Tag: smm

Weekend Digital Media Round-Up: Google’s New Ads API, Facebook’s Action Against Counterfeit Goods, Apple’s App Tracking Transparency & more…

1.Google released Google Ads API version 7.0

Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. [Source: Search Engine Land]

2. Facebook has imposed strict legal action against the sale of Counterfeit goods across all of its platforms

Facebook has launched new legal action in collaboration with Gucci over the sale of these counterfeit goods on its platform. [Source: Digital Information World]

3. Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5

Apple’s controversial new app data tracking prompts are now being rolled out to all iOS devices. [Source: Social Media Today]

4. Pinterest Expands Shopify Integration Worldwide

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. [Source: Search Engine Journal]

5. Instant match rates are now available for Customer Match lists in Google Ads

Google will now show advertisers the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced. [Source: Search Engine Land]

6. Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools

Facebook’s looking to provide a new option for businesses on WhatsApp, enabling them to create Facebook promotions within their WhatsApp business tools. [Source: Social Media Today]

7. Google Adds 3 New Features For People Ready to Travel Again

Google is adding new features in search results to assist those who are ready to travel again with three new features in search results. [Source: Search Engine Journal]

8. YouTube provides update on Self-Certification Feature, Timed Comments Experiment, Mobile Permissions, and More

YouTube has launched a Self-certification update, a combination of machine learning and human input, helping decide what content complies with advertiser-friendly guidelines. [Source: Digital Information World]

9. Instagram to Add New Ways For Creators to Make Money

Instagram plans to launch new features that will help content creators earn multiple streams of revenue. [Source: Search Engine Journal]

10. Facebook is testing out ads on Instagram Reels in only a few countries that includes India, Germany, Brazil and Australia

Facebook is all set to start testing a new addition to Reels by running ads in a few selected countries, including India, Brazil, Germany, and Australia. [Source: Digital Information World]

April 30, 2021
Weekend Digital Media Round-Up: Google’s postponed page experience update, Facebook’s social audio offerings, Microsoft’s new features & more…

1. Google postpones page experience update rollout

Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. [Source: Search Engine Land]

2. Facebook Announces Social Audio that Goes Beyond Clubhouse

Facebook announced a suite of tools and Social Audio offerings to engage Facebook members in new ways. Among the offerings is a competitor to Clubhouse, which has made audio the hot social media trend. [Source: Search Engine Journal]

3. Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More

Microsoft unveiled several new features and technologies at Microsoft Advertising Elevate. In addition to new ad units, the announcement included new tools and technologies that are noteworthy even for businesses that aren’t currently advertising with Microsoft, such as private search technology and an upcoming small business hub with paid and organic social integrations. [Source: Search Engine Journal]

4. Google Search Console adds Page Experience report and filters for Search Performance report

Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Console to aid developers with making these improvements. [Source: Search Engine Land]

5. Pinterest Expands Shopify Integration, Adds New Promotion Options for Shopify Merchants

Pinterest has announced that it’s expanding its partnership with Shopify to 27 new countries, a significant update to the initial pool that it first launched in May last year. They will also offer newer promotion optins for marchants like Dynamic Retargeting, multi-feed support for catalogs, etc. [Source: Social Media Today]

6. WordPress proposes blocking FLoC by default

A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W³Techs), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden from Google’s ad-targeting technology. [Source: MarTech Today]

7. Facebook & Instagram Let Businesses Schedule Stories

Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram. In addition to scheduling stories, the tool will soon be capable of managing photo albums and saving draft posts. [Source: Search Engine Journal]

8. Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Facebook has announced new topic-based targeting options for its in-stream ads, as well as the first stage of ads in Instagram Reels, expanding its outreach options. [Source: Social Media Today]

9. Google local car dealership inventory search results

Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars. [Source: Search Engine Land]

10. Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect Next Week

Apple’s controversial new data tracking pop-ups, which will directly ask iOS users to opt-in to tracking of their activity within each individual app, will come into effect next week as part of the launch of iOS 14.5. [Source: Social Media Today]

April 23, 2021
Should my Business Worry about Libra, the new cryptocurrency from Facebook?

