Tag: SMO

Facebook Chatbots – The Advantages, the Drawbacks and the Future

In 2016, when the CEO of one of the world’s largest conglomerates, Mark Zuckerberg, the founder of Facebook announced the Chatbot feature for its Messenger app, it came as a great technological revelation. It was specially designed to automate the process of responding the customers’ queries and inquiries; the manual answering processing was replaced by the bots. The primary purpose of introducing the Chatbot was to give the bigger brand the opportunity to engage with their customers in real time.

Since its advent, several marketers around the world have started using this technology to improve their customer relationships and boost conversations. If you are looking to introduce the technology for your own brand, it would first help you to know what the technology holds for the future and how you can use the Chatbot to its maximum potential for improving your business prospects.

The current scenario

Before we delve into looking into the future of the technology, let us take a look at the present scenario. Quite honestly, the launch of the technology has been quite rocky, to say the least. Many of the bots launched initially had a lot of bugs, and many customers said that they felt the bots were more annoying than being helpful. Facebook itself has admitted that the Chatbot feature or the artificial intelligence has not gained enough prominence yet to dominate the market as it was expected to do. However, this does not mean that the future of this feature is bleak. Over the past one years, Facebook has been working incessantly on improving the technology and make it faster and smarter. The artificial technology surely promises to be a major force in the future, and therefore it would be only wise for the businesses to start deploying the technology and roll with the new developments as they come along. Having said this, the artificial intelligence technology is not meant for everyone. Below mentioned are its advantages and drawbacks for the businesses.

The Pros of Facebook Chatbots

One of the biggest challenges with any artificial intelligence marketing is to give a personal touch to your communication. It is nearly impossible to make the users feel like that they are having a conversation with a human while communicating with the bots. However, Chatbots are the closest to that. The image below is a classic example of how the chatbots work.

Redirect the conversations

With social media the brands can promote the positive testimonials; however, it also propagates the negative feedbacks faster too. You can negate the issue by having a chatbot through which you can redirect the conversation that is in the limelight and onto a private platform automatically and repair the problem immediately. With the usage of the chatbot, you can address the issues of the customers quickly, which is exactly what the customer wants; this would not only make the customer happy but also it would reduce the chances of them ranting about their concerns on the public platform and prevent brand bashing.

You can get rid of the app completely

This is probably one of the biggest benefits of using the artificial intelligence; you can get away with the tedious process of updating and maintenance of the app, which is already an overcrowded marketplace. Instead, you can transfer the communication to the chatbot. Several customers prefer this method because it is easier for them to communicate rather than having to open an app; they can use the same platform that they are already using, which in this case Facebook. One of the most popular brands that has started to use the artificial intelligence masterfully and has been quite successful at it.

Drawbacks

Human touch will be missed always

No matter, how helpful the chatbots are they still can never have the same effect that a conversation with a human can provide. Although you can design the bots that can send messages that are as emphatic as they can be to the users’ problems, it can get monotonous at times.

Today, most of the customer that are tech savvy would immediately know if the responses are automated and they can easily differentiate between the automated and manual response. Often, the automated response bots fall short of the judgement of things that only humans can do.

If the bot fails, there is no scope for interaction

While the bots are very prompt in their response time, if they fail, there is no way to follow up with the customer, which in turn can be serious repercussion on the brand image.

July 20, 2017
Using Social Media Ad Space for Promoting Brand Loyalty

Research conducted by Sprout Social on the consumers buying patterns has indicated that people are more likely to buy things from brands that they follow on different social media platforms. The study further revealed that 75.3% of the people buy new things just because they saw or read about the product online, especially on the social media channels. Thus, it is quite obvious that having a good presence on the social networking sites can prove to be a great boon for promoting brand loyalty.

There are an estimated 2.34 billion people worldwide who use social media platforms every day and rely on such platforms to be informed about the latest happenings of their favourite brands. Not to mention, the consumers use the platforms to connect and share with the friends about all the things they like and enjoy. With such a huge avenue of marketing on social, it is high time (for those who have not already used the social media to its optimum capacity) for the brands to pull up their socks and use the social media platform to its fullest potential and garner loyalty among both their existing and prospective customers. If you are a business owner, it would greatly help you to understand how you can benefit from brand loyalty.

Do you know what brand loyalty exactly is?

