Tag: SEO

Essentials for landing page in a website

As search on the web intensifies, it becomes imperative to offer search friendly parameters on the website. Beginning with the homepage, and, right through the internal pages offering search relevant information is the key to enjoying better SERPs and traffic.

Gone are the days when the homepage offered link to almost every important or major section. These days, it is crucial to understand and analyze the requirements of the website visitor.

As per current search algorithms, it is not so essential to have all the keywords on the homepage, an intelligent placement of most important keywords could suffice. At the same time, you could also divert traffic from the home page using links to the internal pages.

Remember, your home page should be a reflection of your brand and thereby enhance your association with the consumer. In fact, you could offer information related to your products and service in a concise manner encouraging visitors to check further into your site. This could increase the page rank of your website as well. It is important to portray a synchronized image of your business, both online as well as online.

If you wish to work your way with lesser known or unbranded keywords, placing them deep within the website could work just right for you. This means you can have a clutter free home page. You can explore it with other attention capturing options such as images, videos, graphics etc. Remember to make your home page and your website social media friendly. This helps in quick and easy sharing.

If you wish to be on par with the current marketing trends, extending your presence across mobile devices such as smartphones, tablets etc. is utmost crucial. With increasing number of people accessing websites and conducting search through portable devices, you have to ensure your presence online.

Offering mobile friendly versions of the website helps in increased chances of retaining older customers and reaching out to potential ones. This means you are not losing ground on account of the evolving search interface. In fact, offering a mobile app could make you strengthen your visibility factor to a greater extent.

Based upon your analytics reports and trends you could draw up on the contents of the home page of your mobile site. A few vital requirements include about us sections, contact us details, click to call, a section dedicated to coupon code and others. If possible, offering videos or links to videos through the home page could be yet another way of attracting traffic.

On the overall, the home page should be enticingly designed but with an authentic look and feel. Yes, it is undoubtedly important for you to offer the most vital information on it but what counts its visual attractive factor that encourages the visitors to explore within your website and seek out his/hers required information.

LogicSpeak :

With smart SEO, your web page is more likely to be one of those top links on people’s search results. This means more people are likely to visit your site, learn about what you have to offer and take advantage of your services.

Previous Post: Tips to hire the right SEO agency

March 13, 2014
How to Improve Marketing and Linking through Blogs – SEO perspective
It is a known fact that blogs with good quality and niche content can attract high quality traffic and backlinks giving a boost SERPs. The topic on which you wish to write upon should be chosen with care, it should relate to your visitors. In a way, the content should be enticing and interesting enough to attract attention and be shareable as well.

From the SEO perspective, a few vital tips on how to acquire more backlinks could be quite helpful
- First of all, avoid spam as far as possible
- Ensure you post good quality blogs to get quality links outbound and inbound
- Display minimum ads on an authority site
- Ads placement should be made to look natural as possible
- Viral Marketing is very much a preferred activity to get links especially if you offer new products/services
- Avoid buying/displaying of unnatural links as search engines can detect them quite easily
- Try to get links to and from informative and useful sites for they usually carry high ranks
Link Acquisition and SEO
- Try to optimize your site in order to attract natural editorial links
- Ensure your web content satisfies relevant search results
- Try getting links from well established and older domains which carry greater value/authority.
- It would be great if you could attract a new link from an old domain for this could help you acquire more quality links.
- Natural links can be acquired from a related page and resource.
- Try attracting traffic from a reference link this can be done through online social interaction.
LogicSpeak:

Currently, people are sharing information instantly across multiple channels such as Twitter, Facebook, blogs and so on and to get visibility it is very important to offer quality but well optimized content on topics which people like to discuss and could be instantly shared as well. Across both the articles, I have tried to offer vital SEO tips which help you to acquire links through social interaction.

Previous Post: Insights to accelerate social interaction through blogs – Crucial for SEO (Part -1)
February 12, 2014
Crucial trends for 2014 in the Digital space: Expert Opinions
As we progress into 2014, online marketing experts are airing and exchanging their views on the way forward for the evolving digital markets. With expectations of sweeping changes likely to happen, we present to you insights from our in-house experts on what will work for us.

