Tag: Snapchat

Weekend Digital Media Round-Up: Google’s URL2Video Process, LinkedIn’s Company Engagement Report, WhatsApp’s Payment Feature & more…

1.Google’s URL2Video Converts Web Pages Into Short Videos In Seconds

Google researchers introduced a new AI system that converts a web page into a short video, known as URL2Video. [Source: Analytics India Magazine]

2. LinkedIn Launches Company Engagement Report For B2B Marketers

LinkedIn’s new Company Engagement Report is rolling out now and offers data to help B2B marketers understand if they’re reaching the right audiences. [Source: Search Engine Journal]

3. WhatsApp rolls out payments in India

WhatsApp has finally expanded its payment feature to more users in India, which is the world’s second largest internet market. [Source: TechCrunch]

4. Facebook rolls out free offline-to-online guide for SMBs to go digital

Facebook announced an offline-to-online guide and new resources for SMBs, which will be available publicly for free. [Source: YourStory]

5. Snapchat Launches ‘Snap Connect’ Educational Insights for Marketers

Snapchat has launched a new expansion of its Snap Focus education platform for marketers, called the ‘Snap Connect.’ [Source: Social Media Today]

6. WordPress 5.6 May Break Sites on December 2020

WordPress 5.6 will make jQuery Migrate Helper Plugin “useless” which means some sites may break again. [Source: Search Engine Journal

7. New GPT-3 solutions can help speed up PPC ad and landing page copy creation

GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural language. [Source: Marketing Land]

8. Facebook Tests New Options to Add Motion Effects to Still Images in Feed

Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures. [Source: Social Media Today]

9. Snapchat Lets Users Display Follower Counts

Snapchat is finally giving users the option to display how many followers they have on their public profile. [Source: Search Engine Journal]

10. Microsoft Advertising promotion extensions available in time for the holidays

Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select from a list of events or occasions such as Christmas, Black Friday or Cyber Monday. [Source: Search Engine Land]

November 6, 2020
Weekend Digital Media Round-Up: Google’s New AdSense Reporting, Chrome’s ‘Heavy Ads’ Blocker, Facebook’s ‘Horizon’ & more…

1. Google Rolls Out AdSense Reporting Update with Improved UX and Mobile Support

Google has begun rolling out a new version of its AdSense Reporting dashboard, which focuses on making the available insights easier to access, and visualize, while also enabling full mobile support. [Source: Social Media Today]

2. Google Chrome’s new ‘heavy ads’ blocker catches some publishers by surprise

Google Chrome this week began rolling out a new feature designed to block ads that use an “egregious” amount of network bandwidth or battery power — an update that has caught some publishers on the back foot. [Source: Digiday]

3. Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience

With virtual reality gradually becoming more mainstream, accelerated by increased take-up amid the COVID-19 lockdowns, Facebook has announced that its new social VR experience platform, called ‘Horizon’, is now moving into closed beta. [Source: Social Media Today]

4. Home activities structured data now supported by Google Search

Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as watching videos and online events. It appears in the Google Search results as special rich results. [Source: Search Engine Land

5. Google Adds Option to Cast Meet Video Calls to Your Home TV

Google is looking to get a leg-up on fast-rising video conferencing competitor Zoom by adding the capacity to cast your Google Meet video calls to your home TV screen. [Source: Social Media Today]

6. Facebook Shops & Instagram Checkout Expand to All US Businesses

Facebook is rolling out a dedicated shopping tab, and expanding Shops and Instagram Checkout to all US businesses. [Source: Search Engine Journal]

7. Google Lets Retailers Customize Product Info in Search Results

Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. These new methods of marking up product pages allow retailers to customize search snippets according to their preferences. [Source: Search Engine Journal]

8. Google Launches ‘Accelerating Retail’ Digital Marketing Training Program for Businesses in Europe

With more businesses looking to ramp up their online presence amid the COVID-19 pandemic, Google has this week launched a new program aimed at helping European retailers make the most of their digital opportunities. [Source: Social Media Today]

9. Facebook plans to expand its news tab beyond the US

Facebook is planning to expand its dedicated news section and says it is “considering” the UK, Germany, France, India, and Brazil as possible recipients. But given Facebook’s volatile history with the news industry, and the trend toward requiring platforms to pay news outlets for their content, it’s possible the company is simply testing the waters for its next move. [Source: The Verge]

