Tag: pinterest news

Weekend Digital Media Round-up: Google Search Console’s URL Tool, Facebook’s Expanded In-Stream Ads, Snapchat’s New AR Campaigns and more…

1. Google Search Console Adds Copy URL Button

Google’s official announced a small improvement to Google Search Console. Users can now hover over a URL and click an tool-tip style icon to copy the URL to the clipboard. [Source: Search Engine Journal]

2. Facebook Expands Test for In-Stream Ads on Live

Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced. [Source: Marketing Land]

3. Snapchat Taps into the Rising Popularity of Its Snap Camera for New AR Campaigns

The usage of its Snap Camera webcam add-on rising amid the COVID-19 lockdowns, Snapchat’s working with a range of brands on new, integrated AR campaigns within the tool. [Source: Social Media Today]

4. YouTube’s Running a New Test That Will Provide More Info on Products Featured in a Video

YouTube is testing out a new ‘Products in this Video’ tool, which will provide more context on the specific products that are featured within a YouTube clip. [Source: Social Media Today]

5. Microsoft Advertising adds cookie-based experiment option

Cookie-based experiments are now available on Microsoft Advertising. On selection, customers will only be shown ads from either their experiment or their original campaign when they search. [Source: Search Engine Land]

6. Facebook Moves to Expand its eCommerce Presence in India via WhatsApp Shopping Integration

Facebook post purchasing 10% stake in Jio India is now tapping eCommerce division of Jio by testing an ordering system on WhatsApp, which enables users to order common grocery items within the messaging app. [Source: Social Media Today]

7. Snap Launches First Commercial Option on Snapchat Shows

Snapchat is adding a new option for advertisers called “First Commercial.” This offering lets advertisers specify being the first ad a user sees that day in their first Snap show session. [Source: Search Engine Journal]

8. Instagram Publishes New Guide to Help Businesses Make Best Use of the Platform Amid COVID-19

Instagram has published a new COVID-19 playbook for businesses, which outlines a range of ways in which brands and marketers can make best use of the platform’s various tools. [Source: Social Media Today]

9. Shopify launches Shop, a new mobile app

The app is actually an update and rebrand of Arrive, an app for tracking packages from Shopify merchants and other retailers, which the company says has been used by 16 million consumers. [Source: TechCruch]

10. LinkedIn’s Testing New Link Preview Presentation Option

LinkedIn is experimenting with some new link preview presentation formats, which could have implications for the visuals that you use when posting to the platform. [Source: Social Media Today]

May 1, 2020
Weekend Digital Media Round-up: Google’s Free Product Listings, Facebook’s Removal of Pseudoscience Ad Category, YouTube’s New Insight Options & more…

1. Google will now let any business list products on Google Shopping for free

Google is making a significant change to its Google Shopping platform by letting any business owner that sells products online list their inventory for free. It still plans to charge companies for top placement as promoted listings. [Source: The Verge]

2. Facebook just killed its ‘pseudoscience’ category for ad targeting

Facebook has removed “pseudoscience” from the list of categories advertisers can use to target people. This social media platform’s ad portal showed more than 78 million Facebook users were interested in pseudoscience. [Source: The Verge]

3. YouTube’s Looking to Add More Brand Safety Controls, and More Insight Options for Creators

YouTube is making some changes to its YouTube Measurement Program, while it’s also adding a new option that will enable brands to stop their ads being shown alongside “unsuitable” content. [Source: Social Media Today]

4. Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Twitter recently conducted a survey of what users are looking for from brands during the coronavirus pandemic. In addition to this, Twitter also noted that video content is seeing a big boost at present. [Source: Social Media Today]

5. TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

The platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc. [Source: Social Media Today]

6. Google Call Only Ads Now Include Link Option

Google Ads has announced their Call Only ads now offer advertisers the option to include a link to their website. This announcement also coincides with a renaming of the offering from “Call Only Ads” to simply “Call Ads.” [Source: Search Engine Journal]

