LS Staging

Tag: Online retail

  • News: Amazon and Future Group to Sell Goods Online; Begin with Apparel

    Amazon Future Group Sell online @LogcserveDigi
    Amazon and Future Group to Sell Goods Online

    As the war amongst offline and online retailers gets tougher with the festive season round the corner, Amazon and Future Group, the most leading brands in their respective market spaces have come together.

    The recent news announcements made by Economic Times, both Amazon and Future Group will offer exclusive product ranges across home, food and electronic categories across Amazon and retail stores of the Future Group.

    As per reports, Future Group will sell 40 plus labels of apparels and other in-house products in electronics, food and home categories online through Amazon which will handle order fulfillment and customer service of the same. This implies popular Future Group apparel brands viz. Indigo Nation, John Miller and Indigo Nation could be solely available online at Amazon at nearly same prices and discounts as those offered by the traditional retailers. This will ensure healthy competition amongst both the marketplaces.

    The deal further extends up to capitalizing on the upcoming opportunities by sharing data, undertaking cross promotion and co-branding. At the same times, both the partners will work on ways to improve the distribution network and work upon the online discounting strategy to capture most of the online market share. As Mr. Biyani strongly feels that online e-retail needs to go beyond offering high discounts and low pricing strategy to survive in the long run.

    LogicSpeak:

    The recent spate of market trends has created many a ripples in both the types of markets especially   The Flipkart’s Billion Day Sale which has hurt the business prospects of traditional retailers on the eve of the festive season. In fact, many retail associations have asked for government intervention too. This agreement by Amazon and Future Group could signify a breakthrough evolving into a harmonious co-existence of online as well traditional retailers in the coming times.

    Source: https://bit.ly/1s8X1mB

  • News: Alibaba in Talks with Snapdeal Plans to Enter the Booming Indian Online Retail Space

    LogicNews18-9-14 @LogicserveDigi

    China’s Alibaba has been in talks with Snapdeal as it plans to enter the Indian online retail space. As per the article in Economic Times it is considering an investment in Snapdeal as one of its options. One of the two sources who were aware of the development shared, “Eventually it will look at entering the business-to-consumer space in India and talks are on.”

    The company which is expected to be valued at $165 billion approx. at the ending of its initial public offer has discussed a possible investment opportunity with Snapdeal.

    LogicSpeak:

    Currently Alibaba has only been linking Indian merchants with overseas buyers. If it enters India, it will be in direct competition against giants such as Flipkart or Amazon. This will be interesting to watch how they will promote themselves to tap the Indian market.

    Source: https://bit.ly/1mdWqkf

  • Catering for a new breed of shoppers: Luxury Shoppers

    Online Retail is the buzz word these days, with almost everything happening online…Reading the news, chatting, purchasing for daily groceries, checking out new products and reviews…and even buying them online.

    Apart from regular purchases, a new breed of luxury shoppers is slowly emerging on the online market scene. As they search for exclusive and unique products, the dealers also find a new platform to showcase their products and service on, which are truly luxurious.

    Luxury shoppers are found across all age groups and prefer to spend on luxury items and designer goods. They are likely to spend more than £500 annually on such goods and as they are largely unaffected by the global economic situation, they would not mind spending considerable amounts on the product of their choice. This class of shoppers does exist in the United Kingdom as well as countries in Europe and the United States as well.

    Using the Internet as the main source of information and market places, most of these purchases occur around promotion offers or cash back offers which suggests a lot of impulsive purchases. Those who opt for venturing out in the physical market also research thoroughly before making their purchases.

    More than 50 percent of purchases come into this category of impulsive shopping. The remaining percentage of them is patient enough to wait for additional offers and discounts but yet they do not hesitate to go ahead with the purchase after initial waiting period. Promotional offers, Loyalty rewards and Cash Back offers attractive them and they usually purchase the goods they want.

    Research has shown that most of these luxury online buyers have made unplanned purchases. This encourages online retailers to showcase their products in an effective way imploring them to purchase online. Luxury shoppers are in that category of shoppers who are likely to continue their money spending irrespective of the economic situation.

    Online Retailers can use Search Engine Marketing techniques to reach of the prospective luxury shoppers.  A Good PPC Company can set a good pay per click campaign for the Online retailers

    Previous Post: Catering for a new breed of shoppers: Luxury Shoppers

  • 2009 Online Retail and Market Trends

    2009 Online Retail and Market Trends

     

    The Internet has brought about a noticeable shift in the way businesses are conducted and the way market dynamics have also changed. Not only has the Internet proved its resourcefulness but it has also revolutionized the market. Buying shopping online has become the norm these days for many people.

    Online retail is convenient and growing in popularity every year. Browsing for and choosing products and services online then getting them delivered at home or to your office is a normal behaviour these days , whether a used daily product, a electronic gadget or device, an entertainment service or a high end luxury product.

    America, the United Kingdom and other European countries have accepted this concept of online commerce and online selling too. With the onset of the economic recession it’s all about survival of the fittest, with those who can quickly adapt to the changing market scene having greater chance of survival. This is true in the case of most online retailers in the United Kingdom.

    Companies that have already felt the downslide are Woolworths, Zavvi and MF1. It is a regular feature these days to see reputable stores offering massive discounts and sales. Although, as one witnesses such retailers going bust, the chain effect will surely affect the suppliers, service providers and most of all the manufacturers.

    On the other side, a positive outcome of the previous Christmas shopping period is a shift in the consumer’s behavior pattern – more and more online transactions are taking place. