Google to Roll Out Privacy Labels for its iOS Apps Starting as Early as This Week

Google has confirmed that it looks to start rolling out privacy labels for its suite of iOS apps on the App Store starting sometime this week or next. [Source: Gadgets 360]

2. Facebook Pages Redesigned, 5 New Features Added

Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives. [Source: Search Engine Journal]

3. Snapchat Relaunches Partner Solutions Program to Provide More Assistance Options for Advertisers

Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. [Source: Social Media Today]

4. Google Chrome Will Now Show HTTPS as The Default Browser URL

An upcoming change to Google Chrome might actively push the already receding HTTP address into irrelevancy. [Source: Digital Information World]

5. Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Snapchat is looking to broaden its eCommerce push by providing a range of new clothing from retailers to users’ Bitmoji characters. [Source: Social Media Today]

6. Google My Business launches new performance reporting

Google is now rolling out new performance reports within the Google My Business insights section. [Source: Search Engine Land]

7. Snapchat Looks to Establish Connection to Emerging Indian Market Through Investment in ShareChat

Snapchat’s looking to maintain connection with the emerging Indian market by investing in local social platform ShareChat, which already counts Twitter among its shareholders. [Source: Social Media Today]

8. Google’s Lighthouse is now recommending JavaScript library alternates

Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern alternatives. [Source: Search Engine Land]

9. Facebook Marketplace Gets New Vacation Mode to the Benefit of Sellers

Facebook’s ushering in the new year with an update to their Marketplace interface via a “Vacation Mode” setting. [Source: Digital Information World]

10. Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report

Microsoft Bing has added some new metrics to the search performance report within Bing Webmaster Tools. The new metrics include crawl requests, crawl errors, and indexed pages. [Source: Search Engine Land]

January 8, 2021
Weekend Digital Media Round-up: Google Ad’s Sunsetting Message Extensions, Snapchat’s New ‘Bitmoji TV’, Quora’s Lead Gen Form Ads and more…

1. Google to sunset Message Extensions in Google Ads

Google announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020. Message extensions will no longer serve, users will not be able to create new message extensions or update existing extensions but will still be able to retrieve data for existing message extensions. [Source: PPC Land]

2. Snapchat will launch Bitmoji TV, a personalized cartoon show

Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of a full-motion cartoon series called Bitmoji TV. [Source: TechCrunch]

3. Quora launches Lead Gen Forms Ads

Quora launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days, or it automatically adds each new lead into advertiser’s CRM. [Source: PPC Land]

4. Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

Twitter is working to give lists and topics even more focus, with a range of updates designed to help improve content discovery and connect more people – particularly new users – to increasingly relevant, engaging tweet content. [Source: Social Media Today]

5. Facebook Removes Option to Create a Messenger Account Without a Facebook Profile

Facebook quietly removed the option for people to sign up for a Messenger account without an active Facebook profile. The removal of this option is a small step, but it works to further solidify and merge Facebook’s various tools. [Source: Social Media Today]

6. Google Ads Ends Support via Twitter and Facebook

Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions. [Source: PPC Land]

7. New Bingbot User Agents Will Streamline SEO

Bing announced brand new user agents for crawling web pages. The new user agents will be continually updated and as a consequence, the user agent strings will also change to reflect the latest rendering engine used. [Source: Search Engine Journal]

8. Global Email Benchmark Report Indicates Government Organizations Increased Open Rates by 11% in 2019

Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. [Source: MarTech Today]

9. Instagram’s US User Growth Rate Dips in Latest eMarketer Report

Instagram’s US user growth rate sharply decelerated last year, from 10.1% in 2018 to 6.7% in 2019, according to eMarketer’s latest social benchmark report. EMarketer is also lowering its Instagram growth forecast, revised down from 5.4% to 4.5% in 2020, and 3.2% instead of 4.1% in 2021. [Source: AdExchanger]

10. TikTok Leaves Ad Money on the Table for Facebook

Many of Facebook’s major competitors decided to stop selling political ads or restrict their participation in that space. And with that, they leave money on the table for Facebook. [Source: Market Realist]