7. Pinterest Highlights New Resources to Help Businesses Maximize Their Pin Presence

Pinterest has provided a new overview of its latest resource additions to help SMBs make better use of Pins, while also flagging new education tools and reference material that businesses can use to improve their Pin presence. [Source: Social Media Today]

8. Google Provides New COVID-19 Notification Tools for Websites via Google Optimize

Google has added some new tools to its Google Optimize website experimentation platform in order to help businesses communicate operational changes as a result of COVID-19. [Source: Social Media Today]

9. Microsoft Advertising adds support for multi-account Google imports

Microsoft Advertising now supports multi-account Google imports, the company announced. Advertisers can elect to import an entire Google Ads account or specific campaigns. [Source: Search Engine Land]

10. Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Facebook is abandoning its push to have all advertisers to switch to its automated Campaign Budget Optimization process, which would have seen the removal of manual ad set budgeting options from the available tools for ad management. [Source: Social Media Today]

April 24, 2020
Weekend Digital Media Round-up: Google’s Video Tool for Businesses, Facebook’s New Metrics to Ad Library Listings, Instagram’s Update to IGTV & more…

1. Google Launches Free Tool to Help Businesses Create Short Promo Videos

Google is helping businesses create short, promotional videos for YouTube with the launch of a free beta tool. This video Builder will allow businesses to create 6 second or 15 second videos using a variety of layouts. [Source: Search Engine Journal]

2. Facebook Adds New Metrics to its Ad Library Listings to Improve Transparency

Facebook has added a few new elements to its Ad Library listings in order to provide more transparency over the displayed ads and make it easier to find relevant info in the app. Facebook will also now group similar ads together within this Library. [Source: Social Media Today]

3. Instagram redesigns IGTV with creators as the focus

Instagram is updating its IGTV app, likely in the hopes of getting more people to use the service and promote creators making longform videos. The app is also getting a Discover tab to surface new and relevant IGTV content as well as a hands-free recording mode. [Source: The Verge]

4. YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

YouTube amid the COVID-19 lockdowns made Video Builder accessible to more businesses in order to help in the creation of more effective promotions. This Video Builder enables anyone to create good looking video content. [Source: Social Media Today]

5. Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers with Campaigns

Snapchat has launched a new, dedicated COVID-19 business hub, which includes a range of resources, insights and links to help marketers manage the COVID-19 pandemic, and better connect with their audiences amid the crisis. [Source: Social Media Today]

6. Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements. It also confirmed it is beta testing audience activation for display campaigns. [Source: Marketing Land]

7. Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19

Facebook has published a new guide to some of the key considerations that advertisers need to keep in mind when measuring the performance of their marketing and advertising campaigns amid the COVID-19 pandemic. [Source: Social Media Today]

8. Instagram Live Streams Can Now Be Viewed on the Web

Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams. [Source: Social Media Today]

9. Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter recently conducted a user survey to find out more about what people want and expect from brands in their communications during the COVID-19 pandemic. [Source: Social Media Today]

10. Pinterest Updates Pinterest Shop to Highlight a Selection of SMBs Impacted by COVID-19

Pinterest is adding a new set of businesses to its Pinterest Shop showcase, in order to help provide promotion for those impacted by COVID-19, while also aligning with rising trends on the platform. [Source: Social Media Today]

April 17, 2020
Weekend Digital Media Round-up: Google Ad’s New Updates, YouTube’s Updates for Creators, Pinterest’s Verified Merchant Program and more…

1. Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. This includes helping marketers with clearer performance ratings, keeping tabs on assets, tracking ads performance and previewing assets before they go live. [Source: Search Engine Journal]

2. YouTube Updates for Creators: Improved Analytics for Live Streams & More

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. [Source: Search Engine Journal]

3. Pinterest Launches Verified Merchant Program With Applications Open to All

Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says. Pinterest is now rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks. [Source: Search Engine Journal]

4. Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit has launched a new Polls option which enables Redditors to pose questions to their audiences, helping to boost on-platform engagement, and activate the many ‘lurkers’ – people who scroll through the various posts but don’t post, share or comment themselves – within the app. [Source: Social Media Today]