After months of speculations, last week, Facebook announced that the social media giant would lift the curtains on “Libra,” a brand-new cryptocurrency, sometime in 2020. Facebook announced that Calibra is a newly formed subsidiary to the parent company and aims to provide seamless and secure financial services by using the Libra network.

Calibra and Libra: A Quick Explanation

While Libra is a digital currency, it doesn’t have much in common with Bitcoin, the original cryptocurrency. The value of Bitcoin is basically because of its scarcity, and though it has been around for nearly a decade, it’s still considered a niche currency, not used for daily, everyday payments.

Libra, is like Bitcoin, in that it will be tied into a blockchain (this blockchain is currently under development by Facebook). The similarities end there. Unlike Bitcoin, you cannot mine Libra. Instead, you must pay for it and purchase it.

Facebook believes that Libra will become the global currency standard, like the popular currencies USD, GBP, and EUR.

Coming to the all-important question: how will the value of Libra be determined, since it doesn’t have real-world assets like a country backing it?

This is where things turn interesting. The value of Libra will be guaranteed by real assets provided by the partners that buy into Facebook-cofounded Libra association. Facebook has managed to rope in industry biggies, including venture capitalists, tech companies, and non-profit associations.

eBay, Lyft, Spotify, Uber, Union Square Ventures, PayPal, Visa, and Mastercard are some of the top names in the association. You can find more about the founding members of the Libra Association in the whitepaper published by Libra. The company will have its headquarters in Geneva, Switzerland.

What does this mean for Regular Users?

Will it bite the dust like that time when Facebook was trying developing nations to use its platform for all their internet access by offering them free internet? Or will Libra become the first-ever digital currency to go mainstream?

While that needs to be seen, Facebook’s goal here is to make Libra the go-to currency for transferring funds to friends and family in other countries and to make it the number one payment option for both online and offline purchases.

Initially, Facebook will offer Libra as part of WhatsApp and Facebook Messenger, with plans to move it into a stand-alone app, later.

This is where Calibra comes into the picture. Calibra is a digital wallet that will help users to save, spend, and send Libra. Initially, you can use the Calibra wallet to send and receive money instantly to anyone with a smartphone. Later Facebook plans to extend the functionality of Calibra to provide financial services for small businesses like paying bills, etc.

sneak peek into Calibra’s interface, courtesy of Facebook.

Calibra will use anti-fraud, and verification processes used by all leading credit cards, and provide live support to people who misplace their smartphone. Calibra even promises refunds if you lose your Libra because of fraudulent activities. Calibra will also value user privacy and will not share financial data with Facebook or other third-parties.

Facebook claims that they are still a long way from launching Calibra. Interested users can sign up here to join the newsletter to be the first to receive information about the progress of Calibra and Libra.

How will Libra and Calibra impact Businesses that sell via/on Facebook?

Industry experts believe that entrepreneurs using Facebook pages for information about their products will not be impacted much. However, if you sell goods via Facebook, then you would have to make changes to include Libra as one of the payment currencies.

However, since Facebook has an enormous reach, at least a few of your customers will be using the new crypto coin. Hence, it makes sense to include it in your payments page.

When should you start making changes to include Libra?

No hurries. Facebook is still in the process of development, and nothing has been confirmed yet. So, businesses need not panic and spend the interim time reading up on the merits and drawbacks of this brand-new venture from Facebook.

June 27, 2019
Facebook Ads are Getting Smarter: Here’s What Marketers Must Do to Thrive

Facebook is a critical marketing channel for businesses of all sizes and across industries. With nearly 2.38 billion active users (stats for the first quarter of 2019), Facebook offers great opportunities for businesses to target current and potential customers.

When done the right way, Facebook ads help businesses boost brand awareness, launch new products and services, sell more, and increase revenue. However, advertising on Facebook is not exactly what it may seem. Today, Facebook ads have grown smarter, and there’s a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it.

What has Changed?

There’s no denying the fact that Facebook feed has become oversaturated with ads. Similar ads are served to the same users, meaning brands lose out on their effectiveness and attention-grabbing abilities. Not to forget, the organic reach of the posts and ads on Facebook have taken a hit, thanks to recent algorithm changes.