Our in-house experts include:
1. Mr. Ashish Gaikwad, Design Head
2. Mr. George P, AVP, Online Search Marketing
3. Ms. Manvi Gupta Sharma, Sr. Manager, Brand Outreach
4. Mr. Tejas Thakkar, Assistant Manager, SEO
5. Mr. Santosh S, Online Marketing Manager
Look out for design evolution in scrolling patterns

The first fold mantra that was looked upon as an established design pattern is likely to see an end soon. Why? The evolving user behaviour reveals trends to move away from this traditional design feature. A few research studies conducted over the year points out that users have started seeking rich content along with easy navigation processes to facilitate this content. It has now become a challenge to make user stay and dig deeper the page in the absence of rich content. In fact, only the designers are very much likely to admire a well designed page.

When designing a page remember it is going to be viewed daily. An effective design that adapts to the above mentioned purpose will be an added advantage to increase visitors. ‘Scrolling Patterns’ are going to be extensively used. Different types of touch screen devices which has internet access like (Mobile,Tablet,Xbox,TV etc.) has also played a vital role in changing the established pattern of scrolling. We can find many e-commerce and social media websites have started using infinite scrolling pattern. Other scrolling patterns we might see will be column wise horizontal scrolling, parallax scrolling, element or object based scrolling.

– Ashish Gaikwad, Design Head

Google will be giving more importance to Product Listing Ads in 2014

In 2014 we may not be observing radical changes in Adwords as seen in 2013. Google has already began to experiment a few things on the sponsored ad listings i.e. an Orange Google ‘Ad’ images will start to appear or already is appearing on paid ad listings. Also, I look forward to see the impact on click through rate, whether the CTR goes up or down that remains to be seen. But the Orange button is kind of eye catching and I am looking forward to see the campaign performance.

Google is giving more importance to Product Listing Ads (PLAs)… why not? They are paid now. For nearly a decade, online merchants were getting free traffic through Froogle/Google Base will no longer be free as the products will be listed on commercial model built on the Product Listing Ads program.

PLAs will be moving from the right hand side of the SERP to top spots on the left and its popularity is growing and may outperform regular paid text ads.

– George P, AVP, Online Search Marketing

Mobile is the way to go and yes don’t forget ‘Geo Tagging’

If we see the consumer trends of the past six months, we know that mobile is the next big platform. While social networking platforms such as Facebook, LinkedIn, Twitter will continue to accelerate consumer engagement, we need to watch out for messaging apps such as Line, Whatsapp, etc which will precede them.

‘Geo Tagging’, is another area that might work as a big boost for your integrated marketing strategies. Pinterest has already realised its importance and is giving brands a chance to place their pins. Even through these changes, quality content still remains the king and the indispensable ingredient for generating fruitful interactions.

Integrating social media strategy with the marketing and branding strategies will become a must.

– Manvi Sharma, Sr. Manager, Brand Outreach

The claims of SEO’s death are an exaggeration. SEO is still alive and much more evolved than ever!

SEO isn’t dead. On the contrary it is still alive and much more evolved than ever. As long as we have search engines, we will continue to have SEO. One thing we all need to agree is that the landscape has changed now. It can be considered as a new start for the SEO. The strategies that worked probably a year ago would not work for you any longer. Traditional link building that comprised directory submissions or article submissions may not work for you anymore and social signals will carry more significance in SEO.

Out of those unnamed and assumed 200 odd factors of Google Algorithms that help us rank a website well in search results, content still plays the most important role in SEO. It might still be just a piece of the puzzle, albeit a very crucial one!

My mantra for SEO 2014 would be ‘Stay away from the shady SEO techniques, focus on Quality over Quantity, build content that is easy to find and good enough to be shared by the readers, link smartly and socialize well.’