5. Now, analyze more accounts in Google Ads Report Editor

Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Agencies and enterprises will be able to create reports and run analysis potentially across the full set accounts in their Manager accounts within the Google Ads interface instead of having to download the data. [Source: Search Engine Land]

6. LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns

LinkedIn has seen an influx in user activity over the past two weeks. It has provided some more general posting tips, beyond the COVID-19 situation alone, which could help you improve your posting strategies for the platform. [Source: Social Media Today]

7. Pinterest Provides Tips on How Brands Can Communicate Amid the COVID-19 Pandemic

Pinterest has provided a new set of tips to help brands that are looking to maintain audience connection amid the COVID-19 crisis helping them to maintain revenue flow, and engage customers, amid the rising anxiety and uncertainty. [Source: Social Media Today]

8. Instagram’s Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile

Instagram is working on a new ‘Links’ option within its business profile settings that would enable brands to add a new quick link, via a profile button or sticker, to guide visitors to purchase gift cards or make donations. [Source: Social Media Today]

9. Twitter Provides More Tweet Copy Tips via Its ‘Good Copy, Bad Copy’ Program

Twitter provides some more great tweet copy lessons with the help of ‘Good Copy, Bad Copy’ program. Twitter has added two new videos in this series by providing valuable thought on how to improve your tweet approach and compose more effective, impactful tweets. [Source: Social Media Today]

10. Pinterest Adds New ‘Today’ Discovery Listing to Highlight Trending Ideas and Inspiration

With more people turning to Pinterest for inspiration and discovery amid the COVID-19 lockdowns, the company is launching a new feature called ‘Today’, which will showcase the latest trending ideas from across its network. [Source: Social Media Today]

March 27, 2020
Weekend Digital Media Round-up: Google’s Expanding Shopping Ads, Facebook’s New Logo, Pinterest’s Renewed Mobile App and more…

1. Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. The new features are multi-country feeds, automated feeds and new merchant center experience. [Source: Search Engine Journal]

2. Facebook Unveils New Logo With Unique Branding for All of its Products

Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns. The company says the new branding is designed for clarity – to make it clear that it’s the parent company of many popular apps. [Source: Search Engine Journal]

3. Pinterest Launches a Refresh of Its Mobile App

Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations and a more efficient use of space. The most obvious change when opening the app after the update is the reduced space around pins. [Source: Search Engine Journal]

4. Google Adds New Visual Ad Options for YouTube and Google Images

Google announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. [Source: Social Media Today]

5. YouTube Launches a Redesign of its Desktop Homepage

YouTube updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company has added the option to add to queue on desktop – simply hover the cursor over a video and it can be quickly added to your list of videos to watch next. [Source: Search Engine Journal]

6. LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

LinkedIn has added two new language translation options in order to better facilitate on-platform communication. It will automatically translate it to English – but now, when you tap on the ‘Rate this Translation’ prompt at the bottom of the post, you’ll be able to find additional translation options under ‘Language Settings’. [Source: Social Media Today]

7. Google Finally Launches the Anticipated Page Speed Report in Search Console

Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. The company’s new page speed report pulls data from the Chrome User Experience Report and automatically groups URLs into the categories of “Fast,” Moderate,” and “Slow.” [Source: Search Engine Journal]

8. Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. [Source: Search Engine Journal]

9. Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. [Source: Social Media Today]

10. Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features. The new features are searchable errors, shared negative keyword lists, condensed edit pane, image names and maximize conversion value for search campaigns. [Source: Search Engine Journal]

November 8, 2019
Weekend Digital Media Round-up: Google’s Adaptive Anchor Banner Ads, Instagram’s New IGTV Series, Microsoft Advertising’s Redesigned Interface & more…

1. Google Launches ‘Adaptive Anchor Banner’ Ads to Better Cater to Varying Screens

Google is launching a new banner ad type which can adapt to varying screen size, helping to maximize performance in line with evolving consumption behaviors. [Source: Social Media Today]