10. Google Ads Tests Product Image Rotation On Hover

Jackson Lo shared a video-cast of a set of Google Shopping Ads that shows the product image change and rotate to a new product image when you hover your mouse over the image. [Source: Search Engine Roundtable]

August 28, 2020
Weekend Digital Media Round-Up: Google’s Search Console Insights, Bing’s Free Product Listings, Facebook’s Update to Ad Preference Hub & more…

1.New Google Search Console Insights for Content Creators

A new experience from Google, called Search Console Insights, provides data to help site owners tailor their content, is now being tested with select users. [Source: Search Engine Journal]

2. Bing Shopping opens up to free product listings

Organic product listings are now available in the Bing Shopping tab. They are currently offered to Microsoft Merchant Center store owners with approved offers. [Source: Search Engine Land]

3. Facebook’s Updating its Ad Preferences Hub to Make it Easier to Control Your Personal Ad and Data Settings

Facebook is planning to roll out a new update of its Ad Preferences tool, which will simplify the listings into three defined categories- ‘Advertisers,’ ‘Ad Topics,’ and ‘Data.’ [Source: Social Media Today]

4. Google Makes it Easier to Find Jobs, Recipes, and Products

Google is updating activity cards with support for jobs, recipes, and online shopping. Activity cards for shopping-related searches will now show you products you’ve been researching. [Source: Search Engine Journal]

5. Instagram finds new ad space at the end of your feed with launch of ‘Suggested Posts’ feature

Instagram has found a new place to display ads after the notice in feed- “You’re All Caught Up.” They plan to use this space to suggest new, organic posts for users to view as well as ads. [Source: TechCrunch]

6. Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

Google’s URL inspection tool and the AMP enhancement report within Search Console can both now report on issues around signed exchanges and AMP. [Source: Search Engine Land]

7. Facebook launches free ‘paid online events’ for SMBs and others

Facebook has announced a new product to monetize classes and online events called, “paid online events,” without collecting any potential fees for at least the next year. [Source: MarTech Today]

8. Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, designed to help advertisers optimize campaign performance. [Source: Search Engine Land]

9. Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is testing out a new option which would enable users to share its premium content offerings – like original shows and content from Discover partners – outside the app. [Source: Social Media Today]

10. Google Performance Planner adds support for conversion delay and shared budgets

Google has added new features to Performance Planner, allowing account managers to predict various spend levels, performance targets, and conversion goals in the Performance Planner. [Source: Search Engine Land]

August 21, 2020
Weekend Digital Media Round-Up: Google’s Virtual Visiting Cards, Snapchat’s Boost to its AR Feature, Facebook’s Groups Analytics & more…

1.Google rolls out virtual visiting card in India

Google has rolled out a new feature in India that enables influencers, entrepreneurs or anyone else who wants to be easily discovered online, create a virtual visiting card. [Source: TechCrunch]

2. Snapchat Adds Lenses Inspired by TikTok Dance Trends to Boost Exposure for its AR Offerings

Snapchat appears to be taking a new route, with a new selection of AR Lenses that have been built in collaboration with popular TikTok influencers to engage users. [Source: Social Media Today]

3. Facebook’s Testing New Post-Level Analytics for Groups

Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates. [Source: Social Media Today]

4. Google My Business: Edit Listings From Search & Maps

Google is letting businesses make edits to their GMB listings while they’re being viewed in Google Maps and search results. [Source: Search Engine Journal]

5. Google makes building Android apps on Chrome OS easier

Google launched ChromeOS.dev, a new site that aims to help developers get started with building Android apps for the company’s Linux-based operating system. [Source: TechCrunch]

6. Facebook Removes Over 1,000 Ad Targeting Options Due to Low Usage

Facebook has announced that it will remove over 1,000 ad targeting options because they’re either not used very often, or they replicate other audience targeting categories. [Source: Social Media Today]

7. Google makes it easier to control Shopping ads by country

Google announced that marketers can now use the ‘shopping_ads_excluded_country’ attribute to keep some products from showing in certain countries they are targeting. [Source: Search Engine Land]

8. LinkedIn Adds New Alerts and Lead Management Options to Sales Navigator

LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help businesses that are working remotely. [Source: Social Media Today]

9. New Shopify Google Web Vitals App

Google has announced a new Shopify Web Vitals app, allowing merchants to begin optimizing for fast web page speeds direct from their dashboard. [Source: Search Engine Journal]

10. Google’s Rich Results Test Tool Supports ‘Article’ Markup

Google is updating its Rich Results Test tool with support for article structured data markup. [Source: Search Engine Journal]