As per the text book definition, brand loyalty is the tendency of the customers to buy things from a particular brand over and over again rather than purchasing a similar product from a competitor brand. In simple words, brand loyalty implies that a consumer has a higher preference to an individual brand over the other similar brands. Last year, in November, Facebook conducted a study wherein they found out that nearly 77% of people have some degree of brand loyalty. In the social media parlance, a loyal customer can be identified by the number of times he or she likes the posts and comments on the posts put by a certain brand.

Social Media and Brand Loyalty

About 53% of Americans who follow certain brands on social media are more loyal to the brand than other customers. However, brands should know that the social media platforms are used by the customers only for communication, and it does not affect their decision making to buy their goods or subscribe for their services. The follower of brands on the social networking sites expect a prompt reply from the brand, as marketers, it is best to respond to the customers’ queries or comments within 30 minutes. However, in reality, it is quite sad that nearly seven out of eight messages sent by customers go unaddressed by the marketers and when it happens, the chances of the customers switching loyalty increases by almost 50 %. With social media now playing a pivotal role in influencing the purchase decision of the customers, the marketers should take the following steps to promote brand loyalty through social platforms.

Define the way you communicate

It is pivotal to establish your own voice across all social media platforms; it should be uniform, consistent and in line with your brand personality.

Keep your ears wide open

One of the keys to succeeding in converting a casual visitor to your brand page into a loyal customer is to listen to the customers’ problems and provide an instant solution to solve their problems. People generally expect the brands to respond to their questions, complaints, inquiries, and reviews in the same way as they communicate with their friends. As a marketer, you need to be proactive and listen carefully to what people are talking about and don’t be shy to retweet or repost the things shared by the followers of your brand. Make sure to be courteous and thank people if they have said or shared something about your brand. Remember, being thankful for their patronage is sure to win their loyalty. Also, another important aspect of promoting brand loyalty through social media is to provide the users quality content, which is not only relevant to them but also is useful.

Tell a tale

It would be foolish to assume that your customers are experts in their respective industries and that they know everything going around in your sector. It is therefore important to provide valuable evidence in the form of illustrations and statistics to underpin your claim. This will have a massive influence in projecting yourself as a trustworthy brand in the market. Remember to engage with the audience as much as possible to get an insight on what they think about your brand and what is the type of content they like to consume the most. Once you learn that, you can increase the customer engagement by sharing more content of their choice.

Try to build a community

Having a regular interaction with the followers of your brand on the social media helps in creating a sense of importance among the customers, they feel their opinions matter, which can you can use to build a community. You can use the community to your own advantage by rewarding their loyalty with special offers and discount coupons. You can use the paid ads to promote the discount offers and attract new customers, who can eventually become your loyal followers.

July 19, 2017
Factors for Content Customisation
Keeping on par with the current digital marketing trends, content marketing is considered to be a relied upon channel to connect with the audiences in a great way. You too, must be judiciously posting Facebook posts along with blogs, articles, infographics and much more. But have you ever wondered how much it is really viewed, read and imbibed in by the readers or maybe they are getting lost in content overload which could be happening across your profile.

With great efforts put in to develop quality content which needs to be read but prove useful to the audience, it becomes essential to strategize content as well as its marketing in depth for best results. We present a few key insightful pointers for guiding you across the content related strategies.

Viewership Base – With in depth knowledge of your business and its nature, you need to arrive at list of content which could prove useful to your customers whilst they use/prefer/enjoy your products and services. Identifying the most preferred content from contextual, videos, forums, blogs and then developing them for use is what makes your brand more marketable and enhances its visibility.

Bear in mind – The usability of the article is more important rather than have a keyword rich article

Compareraja, one of our brands is a product and price comparison portal enjoying a tech friendly viewership base. It posts blogs highlighting the specifications and USP of latest mobiles, smartphones and tablets on a regular basis. This helps the user, in his research stage to finalise his choice about the product he wishes to purchase. Check it out at https://www.compareraja.com/blog/

Viewership Trends and Preferences – You need to be very careful in choosing the right channel from the available ones as you proceed to distribute your content across them. As each channel has a niche membership base which is distinct. At the same time, you need to understand the fact that an individual has a channel specific profile and would view your content in a similar manner.

Amongst the most popular channels we have today,
1. Facebook is ideal for sharing creative images and experiences.
2. Linkedin, a slightly formal and professional channel can be used for promoting corporate styled slideshows and presentations.
3. Twitter is preferred for exchanging hot ideas and trends, ideal for announcing promos and deals which need to be shared instantly
4. Google + allows an exchange of ideas and views to take place across its platform
Extent of Measurability – To a certain extent, content marketing can be measured through Tweets, page views, number of downloads but when considered against the cost of generation content and its marketing, a set of specially set parameters could come handy in determining its effectiveness. Each of these aspects varies, depending on what you wish to measure. The same applies for other services you avail for your business’s promotion.