2. Instagram Adds IGTV Series Option to Categorize Videos

Instagram added a new IGTV ‘Series’ option which will enable creators to segment their videos into dedicated collections. The new Series option will help creators better brand their content, and encourage return viewing, by giving their series a dedicated label, along with an on-screen tab which viewers can tap to get notifications of new episodes. [Source: Social Media Today]

3. Microsoft Advertising unveils interface redesign

Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. The new user experience will feel familiar to Google Ads users. You will recognize the left-hand oriented navigation menus that anchor the Google Ads interface and Overview pages with visual charts. [Source: Search Engine Land]

4. Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up from Google Ads Editor, the Google Ads API, and the mobile app. [Source: Search Engine Journal]

5. LinkedIn Rolls Out New Format for its ‘Daily Rundown’ Professional News Updates

LinkedIn is looking for more ways to facilitate discussion, and get professionals connecting over key topics. The company has announced that it’s making some changes to its Daily Rundown professional news listings, which users can opt-in to, in order to be sent a key business news overview each day. [Source: Social Media Today]

6. Google Ads to Improve the Optimization of App Campaigns

Google Ads is improving the way it tracks the performance of app campaigns. Advertisers with active app campaigns will automatically have their campaigns updated. The new data will also help advertisers make more informed design decisions. [Source: Search Engine Journal]

7. Twitter’s Considering a New Checkmark to Highlight Bots on the Platform

Twitter is looking into putting a label for bots on the plaltform. This could be a good move, and it would definitely help clarify who, or what, is behind each account. [Source: Social Media Today]

8. Google Ads now showing cart metrics for Shopping campaigns

Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. [Source: Search Engine Land]

9. Pinterest Begins Rolling Out an Updated Pin Format

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. [Source: Social Media Today]

10. YouTube to Sell Artists’ Merchandise Underneath Videos

YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. [Source: Search Engine Journal]

October 25, 2019
Weekend Digital Media Round-up: Google AdSense’s Auto ads without code, Facebook’s New Holiday Marketing Tools, YouTube’s Ad Buying Tool and more…

1. Google AdSense publishers can now turn on Auto ads without new code

Google announced updates to Adsense Auto ads designed to make them easier to implement and customize. AdSense publishers will be notified via email when the updates, which will be rolling out over the next several weeks, are live in their accounts. [Source: Marketing Land]

2. Facebook Launches New Tools to Help With Holiday Marketing

Facebook has released several new tools to assist businesses with their holiday marketing efforts. The company will be continually sharing tips, such as customizable story templates, enhancements to messenger and Instagram direct, to help businesses use its services to achieve their holiday marketing goals. [Source: Search Engine Journal]

3. YouTube testing ad buying tool that lets you reserve ad placement 120 days out

YouTube is testing a new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. [Source: MarTech Today]

4. Google showing mobile ‘search by photos’ option in selected local verticals

Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. [Source: Search Engine Land]

5. Instagram Updates its Stories Camera with New ‘Create’ Mode to Highlight Creative Options

Instagram’s now rolling out a new format for its Stories Camera, which will make the app’s various Stories tools – including GIFs, Countdown Stickers and Polls – easier to access and apply, direct from the main function bar. [Source: Social Media Today]

6. Adobe is redesigning Creative Cloud’s desktop app as a hub for tools and assets

Adobe’s Creative Cloud desktop app, once just a drop-down tab for downloading and updating Adobe apps, is getting turned into an assets library. The new desktop experience will feature tutorials for all apps in one hub. It basically looks like the current Creative Cloud website, but now in a desktop app form. [Source: The Verge]

7. Pinterest Launches ‘Pinterest Academy’ Education Resource for Marketers

Pinterest launched a new set of platform education course for marketers, under the umbrella of the ‘Pinterest Academy’. The new Pinterest Academy offers a range of education courses, and links to various other tools and reference studies, in order to help you get a better handle on how to utilize Pins for your business. [Source: Social Media Today]