This means, today, most marketers on Facebook are forced to invest in paid campaigns or abandon the platform altogether. Despite the declining popularity of Facebook, the social media network managed to generate a whopping $16.6 billion in advertising revenue for the last quarter of 2018, which is a 30% increase compared to the previous year.

This clearly shows that Facebook advertising is not dead as speculated. Rather what has changed is that Facebook ads have gotten smarter, and it is high time that marketers revised their advertising strategies on Facebook. In the cluttered social-media landscape of today, it’s essential that brands integrate robust paid strategies along with high-quality content generation to be successful.

Shifting Advertising Goals – The Need of the Hour for Facebook Marketers

According to Susan Wenograd, the Vice President of Marketing Strategy of Aimclear, for brands to thrive in the new era of social media advertising, there is a pressing need to revise the campaign goals. She believes that brands must re-examine their objectives and understand that conversion is just a part of the bigger picture.

Brands must shift their focus away from CPA (Cost per Acquisition – Conversion) to CPM (Cost per thousand Impressions). Marketers must concentrate on building a more engaged and more qualified audience pool, to get the best ROI from their ad spends.

It’s not just about picking the low-hanging fruit, but, brands must enhance their Facebook ad strategies to build qualified leads that improve brand awareness. Once advertisers have this data, they can use it for retargeting. Brands must build remarketing pools so that they can convert leads on all stages of the purchase funnel, helping them generate more revenue.

Brands that can measure and understand user triggers are the ones that will be sustainable in the long run. Furthermore, brands must leverage cross-channel data to improve retargeting opportunities. Utilizing UTM parameters, tagging structures are some ways to streamline and segment data across channels.

Not to Forget Quality Content

All the above-discussed strategies may not yield the desired results, if the marketers do not have a high-quality content to back it up. With the social media landscape rapidly evolving, audiences demand high-quality, optimized content. Simply put, brands need to adapt to smarter Facebook ads with efficient strategies and high-quality creative content if they want to survive in the evolving social landscape of Facebook and Instagram paid ads.

June 13, 2019
Top 5 Tools to Perfect Your Instagram Video Marketing Strategy
Initially, when Instagram was launched, it was all about the images. All you could see where influencers and brands sharing picture-perfect images. Now, Instagram has expanded its visual portfolio to include videos.

Eye-catching videos that attract and hook in the audience are now a staple part of this popular social media platform. Marketers can share videos directly in the newsfeed, via stories, or the recently launched IGTV.

Types of Videos on Instagram
- Insta stories – 15 seconds
- Insta feed – 60 seconds
- IGTV (which can be accessed via the Explore Tab) – 15 seconds to 60 minutes
Top Tools to Refine your Video Marketing Strategy on Insta

Video content marketing is here to stay, and you need the right tools in your arsenal to stay on top of your game. Here, in this article, you can find the top five video marketing tools that will help you get the most out of your video marketing strategy on Insta.

1. Quik from GoPro

Image via Google Play

If you are looking for an easy video editing app to create and share videos on Insta and other social media platforms, the Quik from GoPro is your best choice. The app is available for both Android and iOS users.

Pros:
- Easy to use. You don’t require a GoPro camera to edit and create videos using Quik.
- You can add videos, images from your mobile camera roll to create interesting video clips quickly.
- Themes and customization options are available. You can add music, change the font, alter video scenes, add text, apply filters and more.
- You can remove the Quick by GoPro watermark at the last scene of your video while editing videos.
2. Jumprope

Image via App Store

This is a video editing app that is right now only available for iOS users. It helps you create engaging and captivating how-to-videos to share with your users and audience on Insta.

Pros:
- Making a how-to-video with Jumprope is super easy. You can choose various scenes (video clips) from your camera roll or shoot it directly from the Jumprope app to stitch a video.
- Editing videos are easy. You can use several features like – trim videos, speed up certain scenes, apply filters and more.
This app is a great choice for marketers who are looking to demonstrate their product features. You can also add direct links to your products and pull in more traffic and drive up sales.