– Tejas Thakkar, Assistant Manager, SEO

Synchronizing user behavior & data with Paid Search, Social & Display

New paid search features such as Google RLSA & Search Companion will use more audience data & behavior to decide ad placement & bidding. For example Motor Insurance Companies may raise the bid when your renewal is approaching & bid down after renewal.

With increasing use of Smartphone & high speed data availability mobile will be preferred device for research, entertainment activities. It will make sure 2014 Mobile campaigns spends are bigger, the challenge is small screen size. As Facebook ad platform evolves to the next level we expect more targeted campaigns with tools such as Facebook Advance audience tool. It allows you to use email database & send specific messages.

– Mr. Santosh S, Online Marketing Manager

In a nutshell 2014 will be a great mixture of advance technology & creativity.

What do you think does 2014 have in store? Share your views!
February 11, 2014
Insights to accelerate social interaction through blogs – Crucial for SEO (Part -1)
Currently, blogging is one of the most preferred online marketing techniques. In fact, a business blog proves to be a vital channel for reaching out to your audience. It helps in educating them, updating them on your latest products and services, interacting with them and take the engagement to the next level. By doing so, you can be considered as an expert authority on the subject and even increase brand engagement.

In fact, popular bloggers have known to attract millions of subscribers especially if their posts are insightful and build up the required level of interest. To begin with, bloggers need to write interesting blogs and share them with readers/bloggers that rely on your expertise and knowledge. In fact, these bloggers and writers would relate to your post and share them with others as well. In this manner, more readers/subscribers can visit your blog and website.

Popular blogs are known to witness regular traffic of visitors which in turn can enhance the SERPs of the blog/website. Here are a few tips which can be used to make sure the blog is on the right track (from the SEO perspective) :
- Impeccable writing skills with a passion for writing ensures that maximum number of people subscribe to the blog
- Try to develop a biased blog which offers subtle entertainment and relevant information
- Try remaining on the positive side of the story. Even though blogs with a negative view point attract attention, they are not quite likely to offer the right audience you may be looking out for.
- Try to be niche as far as possible to attract maximum readership
- Whilst displaying the content, make sure it is well segregated into sections, tags and quite readable as well. Inserting images with suitable titles, interesting videos and other interactive information helps to capture the required level of attention.
- By incorporating the RSS Feed, the blog gets crawled faster and minimizes the risk of duplicate content
These simple tips can help you in the long run. Blogs offer a wonderful opportunity to interact with like minded personalities but do be cautious when doing so. A few essential guidelines as mentioned below could prove helpful when interacting through blogs –
- Be regular in writing and posting blogs
- Encourage popular bloggers to read and post their comments on the blog
- Expand your authorship across many blogs
- Encourage feedback and even give your feedback
- Be positive when you receive negative feedback
- Marketing through blogs has to be your second initiative especially after your blog establishes its own identity.
- Host a blog on a site that accelerates the trust of the domain you are promoting.
Previous Post: Hiring a PPC agency
February 4, 2014
How essential is it for you to go mobile?
With trends revealing increasing browsing activities through mobile phones especially smartphones and tablets, it becomes inevitable to have websites which are easily accessible with the mobile platform and interface. Digital marketing experts strongly believe that internet traffic through mobile is going to increase manifold. For quite some time now, SEO experts have been advising clients a dedicated mobile site to capture the incoming traffic while being search engine friendly too. Hence, it makes sense to invest in online products and channels wherein the purpose of attracting traffic online is solved and to a great extent attracts conversions too.

Though for some, this predication is skeptical but likely to be quite accurate. There have been arguments stating the mobile technology is new and customers are likely to take time to adjust. Conceding the fact that many established online portals have proceeded to offer the same to their customers/visitors, it is time online businesses do give it a serious thought.

In fact, Google has recorded increasing number of visitors making purchases through their smart phones along with the fact that more than three quarters of the online visitors made a purchase online. Emphasizing on the undertones that despite the presence of the desktop, users found accessing the sites through their mobiles/smart phones easier and much more convenient which does relate to gearing up new strategies and developments. It’s time ecommerce retailers sit up and adapt to this trend as soon as they can.