January 3, 2020
Weekend Digital Media Round-up: Google Assistant’s Market Share, Snapchat’s New ‘Snapchat Scan’ Ad Option, YouTube’s ‘Assisted Trim’ and more…

1. Google Assistant Only Holds 9% of the Virtual Assistant Market

Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple. Google will have to bolster those numbers somehow if it wants to remain competitive in this market. [Source: Search Engine Journal]

2. Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan’ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. [Source: Social Media Today]

3. YouTube gives creators more control over copyright claim disputes with new update

YouTube’s recent Studio update is finally giving people an easier way to deal with copyright claim disputes. The new update now lets creators address copyright disputes directly from their digital back-end workspace and gives them the option to trim out the claimed content in question. [Source: The Verge]

4. Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

Facebook acquired video commerce startup Packagd, which, prior to the acquisition, had been focused on enabling users to make direct purchases of products via live-stream, unboxing-type videos. As reported by Bloomberg, Facebook quietly purchased Packagd to help build a new live shopping feature inside its Marketplace product. [Source: Social Media Today]

5. Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. This change helps reduce friction for agencies to get managed vendor campaigns up and running — and spending. [Source: Search Engine Land]

6. LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

LinkedIn has identified some key trends in B2B content engagement during the holiday period, which may help to inform your strategic approach. According to LinkedIn’s data, people are actually still engaged with professional content on the platform over the period. [Source: Social Media Today]

7. Top WhatsApp features to expect in 2020: Dark mode, WhatsApp for iPad, blocked contact notice and more

The chat app is working on several new features and some of these features are already live in the beta version of the app. Some of the top WhatsApp features which you should look forward to in the year 2020 include Dark Mode, WhatsApp for iPad, Blocked contact notice, etc. [Source: India Today]

8. YouTube updates mobile app for improved TV experience

YouTube wants to make it easier for people to watch, control, and have the full YouTube experience on any device of their choosing. The platform outlined changes its product team made to its mobile apps this year, including a new feature that allows people to voice search on either the iOS or Android app, even when their phone is casting to a TV. [Source: The Verge]

9. Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

Snapchat has provided an overview of the key trends of note as we head into 2020, based on on-platform discussion and chatter leading into the latter part of the year. [Source: Social Media Today]

10. Gaana introduces ‘Stories’ – short-format video content

After the vertical video format Gaana Videos, Gaana has launched its own form of video stories – a version of short-form video content to showcase engaging mini videos and influencer clips on the app. [Source: Afaqs]

December 27, 2019
Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

1. Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. [Source: Search Engine Journal]

2.Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

Facebook has announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. Facebook is adding its fundraising stickers to Facebook Stories. Facebook is also expanding its charity donation tools within gaming live-streams. [Source: Social Media Today]

3.Instagram Goes After TikTok with New ‘Reels’ Mode

Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [Source: Social Media Today]

4.Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

The Social Network has released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. [Source: Social Media Today]

5.Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. [Source: Search Engine Land]

6.Instagram’s test to hide like counts expands to the US and across the globe

Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. [Source: The Verge]

7.LinkedIn adds Data Validation to Sales Navigator

LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. [Source: MarTech Today]

8.Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

The growing complexity of the consumer’s digital footprint means advertisers need to understand the advanced technologies and innovations that drive meaningful brand engagement. Microsoft is setting out to help reimagine how advertisers serve customers and grow your business, deliver more engaging customer experiences that unlock new revenue and fuel future growth. [Source: Search Engine Land]

9.Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app and if you’re looking to reach younger audiences, it’s worth taking note. [Source: Social Media Today]

10.TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. [Source: Social Media Today]

November 15, 2019
Weekend Digital Media Round-up: Google Ad’s Lead Form Extension, Facebook Messenger’s new features, Snapchat’s New Drawing AR Option and more…

1. Google Ads Officially Announces Rollout of Lead Form Extensions

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. The company has been testing ad extensions that have the ability to capture leads. [Source: Search Engine Journal]

2. Brands on Facebook Messenger get three new features to better connect with customers

Facebook introduced three new features for Messenger designed to help brands communicate with their customers on the platform: icebreakers for commonly asked questions, updates to Click to Messenger ads, and more options for users replying to messages from a business page. [Source: MarTech Today]

3. Snapchat Adds New, Free Drawing AR Option Within the App

Snapchat is rolling out a new option which will enable users to paint their own 3D AR effects over their face, or anything else, from within the app itself. Users can use the tools in the front or rear-facing camera, enabling you to add new effects to whatever you like. [Source: Social Media Today]

4. Google Shows Paywall Content in Featured Snippets

A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets. Google’s official description of featured snippets precludes content that cannot be clicked through to be read. [Source: Search Engine Journal]

5. Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook added a new option which will enable advertisers to include multiple text variations for their ad copy, which Facebook’s systems will then be able to choose from when displaying the ad to different users. [Source: Social Media Today]

6. Facebook Launches ‘Preventive Health’ Tool to Raise Awareness of Personal Health Concerns

Facebook launched a new ‘Preventive Health’ tool, an optional process within its main app which can prompt users to undergo regular health check-ups, based on their age and gender information. [Source: Social Media Today]

7. Google Ads Brings New Sets of Data to Shopping Campaigns

Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are clicked, which products are most likely to convert, and which items are the top sellers. [Source: Search Engine Journal]

8. Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead

Facebook has been under fire in recent weeks over its decision to exempt political ads from its fact-checking process and rules, which essentially means that politicians will be able to run ads on the world’s largest social media platform and say pretty much whatever they want. [Source: Social Media Today]

9. Facebook Announces Program to Help News Sites

Facebook announced a new feature called Facebook News. Given Facebook’s popularity, Facebook News may become a significant source of audience growth for publishers. [Source: Search Engine Journal]

10. Google launches Site Kit plugin for WordPress

Google announced that Site Kit is available globally for WordPress users. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. [Source: Search Engine Land]

November 1, 2019
Weekend Digital Media Round-up: Google Ad’s New Ways to Target Users, Facebook Ad’s in Search Results, LinkedIn’s New Features for Companies & more…

1. Google Ads Introduces 2 New Ways to Target Users in Google Search

Google Ads is rolling out two new ways to reach your target audiences in Google Search. The company will be launching affinity audiences and seasonal event segments for in-market audiences. [Source: Search Engine Journal]

2. Facebook Ads in Search Results Rolling Out to More Advertisers

Facebook is giving more advertisers the ability to place ads in search results. An official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements. [Source: Search Engine Journal]

3. LinkedIn Rolls Out 3 New Features for Company Pages

LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. [Source: Search Engine Journal]

4. Facebook Launches New ‘Disruptor Hub’ to Outline How Businesses are Seeing Major Growth Online

Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook’s various advertising and promotion options can help to fuel such. [Source: Social Media Today]

5. Snapchat Introduces a New Ad Unit for Ecommerce Advertisers

Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for Ecommerce advertisers. The company is selling the ad unit as a simple way to create mobile ads at scale while maintaining brand identity through mobile-first templates. [Source: Search Engine Journal]

6. Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook is looking to make it as easy as possible for advertisers to expand their campaigns into Stories also, and the research here suggests that it may well be worth considering. [Source: Social Media Today]

7. Instagram Adds New Options to Control Third-Party Access to Your Account Information

Instagram has improved its options to help users better manage which third-party apps can access their Instagram account information, and what specific data they can get. [Source: Social Media Today]

8. YouTube to end support for third-party pixels early 2020

Google has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube expects those migrations to be completed early next year. At that time, it will no longer allow advertisers to use third-party pixels on YouTube. [Source: MarTech Today]

9. Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook is making a couple of changes to business Pages, which will impact both presentation and data tracking elements. Facebook’s gray verification badges – not the blue ones – are available to all Pages which have verified their official details with Facebook by going through an identification process. [Source: Social Media Today]