Search Engines and their Algorithms – Keep track of current search algorithms and try to modify your content marketing strategies. With most of the search engines emphasizing on organic search results, the content should revolve around viewer friendly information. E.g Adding information about famous local cuisines or a famous dish of your restaurant.

LogicSpeak:

Customisation is the key to get any content strategy successful. One needs to understand the channels and the type of content that works for their audiences in each of these channels and their responses. As shared, the usability of the generated content, matters more than the keyword rich content.

Previous Post: Using SEO For Enhancing Local Business
November 7, 2013
Prerequisites to get your Twitter Hashtag Trending

In today’s world social media forms an important aspect of everyday life. Seeing the popularity of Twitter, brands have taken to this medium for active engagement with consumers. Hashtag is the most powerful tool of Twitter, that can be used for increasing brand engagement. One of the many ways to get your brand presence noticed is by having contest that have ‘trending hashtags’. The moment a contest trends, more followers actively engage with the brand and know about them.

Before we get there, lets know that any word prefixed with the sign ‘#’ is a hashtag. Talking about Twitter Hashtag trends, Couponraja, an online coupon aggregator with 1020 plus follower base recently hosted Twitter contest #PehchanKaunByCouponraja which was trending across India and was well received. The followers have shared their joy in being a part of the contest.

Over the period of time, it has embarked up on a host of engagement activities including couple of quizzes at regular intervals which are trendy and have been met with a tremendous response and engagement results.

In the #PehchanKaunByCouponraja Twitter contest followers had to identify/guess online merchants which were represented through graphics/ images. #PehchanKaunByCouponraja, was truly interesting enough to engage those interested in shopping and saving money.

Here are a set of factors you should consider to get your twitter hashtag trending.

1. Keeping the hashtag simple and easy to remember

Though #PehchanKaunByCouponraja was hosted for a very short period of time, up to 500 tweets and retweets were recorded which can be considered a sizeable number considering the 1000+ follower base. In fact, hashtag #PehchanKaunByCouponraja was trending across India for a couple of hours of since the contest was opened.

The hashtag was simple to remember and easy to use. This worked as a boosting factor and registered it easily in the minds of the followers.

Throughout the contest, existing members were encouraged to share the hash tag within their group and as many tweets as possible where gathered. There were new followers who expressed their wish to participate in the contest and were allowed to do so.

2. Innovative and eye catching content along with brain teasers

The engaging part of the #PehchanKaunByCouponraja was the use of graphics and images to guess the most popular online merchants. Most of the followers loved the guessing game and tweeted in large number as they went about it. It was an activity which was preferred by the followers who are avid online shoppers and identified with the merchants quite easily.

The catchy part of the content was the guess work required on online shopping merchants with whom they were already familiar and would have loved to shop with them if given a chance. With most of the Twitter followers quite active across other social media networks, instant sharing of this contest was accelerating enough to attract new participants to the #PehchanKaunByCouponraja

3. Adding the right kind of incentive for engaging followers

During the #PehchanKaunByCouponraja, followers were required to identify names of online merchants who were represented through trendy graphics and images, an activity which proved very interesting enough for them. Guessing the names of merchants and tweeting their names proved to be quite exciting for a change.

#PehchanKaunByCouponraja gave away a couple of shopping vouchers free. What better engagement factor could be offered to the participants other than free vouchers for shopping online?

4. Time zone of the participants

Keeping in mind the young trendy and eager shopping enthusiasts’ follower base, the 12 noon to 6 pm time slot was taken for running the contest. By this time, most of the followers were quite well settled within their daily routine and able to devote a couple of minutes on off and on basis to the #PehchanKaunByCouponraja contest.

LogicSpeak:

In Twitter, it pays effectively to engage followers by choosing the most trending topics. This takes the ‘user-brand’ connectivity to the next level of engagement.

Previous Post: Modernizing content with Google’s Hummingbird

November 1, 2013
Facebook lifts the option of keeping profiles ‘non-searchable’

Earlier Facebook had provided users to choose not to be searchable through their profile. This meant that users could trace a person or an acquaintance but the third party trying to locate them could not always be successful. This feature was recently removed.

Initially, the setting was launched when Facebook was a simple networking site operating on social values. The search for people was enabled through clicking a name in the News Feed or through the friend list of a mutual friend. With expansion and progression of Facebook, people reach out to Graph search in order to locate a single person or a particular group having similar interests.