Trends reveal that users prefer to access information, shopping deals, reviews and other related information through their in hand mobile devices especially when they are on the move and about. Consider it as an activity which keeps them engaged or provides them with vital information at their fingertips, a time saving activity

Thinking of proceeding with the development of a mobile site? Well, the most popular options are either you have an entirely different site to cater to mobile visitors or you could develop a mirror image of the website which is smaller than the desktop site or an entirely different site. On the overall, make sure you have site which serves the purpose of your mobile visitors and is quite responsive too.

Whilst planning a mobile website, website owners need to analyze and arrive upon the following parameters –
- Goal of mobile website – offer information or encourage conversions
- Extent of content offered – use the same content or have a different content
- Analyze Visitor Traffic – study the activities of visitors on mobile website before proceeding
From the SEO perspective, having an entirely different site catering to queries and requirements through mobile phones works in a great way rather than slightly tweaking an existing desktop site to suit mobile traffic.

Responsive Sites

Since both the sites, desktop as well as mobile are pretty identical, owners will need to update a single set of content. Bear in mind, content will be viewed on a smaller screen when accessed through a mobile as against the large screen of the desktop PC. In fact, by offering more compatibility these websites are known to perform much better. They could even build up responsive sites bit by bit and study its performance in a similar pattern. This helps you make it even more responsive as per the traffic analytic reports.

The other alternative is to make a separate but an identical site with same URLs for mobile use but make sure the site is dynamically served on to the mobile devices when accessed. This means the issue related to broken URLs is taken care of.

Many a times, visitors could be complaining of content loading issues on the mobile device but then it pays to have concise content which does reduces the loading time too. Images are dynamically served as per the screen size of the mobile device which makes things even more convenient. Use of simplified Java Script or switching over to HTML 5 is advisable as it helps the website to function in a better manner.

Separate mobile sites

Separate sites do have a definite edge over responsive sites for they can tailor made to cater to specific requirements of mobile visitors. This means they can be very different and tweaked to include keywords while adapting to mobile search engine parameters. The main desktop site is left untouched while developing a new mobile site offers the much required flexibility to innovate and try out new ideas too. Don’t miss out this opportunity to be creative to the best of abilities and try them on an entirely new platform.

For survival of any business, online or offline, being dynamic is essential. Hence, adapting to new environments such as mobile platforms becomes the need of the hour. By launching a mobile website parallel to the desktop site, visitors and relevant traffic is taken care of to a great extent.

LogicSpeak:

The number of users accessing the web on their mobile devices has dramatically increased. This is because of the availability of more affordable smartphones in the market. Mobile devices are no longer just for basic texting and calling. They are used almost the same way as computers. This is the reason why mobile websites are vital for businesses that would like to build their presence online.
January 24, 2014
Tips on how to prevent Google from indexing a section of your website
Indexing helps Google to note down your keywords and relevant details which help in display of your website when relevant keywords are searched. Google is equipped with ‘spiders’ that crawl the web regularly for new sites which need indexing. By default, Google indexes all website except those with a few technical glitches.

Please do not block Google entirely from accessing your site. If at all, you wish that Google should not index a section of your website while letting it stay visible, then you can adopt the following simple measures –
- You can always use the disallow directive of the robots.txt file to block pages, files and directories. For excluding individual files use the following commands in the robots.txt file :
User-agent: *

Disallow: /directory/name-of-file.html
- If you wish to exclude whole directories then you need to add the following to the robots.txt file
User-agent: *

Disallow: /first-directory/

Disallow: /second-directory/

Be careful!! Before you proceed, run a double check on the robots.txt file that you haven’t mentioned those directories which need to be indexed. Remember, pages excluded from indexing through the robots.txt file will be visible to people visiting your website.
- Use meta robots noindex tag to prevent individual pages from being indexed. When the meta robots noindex tag is mentioned against a particular page name, Google will not index that page.
The code to be placed in the robots.txt file is as follows –

<meta name=”robots” content=”noindex, nofollow”>

By placing this code, Google will not index the page and also not follow the links on that page.

