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Tag: online shopping

  • Weekend Digital Media Round- AI-native advertising surges in India as report flags huge knowledge gap among consumers, How UX Professionals Can Lead AI Strategy, Has the marketing funnel reversed as content and commerce converge, & More….

    Weekend Digital Media Round- AI-native advertising surges in India as report flags huge knowledge gap among consumers, How UX Professionals Can Lead AI Strategy, Has the marketing funnel reversed as content and commerce converge, & More….

    1.AI-native advertising surges in India as report flags huge knowledge gap among consumers

    India is emerging as a global hub for AI-driven advertising, with rapid adoption of hyper-personalisation and vernacular AI. LS Digital’s report highlights strong trust in AI, growing social commerce, and the need for brands to balance innovation with consumer education amid a major knowledge gap. [Source: StoryBoard 18]

    2. How UX Professionals Can Lead AI Strategy

    UX professionals should proactively lead their organization’s AI strategy to ensure user needs and quality standards aren’t compromised. The article outlines a six-step framework: understand management’s goals, audit workflows, set principles, build and pitch an AI-UX strategy, run pilots, and demonstrate value—positioning UX expertise as essential for successful AI adoption. [Source: Smashing Magazine]

    3. Has the marketing funnel reversed as content and commerce converge?

    Marketing experts discussed how social commerce is reshaping brand strategies, emphasizing data-driven decisions, tailored content for platforms like TikTok and Reddit, and the growing convergence of content and commerce. The session highlighted that creativity and human connection remain crucial, with social commerce projected to drive $492 billion in global sales annually. [Source: The Drum]

    4. How Modern Contextual Targeting Is Reshaping Campaign Planning

    Modern contextual targeting is evolving into a privacy-first, cookie-free solution that blends audience precision with contextual relevance. By analyzing content consumption patterns, it enables marketers to reach receptive audiences efficiently, ensuring compliance and long-term adaptability in campaign planning.  [Source: AdWeek]

    5. AI’s Transformation of Online Shopping Is Just Getting Started

    AI is rapidly reshaping online shopping, with generative AI searches for products growing 4,700% between 2024 and 2025 and nearly a quarter of global consumers using AI as their primary shopping tool. Brands must adopt Generative Engine Optimization (GEO) alongside traditional SEO and prepare for the rise of autonomous AI shopping agents, which could drive a $3–5 trillion market by 2030. [Source: Business of Fashion]

    6. Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now

    AI-driven workflows are set to transform SEO, shifting the focus from optimizing for search engines to creating and managing agentic systems. Marie Haynes emphasizes experimenting with tools like Gemini Gems and chaining agents to scale processes, predicting that businesses will adopt these workflows as they become profitable. Professionals who master AI agents now will hold a significant advantage in the future. [Source: Search Engine Journal]

    7. Brand protection in PPC: How to protect your brand and prevent risks

    Brand protection in PPC is about preventing unauthorized bidding, ad hijacking, and affiliate violations on branded keywords to safeguard traffic and reduce costs. A strong strategy involves monitoring, automation, strict affiliate rules, and consistent enforcement to maintain clean auctions and protect ROI. [Source: Search Engine Land]

    8. How zero-click and AI search are changing marketing

    AI-driven search and zero-click results are reshaping how users interact with search engines, reducing website traffic by providing instant answers directly on results pages. This shift challenges traditional SEO metrics and forces marketers to focus on visibility within AI summaries, brand presence, and deeper, trust-based content to stay relevant. [Source: Marketing Tech News]

    9. Google AI Mode Links Updated & Adds Contextual Introductions

    Google has enhanced AI Mode in search by increasing inline links and redesigning them for better usability. It also introduced contextual introductions—short statements explaining why a link might be helpful—to improve user engagement and encourage clicks. [Source: Search Engine Roundtable]

    10. How generative AI is transforming brand storytelling in the Middle East

    Agentic AI is transforming marketing by enabling autonomous research, comparison, and transactions, reducing reliance on traditional touchpoints. This shift requires marketing teams to optimize content for AI environments, update attribution models, and develop new skills in automation and hybrid experience design to stay competitive. [Source: CMS Wire]

  • News: E-tailers up the Ante on Logistics for GOSF 2014

    GOSF 2014 @LogicserveDIgi

    Keeping their fingers crossed over their performance in the upcoming GOSF 2014, most e-retailers are working towards accelerating delivery services in tow with their logistics partners. With nearly 450 companies in the foray, retailers are hoping and likely to witness a triple surge in orders as against the orders booked on normal days during the GOSF 2014 from their special section that will offer products at Rs. 299 along with free shipping and COD mode of payment.