This feature made it even more essential to control the personal privacy factor of an individual or a group of people especially their Timeline and the public access to it. This development was very crucial to people who have a very popular personal profile and enjoy a higher search percentage as compared to regular or normal people.

Once again, Facebook urges its viewers to exercise more control and caution over what they post and with whom they can share their post with. This can be done by visiting the privacy settings page of their account. The users should try to share the post with a limited audience, especially their trusted group of people with whom they have had previous shares and likes.

Emphasizing on these parameters, each user can control his/her profile in a better and a reliable manner –

Share posts with people who would like reading or knowing about your post. Each and every post can be controlled with regards to its display.

Refer to the Activity Log and reorganize it as per your preferences which include posts and images which you no longer wish to share or display. This can be done by changing their privacy status. If done regularly, this exercise works wonders for the profile and ensures it stays updated always.

You could even communicate with your friends with regards to information, posts and images relating to you but shared by them requesting them to remove them, if you wish so. By all means, you could seek out the reporting feature available in the Activity Log to do so. On the overall, these attempts of shielding personal facts and images from the eyes of the audience makes one think twice of its very presence on Facebook.

LogicSpeak:

Understanding the parameters sounds easy but implementing it could be time consuming and slightly tougher proposition. For social media specialists this will be a big boon to target a wider range of consumers, if their strategies are placed right.

For more information on Social Media Marketing click here.

Previous Post: Recent Changes in Facebook that you have to know about

October 20, 2013
Recent Changes in Facebook that you have to know about

Facebook has made some recent changes to its newsfeed, and the way things are displayed. Many of these changes are visual, but as far as social media promotion is concerned, there are some solid changes to look forward to. Here is a list of some of the most useful changes that Facebook has made.

Bigger Images

Images in the posts have become bigger. Engaging the attention of a casual user, scrolling down his newsfeed, is far easier if your post has a big and beautiful image explaining the gist of the post. So, when you are designing the content of a post, focusing on choosing the right image is essential. There’s the concern for size too. Facebook is very specific about the way in which it shows the images. If your image is not of the right size, you may end up with wrong type of cropping.

Better newsfeed

A user likes hundreds, and sometimes thousands of pages on Facebook. The decision of what to show on the newsfeed is complicated, and Facebook has a new algorithm now which takes into account more than 100,000 criteria to determine the rank of content. These are based on the past interactions, and past behavior of the user. Read about the nifty features of the algorithm as much as you can so that you can stay at the top of the newsfeed.

Auto-playing videos

Among other changes to the newsfeed, is the auto-playing feature of the newsfeed. If you are scrolling down and there’s a video in some post, it would start playing automatically when it comes into sight. It starts out silent, in the embedded form. It would stop on its own if you go past it, but a double tap on it, and you would have it playing in the fullscreen.

More analytics for the Pages

The Insight section of the pages, have got more features now. There are fields like growth and engagement towards a certain post, which are displayed graphically in the Insight section of the pages. You can gauge your performance on the page better that you could in the past.

Editing the Published posts

Remember the times when you made a typo in the post, and realized it only after you have clicked the ‘publish’ button? The only option then is to click ‘Delete’ and post the same thing again. But now, you can edit the posts. There’s of course the edited history for the reference of the viewer, but it’s a great relief that you can edit posts.

Embedding Facebook posts onto pages

This is a feature which can integrate your Facebook profile with your website/blog very well. Now you can embed your Facebook post, as it is, on your website. There will be a ‘Follow’ button or a ‘Like Page’ button in the embedded post, which would certainly increase your audience but quite some number, if the strategy is played out right.

LogicSpeak:

Facebook will continue improving its interface to suit the social media campaign. You should be vigilant about every new thing that it launches, because knowing these things offer a very big edge.

Previous Post: Facebook Revamping Mobile Apps

October 17, 2013
Facebook Revamping Mobile Apps

Facebook’s latest launch of mobile app provides the businesses with a better chance to engage with the smart phone users. Through Facebook Mobile Apps, many brands now enjoy yet another valuable opportunity to retarget customers who otherwise have lost interest in the brand.

This launch takes branding and retargeting to a whole new level and also throws light on the latest trend of launching apps without much of a thought process. According to a research by the mobile app analytics, after the initial launch the mobile app engagement drops to 24 percent in just three months and a further 4% by the end of 1^st year.