8. Google is Testing Search Results Without URLs

Google has slowly been moving away from showing full URLs since the introduction of breadcrumbs a few months ago. The company appears to be testing the complete removal of URLs from search results, displaying only the website name instead. [Source: Search Engine Journal]

9. Facebook’s Adding Post Topics to More Groups, Helping to Better Organize Relevant Discussion

Facebook announced that it’s expanding its post topics tags for groups, which will enable group members and admins to categorize group posts accordingly. [Source: Social Media Today]

10. Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Adidas has launched a new, interactive campaign on Snapchat which, for the first time, will enable users to purchase a product via a game in the app. [Source: Social Media Today]

October 11, 2019
Weekend Digital Media Round-up: Google’s New Design for Call-Only Ads, Facebook’s New Types of Interactive Ads, Snapchat’s expanded ad length & more…

1. Google Ads Changes the Design of Call-Only Ads

Google is rolling out a new look for call-only ads which is said to help drive higher quality leads. The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text. [Source: Search Engine Journal]

2. Facebook Rolls Out New Types of Interactive Mobile Ads

Facebook is giving advertisers access to new types of interactive ads, including AR ads and video poll ads. One of the ways in which the company is helping advertisers embrace this trend is through introducing video poll ads. [Source: Search Engine Journal]

3. Snapchat Expands Ad Length Limits, Announces New Ad Formats

Snapchat announced a range of new ad and content updates designed to maximize audience attention and provide advanced options for marketers. The company is now looking to allow ads of up to three minutes in length in selected formats, up from the 10-second limit which has been the core threshold on the platform. [Source: Social Media Today]

4. Facebook to Officially Start Hiding Like Counts on Posts

Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia. Given how the company is treating like counts on Instagram, this test could very well expand to other countries. [Source: Search Engine Journal]

5. Google Adds New Video Campaign Options, Including Home Screen Ads on YouTube

Google is launching some new options to help marketers better manage their video ad campaigns and reach consumers where they’re most active. The company is adding new TrueView ads in the YouTube Home feed, a tremendous opportunity for any advertiser looking to drive more, high value conversions. [Source: Social Media Today]

6. Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers take up to 25 items in one image. [Source: Search Engine Journal]

7. Google Ads Introduces Improved Keyword Recommendations

Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations. The panel will only suggest recommended keywords if they’re estimated to drive additional traffic beyond existing keywords. [Source: Search Engine Journal]

8. Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation

Google Ads is now letting users set up conversion tracking during the campaign creation process. Now, users can save time and ensure conversion tracking is set up immediately with an extra step added to the campaign creation process. [Source: Search Engine Journal]

9. Twitter Launches ‘Twitter Next’ Strategy Team to Help Brands Maximize their Tweet Campaigns

Twitter’s looking to provide more assistance to brands looking to maximize their on-platform efforts with the launch of ‘Twitter Next’, a new, strategic arm of Twitter Marketing which will provide a range of insights and advice to selected business partners. [Source: Social Media Today]

10. Google Ads Smart Bidding Now Supports Store Visits Optimization

Google is giving advertisers the ability to test incorporating store visits into their smart bidding strategies for select search and shopping campaigns. This is accomplished by enabling the campaign-level conversion setting. [Source: Search Engine Journal]

September 27, 2019
Weekend Digital Media Round-up: Google’s Integrated Payments & Jobs App, Facebook’s New Tools for Video Marketers, Pinterest’s Lens Update and More…

1. Google unveils integrated payments and jobs app

Google has initiated a host of measures aimed at strengthening its presence in the country, including an integrated payments and jobs app and the launching of an artificial intelligence (AI) research lab in Bengaluru. [Source: Mint]

2. Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. The features include “Rehearsals” via Facebook’s Live API, Live video editing and streaming updates, Creator Studio adds Instagram and IGTV features and many more. [Source: Marketing Land]

3. Pinterest Announces Lens Updates, Releases New Stats on Visual Search

Pinterest has announced some upgrades to Lens, while also releasing some new stats on visual search usage on the platform. The company’s new option will enable users to save the images of the objects they capture through Lens, rather than merely using them as a search template. [Source: Social Media Today]

