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  • 3 SEO Trends Marketers Should Watch Out For in 2021

    3 SEO Trends Marketers Should Watch Out For in 2021

    No matter how small or extensive your digital goals are, Search Engine Optimization or SEO is one aspect that cannot be ignored. It is worth noting that according to a report on Search Engine Land, 70%-80% of the search engine users completely ignore paid ads. SEO thus becomes the only way to land a spot in top organic search results.

    But the dynamic SEO landscape requires marketers to effectively track every new trend for helping their employers and clients stay competitive and further improve their search rankings. Every new year introduces some significant changes in the world of SEO. 2021 is expected to be no different. Here are 3 SEO trends that marketers should watch out for in 2021-

    1. AI Gains Prominence

    RankBrain, Google’s AI algorithm, is expected to influence search results in the future significantly. Unlike other ranking metrics that are based on insights and discoveries, RankBrain has the unique ability to learn and improve itself.

    While Google has not provided any information with regard to how websites can be optimized for their AI algorithm, experts believe that signals related to user experience will be vital. Factors like clickthrough rate, engaging content, and time spent on the page are the metrics marketers should focus on more in 2021.

    2. Mobile Optimization Becomes More Vital

    According to a Hitwise study, almost 60% of Google searches are now done from mobile. As smartphone users are rapidly rising across the world, it can be expected that this percentage will only increase in the future. If you’ve avoided mobile optimization until now, 2021 can be the right time to begin.

    As Google now uses mobile-first indexing, the website’s mobile version is given priority over the desktop version when someone uses the search engine from a smartphone. If your website is not optimized for mobile, you’ll end up losing a lot of traffic and revenue. Google has also launched a free Mobile-Friendly Test to help you check how mobile-friendly your website is.

    3. Growing Importance of Voice Search

    According to a Voicebit.ai report, voice retail will be a $40 billion industry by 2022 in the US alone. The growing popularity of smart speakers, like Amazon Echo, Google Home, Apple HomePod, etc., will further contribute to making voice search the go-to method to use search engines in the future. In 2021, marketers should start optimizing their websites for voice search. 

    One of the most effective ways to do so is to make your content more conversational and target long-tail keywords. Improving the load time of your website, local listing, and mobile optimization are some other ways to optimize a website for voice search.

    Making the Best Use of SEO in 2021

    No matter if you’re starting with SEO or want to improve an existing strategy further, these are some trends that cannot be avoided in 2021. The best way to take advantage of these trends and rank better is to work with a reputable digital marketing company.

    Professional marketers are at the top of such SEO trends and have the expertise to take advantage of such changes. By teaming up with SEO experts, your website will be better equipped to keep up with the changing trends and rank higher in SERPs.

  • The Future of SEO in 2020 & Beyond: What’s Changing and What Remains the Same?

    The Future of SEO in 2020 & Beyond: What’s Changing and What Remains the Same?

    The year-end is a great time to introspect and innovate. Not just in our personal lives but also our professional lives. As the end of 2019 draws close, it’s time to revise and revamp your SEO strategies, and prepare for 2020 and beyond.

    Here, in this post, we offer insights into what we think the future of SEO holds and what needs to be done to stay relevant.

     SEO is rapidly Evolving 

    It’s no secret that SEO is fast changing. Techniques that work today can disappear overnight. Google and other search engines are changing the rules of the game rapidly, and the biggest challenge is that you can no longer rely on Google to learn the rules.

    Popular SEO techniques of yesteryears like – keyword volume, link building has become less relevant. Today, to stay ahead of the SEO race, marketers must focus on creativity, cross-collaboration, and innovativeness to design successful and sustainable SEO strategies.

    SEO is not just about increasing page ranks on Google and other search engines. It has evolved to encompass all media operations while driving organic traffic to websites. It’s no more about getting people to your site. It’s about getting them to stay – therein lies the real challenge.

    What’s the Reason behind SEO’s Paradigm Shift? 

    It’s difficult to pinpoint a single cause. Instead, it’s a result of several changes like modern technology, changes in the way users consume content online, the interconnectivity of SEO across platforms, digital marketing, and more.

    To phrase it in a nutshell, the brand must deliver what the searcher is looking. The digital message and image of a brand must resonate with the intent and mindset of the user. Meeting these requirements helps a brand build a sustainable SEO strategy, which works in the long-run.

    What does this all mean for SEO Professionals? 

    Simply put, an SEO expert must be able to deliver the right content to the right user at the right time. 

