Tag: pinterest

Weekend Digital Media Round-Up: Google’s ‘Core Web Vitals’ Metrics, Twitter’s New ‘Carousels’ Ads, WhatsApp’s Shopping Button & more…

1.Google’s ‘Core Web Vitals’ Metrics to Factor into Search Rankings from May 2021

Google has confirmed that its Core Web Vitals metrics will influence a page’s search rank from May 2021. [Source: Social Media Today]

2. Twitter Launches New ‘Carousels’ Ad Format Option

Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter’s new Carousels format, marketers can now add up to six images or videos in an ad. [Source: Social Media Today]

3. WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. [Source: Social Media Today]

4. Google Webmasters Rebrands As ‘Google Search Central’

Google Webmasters is changing its name to Google Search Central and revamping the branding with a new mascot. [Source: Search Engine Journal]

5. Instagram Adds Reels and Shop Tabs on All User Home Screens

Instagram is looking to add more focus to both Reels and Shops with a redesign of its home screen icons. [Source: Social Media Today]

6. Spotify Expanding Podcast Advertising Options

Spotify is expanding its podcast adverting options with major acquisition of an advertising & publishing platform. [Source: Search Engine Journal]

7. Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance

Pinterest has outlined a new process it’s developed to better represent actual ad engagement, improving on basic CTR measurement. [Source: Social Media Today]

8. WordPress Ultimate Member Plugin Vulnerability

Ultimate Member WordPress plugin issued a patch for three critical and severe exploits that grant attackers total control of a site. [Source: Search Engine Journal]

9. Googlebot Begins Crawling With HTTP/2 Protocol

Google updated their Googlebot Developers Support Page to reflect that Google is now able to try downloading pages via the latest HTTP/2 protocol. This is effective November 2020. [Source: Search Engine Journal]

10. YouTube Reveals New Details About its Algorithm

YouTube shares new details about how its recommendation algorithm works. [Source: Search Engine Journal]

November 13, 2020
Weekend Digital Media Round-up: Google’s New Bidding Options in DV360, Facebook’s New Skippable Ad Format, YouTube’s New Premium Ad Option & more…

1. Google Adds Custom Bidding and Outcome-Based Buying Options for Display & Video 360 Campaigns

Google has added two new ad bidding options for Display and Video 360 campaigns, giving marketers more control over how their ad budget is allocated through its programmatic process. [Source: Social Media Today]

2. Facebook Begins Testing Skippable Mid-Roll In-Stream Video Ads

Facebook began running a small test of skippable mid-roll in-stream video ads. This Ad test will enable viewers to skip in-stream video ads after five seconds. [Source: Adweek]

3. YouTube is relaunching its premium ad offering as YouTube Select

YouTube has announced a new way to buy advertising, which it’s calling YouTube Select. It is introducing a package focused specifically on YouTube and YouTube TV content that’s streaming to TVs. [Source: TechCrunch]

4. Instagram Adds New ‘Guides’ Profile Section to Help users Connect with Resources and Products

Instagram has launched a new ‘Guides’ option for profiles, which will enable selected business users and creators to highlight recommendations, tips, and other content in a new, dedicated tab. [Source: Social Media Today]

5. Facebook and Instagram roll out Shops, turning business profiles into storefronts

Both Facebook and Instagram are supporting a degree of e-commerce allowing consumers to browse and buy products directly from a business’ Facebook Page or Instagram profile. [Source: TechCrunch]

6. Google Adds New Listing of Resources to Help Businesses Manage Campaigns During COVID-19

Google has created a new, centralized hub of its various business resources and guides designed to help brands maximize their use of Google’s tools for marketing and outreach amid the COVID-19 pandemic. [Source: Social Media Today]

7. Facebook Adds Post Creation Capacity to Creator Studio App

Facebook has announced that it’s adding the capability to create posts within Creator Studio in the latest version of the app, allowing users to save post as a draft, post it, or schedule it for later. [Source: Social Media Today]

8. Pinterest Adds New ‘Shopping Spotlights’ to Highlight Product Recommendations from Fashion Influencers

Pinterest is rolling out a new product recommendation tool called Shopping Spotlights, which will showcase selections of Pin products as chosen by fashion influencers and publishers. [Source: Social Media Today]

9. Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame to 21-day response time to submit documentation for their Business Operations Verification program. [Source: Search Engine Journal]

10. Facebook Tests 3D Product Images in Marketplace Among Advanced AI and AR Shopping Initiatives

Facebook has been evolving digital shopping tools, which are designed to make product recommendations more personalized. Now its testing out a new 3D-like option which enables Marketplace sellers to provide a full view of their items within their listings. [Source: Social Media Today]

May 22, 2020
Weekend Digital Media Round-up: Google’s New ‘Curbside Pick-Up’ Listing, Facebook’s New Messenger Rooms, YouTube’s New Tools for Creators & more…

1. Google Adds ‘Curbside Pick-Up’ Notifications on Business Listings to Facilitate Contact-Free Options

Google has added a new ‘Curbside Pick-Up’ listing option for businesses, via both local inventory ads and Google My Business profiles in order to help facilitate contact-free shopping options amid COVID-19. [Source: Social Media Today]

2. Facebook Adds Messenger Rooms for Groups and Events

Facebook has announced that Messenger Rooms that will be available within groups and events, providing another engagement option within smaller audience subsets. The group admins will be able to host video chats for up to 50 people at a time. [Source: Social Media Today]

3. YouTube Launches 4 New Features For Video Creators

YouTube video creators are getting access to new features that will allow them to provide a better experience for viewers. Each of the new features were previewed in the latest edition of the company’s ‘Creator Insider’ videos. [Source: Search Engine Journal]

4. LinkedIn Rolls Out New Updates for Sales Navigator, Including Detailed Link Tracking Insights

LinkedIn has added some new tools to its Sales Navigator platform to help marketers glean more insights into their on-platform efforts and establish stronger connection with potentially interested users. [Source: Social Media Today]

5. Google Chrome to crack down on battery- and data-sucking display ads

Google’s Chrome browser will start blocking resource-heavy ads around the end of August. This move follows other efforts to filter or block certain ads from loading on sites in Chrome based on the Better Ads Standards. [Source: Search Engine Land]

6. Facebook Continues Creating In-Stream Ad Transparency

Facebook is continuing to expand an advertisers’ ability to control where their ads appear. Currently, four tools have been expanded, specific to the in-stream ad placements brands can run on as a placement option. [Source: Search Engine Journal]

7. Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest has announced the launch of its updated Pinterest Business Community platform, which aims to facilitate discussion about Pinterest tactics, and other business tips, among Pinterest users. [Source: Social Media Today]

8. Google’s Monetization Policies for Publishers & Advertisers

Google’s monetization policies are discussed in the latest instalment of ‘Google Lightning Talks.’ Google’s John Brown explained how the company’s monetization policies are created to meet the needs of publishers and advertisers. [Source: Search Engine Journal]

9. LinkedIn adds polls and live video-based events in a focus on more virtual engagement

LinkedIn is launching a new Polls feature for users to canvas opinions and get feedback; and it’s also launching a new “LinkedIn Virtual Events” tool that lets people create and broadcast video events via its platform. [Source: TechCrunch]

10. Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Instagram has officially announced that all users can now save the video of their Instagram Live broadcast to IGTV and keep it available for viewing for as long as they choose. [Source: Social Media Today]

May 15, 2020
Weekend Digital Media Round-up: Google’s custom service list in GMB, Twitter’s testing new features, Pinterest’s support for small businesses & more…

1. Google Lets Businesses Add a Custom List of Services to GMB Listings

An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers. Google My Business will provide a selection of suggested types of services. [Source: Search Engine Journal]

2. Twitter tests new conversation features from twttr prototype, rollout planned for 2020

Twttr, the prototype app Twitter launched earlier this year, has been testing new ways to display conversations, including through the use of threaded replies and other visual cues. Now, those features have been spotted on Twitter.com, giving the service a message board-like feel where replies are connected to original tweeter and others in a thread by way of thin, gray lines. [Source: Tech Crunch]

3. ‘Pinterest Shop’ Supports Small Businesses This Holiday Season

This year, it’s good to be a small business; especially if you are one that gets to be featured on Pinterest Shop, Pinterest’s new online marketplace for small merchants. According to Marketing Dive, “the rollout of the feature is timed ahead of Small Business Saturday on Nov. 30, an annual occasion that urges people to support local businesses during the holiday rush.” [Source: Social Media Today]

4. Snapchat Usage Projected to Grow Over 14% This Year

Snapchat is projected to grow more than anticipated by the end of this year as the company is making a comeback following several years of disappointing user growth. The fastest growing demographic for Snapchat is users aged 12 to 17. The number of users aged 35 to 64 is also growing in double digit percentages. [Source: Search Engine Journal]

5. AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

Amazon is bringing its machine learning capabilities to more business analysts and developers. The company announced that Amazon Aurora, Amazon Athena and Amazon QuickSight users will now have access to machine learning prediction models that can easily be integrated into various applications and business intelligence dashboards. [Source: Martech Today]

6. Twitter halts plan to remove inactive accounts until it can memorialize dead users

Twitter has followed up with more details surrounding its plan to remove inactive accounts over the coming months. First, the company says the process “impacts accounts in the EU only, for now.” That important tidbit wasn’t made clear when the news broke on November 26th. But far more important is that Twitter has recognized that it can’t go around deleting accounts until it finds a way to preserve the accounts of people who’ve died. [Source: The Verge]

7. Truecaller to foray into credit business in early 2020: Co-founder Nami Zarringhalam

Truecaller plans to use its payments platform to foray into credit business early 2020, turning it into a complete fin-tech company, co-founder Nami Zarringhalam said. [Source: Mint]

8. DAA introduces CCPA opt-out mechanism similar to ‘ad choices’

As the CCPA deadline approaches, there are multiple companies offering tools for compliance. The latest comes from trade group Digital Advertising Alliance (DAA). Conceptually similar to ad choices, The DAA will enable online users to opt out of the sale or transfer of their personal data “across all of the DAA participating companies integrated into the new tools, from a single website or app.” [Source: Martech Today]

9. Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. [Source: Search Engine Land]

10. WhatsApp Spotted Working On Snapchat Cloned Feature

A month ago, WABetaInfo revealed that it had spotted a new WhatsApp feature called disappearing messages in the beta build 2.19.275 of the Android app. The feature is reportedly in the works, and it has now been named as Delete Messages in the latest beta build 2.19.348 update. This upcoming feature enables users to set chat messages to be detached after a particular period of time. [Source: IBT Times]

November 29, 2019
Weekend Digital Media Round-up: Google’s Expanding Shopping Ads, Facebook’s New Logo, Pinterest’s Renewed Mobile App and more…

1. Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. The new features are multi-country feeds, automated feeds and new merchant center experience. [Source: Search Engine Journal]

2. Facebook Unveils New Logo With Unique Branding for All of its Products

Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns. The company says the new branding is designed for clarity – to make it clear that it’s the parent company of many popular apps. [Source: Search Engine Journal]

3. Pinterest Launches a Refresh of Its Mobile App

Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations and a more efficient use of space. The most obvious change when opening the app after the update is the reduced space around pins. [Source: Search Engine Journal]

4. Google Adds New Visual Ad Options for YouTube and Google Images

Google announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. [Source: Social Media Today]

5. YouTube Launches a Redesign of its Desktop Homepage

YouTube updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company has added the option to add to queue on desktop – simply hover the cursor over a video and it can be quickly added to your list of videos to watch next. [Source: Search Engine Journal]

6. LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

LinkedIn has added two new language translation options in order to better facilitate on-platform communication. It will automatically translate it to English – but now, when you tap on the ‘Rate this Translation’ prompt at the bottom of the post, you’ll be able to find additional translation options under ‘Language Settings’. [Source: Social Media Today]

7. Google Finally Launches the Anticipated Page Speed Report in Search Console

Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. The company’s new page speed report pulls data from the Chrome User Experience Report and automatically groups URLs into the categories of “Fast,” Moderate,” and “Slow.” [Source: Search Engine Journal]

8. Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. [Source: Search Engine Journal]

9. Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. [Source: Social Media Today]

10. Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features. The new features are searchable errors, shared negative keyword lists, condensed edit pane, image names and maximize conversion value for search campaigns. [Source: Search Engine Journal]

November 8, 2019

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