3. Boomerang and Hyperlapse

Hyperlapse Image via App Store

Both these apps are from Instagram and are free to download for both Android and iOS users. If you are looking for easy to use video editing apps, then Boomerang and Hyperlapse are great for you.

Pros:
- You can create interesting videos from existing video clips and post directly on Instagram.
- Boomerang creates mini-videos using clips that loop back and forth in fast speed. It’s similar to a GIF.
- Hyperlapse helps you create time-lapse videos.
4. Funimate

Image via Google Play

As the name implies, this is a super cute and fun way to edit videos. Though there is a free version of the app available for both Android and iOS, the pro version has several more features not available in the free version.

Pros:
- You can add funny shapes and text to your videos easily.
- Plenty of cute filters that make your videos super cute.
5. Later

Image via Later

Later helps Insta marketers get more control of their publishing schedule. You can plan ahead, and decide when to publish which content.

Pros:
- Upload all your media content to your Later account and then use the calendar to schedule the timing of various posts.
- Not just videos, you can schedule all types of contents – posts, IGTV, and Insta stories.
- Apart from content scheduling, it offers other features like – reposting, Instagram analytics and more.
Video – The Must-Have Tool for Instagram Marketers

Whether you are publishing a super short Boomerang video or a full-length IGTV video, including video content in your marketing is a must for Instagram marketers. Check out the tools listed above and use the ones that work for you.
March 7, 2019
Facebook’s Experimenting with Third-party Ad Display Integrations to Watch

Facebook is pilot testing delivering ads on Watch using third-party technologies already used by digital media publishers.

Is Watch Opening up to Third-party Ad Technologies?

The social media giant introduced Watch in the US in late 2017 and globally in 2018. ‘Watch’ is a Facebook-owned platform for shows on the social media site. It’s available on desktop, laptop, mobile and even as a smart TV app. Shows on Watch can either be recorded or live and follow a particular storyline or theme. Watch is seen as the social media giant’s answer to YouTube. However, until now, the service hasn’t caught on as expected by Facebook.

In a series of attempts to woo the audience and digital media publishers, Facebook has introduced several new changes. The latest of which is allowing digital media publishers and TV networks, who have shows aired on Watch to display ads using the technology, they already use on other video platforms.

Since its launch, Watch had a reputation of being a closed garden, with content publishers not having any authority. Facebook is now trying to be friendlier with TV networks and media publishing houses. Advertising and technology executives state that Facebook is working with a select group of media houses to test delivering ads using the technology of the publishers.

Until now, the ads displayed during the shows were delivered directly by Facebook. With this latest test, the media publisher could directly handle the ad inventory on their show, instead of routing it via Facebook.

Most digital publishers and TV networks use third-party ad technology like the Google Ad Manager and Comcast’s Freewheel to deliver and manage their ad inventory. For example, Disney recently switched from Freewheel and adopted Google ad manager as the backbone system for all its internet ads. Till now, digital publishers had to miss out on their preferred ad delivery platforms while using Watch.

Facebook’s recent stance on working with digital publishers and opening up the platform for integration of third-party ad services is an indication that the social media giant is getting more responsive to the needs of digital media publishers on Watch. Additionally, the Watch platform hasn’t been a huge success as expected by Facebook.

Even though it’s more than a year since the platform was launched, it has failed to win the attention and patronage of the audience.

The Current Performance Levels of Watch

According to Facebook, Watch has over 75 million viewers who use the platform daily and over 400 million viewers per month. Facebook also reports that on average people spend over 20 minutes on the platform daily.

Despite these numbers, it’s no secret that Watch falls severely behind other video streaming platforms and apps like YouTube, Netflix, and others. In an earnings call with Wall Street analysts, Mark Zuckerberg admitted that though Watch is growing quickly, it’s still well behind YouTube and the social media giant is working to make it more people-centric.

Just like other streaming platforms, Facebook is also investing in original shows for Watch. This includes reality shows with popular sports stars and even scripted dramas. Despite, original shows, Watch needs TV networks and other digital media publishers to fill the platform with content, so that it can bring in more advertisers to the platform.

