Tag: seo updates

Weekend Digital Media Round-Up: Google Ads’ New Icons, Meta’s Updated Ad Campaign Set-Up Process, Microsoft Bing’s Shopify Integration & more…

1. Google Ads rolling out new icons more widely

Google, over the past few months, has been rolling out new icons within the Google Ads console. Don’t be distracted by the change, the core functionality has not changed in Google Ads, this is just a user interface change that you might take some time to get use to. [Source: Search Engine Land]

2. Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

It’s a little late in the year for significant system shifts, but Meta has snuck in one more update ahead of the holiday break, with the announcement that it’s making some big changes to its ad objective listings in Ads Manager, in order to simplify and streamline the campaign set-up process by enhancing the focus on the most practically relevant options and tools. [Source: Social Media Today]

3. Microsoft Bing’s Shopify integration now live with buy now

The Microsoft Bing and Shopify integration that was previously announced in October is now live in the Bing Shopping and Bing Search results, the company announced. [Source: Search Engine Land]

4. Instagram is working on bringing NFTs to a wider audience, as its parent Meta goes all-in on the metaverse

Instagram is looking for a way to bring NFTs to its social networking platform and its two billion users, as its parent company Meta makes a push into the metaverse. The company’s CEO, Adam Mosseri, said at the weekend it is working on building features that incorporate non-fungible tokens. [Source: Business Insider]

5. YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version

YouTube has outlined some new updates to its YouTube Studio mobile app, which will give creators more flexibility to manage their channels on the go, while also making it easier to monitor performance across both desktop and mobile, as opposed to forcing channel managers to log in the on a desktop device. [Source: Social Media Today]

6. Google December 2021 product reviews update is finished rolling out

Google has confirmed that the December 2021 product reviews update is now finished rolling out. This update has officially completed rolling out a few days before Christmas. [Source: Search Engine Land]

7. Meta launches holiday-themed features on Messenger

To remark the festive mood of global users, Meta is rolling out holiaday-themed features, AR effects, and more on Messenger and Instagram DMs. Along with holiday-themed features on Messenger and Instagram DMs. Meta is also launching a Santa chat experience, virtual holiday games, and AR effects on Messenger Kids. [Source: Social Samosa]

8. Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. [Source: MarTech]

9. Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins

As Pinterest works to build out its eCommerce features, and become a key hub for online shopping, attracting as many merchants as possible is central to that effort. A big push on this front has been simplifying its catalog ingestion tools, to make it as easy as possible for businesses of all technical capabilities to upload their full range of products, which can then be displayed as buyable Pins. [Source: Social Media Today]

10. DuckDuckGo To Release Desktop Version Of Mobile App

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that’s said to be faster than Google Chrome. It’s not a “privacy browser,” as DuckDuckGo makes sure to clarify in an announcement. [Source: Search Engine Journal]

December 24, 2021
Weekend Digital Media Round-Up: Google’s New ‘Top Stories’ carousel, Meta’s Horizon Worlds, Bing’s Local Store Search & more…

1. Google Search updates ‘Top stories’ with new grid design, organization on desktop web

Google’s “Top stories” carousel on the desktop website has been revamped with a new grid-based organization structure. Instead of “Top stories” being shown as a list or carousel, Google now makes use of a grid. [Source: 9To5Google]

2. Meta opens up access to its VR social platform Horizon Worlds

Meta is finally opening up access to its VR social platform Horizon Worlds. Starting Thursday, people in the US and Canada who are 18 and up will be able to access the free Quest app without an invite. [Source: The Verge]

3. Bing now lets you search local stores

Microsoft Bing now lets you search local stores using map search for local inventory, or to buy online or pick up in the store. The company confirmed that these features are indeed new and not being re-announced for the holiday shopping season. [Source: Search Engine Land]

4. Google Is Creating A New Core Web Vitals Metric

In a recent HTTPArchive Almanac article about CMS use worldwide, the author mentioned that all platforms score great on the First Input Delay (FID), a Core Web Vitals metric and that Google is working on a new metric, which one might presume may replace First Input Delay (FID). [Source: Search Engine Journal]

5. Ads Creative Studio’s Asset Library is coming to Google Ads

Advertisers have reported a new Asset Library within Google Ads. Asset Library, as it exists in Ads Creative Studio, is coming into Google Ads. The Asset Library will display any existing image assets the advertiser has in their account. From this view, advertisers can choose to search among existing assets or create new assets. [Source: Search Engine Land]

