Tag: SEO

YouTube’s Keyword Tool and its potential for Link Building

Did you know you could get the keywords imported in your Google Adwords for all your PPC campaigns? The random and crazy search terms which help in finding those true gems on Internet sites can also help you in finding the voids and filling it.

Most link builders using this tool will suggest that the display of a message like “Not Enough Available Data” associated with a keyword would be the one that should be avoided, but thinking differently, this is really the opportunities.

It is a common thought that YouTube does not initiate product selling and hence, the data received from this tool shall turn out useless.

But think again and here’s how it can be turned into a giant piece of opportunity.

Depending upon the keyword and the combination of words used, you will be amazed to locate upon a different set of sites which could provide useful for building website links and relate to your requirement too. At this juncture, you may be moving towards slightly more niche and less competitive too.

Another viable idea would be to move towards something very exclusive to your identity and develop interesting audio-video material including a Pinterest board or a couple of videos relating to the trivia & interesting facts too which can be uploaded on YouTube as well as on your website.

For instance, if you wish to market cars/automobiles, the most competitive keywords could be the latest car models but moving on to slightly less competitive area such as vintage cars or cars of the past period could be an interesting topic. Going further into the vintage car segment, you could upload an interesting video displaying the vintage cars along with their trivia which is very much likely to be viewed rather than a new automobile promo which can easily be viewed on TV too. A Pinterest board containing graphic images of customized vintage cars could be equally an interesting concept.

You could even announce special set of prizes for those viewing those videos or following you across Twitter. In fact, videos through YouTube are known to enjoy better views than tweets and Facebook posts too. It is known fact that videos create lasting impression rather than simply images or texts and can be relied upon to deliver to a great extent.

LogicSpeak:

Keyword research has taken a new twist now, with Youtube’s keyword tool, so we sure need to get more creative! This will also push the search engine optimisers to search for some new options for potential link partners.

Previous Post: Google AdWords Review Extension moves out of Beta Phase

October 25, 2013
Optimise your Google Plus Page for More Interactions
Google Plus forms the 2^nd largest network that helps people in connecting daily with others where the number sums up to around 500 million with a major of them having a Gmail account and a miniscule percentage of them have yet to become a member of the Gmail family. Still, the fact remains that Google Plus has become a key player in online marketing.

Google Plus has been striving to set up its own unique identity … a distinct one on the lines of Twitter, LinkedIn or Facebook are enjoying.

How should one go about optimizing the Google Plus page?
- Have posts which have content slightly bigger than a Facebook post or a tweet but shorter than a regular blog post.
- You could even insert keywords and make it search engine friendly.
- The use of hashtags at appropriate places makes the post even more interesting.
- Above all, make sure the post is catchy and likeable
- Integrate the “+1” button into all pages and content inside a website to make it even more shareable.
As per the current market trends, posting images and their reviews across the Google Plus network is increasingly preferred.

In fact, clicking on the +1 tab to share an interesting post or image is willingly done for instant sharing.

LogicSpeak:

A strong Google Plus profile will enable you to build a good page rank for the products you are promoting. The additional booster will be content rich posts for the product.

Previous Post: Innovation in shared endorsements with Google+
October 23, 2013
SEO Guide for Site Redesign or Migration

Have been warned by many of your counterparts or business colleagues of a fall in SEO rankings after a website redesign or a CMS migration? Well, there is no need to be very apprehensive about it provided you keep in mind a few pointers which include –

Know your site – The best way to know your site (including the sub domains, if any) is by crawling it yourself either through a free or a paid tool. The reason being you will get a fair idea of your current URLs especially those which enjoy good rankings. Over and above this, the array of reports provided by the site crawler comes very handy in understanding the website structure search traffic, rankings and much more. This comes most useful after a website redesign wherein most URLs have changed leading to drop in search engine rankings. But when you have referral to refer to, the going gets definitely easier, clearer and much more convenient after a website redesign.

Undertake an Inbound Link Analysis – Before redesigning a website or migration, it is imperative to perform an inbound link analysis for you and your developers will get a clear idea of how to migrate or redirect those pages. You can utilize various tools available online for the same. By doing inbound link analysis, you can get a list of your most powerful links which come handy in understanding your URL structure.