    Brands that get the right message across to users are the ones that stand tall in today’s hyper-competitive SEO arena. The future of SEO is not about targeting the right keywords or focusing on building relevant links. It’s about understanding user intent. SEO experts have to transform from technologists to psychologists who understand what the user is searching for, can empathize with the user, and better understand their behaviour.

    SEO professionals must have a clear understanding of their target audience – learn the differences between different segments of customers, understand customer intent and behaviour, to create compelling customer journeys that engage and hook in the audience.

    Blueprint for SEO Professionals for 2020 and Beyond

    Here are a few strategies that SEO pros need to work on to stay relevant in the future:

    • Brands need to build a strong message and awareness to get customers to visit the site. Understand consumer needs and wants, their intents, what drives them, and their values. Deliver a complete package – a robust website, quality branding, and useful content – to win loyal customers and build brand equity.
    • Expect a reduction in text-based search and increase in voice and keyboard-less searches. SEO experts have to adapt their content to create creative campaigns that work with new technologies like AI and voice-based searches.
    • The user is at the centre of all online marketing campaigns, and SEO strategies have to be personalized to connect and engage with different sets of target audiences.
    • SEO strategies that think like a machine, but understand human emotions are the future. SEO experts have to cater to both Google’s intelligent bots and savvy end-user.
    • Certain aspects of SEO never fall out of favour like – trust-building by brands and delivering the best experience to the end-user.

    To wrap up, SEO experts have to look beyond search engine rankings and focus on:

    • Conveying a bigger brand story that connects with human emotions and is sincere
    • Inspire new generations of audiences
    • Make companies look humanized in an increasingly mechanized and automated world

    As audiences mature, SEO experts have to transform their fundamental perspectives to create sustainable brands that not only drive traffic but win customer trust and loyalty.

  • Local SEO Tips for 2017

    Local SEO Tips for 2017

    The New Year has kicked off and it is time for digital marketers to start off on the right foot by rolling out their digital marketing strategies. In today’s post, we will provide you with simple yet effective local SEO tips so that your business can dominate search rankings in 2017 and beyond.

    The concept of Local SEO has gained traction for the following two reasons—

    • Majority of search queries come from mobile devices which make location a crucial factor; and
    • Google has been giving priority to organic local results for desktop searches as well.

    Local SEO campaigns are quite different than general SEO campaigns. Though it is a challenging task to implement a local SEO strategy, it has the potential to provide your business with exceptional benefits. Local SEO strategies can provide your brand with better online visibility besides maximizing your online presence.

    Here are few guidelines to help you execute local SEO strategies so that you can get the most out of it.

    • Find out the Right Keywords: Once you launch a campaign using Google Adwords, you need to utilize the keyword tool and incorporate it into your website so that the tool can extract countless keywords relevant to your business. Once the keyword tool presents the relevant keywords, you can delete all the Ad Groups on the left column which is not relevant to your business. Now you will find five to fifteen keyword phrase groupings that your business can rank for. After highlighting the different groups, you need to optimize a different page for each group of keyword phrases.
    • Utilize Google My Business (GMB): This easy-to-use tool launched by Google helps brands to get free business listings on Google. With the help of GMB, businesses can reflect their information on Google Search Engine, Google Plus, and Google Maps once they add their business details to it. GMB is beneficial not only for businesses but also for customers as this tool helps your customers identify your business easily. When filling your GMB page, make sure you provide complete, consistent, and accurate information. Also, ensure that the GMB location listed by you is verified by the owner. Last but not least, do not forget to mention the specific city that you are targeting in the title of GMB landing page.
    • Maintain Consistency in NAP (Name, Address & Phone): In order to gain greater online visibility, ensure that your contact details are accurate. At the same time, you should use a uniform template for your NAP on your website, Google Plus account, GMB page, online business directories, and other sites where these particulars appear online. This will help your business build a solid relationship with the location you are willing to target.
    • Utilize Positive Reviews: Positive feedback helps businesses significantly by establishing credibility. Google gives utmost precedence to business reviews and also considers them while ranking your website. The reason why you should capitalise on your business reviews is because people seeking information about your business count on the reviews to understand the quality of your business and if they will be benefitted by your offerings or not. Thus, you should motivate your customers to write reviews about your business. By providing top-notch service to your customers and going beyond their expectations, you can easily generate positive reviews about your business.
    • Make Sure You Publish Unique, Enlightening and Comprehensive Content: Ensure that your web pages contain unique and engaging content so as to keep your online visitors engrossed. Moreover, by focusing on regular organic SEO, you can significantly improve your local ranking on Google. At the same time, to protect your Google ranking, make sure you follow SEO guidelines recommended by Google, instead of employing unethical SEO tactics.
    • Utilize Citations Properly: Citations lend credibility to your website besides building authority and driving traffic to your site. While considering citations, make sure your citations are uniform. At the same time, to gain a competitive edge, ensure that the citations used by you are from superior websites. Another indispensable requirement is to have several industry-relevant or locally-relevant domains that talk about your business in a good light.
    • Set up Different Web Pages for Different Store Locations/Products: If your business has stores in different cities or in different localities within a city, it is advisable to have separate web pages for each store location. You can also incorporate separate links for each store location on a single page. This will help your customers to easily find information about specific stores.