For Google to follow the links on the page and not index it, you need to place the following code on the page –

<meta name=”robots” content=”noindex, follow”>
- Use server header status – In general, every web page has a “200 OK” status code which directs visitors to it. Also, there are different server header status code which when placed on the page direct the visitors and the robots to different places within the site.
For instance –

Use of “301 moved permanently” – For redirecting the visitor to a new URL

Use of “ 403 forbidden” : For eliciting no response to the request

It is advisable to use a 301 redirect as it directs visitors to new pages instead of the old ones within your website. This practice accounts as a good SEO practice for diverting website traffic to relevant pages as required.
- Use of Password – You can provide select access to visitors to the content of your website by furnishing them the password of your website. Yes, it is feasible to avoid traffic from visiting your site by protecting it through the use of the password. This activity is advisable during the initial testing stages and has to be removed later on for best results. Search engines robots do not enjoy access to password protected pages and hence no indexing or crawling will take place.
- Use of Cookies and JavaScript – Google will not index pages with cookies and javascript especially those with complex JavaScript program codes. Also, the presence of cookies deters search engines from indexing these pages which then serves its purpose, if you wish to.
LogicSpeak:

Instead of blocking Google entirely from searching your website, it pays to choose and select a few pages or directories you wish to block by using time tried and tested options which definitely serve the purpose while ensuring your website is visible during search as well.

This exercise should be carried when your website is undergoing an upgrade as in addition/removal of new/old products & services, or when fresh content has yet to be uploaded. At the same time, you are ensuring that your website welcomes relevant traffic without misguiding them while they are at your site.

Previous Post: Why should you pay attention to your Quality Score?
December 11, 2013
Ways to optimise Social Media Channels

Maintaining effective social media guarantees that you make a positive impression on your prospective business contacts as and when they look for you online. Also, remember to capitalize upon this social media traffic proactively and watch your business expand and grow.

For those yet to adopt and embrace social media for their brands, here are a few pointers that will help you manage your virtual identity in the right manner.

Be consistent when establishing your brand online – Plan and prepare your corporate logo and tag line keeping in mind the social media factor, as your fans and followers are likely to identify with your logo across various social media channels. Especially, when there are quite a few of them e.g. Facebook, Twitter, Slideshare, LinkedIn and others. Also, it helps if you run the same campaign or promote the same products/services across other platforms for building up a trust worthy customer relationship.

Hyperlinks from profile pages – Since you wish to enjoy traffic to your site through your social media profile pages make sure relevant hyperlinks are provided on them. It is important for your visitors to find relevant information when they arrive at your site from your social media page else they will be disillusioned to never return. These relevant links are likely to enhance your SEO rankings too, so make sure they are most suitable ones.

Acknowledge & Respond – Being active on social media is one the key parameters for its successful performance. If you find a new fan or follower on your profile, do cross check and then follow back. This gives you an opportunity to listen to their requirements, feedback and even queries. It is through this channel that you can solve their issues and engage customers to the next level, publicly or at a personal level as per your preference.

Link to other posts and publishers – When sharing an article on social media, try linking the author as well the post as this means you are acknowledging the authors’ inputs and efforts too. In return, you could get good feedback or a response or even a new follower and soon his/her followers may be following you along with the author.

Understand and implement the USP of each social network – Each social network has its own set of USP which could have made it click and popular. For instance the ‘retweet’ button, the Google + hangout and circles have their own USPs which is evolving and definitely useful.

Social Media Analytics – With free and/or paid analytics offered by social media networks, you could always devote some time to study and evaluate them. This helps you in understanding the traffic trends and preferences which can be worked upon for better engagement.