Plan the 301 redirection move – Remember, the 301 redirection plan is the crux of your migration or redesign initiative. It is this redirection which ensures that PageRank successfully moves from older links to newer links ensuring your search rankings are more or less unaffected. At no point should the search engines should get confused on account of improper redirection. The developers should be well versed with usage of 301, rewriting of URLs and other technical parameters required during this process. A quick note here – if you are not changing the URL structure then you do not need to issue 301 redirects and this means saving a lot of time and effort.

Undertake an SEO Audit – Before revamping or migrating a website, an SEO Audit comes handy in understanding the parameters which need to be improved, the areas which need to be left untouched and what all you can discard. This is can be considered as your path to higher SEO rankings as you undertake to redesign your website. If you are embarking on better website, it pays to study the existing one and go ahead for a better and a much superior website in return.

Analyse and understand your sites’ reports – before you proceed to redesign, it is essential you analyse and understand the reports of your current’s site analysis reveal giving emphasis to the home page, landing pages, site referrals and other crucial parameters. This gives you a fair idea of on which pages or sections, extra attention has to be paid.

Site Optimization is a continuous process – If your existing site is well optimized and enjoys high page ranks then when you redesign it and leave behind most of the optimization segment, how is your redesigned website going to be ranked higher. Instead, you should be well prepared to optimize your site as and when new pages are made and mind you, it would be better if you use latest optimization techniques for doing them. In fact, this is the most logical manner to ensure the site traffic as well its page rank does not suffer greatly during redesign or migration.

Setting up Webmaster Accounts – When top most search engines esp. Bing and Google have set of webmaster tools which come handy in identifying website ownership, analysis, search queries and other website related detailed, setting up a webmaster account become an absolute must. Do set up on even before your redesign or migrate or site for through this account you will come across very useful site related information, pre as well as post website redesign or migrations. In fact, search engines prefer to correspond to website owners through the webmaster accounts

Choosing the right CMS – If you are planning to shift the website onto a CMS be extremely careful in choosing one for an inappropriate CMS system is literally disastrous to your website especially SEO wise. Instead of finally going ahead with a CMS system, go through websites which run on your chosen CMS and check out their performance especially SEO wise. At this point, you can check out a couple of referrals before finally migrating to one.

Look out for SEO friendly designers and developers – Well, If you are seeking services for ace developers and web designers, do check them on their SEO knowledge as well. At times, paying extra attention to design and latest plug-ins does hamper the SEO factor of the website which is just what you desired for when going ahead with website redesign or migration. The developers need to understand the basics of meta robots tags, canonical URLs, robots.txt, JavaScript, forms and so on.

Finally, if you proceed keeping these parameters in mind, there is no reason why your website redesign or migration should hamper our traffic or search rankings drastically. Yes, there will be some upheavals but you will be in control to handle them out quite confidently and in a better manner.

LogicSpeak:

There are many important things that need to be taken care of while going through a website redesign or CMS migration in order to avoid losing SEO power, search engine rankings, natural search traffic, and ultimately sales. Among all the parameters that need to be taken care of, the most important one is not to have just a global 301 redirect, but on a page to page basis.

Previous Post: Google’s Knowledge Graph and Its impact

September 24, 2013
What should be your SEO strategy?

With the increasing importance of having a strong online presence, Search Engine Optimization is becoming among the most important strategies. Making an SEO strategy isn’t an exact science. There are so many variables involved in it that nailing down the right strategy is among the hardest of things. So, how should you decide on your SEO strategy?

SEO and its nuances

Search Engine Optimization is a bit of a misnomer. SEO doesn’t really optimize the search engines. Rather it’s about optimizing the website for the search engines. Like every technology, Search engines evolve and along with them the SEO strategies. In the heydays of internet, all people had to do is copy the code from the most viewed websites, and make their websites a tweaked version of it. When Yahoo directory came, webmasters started naming websites starting with A so that they would come at the top.

Google changed everything. The idea that a rank of a page should be determined by backlinks to the page was revolutionary. With this idea, the whole concept of SEO wasn’t simply a coding hack anymore. There were elements like being popular and useful to people. People started adopting techniques like posting pages which provide backlinks to different pages on their own website. However, things are very complicated now. So, what should be your strategy so that you know that you are doing well with SEO?