6. Google Shares Top Search Trends of 2021

Google has published its annual overview of key search trends and themes of the year, which provides a somewhat dizzying reminder of all the things that have happened in 2021 – which really feels like it’s only lasted for a few months. [Source: Social Media Today]

7. Pinterest invests in creator tools with acquisition of video creation and editing app Vochi

Pinterest is further investing in creator tools and video with the news that it has acquired the video creation and editing app Vochi for an undisclosed sum. The company will be bringing in both the IP at Vochi and its 40-person team, including its founders, to expand Pinterest’s set of video creation tools and to help its creators make more dynamic videos. [Source: TechCrunch]

8. Google rolling out new map and local interface in search

Google is rolling out a new local pack and map design in the Google Search results. The new design moves the map to the right side of the local search results, often called a “local pack,” for the desktop search results. [Source: Search Engine Land]

9. Facebook Launches ‘Professional Profiles’ to Help More Creators Maximize their Presence

Facebook’s making a push to facilitate more opportunity for creators in its app, with new ‘Professional Mode for Profiles’ to welcome new creators in, and updates for Creator Pages. [Source: Social Media Today]

10. Google Ads Image Extensions Come To Desktop & More

Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile search ads in May 2021. Also, Google Ads image extensions now supports dynamic image extensions for any language and you can use stock images as well for these image ad extensions. [Source: Search Engine Roundtable]

December 10, 2021
Weekend Digital Media Round-Up: Google’s New Ads API, Facebook’s Action Against Counterfeit Goods, Apple’s App Tracking Transparency & more…

1.Google released Google Ads API version 7.0

Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. [Source: Search Engine Land]

2. Facebook has imposed strict legal action against the sale of Counterfeit goods across all of its platforms

Facebook has launched new legal action in collaboration with Gucci over the sale of these counterfeit goods on its platform. [Source: Digital Information World]

3. Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5

Apple’s controversial new app data tracking prompts are now being rolled out to all iOS devices. [Source: Social Media Today]

4. Pinterest Expands Shopify Integration Worldwide

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. [Source: Search Engine Journal]

5. Instant match rates are now available for Customer Match lists in Google Ads

Google will now show advertisers the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced. [Source: Search Engine Land]

6. Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools

Facebook’s looking to provide a new option for businesses on WhatsApp, enabling them to create Facebook promotions within their WhatsApp business tools. [Source: Social Media Today]

7. Google Adds 3 New Features For People Ready to Travel Again

Google is adding new features in search results to assist those who are ready to travel again with three new features in search results. [Source: Search Engine Journal]

8. YouTube provides update on Self-Certification Feature, Timed Comments Experiment, Mobile Permissions, and More

YouTube has launched a Self-certification update, a combination of machine learning and human input, helping decide what content complies with advertiser-friendly guidelines. [Source: Digital Information World]

9. Instagram to Add New Ways For Creators to Make Money

Instagram plans to launch new features that will help content creators earn multiple streams of revenue. [Source: Search Engine Journal]

10. Facebook is testing out ads on Instagram Reels in only a few countries that includes India, Germany, Brazil and Australia

Facebook is all set to start testing a new addition to Reels by running ads in a few selected countries, including India, Brazil, Germany, and Australia. [Source: Digital Information World]

April 30, 2021
Weekend Digital Media Round-Up: Google’s postponed page experience update, Facebook’s social audio offerings, Microsoft’s new features & more…

1. Google postpones page experience update rollout

Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. [Source: Search Engine Land]

2. Facebook Announces Social Audio that Goes Beyond Clubhouse

Facebook announced a suite of tools and Social Audio offerings to engage Facebook members in new ways. Among the offerings is a competitor to Clubhouse, which has made audio the hot social media trend. [Source: Search Engine Journal]

3. Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More

Microsoft unveiled several new features and technologies at Microsoft Advertising Elevate. In addition to new ad units, the announcement included new tools and technologies that are noteworthy even for businesses that aren’t currently advertising with Microsoft, such as private search technology and an upcoming small business hub with paid and organic social integrations. [Source: Search Engine Journal]

4. Google Search Console adds Page Experience report and filters for Search Performance report

Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Console to aid developers with making these improvements. [Source: Search Engine Land]

5. Pinterest Expands Shopify Integration, Adds New Promotion Options for Shopify Merchants

Pinterest has announced that it’s expanding its partnership with Shopify to 27 new countries, a significant update to the initial pool that it first launched in May last year. They will also offer newer promotion optins for marchants like Dynamic Retargeting, multi-feed support for catalogs, etc. [Source: Social Media Today]