    Similarly, if you offer a wide array of products or services, make sure that each product/ service you offer has its own webpage with specific product/ service description.

    So these are some local SEO tips that you can incorporate into your local SEO campaign. Though many webmasters find it difficult to implement local SEO, a good understanding of Google’s directives and adherence to fair practices can help you considerably in rolling out your local SEO campaign.

     

  • Google’s AMP project to enrich mobile search experience

    SEO-tips-2016 @LogicserveDigi

    The online web has seen a considerable shift in the way mobile users consume content online. When people are consuming tremendous information online, it becomes quite taxing for the publishers, if the WebPages take too long to load. This is because the advertisers find it quite challenging to get customers attention to the ads when the pages load at a snail’s pace.

    Looking at how testing the mobile web can be, many content sharing platforms are in the hunt for alternatives. Accelerated Mobile Pages (AMP) is the new open source alternative that is expected to enrich the mobile search experience by allowing faster loading of the mobile web pages. AMP HTML helps websites to build lightweight web pages that load instantly on the mobile devices.

    Google on 9th December held a meeting where it updated about its AMP initiative. Google is expected to begin sending traffic to AMP pages in its search engine by late February, 2016. Around 30 publishers from around the world are taking part in this initiative.

    AMP initiative key areas

    The Google update on AMP focuses on three major areas that are explained below:

    • Advertising

    Ads help finance free content and services online. With AMP, Google aims to support an all-inclusive range of ad networks, formats and technologies. Its main objective is to support paywalls and subscriptions. The project will allow faster ads, resizing of ads, view ability support and integration with certain sponsored content providers and data management providers.

     

    • Content

    To make stories standout and more interactive, publishers are heavily relying on the rich content such as maps, image carousels, data visualisations, videos and social plug-ins. To monetize this content they need to implement analytics and advertisements to understand what appeals to the readers. The AMP project allows publishers to concentrate on creating great content, at the same time relying on the shared components for greater user experience and higher performance.

    • Distribution

    People enjoy sharing content anywhere and everywhere, which can be shared instantly across the world. Thus, for publishers, distributing content across all the devices and platform is vital. To help publishers host their content and to efficiently distribute it, Google has designed high performance cache servers that are available free of charge globally.

    According to Google, this collaboration with technology companies and publishers will together help make the mobile users online experience better. The first group of technology partners who expressed interest in integrating AMP HTML pages are WordPress.com, Pinterest, Twitter, Adobe Analytics, LinkedIn, Chartbeat and Parse.ly. With this Google hopes the mobile web to work faster and better for everyone.

     

    Reference:

    https://goo.gl/4Of601, https://goo.gl/MYnPQ5, https://goo.gl/5ZRRw4

  • SEO 2015 – What you need to know

    SEO2015 @LogicserveDigiAs 2015 is all set to begin, there is a lot of buzz among people regarding what would be the most successful strategies in the year and the tips and methods which they will have to follow. Here we will take a look at the things that would change in the field of seo and those that shall remain the same.

     

    Videos Shall Further Surge In Popularity

    YouTube remains the second largest search engine in today’s times. In 2015, the videos are going to peak even more in popularity and when you are looking to develop your ranks and get more visibility and higher traffic, the better option is to have more and more of videos. Try and have your own YouTube channel and even on your website, add as many illustrative videos as you can. Try and make your videos interesting because more the shares you get; better will be the traffic turnout for you. They seem to be one of the best strategies which is likely to peak in 2015.