Elements of a Sound SEO strategy

Organic Traffic is the Gold

No matter how many stories you have heard about PPC booming a business, the right sort of traffic is the one which comes naturally. Like it has been mentioned before, SEO isn’t a mere technical aspect anymore. There’s a good reason why people often get confused between SEO and online marketing. Both of these work towards directing ‘useful’ traffic towards your website. Hence, along with optimizing the code, remember that your prime objective here is to make the audience like your page and make them click you more and more.

Know your Sector

Things are complicated with search engines because the best of them apply different sort of algorithm to different types of websites. There are SEO experts who specifically focus towards working on a certain sector, which make them the most effective of the people.

Focus on Link Building

This is the most difficult aspect of SEO, and it makes it all the more important. The best way to build links is to campaign for your website as much as possible. Working on public relations, utilizing social networks to their fullest potentials are very effective steps. Some tactics like posting guest blogs in bulk gets caught by the newest Google algorithms.

SEO equation is complicated. The way to start un-complicating it is to gently dismantle the way the web works and use it to your advantage. Include as many aspects as possible, try new things, keep tighter hold on metrics. Search Engine Optimization will take you a long way.

LogicSpeak:

High PR backlinks work, relevant links work, relevant blog comments work (not spammy but truly relevant!) and get high PR and possibly relevant links. Diversify anchors, keep main keyword around 7-15% in total……and of course, undoubtedly, the on-page optimization needs to be 100% natural!

Previous Post: The most effective strategy towards building links

September 16, 2013
SEO or PPC? What’s Better For Your Website?

You cannot just design the most gorgeous looking website and simply dump it on the World Wide Web. It is important that you make efforts to enhance the visibility of your website online, and this can be done either through PPC (Pay Per Click) advertising or SEO (Search Engine Optimization). But, how do you know what’s best for your website? Well, before we dive into the ‘hows’ and ‘whats’, lets understand what PPC and SEO actually mean.

PPC is a paid form of advertising that displays your ads in the ‘related Ads’ section of the search engine result page. Whenever a viewer clicks on the ad, you need to pay a certain fee. SEO, on the other hand, is a free form of advertising. SEO is a slow process and largely depends on the strategy used. Therefore, if you opt for SEO it might take a while for your website to jump up to a better spot in the SERP.

So, what do you choose then? Listed below are a few factors you need to consider when making a choice between SEO and PPC.

What’s your budget?

Deciding upon your budget for your business is the first thing you ought to do even before launching the PPC campaign. You need to set a daily spending limit. Starting out with $5 a day seems to be a good choice. However, at times you might not be able to commit a daily spending amount for advertising, and this is when you need to opt for SEO. But, if budget is not a problem, bet your money on PPC.

What’s the average CPC?

CPC, short for Cost-Per-Click is a cost that you pay when your ad has been clicked. The CPC solely depends on the keyword used in your ad. Highly searched keyword has a higher CPC. However, for some keywords and phrases, the CPC might run as high as $28. So, if you have just got started, PPC might not benefit you greatly. This is when SEO turns out to be the right choice.

Who’s Dominating the SERP?

At times, the SERPs are largely dominated by authority websites, and to complete them, you probably need to invest a huge amount, and so setting up a PPC campaign makes complete sense.

In numerous cases, SEO or PPC alone cannot offer you the most desirable results. This is when you need to work out on a combination of both. However, the best results solely depend on the strategies applied. Therefore, it is highly recommended that you make a good amount of research when searching for a professional digital marketing company.

Previous Post: Why is Everybody Talking About SEO Cocitation?

March 26, 2013
Get Your Business Visible To The Local Audiences

“How do you win local visitors?” Online marketing experts have their own bunch of answers to this question, most of which seems to be moving away from the actual concept of SEO. No doubt, once you have a website up and running, you would obviously want the entire world to view it and adore it. Well, that will surely happen, but not instantly. First make sure the local audiences know you well. But, how do you target the local masses? Listed below are a few recommended tips that can help you do that.

Is Your Website Really Ready?