Right now, there is no clear idea of which media houses have been invited to this test by Facebook and what they are currently testing. It’s speculated that third-party ad integrations on Watch are being tested, as Facebook wants to make the platform friendlier to digital publishers.

Allowing publishers to run their ad campaigns across different video platforms like YouTube and Facebook will make it easier for publishers to track the performance of ads and make corresponding changes.

Till now, Facebook had a reputation of being a walled garden, and it had kept its ad operation locked down internally, without the interference of third-party apps. This test will see whether Facebook is ready to change all that.

February 22, 2019
Tips to Find Customers on Facebook

Facebook is a great social medium to interact and attract customers for your online and even offline business. But you need to follow a definite plan and methodology to find customers on this medium.

I am sharing five essential parameters that will guide you towards this objective as under

Is There Alignment Between Fans And Target Customers?

Demographics play a major role in being able to identify buyer persona. Where they live, their age, how and with whom they would like to do business with are all aspects that will influence buyer behavior. You need to check if the profiles you have already created are in sync with the profiles of fans who like your pages and comment on them. For example, a surfboard company would identify customer profiles of young males and females who do not live too far from the beach. They need to do all they can to optimize this finding to keep them interested through their interactions about surfing, the latest equipment and so on.

Social media analytics will help you identify if your customers are also your fans.

The Time They Use Facebook

In today’s busy times, it is vital to find out when your target audience is more likely to visit social media sites like Facebook. Though smart phones have made it easy for anybody now to browse the internet, it is still worthwhile to know browsing habits of your primary customers and the Facebook Insights tool will give you a lot of interesting pointers about this.

Customer Motivation To Connect

You need to identify what interests your Facebook target audience and fans. The intent should be to solve the problems or issues they are facing through your product or service. Once you are able to provide solutions, you will find that customers connect easily with you as they feel you understand them. You also have to find out other motivational drivers such as lifestyle improvement, yearning to serve community, sheer passion for a cause among your customers and address them. You can find out more about your potential customers by doing ethnographic research such as following blog conversations, chats on social media sites relating to your service or product.

Find Out Where Customers Search For Solutions To Their Issues

You need to have a presence at sources that your customers head to for solutions to their issues. Just do searches on Face book or even hash tag topic searches on sites like LinkedIn or Twitter and Google + to know where to find your ideal customers or buyers? You can do guest blogging on these to connect to them and lead them to your site or Face book page.

Influencers Of Your Customers

Your buyers certainly would look for guidance outside media and get influenced by them. They may be getting influenced by celebrities, famous personalities. You will do well to know them and also connect with them. You can find out these influencers by looking for hash tags as well as Face book pages on topics related to your product or service. You may also visit Twitter lists and other groups to know more about these influencers. Just follow them and you will find that you are able to connect to your target audience as well.

Looking for your Face book customers is not very difficult. Just put in the effort as indicated above and you will surely have a better chance of connecting with genuine customers rather than just hoping they would somehow visit your FB page and buy from you.

Previous Post: 5 Tips to Increase LinkedIn Company Page Followers

December 12, 2014
Social Media Starter Pack for Your Business
For expanding your business and outreach to more customers building up a social media presence is not only essential but simply inevitable. Surely, social media must have been a hot topic discussed in your business circles in recent times. When you have multiple channels such as Facebook, Twitter and Pinterest and each of them having a definite style of promotion, Business promotion, advertising, marketing is certainly not a piece of cake.

We give a brief overview of the USP parameters of each social media channel to ensure you get the best out of them at a stage when you are devising a social media specific strategy for your business –

Facebook – The most popular hub where people meet, relate and discover long lost friends and colleagues. Facebook has gone ahead to target its users by displaying relevant ads. Not only this, Facebook apps prove to offer some of the best marketing tools for driving in traffic. Facebook is usually the first place to begin advertising and marketing on, because it is accessed multiple times 24×7 ensuring good deals enjoy a high degree of visibility.

An attractive Facebook post announcing massive discounts on books online is how Couponraja, a premier coupon aggregator promotes a merchant offer across its followers.