     

    Measure Your Return On Investment

    In 2015, make it a point to measure you ROI as a means of analyzing how successful your seo strategies have been. Gone are the days when you checked your keyword ranking. Sure enough, it is great to be ranked on the top pages for certain keywords; however, it is not a guarantee that being ranked at the top pages for some specific keywords is going to fetch you traffic, leads or sales. This is why your main focus in 2015 should be to analyze your ROI for the sake of determining how efficient your seo campaign is.

     

    Mobile Traffic Is Going To Peak

    We have all heard of how important mobile traffic is. You need to focus on it even more in 2015. The number of mobile users are on an increase as more and more people are going to fall back on their mobiles for surfing the internet. This infers that responsive websites will gain prominence and they will enjoy an upper hand. You will have to make sure that your website is optimized for mobile viewing or else you will not be able to enjoy the best results.

     

    Even Social Media Shall Hog The Limelight

    In 2015, the social media sites are going to peak in popularity even more. You will have to make sure that you can hog the limelight on the top social networking sites. The greater the exposure, the more the popularity and thereby better ranks and more leads.

    So, you should be prepared to put in the right efforts for popularizing your profiles on social media sites.

     

    LogicSpeak:

    These are the areas where you should focus the most in 2015. If you can manage to do so, you are most likely to enjoy the right dividends as well. So, what are you waiting for? Enjoy the best results by fine tuning your seo strategies based upon the above points, there is absolutely no doubt that you will love the results which will follow.

     

    Previous Post: Social Media Tips For Small Businesses

     

  • Tips on how to prevent Google from indexing a section of your website

    Tips on how to prevent Google from indexing a section of your website

    Google indexing @LogicserveDigi

    Indexing helps Google to note down your keywords and relevant details which help in display of your website when relevant keywords are searched. Google is equipped with ‘spiders’ that crawl the web regularly for new sites which need indexing. By default, Google indexes all website except those with a few technical glitches.

    Please do not block Google entirely from accessing your site. If at all, you wish that Google should not index a section of your website while letting it stay visible, then you can adopt the following simple measures –

    • You can always use the disallow directive of the robots.txt file to block pages, files and directories. For excluding individual files use the following commands in the robots.txt file :

    User-agent: *

    Disallow: /directory/name-of-file.html

    • If you wish to exclude whole directories then you need to add the following to the robots.txt file

    User-agent: *

    Disallow: /first-directory/

    Disallow: /second-directory/

    Be careful!! Before you proceed, run a double check on the robots.txt file that you haven’t mentioned those directories which need to be indexed. Remember, pages excluded from indexing through the robots.txt file will be visible to people visiting your website.

    • Use meta robots noindex tag to prevent individual pages from being indexed. When the meta robots noindex tag is mentioned against a particular page name, Google will not index that page.

    The code to be placed in the robots.txt file is as follows –

    <meta name=”robots” content=”noindex, nofollow”>

    By placing this code, Google will not index the page and also not follow the links on that page.

    For Google to follow the links on the page and not index it, you need to place the following code on the page –

    <meta name=”robots” content=”noindex, follow”>

    • Use server header status – In general, every web page has a “200 OK” status code which directs visitors to it. Also, there are different server header status code which when placed on the page direct the visitors and the robots to different places within the site.

    For instance –

    Use of “301 moved permanently” – For redirecting the visitor to a new URL

    Use of “ 403 forbidden” : For eliciting no response to the request

    It is advisable to use a 301 redirect as it directs visitors to new pages instead of the old ones within your website. This practice accounts as a good SEO practice for diverting website traffic to relevant pages as required.

    • Use of Password – You can provide select access to visitors to the content of your website by furnishing them the password of your website. Yes, it is feasible to avoid traffic from visiting your site by protecting it through the use of the password. This activity is advisable during the initial testing stages and has to be removed later on for best results. Search engines robots do not enjoy access to password protected pages and hence no indexing or crawling will take place.
    • Use of Cookies and JavaScript – Google will not index pages with cookies and javascript especially those with complex JavaScript program codes. Also, the presence of cookies deters search engines from indexing these pages which then serves its purpose, if you wish to.

    LogicSpeak:

    Instead of blocking Google entirely from searching your website, it pays to choose and select a few pages or directories you wish to block by using time tried and tested options which definitely serve the purpose while ensuring your website is visible during search as well.

    This exercise should be carried when your website is undergoing an upgrade as in addition/removal of new/old products & services, or when fresh content has yet to be uploaded. At the same time, you are ensuring that your website welcomes relevant traffic without misguiding them while they are at your site.

    Previous Post: Why should you pay attention to your Quality Score?

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