Finally you got your website ready. It’s all set to rock the World Wide Web. You can know lean back on your couch and have a glass of beer. Hey! Wait a minute. It’s not that easy. Of course you do have a flashy looking website but that’s not getting you on top of the SERP. Even the best performing websites on the planet have something or the other that need massive improvement. Is your website having what the searchers are looking for? Is it receiving the desired amount of traffic? Why are visitors bouncing off? These are a few questions you need to ask yourself.

Get the Code Right

You must have had the best web designers on board to help you out with a million dollar website. But, remember, search engines do hold a capability to index and crawl through the data efficiently but when it comes to interpreting data, they seem to fall a bit short. You could always seek professional advice on how to incorporate a few tags in to your website which could help the search engines crawl it in a better way. Note that these tags are not the same for all websites. For instance, tags for a product review website will greatly differ from those meant for a video hosting website.

Are You Social?

Top search engines these days seem to be giving some extra importance to websites that are socially active, in easy words those that receive a good number of social shares. SEO experts call it a social buzz. It seems like the trend is much likely to replace the traditional method of building back links. So, how do you create that ‘Social Buzz’? Build content that individuals find interesting to share. By doing so, you get others to do SEO for your website. Isn’t that amazing? This not only ranks your website higher but also gets you a helping hand.

If you know too little or nothing about SEO, you might probably want to seek assistance from a professional SEO company who can get it all done for you. Choosing SEO packages in India has to be done with care for it is essential to locate upon the most genuine and relied upon SEO service providers.

Previous Post: Are you geared up for SEO upheavals in 2013?

January 24, 2013
Is There Any Difference Between SEM and SEO?

Yes, of course there is a difference between the two techniques. People often get confused by search engine optimisation (SEO) and search engine marketing (SEM) as, these terms are frequently used interchangeably. In this article, you will find out how each method is different?

SEM is a form of Internet marketing technique that is employed to promote web sites by increasing their visibility in search engine result pages. On the other hand, SEO is the first step in SEM that allows for broad reaching site promotion. SEM not only includes SEO strategies, but also various other methods to increase the web site’s targeted traffic and exposure. Some other SEM methods consist of: paid inclusion, paid advertising, and pay-per-click.

SEM refers mainly to the text advertisements that are published at the top or on the right hand side of the search engine results pages. These ad links are purchased mainly from the major search engines like Google and Yahoo.

SEM also includes any banner ads or ad placement advertising at authority related sites. With SEM, you can have full control over your budget, keywords, and web sites you wish to target.

As above mentioned SEO is the foremost step in SEM and is aimed to increase a site’s organic and natural ranking in the search engine results pages. Furthermore, SEO involves On-page optimisation and Off-page optimisation.

On-page optimisation elements are: keyword density, keywords in the content, title tag optimisation, keywords in hyperlinks and URL, meta tags, sitemap, and link structure. And Off-page optimisation elements include: back links, link exchanges, traffic, keywords in the anchor text, and much more.

Therefore, SEO focuses on increasing the volume as well as quality of the traffic to your web site from the search engines. As the Internet marketing method, SEO considers how the search engines work and what people look for.

Optimising your web site would involve editing its content and HTML coding to improve its relevance to definite keywords and to remove barriers to the indexing activities of the search engines.

Thus, both the techniques-SEM and SEO are important to help you promote your web site through better visibility in the search engine results pages.

February 11, 2009
Choose SEM to Get Instant Qualified Traffic to Your Web Site

SEM (search engine marketing) is a powerful online customer acquisition medium. It is a form of Internet marketing and essentially promotes web sites by increasing their exposure in search engine result pages. In other words, SEM is all about researching, submitting, and placing a site within the search engines to attain maximum visibility of the web site.

SEM comprises of various methods, such as search engine optimisation (SEO), paid listings, contextual advertising, and other search engine related services that increase the site’s visibility as well as attract more traffic to it.

Therefore, the main functions of SEM include:

1. Search engine optimisation: As abovementioned, SEO is one of the methods of SEM that seeks to improve the position of a web site within the search community.

2. Submission of directory and link development: A professional SEM campaign starts by submitting to all major directory services and the topic or industry specific directories across the web. This is one of the best ways to enhance the site’s credibility.