Facebook apps offer a high level consumer interaction with the brand. It gives marketers a well deserved chance of rekindling the relationship with their long lost consumers and also highlights the absence of a well crafted mobile marketing strategy in the present times.

With such huge amount of money spent in the initial launches of these mobile apps, most of the mobile marketing apps lack a strong future mainly because of the “let’s build it, they will come in” approach. However, the Facebook mobile app is a sure shot opportunity for the customers for a better consumer engagement and re targeting.

LogicSpeak:

With better features and smooth navigation, Facebook mobile app is a good way for the brands to engage with customers and highlights the need of a well thought marketing strategy that is required for tapping the consumer base of smart phone users.

Previous Post: How to understand the ‘Not Provided’ Traffic

October 15, 2013
The ultimate Pinterest guide to grow in your business
Social networking sites have become more visual, this is especially true with Pinterest. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on the “interest graph” and is made up of people who gather around topics of interest rather than relationships.

According to some reports, Pinterest offers more marketing potential than other social networks. It helps in driving more traffic to websites than Twitter, LinkedIn, Google+, and YouTube .Here are 10 ways e-commerce businesses can use Pinterest more effectively.

1. Set Up a Business Account

Businesses that wish to join Pinterest should set up a business account. Provide complete information about your business, and agree to Pinterest’s terms of service. Verify your website to show Pinterest users that you are a trustworthy source.

2. Use an Eye-catching profile image

Pick a profile image such as a logo that helps people easily recognise your business. Include a short description to introduce your company’s interests to Pinterest users.

3. Create and organise boards

Create a variety of boards that show off your brand’s personality and taste, and add enough pins to make each board feel substantial. Pinterest suggests that, prior to starting to pin, you consider what users care about and tailor your strategy to address them.
- Clearly name each board, but be creative. Limit names to 20 characters or less;
- Add a description to inspire people to follow your boards and help you appear in searches;
- Choose a compelling cover pin for each board that gives people a sense for the content contained there
4. Use high quality images

Images that are at least 600 pixels wide look best and only images that are at least 100×200 or 200×100 are pinnable.

5. Show what inspires you

Instead of merely showcasing your products, Pinterest recommends that you show what inspires them by creating boards for the ideas, places, people, and moods behind your brand. Check out how our price comparison brand CompareRaja on Pinterest does it. (https://www.pinterest.com/compareraja)

6. Pin to win!

Contests are great promotional tools and Pinterest offers the perfect medium for running a contest. If you are just starting out on Pinterest and you want to get some ‘likes’ and followers quickly, then running a contest might be the perfect solution.

7. Include product pins

Pinterest recently created a new type of product-related pin called “Rich Pins” that includes detail like pricing, availability, and where to buy.

8 Engage

If you want people to engage with you, then you have to spend some time engaging as well. By regularly liking, commenting and pinning, you stand a much better chance to get more likes and comments from others as well as more followers

9. Create infographics

Infographics are a great way of raising engagement and follower numbers on Pinterest. Among all your pins and re-pins, some original content–especially educational content–will give you an extra edge. And since Pinterest is mostly visual and image-based, infograhics are the perfect solution.

10. Share your Pinterest account with others

The more people pin your content, the more discoverable it becomes. To encourage more pinning, add Pin it buttons or widgets to your website, and promote pinning on social networks and in email newsletters.

LogicSpeak:

Pinterest is undoubtedly most popular among women, but has a wide reach as women tend to share more. Before you start pinning identify what service makes sense for your business and clearly define marketing objectives. To activate your Pinterest contact us now.

Previous Post: Google’s ‘Hummingbird’ hatches new search formula
September 28, 2013
Benefits of Internet Marketing
Internet marketing, adhering to its name, refers to advertising, promoting or selling your product/ services through the internet. Internet marketing involves usage of web sites and e-mails for all promotional communications. It includes search engine marketing, pay per click advertising, blogs, e-mail marketing and more.

Thus, successful internet marketing would mean increased traffic and return of investment (ROI) on your website. Strategically planned internet marketing ideally involves good search engine and social media optimization.