    Considering the fact that, delivery trends also pay a key role in projecting future demand and hence their partnership with logistic vendors does move on the next level. For instance, Snapdeal is looking forward to develop its logistic services across 2 and 3 tier cities for better delivery services. In fact, they are open to tying up with more courier partners who could offer them delivery services at pincode level. At the same time, it has set up “Snapdeal Plus” a single window fulfillment service which helps sellers in executing the order after it has been booked.

    Gojavas, a logistics company has set up nearly 40 delivery centres across India while expanding its services to deliver almost 75,000 packages and handle 1.2 lakh packages per day as against its handling capacity of 55,000 packages on a daily basis.

    LogicSpeak – Logistics have emerged as the vital player in ecommerce ecosystem. Currently, both e-retailers and their logistic partners are witnessing major upheavals and require both time and bandwidth to finally stabilize their working operations

    Source: – https://goo.gl/BUvjQc

  • Will GOSF 2014 Deliver vis a vis Black Friday 2014 Trends?

    Once again, the onset of December marks the arrival of the shopping season across USA and to a certain extent in the UK. Traditionally, Black Friday falls on the first Friday after the Thanks Giving Day beginning with most retailers offering massive discounts encouraging shoppers to shop for the upcoming Christmas season.

    With preference for online shopping in these two countries, we showcase a report on Black Friday Sale released by Hitwise, an Experian initiative that measures website traffic through direct data collection from ISP networks based in the UK. With key emphasis on

    • Search Demand for Black Friday
    • Retail Brands and products that emerged in the top position in UK searches
    • Industries and websites that performed well during the 2014 Black Friday Search

    Black Friday GOSF @LogicserveDigi

    On Black Friday i.e. on 28th November 2014, a whopping number of 180,669,399 visits to the Shopping and Classified Industry were recorded. The number was far above the number of visits recorded way above those registered on Christmas 2013 or any other shopping day of 2014.

    Black Friday deals @LogicserveDIgi

    During the week which ended on 29th November 2014 the highly searched keywords were – Black Friday deals and Black Friday while the brands such as Asda, Tesco, Argos, Currys, and Amazon clearly emerged on the top. Other highly searched words included Asda Black Friday, Tesco Black Friday, Argos Black Friday and others.

    Black Friday search terms @LogicserveDigi

    Interestingly, the Hitwise Search Clicks report shows a massive increase in search using “Black Friday” search terms in the year 2014 with respect to the year 2013. In fact, Black Friday this year witnessed an increase of to the tune of 170%.

    Black Friday searches @LogicserveDigi

    With the week ending on 29th November 2014, the top brands that emerged in the Black Friday searches are Amazon UK, Argos, Asda, Tesco Direct, Curry’s, John Lewis, Hot UK Deals, Very, Tesco and Game.

    Brands wise GOSF @LogicserveDigi

    For those looking out for brands wise, year on year trends with regards to search in terms of Black Friday, the top performers were Argos, Tesco Direct, Curry’s, John Lewis, Tesco, Game, Very, M & M Direct, Sainsbury’s and Boots.

    It is no secret that The GOSF has been inspired by the Black Friday and Cyber Monday online shopping concept so very prevalent in the US of A and now the UK. Coupled with the increasing preference for the yet emerging mobile shopping through smartphones and merchant apps, online shopping in India has moved on to the next level whilst it is still maturing across the broadband based shopping through a PC or laptop. This proves to be a challenging situation for both ecommerce partners and Google with regards to its performance.

    How are the GOSF search terms placed organically and otherwise? How strong is its association with partnered brands in terms of search variants and which combinations could deliver the desired level of traffic. Is the India ecommerce well prepared to handle the predicted ‘massive overflow/spike of traffic” is what each one of us would like to wait and watch.

    Having little qualms about its performance this is GOSF’s third season as things are better planned with more than 450 partners and pre party hosted for its hype. Though, its first season in the year 2012 was slightly disappointing with minimum or nonexistent discounts on the offer while its second season in 2013 was certainly well received with the festival being extended for a day.

    Will the GOSF 2014 perform well? Will it break its existing records? Let’s keep our fingers crossed.

    Previous Post: Bidding on Branded Terms: Consider These Parameters

  • News: Croma Joins Hands with Snapdeal to Launch Itself as a Portal

    LogicNews--16.09 @LogicserveDigi

    Tata Sons promoted Infiniti retail that owns the consumer durable and electronics chain Croma, joins hands with Snapdeal to launch itself as a portal. As per the article in Hindu Business Line the news will be announced today officially.

    Last month, Tata Value Homes, of Tata Housing entered into the first –of-its-kind exclusive partnership with Snapdeal.com for selling residential properties.

    Source: https://bit.ly/1ya1F9K

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