4. Google Officially Adds Timestamps to Videos in Search Results

Google is officially rolling out timestamps for YouTube videos in search results. This feature is designed to help people when the content they’re searching for is contained within a video. [Source: Search Engine Journal]

5. YouTube Adds New ‘Masthead’ Ad Option for TV-Connected Viewers

YouTube has announced that its adding TV screen-specific targeting to its prominent Masthead ads, which will show up first thing when a user opens their YouTube TV app. [Source: Social Media Today]

6. Instagram Posts Can Now Be Scheduled in Advance Through Facebook

Instagram posts can now be scheduled to publish at a later time through Facebook’s Creator Studio. This functionality is available to all business accounts and also extends to IGTV videos. Instagram posts and IGTV videos can both be scheduled up to six months in advance. [Source: Search Engine Journal]

7. Search Ads 360 rolls out auction-time bidding for Google Search campaigns

Google Search Ads 360, the enterprise-level search management piece of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. [Source: Search Engine Land]

8. Google Search Console Adds a New Type of Structured Data Report

Google has added one more type of structured data to its growing list of structured data reports in Search Console. Those who are using dataset structured data on their website will find the new report under the Enhancements sections. [Source: Search Engine Journal]

9. Google beefs up mobile app insights with new AdMob API

Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue. [Source: Marketing Land]

10. Microsoft Advertising’s product, similar audiences now available to more advertisers

Microsoft Advertising is continuing to invest in audience targeting products. Two audience solutions are now in open beta mode as said by the company. Product audiences is aimed at converting past site visitors, while similar audiences can help advertisers reach more new customers. [Source: Search Engine Land]

September 20, 2019
Weekend Digital Media Round-up: Google’s Algorithm Update, Facebook’s New Search Ad Option, Snapchat’s ‘Instant Create’ Tool and More…

1. Google launches new algorithm to better understand useful & timely information

Google has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the query demands it. This new update aims at making sure that the answers Google gives you for some questions are not just accurate but also timely. [Source: Search Engine Land]

2. Facebook Expands Search Ads Availability to More Businesses

Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reporting that ‘Search’ is now an option within their Ad Placements tools. [Source: Social Media Today]

3. Snapchat’s ‘Instant Create’ fast-tracks ad creation

Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web visits, app installs or app visits), entering the business URL and choosing targeting filters. [Source: Marketing Land]

4. Pinterest Adds New Personalized Recommendations, New Related Product Listings on Pins

Pinterest continues its shift away from social media, and towards eCommerce, with the addition of two new product showcase tools which aim to prompt user purchases based on their on-platform behaviors. There’s a lot of potential for retailers in Pins, and these new tools will further add to that capacity. [Source: Social Media Today]

5. Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google is announcing new inventory and features for app publishers and advertisers. Some of the new features include Discover inventory, YouTube Search ads inventory, Ads on app loading pages and many more. [Source: Search Engine Land]

6. LinkedIn Provides New Tips on Choosing Ad Campaign Objectives

LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns. [Source: Social Media Today]

7. Facebook’s Working on a New, TV-Connected Streaming and Video Call Device

Facebook has approached Netflix, Disney and other media companies with regards to porting their streaming services onto a new, TV-connected Facebook device. The company has also released an updated version of its connected TV app for Xbox and other devices, which has since been re-branded to Facebook Watch. [Source: Social Media Today]

8. Google extends same-meaning close variants to phrase match, broad match modifiers

Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other. [Source: Search Engine Land]

9. Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting

Microsoft Advertising is rolling out campaign-level associations which will make it easier to apply audience targeting. Now, audience targeting can be applied at the campaign level, which means it will be applied to all ad groups in the campaign. [Source: Search Engine Journal]

10. Opera Ads: Browser announces content-based native advertising platform in India

Opera Limited (Opera), one of the major browser developers, and a known player in AI driven digital content, has announced the launch of its new product, Opera Ads, which serves the needs of digital marketers in India. [Source: ET Brand Equity]

August 2, 2019

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.