6. WordPress proposes blocking FLoC by default

A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W³Techs), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden from Google’s ad-targeting technology. [Source: MarTech Today]

7. Facebook & Instagram Let Businesses Schedule Stories

Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram. In addition to scheduling stories, the tool will soon be capable of managing photo albums and saving draft posts. [Source: Search Engine Journal]

8. Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Facebook has announced new topic-based targeting options for its in-stream ads, as well as the first stage of ads in Instagram Reels, expanding its outreach options. [Source: Social Media Today]

9. Google local car dealership inventory search results

Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars. [Source: Search Engine Land]

10. Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect Next Week

Apple’s controversial new data tracking pop-ups, which will directly ask iOS users to opt-in to tracking of their activity within each individual app, will come into effect next week as part of the launch of iOS 14.5. [Source: Social Media Today]

April 23, 2021
What Does the Google BERT Update Mean for Marketers?
To provide more relevant answers to user queries, Google needs to understand what people type in the search bar as accurately as possible. The BERT update launched in October 2019 is a significant step in this direction.

BERT (Bidirectional Encoder Representations from Transformers) is a Google algorithm update to help the search engine understand the intent behind a user query rather than just the words that people type. In simple words, the BERT update has made user intent more important than ever.

So, what does this update mean for marketers? How will it impact the marketing agencies? Here are a few changes that marketers could expect from the BERT update-

1. Organic Search will Continue to Diversify

In the official BERT update, Google has clearly mentioned that the update will help the search engine algorithms understand long search queries, especially ones that are ‘conversational’ in nature. The statement points towards the increasing popularity of voice-enabled devices such as Alexa and Siri.

As such devices will continue to grow in popularity, even the way in which users demand information will continue diversifying. With BERT, Google wants to make information retrieval smarter by integrating granularity at a scale like never before. Conversational AI will drive this transformation, simultaneously diversifying organic search.

2. Intent-Based PPC

PPC ads have mostly been keyword-based in the past. But with the BERT update, marketers now also need to focus on the intent of the ads. With BERT, Google now uses encoders and decoders to analyze the contextual relationship between all the words in both the directions of a sentence.

So, apart from setting PPC goals, budget, and other metrics, marketers now also need to set the right intent for each ad. Only ads that are relevant to a search query will get higher rankings.

3. Creating Helpful and Detailed Content

Even with regards to content, keywords have lost their significance. While they still play a crucial role in how Google ranks your website, marketers need to focus more on long-tail keywords and creating helpful and detailed content. The old technique of increasing the word count and stuffing keywords will not work anymore.

Marketers should first understand their target audience and what type of queries they generally type in the search bar before creating content that is relevant and specific to the queries.

How Does BERT Help Marketers?

BERT is nothing like most past algorithm updates like Panda or Penguin. The new update does not affect how Google judges a web page and rates it positive or negative. In other words, a website cannot be optimized for BERT. It has changed the core algorithm of Google to help it better understand user queries.

But while there are no direct implications of BERT, it again reinforces the primary message of Google that is to create relevant content, in every possible format, which the target audience finds useful and valuable.

Digital Marketing in Post-BERT Era

The only way in which BERT can impact you negatively is if you resort to the unethical techniques of stuffing irrelevant keywords for ranking higher. For improved ranking in the post-BERT era, content creators and SEO specialists need to work together and take an approach that is user-centric and not search engine-centric.

Here are a few tips for marketers-
- Target the top of your funnel acquisitions by creating content that answers questions that are highly relevant to your brand, products, or services with as much clarity as possible
- For targeting the bottom of the funnel, make sure that your target audience is not required to visit any other source for finding information with regards to your brand, product, or services
The BERT update is definitely great news for the entire search landscape as it adds more relevancy to search results. While ranking higher in the post-BERT era could be a time, resource, and effort-consuming affair, as long as you are following the best practices, you are sure to succeed.
February 17, 2020
Don’t be baffled by BERT: Here’s what Brands should know about this Latest Google Algorithm Update
In October 2019, Google announced a search algorithm update known as BERT that helps the search engine improve the contextual understanding of queries. While Google is known for making frequent updates to its search algorithm, BERT gained prominence as it was estimated that nearly 10% of all search queries would be impacted by it.

What is BERT all about?