Pros
- Specific Targeting as per user interest
- Multiple Facebook Apps for business promotion
- Easy Accessibility of business information
- Facebook shares and comments help in business promotion
Cons
- Higher degree of interaction/communication with users
- Time Consuming to set up and respond to queries/comments
- Paid initiative and with varying rates
Pinterest – A very engaging social media platform offering visual treats. Known to be quite impactful for viewers who shun away from reading blocks of text, Pinterest is known for its high engagement ratio.

Pinterest is another new and developing social media outlet to market through. Some of the pros are:

The Pinterest board of Logicserve Digital, a digital marketing agency in India has multiple category specific boards through which it has been successful to engage many of its followers.

Pros

Visual Marketing – Effective
- Wide Audience
- Keyword Specific Search Targeting feasible
Cons
- Pins require frequent re-pinning or views else they tend to disappear
- Frequent updates to your Pinterest account help to leverage traffic flow
- Pinterest rule of avoiding self promotion is likely to make things slightly tougher
Twitter – The most crisp and concise marketing platform catering to your outreach. A short tweet of just 140 characters which can now be embedded with images, multimedia content and more through Twitter Cards does evolve into a powerful marketing tool for most brands.

CouponRaja’s Twitter handle tweets the most promising deals and offers across most popular categories for its followers to take advantage of.

Pros
- High in visibility – Just the Tweet or the Twitter Card is displayed
- To the point – Prescribed character Limit
- Outreach – No limit as followers keep following each other
Cons
- Aggressive Pitch not possible
- Prior approval from Twitter required for business promotion
LogicSpeak:

Business promotion through online is inevitable but at the same time, this platform is evolving very rapidly. Instead of just jumping on to the bandwagon, it is best to embark steadily in a planned and phased out manner across each of them while being very consistent at the same time. Over the time with your brand identity established online and stable audience, you will be able to experiment in a better way across these social media platforms.

Previous Post: Why Marketers Should Pay Attention to Mobile
October 1, 2014
Twitter Cards – An Absolute Marketing Tool
Considered as the second best alternative for bringing in the desired relevant traffic, Facebook and Twitter rule the roost over and above the traffic received through search engines. At times, you need to be well prepared for facing traffic meltdowns due to search engine updates and till the time your website bounces back to its position, it is best to have an alternate source of traffic up and functional.

Twitter Cards is truly an innovative offering for reaching out to more traffic in a quickly engaging manner. Business owners can use them to present audio as well visual content right on the Twitter ID rather than just the link, your followers can instantly enjoy the content and move on the next best decision.

Using Twitter Cards you can display videos, images, product information, and audio tweets along with relevant links of your website on your Twitter platform. This could mean a better retention rate on your Twitter handle as you are not diverting the traffic elsewhere. Through the Twitter Card analytics, you could even ascertain the performance and get key insights on the performance of these Twitter Cards.

With various card options on the offer, you need to be careful in choosing the suitable one for your purpose especially the nature and type of your business. Aptly named, each of these cards has a definite purpose –
- App Card – A card to promote apps whilst offering a downloadable link. This makes it essential for the viewer to download the app for viewing it on his/her preferred device. For mobile users, mobile link will be offered while for desktop users, a web link will be displayed.
For encouraging viewers to download the Couponraja app, India’s premier couponing portal Couponraja, deftly used the App Card, highlighting an interesting shopping deal encouraging viewers to shop using their App. Depending upon how the App Card has been accessed, the suitable link is offered for download
- Lead Generation Card – A card integrated with Twitter Ads dashboard for generating leads for products and services offered by you. A simple click and you get a list of email ids that are on their Twitter handle through your association to reach out to.
- Website Card: Emphasis on your website image and integrate traffic to it through the Twitter Ads dashboard as you can define landing page through the Read More button
The Royale, a webzine initiative from Couponraja uses the Website card to display the feature images, feature title and a link to the feature on the Royale which readers can click on to read the entire feature.

