Tag: seo services

SEO in 2022 – Checklist for Brands and Marketers
While hosting good content will always be a top priority, businesses today know that growing organic traffic to their website is equally important for increasing their online visibility. As a result, there has been a renewed interest and focus on SEO strategies that can help in growing website traffic.

Digital marketers are keeping abreast of the latest trends and techniques in search engine optimisation and how to leverage them in recent times.

So what do marketers need to focus on in 2022 when it comes to leveraging SEO? Let’s find out.

Core Web Vitals

The Google algorithm uses certain page experience signals to determine the quality of the websites and rank them accordingly. In June 2021, Google added three new page experience signals that are collectively called the Core Web Vitals. These three web vitals are-
- Largest Contentful Paint (LCP)
LCP measures the time taken by the largest visible image or block of text on the web page to load.
- First Input Delay (FID)
FID measures the time delay between the user’s first interaction and the browser’s response to the user interaction.
- Cumulative Layout Shift (CLS)
CLS measures the stability of the website content while the site is still loading.

The emphasis is on page rendering speed and stability. While websites with simple and static contents are unlikely to be immediately affected by the core web vitals, dynamic websites that host advertisements can get affected in the google ranking algorithm.

However, digital marketers can start reviewing their SEO strategy and make changes before they experience any drastic change in their ranking in Google search. Furthermore, Google had publicised these changes well in advance, showing the intent to help the SEO and developer community to better prepare their web content.

Making Websites Mobile Friendly

The smartphone penetration, along with affordable internet services, has been phenomenal even in developing economies. For instance, India has many households where there is a smartphone but no desktop or laptop PC.

As a result, most internet surfing today is happening through mobile phones. Therefore, it was inevitable that the Google search algorithm would prioritise mobile-friendly websites.

So, it is no surprise that starting from 2019, mobile-friendly websites are indexed first by default.

Understanding MUM

The Google Multitask Unified Model, or MUM, will use an AI-powered algorithm to improve the online search experience. MUM aims to remove the need for multiple searches by the user. Instead, it aims to interpret the search context through text, images, videos, and audio to understand the user’s needs.

Furthermore, it understands 75 different languages. Thus, it has the potential to refine over time to understand complex queries used in human-to-human conversations.

While MUM will be currently introduced as an update to Google Lens, it has a vast potential to change the online search experience completely.

Therefore, digital marketers will be keeping an eye on how things turn out with MUM. But, for now, marketers need to focus on image optimisation through alt tags, geotagging, etc.

Emphasise on Voice Search

We have already witnessed the launch of some fascinating voice-based apps and products such as Amazon’s Alexa, Apple’s Siri, or Google Assistance. It is therefore imperative for businesses to make their websites more conversation-friendly.

This means more query-based segregation of contents where conversational-style questions are framed to get favourable search results.

For example, consider using the query “ How to open a bank account?” instead of using the traditional “Steps to open a bank account”.

Google Does Not Want Searchers to Visit your Website

About 49% of Google Searches lead to no-clicks. Google wants brands to answer people’s queries without taking them away from the search engine. Snippets can help you rank better, but it also is a double-edged sword as it could mean the visitor may not click on the link and may be satisfied with the answer provided. While this may seem detrimental for your SEO, featuring snippets can help you get a better ranking and build your brand value. This, in turn, can impact your overall SEO score.

Rank Better in 2022 with SEO

Creative advertisements, quality content, and storytelling will remain integral to brand-building and sustained business growth. However, SEO is likely to play an equally big part, if not more, in shaping the online visibility of businesses.

With Google tweaking its algorithm every once in a while in addition to incorporating new features or parameters, the world of digital marketing will surely witness some interesting times ahead.
November 11, 2021
Tips to hire the right SEO agency

SEO has become more important than ever, what with Google introducing new innovations into its search engine result pages. Just consider all the changes in the last couple of years — Panda and Penguin updates, Hummingbird, Google Local Search, Local Carousel — quite a handful if you’re not an online professional yourself. That makes it essential to hire the right SEO agency that’ll take care of the SEO aspects of your website.

So, how to go about finding out the right people? After all, SEO has acquired a bit of a bad name as there are SEOs and SEO agencies that make all sorts of outlandish promises and adopt unethical practices to try and improve a site’s ranking in search results. The criteria to weed out the bad guys include: those who give “guarantees” about getting your site to the top of a search result page within a short time frame, those who focus too narrowly on accomplishing single end results such as a good PageRank, those who talk about creating lots of links to improve your site’s search ranking, and those who claim they can produce viral content.

The above is of course not an exhaustive list but it gives a general idea about the kind of SEO agencies that are best avoided. Don’t go for guys who promise you the moon.