Prove your worth to earn respect and recognition – When on a social media channel, you have to be responsive, cooperative and of course, useful by promptly attending to their issues and queries, if any or acknowledging their posts or tweets. If at all, you are planning to run a contest or campaign on a particular channel, make sure you announce the same on other channels and invite them to participate too.

Give Paid Advertising a try – Your scope to grow online increases when social media campaigns are supported by paid advertising initiative for your visibility factor is enhanced greatly. Imagine your ads being displayed when people query for your products/services through the search engines especially if they are not following on social media channels.

LogicSpeak :

Maintaining effective social media presence guarantees that you make a positive impression on your prospective business contacts as and when they look out for you online. Also, remember to capitalize upon this social media traffic proactively and watch your business expand and grow.

Previous Post: How to make Google rank your page higher in the Search Results?

December 3, 2013
How to make Google rank your page higher in the Search Results?

Changes can be difficult. And Google makes this adage applicable to its fullest when it comes to deliberately making your page rank higher in the search results. With the search algorithms being changed almost every day, it is virtually impossible to ensure, simply via technical SEO, that your page will be among the top most results in the Google search page. So, how do you modify your strategies to ensure that your page always stays on top?

What Google wants

Google wants to deliver the right kind of information to the searchers. Over the years, its crawlers have started viewing the webpage like a user. So, if you optimize your web pages for the visitors, you will always be on the good side of Google. Google will want its searchers to come to your page because your content would be useful to them. So, just technically optimizing your site won’t be useful. Being able to think from the angle of the visitors has become an important ingredient for success in SEO.

Moving focus from Keywords to Content

Visitors don’t care if you have been clever enough to insert the exact keyword they were looking for. They want the content to be what they were looking for. So, how do you ensure that? Be honest! So, develop content for topics, not some particular keywords. Google understands synonyms now and it is continually working towards developing contextual search results. So, your content strategy should be headed towards developing relevant content to your services and products for better search visibility.

Designing the Content

The web is full of wrong information. So, when you are searching for some information and land on a page which is ‘ugly’ or doesn’t have a definite design philosophy, you would rather not trust the information. Reason? Part psychology, part logic. Well-designed websites mean that some thought has been put into building the page and hence the content. Google sees it that way too. So, even if you are good at building a plain HTML site, hire a web designer who will build a site for your keeping in mind the needs of visitor i.e. visitor being able to find content easily.

Intelligent Link Building

One of the fastest ways to get more visitors to your page is via link building. With improved search engine algorithms, you can’t just buy links from particular websites. Quality matters a lot. So, identify the websites which share content relevant to your services. Your site’s potential visitors are more likely to be on a relevant website, than any other website– simple logic! Help the site on which you are posting your link to understand how you want your visitors to perceive your business.

Optimizing your blog for search results isn’t about tweaking HTML codes any more. It has become a rounded approach, one in which you would have to think from the perspective of the visitors. Incorporate more of marketing strategies into your SEO strategies to rank higher in Google search results.

LogicSpeak:

No doubt ranking your page higher depends majorly on the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website.

Previous Post: Tips for writing winning PPC ads

November 28, 2013
How to Use Customer Service for Increasing Website Ranking
Having gone ahead with an online identity and social marketing initiatives such as Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Marketing (SMM), most businesses are vying to capitalize on the online boom. But with recent Google updates like Penguin and Hummingbird have toppled many a search results to alarmingly low ranks. In fact, they are on a look out for a quick and concrete solution to this intense situation.

Till the SEO fraternity could devise new online marketing strategies, businesses need to be quick in terms of enhance their business presence. In reality, this may take several months for them to fully understand the intentions of Google’s algorithms and their updates. How about giving some thought to the customer service factor in order to get new customers and retain the existing ones?

Online or offline, customers play a key role in growth of the business implying on giving priority to customer retention at every stage. In reality, acquiring a new customer is far more expensive than retaining an existing customer. If customer retention quotient of any business is high, chances of sustenance and growth of the business remain high.