BERT is the acronym for Bidirectional Encoder Representations from Transformers. Let’s understand what BERT is with real-world examples. This update helps Google better understand the context of the search query, rather than just relying on keywords.

Let’s say, a searcher uses the query “visa for travel to the USA from India.” Before BERT, the results could include visa instructions for travelers from the USA to India. It’s the opposite of what the searcher is looking for. It’s because Google used to focus only on the keywords: visa + travel + USA + India.

With the BERT update, the results are more relevant as the search engine accounts for prepositions like “to” “from” “for” to better understand user intent.

Google’s Pandu Nayak, the Vice President of search, explains the reason behind this update in a blog post. He states that though Google has improved understanding language complexities over the years, there were plenty of times when the search engine failed to get the context right, especially for conversational and complex queries. With the BERT update, the search engine is better able to decipher natural language questions that are becoming more relevant in this era of voice search.

BERT Update: The Key Takeaways for Brands, Marketers and SEO Strategists

Traditionally search, and SEO strategies were based on keywords. While the relevancy of keywords hasn’t gone away entirely, there are a few tweaks to be done in light of this update.
- The primary objective of this update is to provide users with relevant and high-quality search results. To meet this objective, brands must focus on developing excellent content that is authoritative, informational, and relevant to the end-user.
- Long-tailed keywords that use connector terms and hierarchies gain more prominence. Additionally, long-tailed keywords make the content more relevant to natural queries used by voice searchers.
- While keywords lose a bit of their relevancy, note that a large percentage of the search remains unaffected by this change. Marketers don’t have to do away with keyword-based strategies for now. Instead, marketers can monitor incoming search referral traffic and make changes based on search volume differences.
- Developing localized content in native languages (instead of translating from English to another language or vice versa) has a better impact on SEO.
Finally, marketers have to keep in mind; whether it’s BERT or any other algorithm updates from Google, the best SEO strategy is always the same – providing valuable and high-quality content that is relevant to what your audience is searching.
December 31, 2019
The Future of SEO in 2020 & Beyond: What’s Changing and What Remains the Same?
The year-end is a great time to introspect and innovate. Not just in our personal lives but also our professional lives. As the end of 2019 draws close, it’s time to revise and revamp your SEO strategies, and prepare for 2020 and beyond.

Here, in this post, we offer insights into what we think the future of SEO holds and what needs to be done to stay relevant.

SEO is rapidly Evolving

It’s no secret that SEO is fast changing. Techniques that work today can disappear overnight. Google and other search engines are changing the rules of the game rapidly, and the biggest challenge is that you can no longer rely on Google to learn the rules.

Popular SEO techniques of yesteryears like – keyword volume, link building has become less relevant. Today, to stay ahead of the SEO race, marketers must focus on creativity, cross-collaboration, and innovativeness to design successful and sustainable SEO strategies.

SEO is not just about increasing page ranks on Google and other search engines. It has evolved to encompass all media operations while driving organic traffic to websites. It’s no more about getting people to your site. It’s about getting them to stay – therein lies the real challenge.

What’s the Reason behind SEO’s Paradigm Shift?

It’s difficult to pinpoint a single cause. Instead, it’s a result of several changes like modern technology, changes in the way users consume content online, the interconnectivity of SEO across platforms, digital marketing, and more.

To phrase it in a nutshell, the brand must deliver what the searcher is looking. The digital message and image of a brand must resonate with the intent and mindset of the user. Meeting these requirements helps a brand build a sustainable SEO strategy, which works in the long-run.

What does this all mean for SEO Professionals?

Simply put, an SEO expert must be able to deliver the right content to the right user at the right time.

Brands that get the right message across to users are the ones that stand tall in today’s hyper-competitive SEO arena. The future of SEO is not about targeting the right keywords or focusing on building relevant links. It’s about understanding user intent. SEO experts have to transform from technologists to psychologists who understand what the user is searching for, can empathize with the user, and better understand their behaviour.

SEO professionals must have a clear understanding of their target audience – learn the differences between different segments of customers, understand customer intent and behaviour, to create compelling customer journeys that engage and hook in the audience.