3. Pay-per-placement campaigns: For a successful pay-per-placement SEM campaign, the SEM manager should do thorough keyword research, write and test the content, form and test landing pages, plus measure and monitor the results.

4. Paid inclusion programs: This SEM technique is one of the fastest ways to achieve the top ranks in the major search engines, but a paid inclusion program is somewhat different from a pay-per-placement method.

Thus, SEM is a set of methods related to marketing to increase the visibility of a website. Once learned, this technique can provide an effective way of driving highly targeted traffic to the web site.

February 11, 2009
SEO Vs PPC The Preferred Marketing Strategy

With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.

These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.

PPC familiarizes the user to your web site. If liked the user is then glued to your site. The more the user the better the Search Engines will like your site. This is one of the prime reasons of alluring huge visitors to your site. Search Engine Optimization gets more targeted traffic to your web site through the search engine thus; a lot of marketers would prefer SEO to PPC.

PPC is text-based advertising on a Search Engine whereas SEO has a lot to do with page rank and link popularity. In PPC will have to bid money in order to be listed first but SEO will require content, design and links to make the site linked.

Though it is difficult to manipulate, studies show that PPC brings stability and predictability to some extend whereas SEO involves a lot of tedious task. On the other hand SEO can be done free and you have to pay for PPC.

Needless to say, people should constantly look for new and unique ways to bring traffic to their web sites eventually culminates into business gains.

March 31, 2008
Benefits of Internet Marketing
Internet marketing, adhering to its name, refers to advertising, promoting or selling your product/ services through the internet. Internet marketing involves usage of web sites and e-mails for all promotional communications. It includes search engine marketing, pay per click advertising, blogs, e-mail marketing and more.

Thus, successful internet marketing would mean increased traffic and return of investment (ROI) on your website. Strategically planned internet marketing ideally involves good search engine and social media optimization.

Benefits of Internet Marketing
- Overcomes geographical limitations: Internet knows no boundaries; your product/service is available to all, increasing the number of potential customers across the world.
- 24 X 7: Your website is available at any given time; this flexibility in time increases its accessibility as compared to a normal store.
- Usage of different advertising media: You can integrate audio, video, blogs and make advertising more interactive unlike in print or television/radio.
- Cost effective: Web services being the only requirement, internet marketing becomes more cost-effective; you save on travel and other advertising gimmicks like trade fairs, hoardings etc.
- Complete display of information: No constraint of time and space allows you to display robust and diverse information.
- Greater return on investment (ROI): A search engine/social media optimized website attracts huge prospective customers increasing the traffic and eventually accrue conversions. This builds up the return on investment, making Internet Marketing a lucrative choice.
- Attracts wider audience: Internet marketing attracts a range of audience who demand diversified services from your website. These services not only include buying of product but also information for research, job search, new business leads, capital investment plans etc.
Different types of Internet Marketing

As the new age marketing tool, Internet Marketing is a cheaper way of publicity even for small scale industries. Some internet marketing methods are-
- Search Engine Marketing: Search Engine Marketing (SEM) includes managing pay per click campaigns and banner ads by increasing the web page ranking and optimizing the website content to make it crawler friendly.
- Pay-per-Click Advertising: In pay per click (PPC), the advertiser pays some amount to the search engine for his ad to be displayed if a keyword related to his business is searched for. These clicks and eventual transactions become the revenue earners.
- Social Media Marketing: A new method of internet marketing; it allows you to use various social networks like Facebook and MySpace for all promotional activities. This informal approach has a wider reach providing a new leap to the business prospects.
- E-mail Marketing: The website owner maintains a subscriber database and uses that to send personalized newsletter thus creating a one-to-one bonding with a prospective customer.
Internet-Marketing Boosters

In today’s competitive market, a constant strive towards betterment is the business strategy motto. A few key energizers to successful online marketing could be-
- Creating online blogs which could include guest and community blogging
- Improving the quality content with good emphasis on real life implications
- Promotional contests like quizzes or e-book circulation
- Effective press releases with updated reviews
- Posting client testimony as a polite declaration of the successful venture
- Prospective customer/ visitor feedback; it acts as an intelligent input for improvising the marketing effort
March 25, 2008

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