10. LinkedIn Gets a New Tool for Planning In-Person Networking Events

LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups. The tool allows users to create and join professional events, invite connections, manage events, have conversations with other attendees, and stay in touch afterward. [Source: Search Engine Journal]

October 18, 2019
Weekend Digital Media Round-up: Google AdSense’s Auto ads without code, Facebook’s New Holiday Marketing Tools, YouTube’s Ad Buying Tool and more…

1. Google AdSense publishers can now turn on Auto ads without new code

Google announced updates to Adsense Auto ads designed to make them easier to implement and customize. AdSense publishers will be notified via email when the updates, which will be rolling out over the next several weeks, are live in their accounts. [Source: Marketing Land]

2. Facebook Launches New Tools to Help With Holiday Marketing

Facebook has released several new tools to assist businesses with their holiday marketing efforts. The company will be continually sharing tips, such as customizable story templates, enhancements to messenger and Instagram direct, to help businesses use its services to achieve their holiday marketing goals. [Source: Search Engine Journal]

3. YouTube testing ad buying tool that lets you reserve ad placement 120 days out

YouTube is testing a new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. [Source: MarTech Today]

4. Google showing mobile ‘search by photos’ option in selected local verticals

Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. [Source: Search Engine Land]

5. Instagram Updates its Stories Camera with New ‘Create’ Mode to Highlight Creative Options

Instagram’s now rolling out a new format for its Stories Camera, which will make the app’s various Stories tools – including GIFs, Countdown Stickers and Polls – easier to access and apply, direct from the main function bar. [Source: Social Media Today]

6. Adobe is redesigning Creative Cloud’s desktop app as a hub for tools and assets

Adobe’s Creative Cloud desktop app, once just a drop-down tab for downloading and updating Adobe apps, is getting turned into an assets library. The new desktop experience will feature tutorials for all apps in one hub. It basically looks like the current Creative Cloud website, but now in a desktop app form. [Source: The Verge]

7. Pinterest Launches ‘Pinterest Academy’ Education Resource for Marketers

Pinterest launched a new set of platform education course for marketers, under the umbrella of the ‘Pinterest Academy’. The new Pinterest Academy offers a range of education courses, and links to various other tools and reference studies, in order to help you get a better handle on how to utilize Pins for your business. [Source: Social Media Today]

8. Google is Testing Search Results Without URLs

Google has slowly been moving away from showing full URLs since the introduction of breadcrumbs a few months ago. The company appears to be testing the complete removal of URLs from search results, displaying only the website name instead. [Source: Search Engine Journal]

9. Facebook’s Adding Post Topics to More Groups, Helping to Better Organize Relevant Discussion

Facebook announced that it’s expanding its post topics tags for groups, which will enable group members and admins to categorize group posts accordingly. [Source: Social Media Today]

10. Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Adidas has launched a new, interactive campaign on Snapchat which, for the first time, will enable users to purchase a product via a game in the app. [Source: Social Media Today]

October 11, 2019
Weekend Digital Media Round-up: Google’s New Design for Call-Only Ads, Facebook’s New Types of Interactive Ads, Snapchat’s expanded ad length & more…

1. Google Ads Changes the Design of Call-Only Ads

Google is rolling out a new look for call-only ads which is said to help drive higher quality leads. The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text. [Source: Search Engine Journal]

2. Facebook Rolls Out New Types of Interactive Mobile Ads

Facebook is giving advertisers access to new types of interactive ads, including AR ads and video poll ads. One of the ways in which the company is helping advertisers embrace this trend is through introducing video poll ads. [Source: Search Engine Journal]

3. Snapchat Expands Ad Length Limits, Announces New Ad Formats

Snapchat announced a range of new ad and content updates designed to maximize audience attention and provide advanced options for marketers. The company is now looking to allow ads of up to three minutes in length in selected formats, up from the 10-second limit which has been the core threshold on the platform. [Source: Social Media Today]