Blueprint for SEO Professionals for 2020 and Beyond

Here are a few strategies that SEO pros need to work on to stay relevant in the future:
- Brands need to build a strong message and awareness to get customers to visit the site. Understand consumer needs and wants, their intents, what drives them, and their values. Deliver a complete package – a robust website, quality branding, and useful content – to win loyal customers and build brand equity.
- Expect a reduction in text-based search and increase in voice and keyboard-less searches. SEO experts have to adapt their content to create creative campaigns that work with new technologies like AI and voice-based searches.
- The user is at the centre of all online marketing campaigns, and SEO strategies have to be personalized to connect and engage with different sets of target audiences.
- SEO strategies that think like a machine, but understand human emotions are the future. SEO experts have to cater to both Google’s intelligent bots and savvy end-user.
- Certain aspects of SEO never fall out of favour like – trust-building by brands and delivering the best experience to the end-user.
To wrap up, SEO experts have to look beyond search engine rankings and focus on:
- Conveying a bigger brand story that connects with human emotions and is sincere
- Inspire new generations of audiences
- Make companies look humanized in an increasingly mechanized and automated world
As audiences mature, SEO experts have to transform their fundamental perspectives to create sustainable brands that not only drive traffic but win customer trust and loyalty.
November 14, 2019
Google confirms that Penguin 4.0 rollout is complete.

The Google Penguin real-time algorithm has been completely rolled out. The process started on 23rd Sept’16 and is now active on all of Google’s data centres.

The update was confirmed by Google’s Gary Illyes through his Twitter account. With the new code live at all the data centers, those sites affected by the old Google Penguin issues would see a recovery while taking the required steps for link clean-ups. You can see the impact on your site’s ranking based on these clean-up efforts.

You can read our take on the impact of this update : https://goo.gl/jFyYoH.

Source: https://goo.gl/APKwBE

October 14, 2016
Why SEO is Absolutely Essential to Online Marketing
Building brands is a long term process but it pays rich dividends over the long term. Think of celebrities (movie stars or sports persons) who are able to charge top dollar to act as brand ambassadors. But even celebrities do clever marketing usually handled by their PR agencies to increase their brand recognition value which will justify the fat fees they charge to appear in an ad.

Any brand needs and depends on marketing — including the most recognized brands in the world such as Sony or Coca Cola or McDonalds. To get eyeballs from online visitors, you need to invest in online marketing. This is the domain of SEO, SEM and online marketing professionals.

If small businesses want their websites to get more visitors, they’ve to resort to marketing. Search engine optimization (SEO) is a key part of that process. The simple old days of SEO which was about creating a bunch of backlinks is long past. Today, SEO comprises a range of skills and techniques. And SEO is best handled by experienced SEO professionals — just as cardiac surgery is best left to experienced cardiac surgeons or rocket science is best left to rocket scientists.

Let us look at a few facets of what an SEO will do for your business website:
- First off the bat, the internet levels the playing field for the largest online businesses (Amazon, eBay) and the smallest venture by an individual operating out of a rented property. With SEO, you have a very cost effective way to highlight your business
- SEO will even let you expand your business to new markets domestically or internationally.
- SEO professionals use tools such as Google Analytics to analyze visitors to your website as well as to your competitors’ websites. This will give you invaluable insights about what you are doing right and what aspects you might wish to improve.
- Remember that unlike traditional advertising, investment in SEO keeps paying in the long term. Once your search engine rank improves thanks to SEO, it will continue to do well in search results.
Let’s look at a couple of areas in detail that SEOs deal with.

1. Social Media Marketing

This is the age of Social Media where no one can afford to be absent from platforms such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, etc. There is a bewildering variety of social media options and each social media platform has a dedicated fan following and appeals to certain kinds of demographic or users. Facebook is more for connecting with one’s circle of friends or family while Twitter has users who are perhaps more drawn to current and breaking news and events.

Brands have learned to use these free social media platforms to their advantage. Every major movie or sports star, every major politician and organization, every major news organization, is on Twitter and/or Facebook. A Twitter ban in Turkey is big news just as Ellen DeGeneres and her record-breaking Oscar selfie was.

Brands come up with clever promotional campaigns designed specifically for Twitter. Any online business that wants to create brand awareness about itself should think of running a Twitter campaign where it needs to offer a few gifts (a smartphone, an iPad, iPhone or iMac) and in return it may get to see its hashtag related to its business “trend” on Twitter which will let millions of Twitter users become more aware about the company or the specific happening.

From a search engine optimization perspective, the best social media platform is Google+. This is the one that Google loves the most. How to benefit from Google+? You have to create a dedicated Google+ page for your business. When you share links on that page and Google+ users ‘+1’ those links, this helps your site in Google search results.