The white hat SEO professionals can be professional, yet small. Interact with a potential partner SEO agency to learn about their techniques. The right SEO agency will take your inputs about what you do and work like partners. The real SEO professionals know that there is no ‘one size fits all’ solution to take care of every client’s needs. Content is king today and the true SEO professional will stress this aspect and work with clients to develop a content strategy for them.

Social media in all its diverse forms helps spread the word about any kind of business. A social media strategy can only be developed in partnership between the SEO agency and the client. Nobody can “plan” a viral video. The best you can do is to try to be innovative and creative in creating messages about yourself. If a video is funny enough, then it may go viral.

The right kind of SEO agencies will have a step-by-step program of what they plan to do in terms of SEO for your website. SEO stretches over long periods of time: not weeks, but months. It’s not a one-time act but a series of persistent actions. The good guys (the ethical SEOs) may not offer to do the job for you “at the cheapest price.” Sure. Clients should understand and appreciate that true quality costs money. No brain surgeon (or plastic surgeon for that matter) goes around marketing his or her services as being the cheapest out there. Excessive focus on “cheap” SEO services should in fact make you suspicious about an SEO agency’s credentials.

Google is trying to serve up the best results for those using it for search. As Google users learn to use it in newer ways — whether long tail search, more natural language queries, finding restaurants or movie theaters or other businesses in a specific locality — Google also is getting better at deciphering the underlying intent of the user and serving up results accordingly. Remember that some parts of the Web are close to being 20 years old. Some of the top news organizations in the world — The New York Times, CNN, Financial Times — have had a presence online for more than a decade now. Same with the top e-commerce players like Amazon. Google gives a lot of weight to this sort of longevity in determining rankings. The lesson being: you cannot just climb up the rankings in a few months. But local businesses obviously have different targets: they just want to show up in the search results when someone makes a search related to their product in a specific area. SEO agencies will help with cracking that sort of challenge.

Basically, talk to a few potential SEO agencies that you have shortlisted and ask them to tell you some real world stories about how they solved some SEO-related challenges. This would give you a sense of what they are capable of. As you interact with potential partners, you will get non-verbal cues and other hints as to how good or bad they are. Finally, go for what your gut feeling is. As long as the SEO agency puts its best foot forward, you need to give them and the process time to show up the good results. Hey, after all, cruise liner trips too can end up … well, badly.

LogicSpeak :

Business owners, whether small or large, need to understand what they are really getting into when they look for SEO. It is necessary to look for firms that focus on the results you care about.

February 28, 2014
Using SEO For Enhancing Local Business

With mobile devices being included more and more into the lifestyles of a large proportion of people, making your business visible online has become an invariably important strategy. Services like Google Now, which depend heavily on delivering contextual content to users, have changed the way in which people search for queries. Instead of simple search texts, people articulate what they are trying to search. So, the search query for local restaurants now becomes ‘get the nearest places to eat’. These changes shall force you to re-evaluate the traditional ways in which you had been doing search optimization for your local business. So, how do you use Search Optimization strategies to enhance local businesses?

1. Identify Yourself

The first step would be to identify what you are targeting for. Local SEO 101 will tell you to include your locality’s city/town in your page, but apart from this, you should also have some other targets. Do not overcrowd your page, but keep enough mentions of your locality.

2. Mark your Google Territory

The first thing you would have to do is, register yourself in the Google Places. It’s free and is the first step towards listing your business on the Google Maps. In due time, your business would get included in the local searches. Having a Google+ business page helps the cause. Include as much of details as you can, complete with some quality pictures of your business.

3. The FAQ Content

Frequently Asked Questions are the more important with Local SEO. Google’s updated algorithm (dubbed as Hummingbird) now works towards connecting the search queries with the FAQ content of the pages. Filling your FAQ section with some new content will be a smart investment, which may lead to increased directions to your site.

4. Towards a Mobile Site

Someone finds your business online, odds are that they are using their tablets or mobiles. Make your website friendly to such devices. Build a dedicated mobile site if possible. No one likes to have to load a desktop site onto the phone.

5. Shaping the proper content

After doing all that you can, if you are still unable to see increased incoming traffic, start curating your content. The best way is to include content that is actually useful to the locals. Even if you manage to fool search algorithms, the ‘human’ visitors are the ones who buy from you.

SEO takes time. The strategies directed towards increasing your incoming traffic, should be tweaked well to serve your local objectives. The steps are incremental, and in due time, search engines would become more contextual, cracking open a wider arena to exploit.

LogicSpeak:

For the last several years, Google has attracted around 65-70% of all Internet searches. This means seven out of ten prospective clients use Google to find a local business in your locality. Hence, it has become the need of this hour to establish your online presence locally as well. Check this link for affordable local business SEO solutions.

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