Benefits of Internet Marketing
- Overcomes geographical limitations: Internet knows no boundaries; your product/service is available to all, increasing the number of potential customers across the world.
- 24 X 7: Your website is available at any given time; this flexibility in time increases its accessibility as compared to a normal store.
- Usage of different advertising media: You can integrate audio, video, blogs and make advertising more interactive unlike in print or television/radio.
- Cost effective: Web services being the only requirement, internet marketing becomes more cost-effective; you save on travel and other advertising gimmicks like trade fairs, hoardings etc.
- Complete display of information: No constraint of time and space allows you to display robust and diverse information.
- Greater return on investment (ROI): A search engine/social media optimized website attracts huge prospective customers increasing the traffic and eventually accrue conversions. This builds up the return on investment, making Internet Marketing a lucrative choice.
- Attracts wider audience: Internet marketing attracts a range of audience who demand diversified services from your website. These services not only include buying of product but also information for research, job search, new business leads, capital investment plans etc.
Different types of Internet Marketing

As the new age marketing tool, Internet Marketing is a cheaper way of publicity even for small scale industries. Some internet marketing methods are-
- Search Engine Marketing: Search Engine Marketing (SEM) includes managing pay per click campaigns and banner ads by increasing the web page ranking and optimizing the website content to make it crawler friendly.
- Pay-per-Click Advertising: In pay per click (PPC), the advertiser pays some amount to the search engine for his ad to be displayed if a keyword related to his business is searched for. These clicks and eventual transactions become the revenue earners.
- Social Media Marketing: A new method of internet marketing; it allows you to use various social networks like Facebook and MySpace for all promotional activities. This informal approach has a wider reach providing a new leap to the business prospects.
- E-mail Marketing: The website owner maintains a subscriber database and uses that to send personalized newsletter thus creating a one-to-one bonding with a prospective customer.
Internet-Marketing Boosters

In today’s competitive market, a constant strive towards betterment is the business strategy motto. A few key energizers to successful online marketing could be-
- Creating online blogs which could include guest and community blogging
- Improving the quality content with good emphasis on real life implications
- Promotional contests like quizzes or e-book circulation
- Effective press releases with updated reviews
- Posting client testimony as a polite declaration of the successful venture
- Prospective customer/ visitor feedback; it acts as an intelligent input for improvising the marketing effort
March 25, 2008
Social Media Optimisation : What and How?
Social Media Optimization

What is Social Media Optimization (SMO)?

Social media optimization (SMO) is a technique of marketing in which you market your website in various social networking sites like MySpace, Youtube, Digg etc. Also known as Web 2.0 marketing, SMO acts as a powerful tool to increase the traffic and page ranking of your website. It engages a wider audience through excessive promotion via the public portals. The success of SMO lies in its interactive content sharing through mediums like blogs, video files and more.

Why use Social Media Optimization (SMO)?

Social media optimization, sometimes referred as social book-marking, is about building a relationship between your website and a wide group of potential customer. Social media if effectively used can consistently direct a substantial amount of traffic. Some of its advantages are
- Increased traffic to your website
- Increased public awareness of your site and product
- Increased brand value
- Increased inbound link
- Increased ranking due to increased inbound and back links
Thus, social media optimization promotes your business by increasing high user awareness through social sites. This subsequently acts as the marketing strategy for incremental promotion of your product translating into increased conversion.

What are the parameters used by Social media optimization (SMO)?

Social media optimization follows the newer version of the ‘word of mouth’ technique where people have been replaced by social networking sites. The content is spread in the form of pictures, movie clips, blogs and more. This technique is known as viral marketing where user awareness of the site spreads across different community site. Some methodologies/functionalities used by SMO are
- Social book-marking using buttons like ‘Digg this’
- Using YouTube videos
- Interaction through social network sites like Hi5 and Facebook
- Sharing audio and picture files
- Blogging
- Frequently updating data using RSS feed
- Promotion through news groups, newsletters, e-mails and forums
What is Social Media Optimization service?

Social media optimization (SMO) service customizes a complete social media website with optimized pages for the network socialite and search engine. The SMO activity would ideally involve the following steps:
- Increasing the site linkability by making it social media friendly
- Creating awareness through viral marketing
- Using free/paid advertisements as a promotional tool
- Customizing application to geographical locations
- Creating brand awareness by integrating blogs, newsgroups etc
- Community building
How is Social Media Optimization (SMO) advantageous than Search Engine Optimization (SEO)?

SMO and SEO both have a substantial influence on the web traffic. While SEO focuses on website content, links, structure etc to increase the page ranking, SMO is more about networking through social media. Though SEO is equally effective, SMO is more popular due to the following
- Easy to implement and needs no expert
- Result can be seen immediately
- Good profiling leads to heavy traffic
- No fee charged
- Structure of the website not so important
- Internet community functionalities can be effectively used
- Gains maximum exposure
- Encourages online participation by the audience
- Visual presentation is more important than the content
March 21, 2008

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