No better way than to increase traffic to your website through the Twitter Website card. Let your website card display the website image, title and call to action button which the viewers will be compelled to click on in order to know more about your offering. Once there, there sure to browse through for more
- Player Card – A card with media link – listen to an audio clip or view a video clip or any other media. Ideal for those promoting their media production – maybe a song or animation clip even an ad for a product!!
- Product Card – A card encompassing product details including product images and offering links to your website through the image, title and view the ‘web link’. You could even direct the traffic to your website directly from here.
- Summary Card – A virtual business card of sorts offering an image and requisite details maybe a summary of service or product promoted by your website
- Photo Card – A relatively simple card with an interesting image, it could highlight an event or an achievement of sorts which needs complimenting
- Gallery Card – A card with a collage of 4 photos to the maximum, best for travel websites offering travel options as they can display the most attractive images to lure customers
How to integrate Twitter Cards within your website ?

Installation of Twitter Cards requires the requisite metadata to be added on to the head section of your website. Each developer page of the card will contain its specific metadata. With an option of installing the metadata annually page by page or by integrating the same through your CMS system and suggested plugins, you choose the best alternative. Through with the integration process then you need to choose the Twitter Card Validator to verify your Twitter cards. If they are done right, they will be displayed in the respective tweets

Ready for use, the Twitter Card Analytics can be used for judging their performance. Access Twitter Card Analytics through the Twitter Analytics dashboard offered within the Twitter Card to check out who has retweeted your cards the most and through apps they used to do the same.

Twitter Cards permit you to offer the most relevant content in form of images, text and even multi media of your promotional initiative. Thus, you can deliver the right message within your tweet whilst engaging your customers. A wonderful and non invasive marketing tool which is rapidly gaining acceptance across the world, so go ahead chalk out your Twitter Card strategy right away.

Previous Post: How to use Google Plus for Increasing Your Blog’s SEO and Traffic
August 11, 2014
5 Social Media mistakes and how to avoid them

You cannot escape the influence of social media in today’s times. Be it for just catching up with friends or to join a like minded community, the medium is fantastic. However, there is more to social media from the perspective of enhancing brand value and marketing. Many brands have quickly recognized the tremendous viral impact it can provide them with regard to their target audience and at a cost that is very competitive.

But it can be a double edged sword. If one right, it can significantly enhance brands or else can hurt the brand big time. Let us look at five of the common mistakes enthusiastic marketers often make when it comes to running a social media campaign.

Having an appropriate social media strategy is the starting point. You need to be clear about your target audience and where you are likely to find them. Identifying the reason for using a particular social media platform and then using it in a purposeful manner is vital. Otherwise you may end up splashing messages across platforms without specific objectives and find that the campaigns are a failure.

A strategy is a must and having a professional run it is all the more important.

Then we come to the type of messages that are posted on social media networks. Remember, when it comes to promoting a brand, you need to customize messages as per the media and what may be formal as well as acceptable in one media need not necessarily suit the other media. For example, a professional post that is a requirement in LinkedIn need not be repeated on Facebook, which is considered more casual. So vary communication as per the platform used.

When using any of the social media platforms, be aware that the purpose is to engage interactively. Avoid just blasting messages without waiting for any feedback or not responding to them. The idea behind using such platforms is to humanize brands to the best extent possible. Be sure to respond to feedback and encourage a dialogue, even if there is criticism or sarcasm. The very fact somebody has taken the effort to comment or post feedback is reason enough for you to get back to the person. Who knows, you may end up getting interesting insights that you may have overlooked earlier.

A common mistake made by many marketers is using social media to immediately sell their products or services. The accent here should not be active promotion of the brand or the products. Make sure you are posting content that is of utility value and strike that balance which will endear you and your brand to readers. Become the consultant and not only a seller.

LogicSpeak:

Finally, be regular and consistent in posting content. There is nothing more irritating or frustrating than to see somebody promising so much at the beginning and not following up. Readers and your target audience can easily get the feeling of neglect once you are pretty irregular or inconsistent in your posting of content. Establish a pattern of posting and stick to it so that your readers know when to expect the next one from you.

Previous Post: Reasons to use SlideShare for your business

July 10, 2014

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.