August 14, 2020
Weekend Digital Media Round-up: Google’s cut off on less secure apps, Facebook’s holiday theme for messenger, Instagram’s new content rules and more…

1. Google to choke off ‘less secure apps’ starting June 2020

Google is making a move towards further securing G Suite accounts by cutting off “less secure apps” or LSAs starting June 2020 and will completely switch off access in February 2021. [Source: ET CIO]

2. Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app. [Source: Social Media Today]

3. Instagram Has New Rules for Publishing Branded Content

Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content. Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed. [Source: Search Engine Journal]

4. Snapchat Launches New, Interactive Ad Format, New Competitive Game Features

Snapchat has this week launched a new movie preview ad format called a “trailer reaction lens” as part of a campaign for the upcoming Paramount Pictures film “Top Gun: Maverick”. The format will add another level of interaction to Snap’s growing slate of games, which could make them more engaging. [Source: Social Media Today]

5. Bing Expands Visual Search to More Places in Microsoft Windows

Bing is expanding its visual search features, allowing the features to be accessed in more places throughout Microsoft Windows. Visual search lets users conduct a search using an image to find other, visually similar images. This feature was previously only accessible from Bing’s image search results. [Source: Search Engine Journal]

6. Facebook Expands Brand Collabs Manager to Include Instagram Creators

Influencer marketing set to remain a significant consideration in 2020, particularly on Instagram. Facebook is now looking to provide an easier, more direct way for brands and Instagram creators to collaborate on campaigns and partnerships. [Source: Social Media Today]

7. Instagram Officially Launches New Layout Mode for Stories

Instagram has this week officially launched its new Layout mode for Stories, which provides a range of grid display styles for still images within a single frame. There are six different grid styles to consider, providing new options for your Stories images. [Source: Social Media Today]

8. Yandex Announces Major Algorithm Update

Yandex announced an update to their search engine. The update is named Vega. The update offers many details about how modern search engines work. This update features 1,500 improvements. [Source: Search Engine Journal]

9. Instagram Provides New Age Restriction Options for Business and Creator Accounts

Instagram is now rolling out an option, which will enable brand and creator accounts to set age restrictions for followers of their profiles. Businesses can also set variable age limits for different countries, which could be particularly helpful for brands that are looking to adhere to regional restrictions. [Source: Social Media Today]

10. Facebook Adds Additional Fact-Checking Resources via ‘Community Reviewers’

Facebook continues its approach to fact checking with a new program that will see the appointment of a team of ‘community reviewers,’ a diverse group of non-Facebook employees who will be called upon to check potentially false reports. [Source: Social Media Today]

December 20, 2019
Weekend Digital Media Round-up: Google’s product availability markup, Facebook’s new Ad reporting tools, Instagram’s new story layouts and more…

1. Google showing product availability markup in image search results

Google is displaying the availability of products on image search results page. The feature was spotted by Hamburg-based digital marketing consultant Frank Sandtmann, who noticed the feature in English, German and Polish image search results. [Source: Search Engine Land]

2. Facebook Introduces 3 New Ad Reporting Tools

Facebook is rolling out new tools to assist advertisers with analyzing campaign performance to make it easier for advertisers to measure ad performance across accounts, channels, and publishers. [Source: Search Engine Journal]

3. Instagram Now Testing New Layout Options for Instagram Stories Frames

Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame. [Source: Social Media Today]

4. Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback reward

Verizon Media is offering Yahoo Shopping and Yahoo Mail users access to exclusive cashback rewards from more than 50 online retailers through Rakuten, including Nordstrom Rack, Nike, Disney and Bed Bath & Beyond. [Source: Search Engine Land]

5. Snapchat Cameos edit your face into videos

Snapchat is preparing to launch a big new feature that uses your selfies to replace the faces of people in videos you can then share. It’s essentially a simplified way to deep-fake you into GIFs. [Source: TechCrunch]

6.Google Brings New Features to ‘App + Web’ Properties in Google Analytics

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. It will allow people to measure data across their app and website all in one place. It’s designed to help site owners better understand users’ journeys across the two platforms. [Source: Search Engine Journal]

7. Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends will offer set of keyword trend data, specifically around the categories it caters to such as food, home and fashion. More insight into search queries and trends can give brands a better understanding of the content and campaigns that may perform well on (and off) Pinterest. [Source: Search Engine Land]

8. Google Launches ‘Google Shopping 100’ to Highlight Trending Products Based on Search Data

Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019. [Source: Social Media Today]

9. BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally. It is designed to better understand the intent behind a user’s query, and Google has said that 10% of all searches are impacted by the BERT update. [Source: Search Engine Land]

10. Google Ads Now Includes Location Extensions Automatically

Location Extensions will be activated in Google Ads. Google will now link your Google Ads account to Google My Business location and then show location extensions in your ads. [Source: Practical Ecommerce]

December 13, 2019
Weekend Digital Media Round-up: Google’s optimization score for display campaigns, Facebook’s photo transfer tool, Twitter’s survey tool & more…

1. Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. [Source: Search Engine Land]

2. Facebook tests tool that lets users transfer photos to Google and other platforms

Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially rolling out with support for Google Photos, with other platforms to follow in the coming months. [Source: MarTech Today]

3. Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

Twitter’s looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their promotions. [Source: Social Media Today]

4. Snapchat Publishes New Guide for Auto Marketers on the Platform

Snapchat recently published a new ‘Auto Playbook’, which is full of stats and tips on how to utilize Snapchat’s various ad and outreach options to connect with potential auto shoppers through the app. [Source: Social Media Today]

5. Google My Business phone support has ended, but help from the experts has not

Google has officially shut down its phone support for Google My Business, but that doesn’t mean you can’t get quality support. The best way to get GMB support is through the Google social media channels. [Source: Search Engine Land]

6. Facebook Adds New Measures to Enforce Targeting Restrictions on Potentially Discriminatory Ad Types

Following on from its efforts to limit discriminatory audience targeting in ads related to housing, employment or credit opportunities, Facebook has this week announced two new measures to further enforce its additional rules and provide more transparency into its process. [Source: Social Media Today]

7. Quora testing lead gen forms for advertisers

Quora, the question-and-answer knowledge sharing platform, is rolling out lead generation forms for advertisers in a beta test, the company announced on Wednesday. A new Zapier integration is designed to bring leads into marketers’ CRM systems. Users can share contact information with businesses right from the ads without leaving Quora. [Source: MarTech Today]

8. Twitter Launches New Privacy Center to Better Communicate Platform Rules and Processes

The new Privacy Center facilitates direct connection to the platform’s rules and policy documents, as well as your personal data settings and privacy tools. It also includes links to related regulatory documentation, including the GDPR and the California Consumer Privacy Act, and an overview of updates to Twitter’s terms and processes. [Source: Social Media Today]

9. Podcorn launches self-serve podcast advertising platform

Podcorn, a marketplace where brands can connect with podcasters, has launched a self-service platform that allows advertisers to create podcast ad campaigns based on budget, ad creative and podcasts that best align with their brand. [Source: MarTech Today]

10. Facebook updates crisis response tools, adds WhatsApp integration

Facebook is expanding Crisis Response, its disaster-reporting and communications feature that’s been used in 300 crises in more than 80 countries. The company is announcing several new features, including WhatsApp integration, support for first-hand information sharing and an expansion of its “Data for Good” tools for things like better disaster and displacement maps. [Source: TechCrunch]

December 6, 2019
Weekend Digital Media Round-up: Google’s custom service list in GMB, Twitter’s testing new features, Pinterest’s support for small businesses & more…

1. Google Lets Businesses Add a Custom List of Services to GMB Listings

An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers. Google My Business will provide a selection of suggested types of services. [Source: Search Engine Journal]

2. Twitter tests new conversation features from twttr prototype, rollout planned for 2020

Twttr, the prototype app Twitter launched earlier this year, has been testing new ways to display conversations, including through the use of threaded replies and other visual cues. Now, those features have been spotted on Twitter.com, giving the service a message board-like feel where replies are connected to original tweeter and others in a thread by way of thin, gray lines. [Source: Tech Crunch]

3. ‘Pinterest Shop’ Supports Small Businesses This Holiday Season

This year, it’s good to be a small business; especially if you are one that gets to be featured on Pinterest Shop, Pinterest’s new online marketplace for small merchants. According to Marketing Dive, “the rollout of the feature is timed ahead of Small Business Saturday on Nov. 30, an annual occasion that urges people to support local businesses during the holiday rush.” [Source: Social Media Today]

4. Snapchat Usage Projected to Grow Over 14% This Year

Snapchat is projected to grow more than anticipated by the end of this year as the company is making a comeback following several years of disappointing user growth. The fastest growing demographic for Snapchat is users aged 12 to 17. The number of users aged 35 to 64 is also growing in double digit percentages. [Source: Search Engine Journal]

5. AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

Amazon is bringing its machine learning capabilities to more business analysts and developers. The company announced that Amazon Aurora, Amazon Athena and Amazon QuickSight users will now have access to machine learning prediction models that can easily be integrated into various applications and business intelligence dashboards. [Source: Martech Today]

6. Twitter halts plan to remove inactive accounts until it can memorialize dead users

Twitter has followed up with more details surrounding its plan to remove inactive accounts over the coming months. First, the company says the process “impacts accounts in the EU only, for now.” That important tidbit wasn’t made clear when the news broke on November 26th. But far more important is that Twitter has recognized that it can’t go around deleting accounts until it finds a way to preserve the accounts of people who’ve died. [Source: The Verge]

7. Truecaller to foray into credit business in early 2020: Co-founder Nami Zarringhalam

Truecaller plans to use its payments platform to foray into credit business early 2020, turning it into a complete fin-tech company, co-founder Nami Zarringhalam said. [Source: Mint]

8. DAA introduces CCPA opt-out mechanism similar to ‘ad choices’

As the CCPA deadline approaches, there are multiple companies offering tools for compliance. The latest comes from trade group Digital Advertising Alliance (DAA). Conceptually similar to ad choices, The DAA will enable online users to opt out of the sale or transfer of their personal data “across all of the DAA participating companies integrated into the new tools, from a single website or app.” [Source: Martech Today]

9. Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. [Source: Search Engine Land]

10. WhatsApp Spotted Working On Snapchat Cloned Feature

A month ago, WABetaInfo revealed that it had spotted a new WhatsApp feature called disappearing messages in the beta build 2.19.275 of the Android app. The feature is reportedly in the works, and it has now been named as Delete Messages in the latest beta build 2.19.348 update. This upcoming feature enables users to set chat messages to be detached after a particular period of time. [Source: IBT Times]

November 29, 2019
Weekend Digital Media Round-up:Google’s Limitation On Political Ads, Facebook’s New Dynamic Formats, Snapchat’s Extended Play Commercials and more…

1.Google to start limiting political advertisers’ targeting reach

Google will start placing more restrictions on the targeting ability of political advertisers trying to reach voters. The move means political advertisers will no longer be able to target voters based on their political affiliation or public voter records. However, they will still be able to target voters based on age, gender and zip code. [Source: The Drum]

2.Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. [Source: Search Engine Journal]

3.Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads

Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. [Source: Marketing Land]

4.Twitter is now testing the ability to schedule tweets using its web app

Twitter has announced that it is now rolling out an ‘experimental’ feature, which will allow users to schedule tweets. Twitter revealed this via TweetDeck’s account. The tweet revealed that the feature is currently being tested only on Twitter’s web app. [Source: First Post]

5.Facebook’s latest experiment is a meme-creation app, Whale

Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of meme creation app Whale. Currently, the app allows users to decorate photos with text and stickers in order to create memes that can be shared to social media or texted to friends. [Source: Tech Crunch]

6.Facebook to pull location from ad set when creating new Lookalike audiences

Facebook is testing the removal of the location field that advertisers use to create Lookalike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. [Source: Marketing Land]

7.Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA). With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. [Source: Martech Today]

8.Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights’ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. [Source: Social Media Today]

9.Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. [Source: Search Engine Land]

10.Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. [Source: Social Media Today]

November 22, 2019
Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

1. Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. [Source: Search Engine Journal]

2.Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

Facebook has announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. Facebook is adding its fundraising stickers to Facebook Stories. Facebook is also expanding its charity donation tools within gaming live-streams. [Source: Social Media Today]

3.Instagram Goes After TikTok with New ‘Reels’ Mode

Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [Source: Social Media Today]

4.Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

The Social Network has released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. [Source: Social Media Today]

5.Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. [Source: Search Engine Land]

6.Instagram’s test to hide like counts expands to the US and across the globe

Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. [Source: The Verge]

7.LinkedIn adds Data Validation to Sales Navigator

LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. [Source: MarTech Today]

8.Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

The growing complexity of the consumer’s digital footprint means advertisers need to understand the advanced technologies and innovations that drive meaningful brand engagement. Microsoft is setting out to help reimagine how advertisers serve customers and grow your business, deliver more engaging customer experiences that unlock new revenue and fuel future growth. [Source: Search Engine Land]

9.Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app and if you’re looking to reach younger audiences, it’s worth taking note. [Source: Social Media Today]

10.TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. [Source: Social Media Today]

November 15, 2019

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