Customer Service – Top Priority

On an estimate, more than fifty per cent of consumers end their business relationship with a corporation owing to unconstructive and negative customer service interaction. If businesses fail to retain their customers or lag in the art of interacting with them, consumers are sure to look for replacements in services by opting for business’ competitors.

Understanding Customers’ Wants

Building and maintaining customer relationships is indeed an art. Businesses that have mastered it are the ones who taste great success as their loyal and returning customers will certainly not leave their side, come what may. But, it is also important to analyze what Customers Want.

Here are some of the needs and preferences any customer would want and/or expect from the business.
- Bespoke experience: Customers crave for a bespoke or personalized experience from the business they are dealing with. They literally do not want to feel just like a number.
- Professional, supportive, friendly staff: This is the dream of each and every customer around the world. Although some businesses house a great staff, others are filled with ignorant ones.
- Useful information and resolution of their problems: Customers prefer to receive special treatment each time, they approach the company for assistance. Also, they aim to scoop useful information and speedy resolution of their problems.
- Reputable businesses and/or companies: Businesses that are reputable and have considerable goodwill in the market are always good to deal with. Customers look for the reputation of the company on the basis of its dealings.
Finally, although the Google updates have left small businesses worried about their rankings and SEO strategy decisions, handling customers in a better fashion could work wonders for their business till the air over Google updates becomes clearer.

LogicSpeak:

Yes, its true that building and maintaining customer relationships is very important for all kinds of business, including your SEO clients. In these times of Google updates and its negative impacts, it is necessary to convince the customer by showing readiness to tackle the situation and retain them.

Previous Post: Quick tips to increase engagement on Twitter
November 20, 2013
Using SEO For Enhancing Local Business

With mobile devices being included more and more into the lifestyles of a large proportion of people, making your business visible online has become an invariably important strategy. Services like Google Now, which depend heavily on delivering contextual content to users, have changed the way in which people search for queries. Instead of simple search texts, people articulate what they are trying to search. So, the search query for local restaurants now becomes ‘get the nearest places to eat’. These changes shall force you to re-evaluate the traditional ways in which you had been doing search optimization for your local business. So, how do you use Search Optimization strategies to enhance local businesses?

1. Identify Yourself

The first step would be to identify what you are targeting for. Local SEO 101 will tell you to include your locality’s city/town in your page, but apart from this, you should also have some other targets. Do not overcrowd your page, but keep enough mentions of your locality.

2. Mark your Google Territory

The first thing you would have to do is, register yourself in the Google Places. It’s free and is the first step towards listing your business on the Google Maps. In due time, your business would get included in the local searches. Having a Google+ business page helps the cause. Include as much of details as you can, complete with some quality pictures of your business.

3. The FAQ Content

Frequently Asked Questions are the more important with Local SEO. Google’s updated algorithm (dubbed as Hummingbird) now works towards connecting the search queries with the FAQ content of the pages. Filling your FAQ section with some new content will be a smart investment, which may lead to increased directions to your site.

4. Towards a Mobile Site

Someone finds your business online, odds are that they are using their tablets or mobiles. Make your website friendly to such devices. Build a dedicated mobile site if possible. No one likes to have to load a desktop site onto the phone.

5. Shaping the proper content

After doing all that you can, if you are still unable to see increased incoming traffic, start curating your content. The best way is to include content that is actually useful to the locals. Even if you manage to fool search algorithms, the ‘human’ visitors are the ones who buy from you.

SEO takes time. The strategies directed towards increasing your incoming traffic, should be tweaked well to serve your local objectives. The steps are incremental, and in due time, search engines would become more contextual, cracking open a wider arena to exploit.

LogicSpeak:

For the last several years, Google has attracted around 65-70% of all Internet searches. This means seven out of ten prospective clients use Google to find a local business in your locality. Hence, it has become the need of this hour to establish your online presence locally as well. Check this link for affordable local business SEO solutions.

Previous Post: Prerequisites to get your Twitter Hashtag Trending

November 5, 2013

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