4. Facebook to Officially Start Hiding Like Counts on Posts

Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia. Given how the company is treating like counts on Instagram, this test could very well expand to other countries. [Source: Search Engine Journal]

5. Google Adds New Video Campaign Options, Including Home Screen Ads on YouTube

Google is launching some new options to help marketers better manage their video ad campaigns and reach consumers where they’re most active. The company is adding new TrueView ads in the YouTube Home feed, a tremendous opportunity for any advertiser looking to drive more, high value conversions. [Source: Social Media Today]

6. Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers take up to 25 items in one image. [Source: Search Engine Journal]

7. Google Ads Introduces Improved Keyword Recommendations

Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations. The panel will only suggest recommended keywords if they’re estimated to drive additional traffic beyond existing keywords. [Source: Search Engine Journal]

8. Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation

Google Ads is now letting users set up conversion tracking during the campaign creation process. Now, users can save time and ensure conversion tracking is set up immediately with an extra step added to the campaign creation process. [Source: Search Engine Journal]

9. Twitter Launches ‘Twitter Next’ Strategy Team to Help Brands Maximize their Tweet Campaigns

Twitter’s looking to provide more assistance to brands looking to maximize their on-platform efforts with the launch of ‘Twitter Next’, a new, strategic arm of Twitter Marketing which will provide a range of insights and advice to selected business partners. [Source: Social Media Today]

10. Google Ads Smart Bidding Now Supports Store Visits Optimization

Google is giving advertisers the ability to test incorporating store visits into their smart bidding strategies for select search and shopping campaigns. This is accomplished by enabling the campaign-level conversion setting. [Source: Search Engine Journal]

September 27, 2019
Weekend Digital Media Round-up: Google’s Algorithm Update, Facebook’s New Search Ad Option, Snapchat’s ‘Instant Create’ Tool and More…

1. Google launches new algorithm to better understand useful & timely information

Google has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the query demands it. This new update aims at making sure that the answers Google gives you for some questions are not just accurate but also timely. [Source: Search Engine Land]

2. Facebook Expands Search Ads Availability to More Businesses

Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reporting that ‘Search’ is now an option within their Ad Placements tools. [Source: Social Media Today]

3. Snapchat’s ‘Instant Create’ fast-tracks ad creation

Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web visits, app installs or app visits), entering the business URL and choosing targeting filters. [Source: Marketing Land]

4. Pinterest Adds New Personalized Recommendations, New Related Product Listings on Pins

Pinterest continues its shift away from social media, and towards eCommerce, with the addition of two new product showcase tools which aim to prompt user purchases based on their on-platform behaviors. There’s a lot of potential for retailers in Pins, and these new tools will further add to that capacity. [Source: Social Media Today]

5. Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google is announcing new inventory and features for app publishers and advertisers. Some of the new features include Discover inventory, YouTube Search ads inventory, Ads on app loading pages and many more. [Source: Search Engine Land]

6. LinkedIn Provides New Tips on Choosing Ad Campaign Objectives

LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns. [Source: Social Media Today]

7. Facebook’s Working on a New, TV-Connected Streaming and Video Call Device

Facebook has approached Netflix, Disney and other media companies with regards to porting their streaming services onto a new, TV-connected Facebook device. The company has also released an updated version of its connected TV app for Xbox and other devices, which has since been re-branded to Facebook Watch. [Source: Social Media Today]

8. Google extends same-meaning close variants to phrase match, broad match modifiers

Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other. [Source: Search Engine Land]

9. Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting

Microsoft Advertising is rolling out campaign-level associations which will make it easier to apply audience targeting. Now, audience targeting can be applied at the campaign level, which means it will be applied to all ad groups in the campaign. [Source: Search Engine Journal]

10. Opera Ads: Browser announces content-based native advertising platform in India

Opera Limited (Opera), one of the major browser developers, and a known player in AI driven digital content, has announced the launch of its new product, Opera Ads, which serves the needs of digital marketers in India. [Source: ET Brand Equity]

August 2, 2019

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