You business website should be listed on Google+ Local with its address, contact information and other details. When users search for local businesses, this information is displayed prominently. You can search for any local business, say ‘Starbucks,’ and you will see the results where Google displays businesses in your local area. If a business has a Google+ page, then Google will also show the total number of reviews for that business posted by customers and the average rating for the business.

All this more is best handled by SEO and online marketing professionals.

2. Content Marketing

In the hyper-connected world of today, people’s impressions about brands is moulded via a variety of inputs: product ads, social media feedback, product review and other websites, feedback from friends and family, etc.

Since there is a constant barrage of information that people are always exposed to, it’s more likely that a brand will stand out when it has good recall value. You can create a positive impression about your brand using content marketing.

Even when people are not actively seeking to make a purchase, it’s good if customers are aware of your brand so that when they decide to actually make a purchase decision, your brand will be able to leap-frog the competitor brands.

Content marketing can take a variety of forms including articles, blog posts, email campaigns, infographics, photos, videos, tutorials, FAQs and e-books.

Content marketing helps your website maintain high ranking in search results. This is the latest change to Google’s search algorithms where Google seeks to highlight fresh and useful content. When you upload such content to your website, search engines such as Google index that content. When content is uploaded frequently, this signals to Google to visit your site more frequently. This in turn helps your site get better ranks.

Having good content on your website ensures that you get lots of visitors who read and share that content on social media. This in turn helps improve the search ranking of your website which will attract more visitors to your site. This is a virtuous cycle that can be accomplished with search engine optimization.

LogicSpeak:

Finally, remember that SEO should not be an afterthought but an integral part of any website. If you are in the process of designing a new website for your company, it would make sense to involve SEO professionals from the beginning. You’ll get the best results for your website if you keep the SEO perspective in mind as you choose a CMS or decide the URL structure for your website.

Even offline businesses cannot neglect the importance of a website. Often, people conduct online research to zero-in on an offline business establishment with which they interact offline. All in all, SEO is a powerful and key weapon in the online marketing battle.
April 23, 2014
How to Use Customer Service for Increasing Website Ranking
Having gone ahead with an online identity and social marketing initiatives such as Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Marketing (SMM), most businesses are vying to capitalize on the online boom. But with recent Google updates like Penguin and Hummingbird have toppled many a search results to alarmingly low ranks. In fact, they are on a look out for a quick and concrete solution to this intense situation.

Till the SEO fraternity could devise new online marketing strategies, businesses need to be quick in terms of enhance their business presence. In reality, this may take several months for them to fully understand the intentions of Google’s algorithms and their updates. How about giving some thought to the customer service factor in order to get new customers and retain the existing ones?

Online or offline, customers play a key role in growth of the business implying on giving priority to customer retention at every stage. In reality, acquiring a new customer is far more expensive than retaining an existing customer. If customer retention quotient of any business is high, chances of sustenance and growth of the business remain high.

Customer Service – Top Priority

On an estimate, more than fifty per cent of consumers end their business relationship with a corporation owing to unconstructive and negative customer service interaction. If businesses fail to retain their customers or lag in the art of interacting with them, consumers are sure to look for replacements in services by opting for business’ competitors.

Understanding Customers’ Wants

Building and maintaining customer relationships is indeed an art. Businesses that have mastered it are the ones who taste great success as their loyal and returning customers will certainly not leave their side, come what may. But, it is also important to analyze what Customers Want.

Here are some of the needs and preferences any customer would want and/or expect from the business.
- Bespoke experience: Customers crave for a bespoke or personalized experience from the business they are dealing with. They literally do not want to feel just like a number.
- Professional, supportive, friendly staff: This is the dream of each and every customer around the world. Although some businesses house a great staff, others are filled with ignorant ones.
- Useful information and resolution of their problems: Customers prefer to receive special treatment each time, they approach the company for assistance. Also, they aim to scoop useful information and speedy resolution of their problems.
- Reputable businesses and/or companies: Businesses that are reputable and have considerable goodwill in the market are always good to deal with. Customers look for the reputation of the company on the basis of its dealings.
Finally, although the Google updates have left small businesses worried about their rankings and SEO strategy decisions, handling customers in a better fashion could work wonders for their business till the air over Google updates becomes clearer.

LogicSpeak:

Yes, its true that building and maintaining customer relationships is very important for all kinds of business, including your SEO clients. In these times of Google updates and its negative impacts, it is necessary to convince the customer by showing readiness to tackle the situation and retain them.

Previous Post: Quick tips to increase engagement on Twitter
November 20, 2013

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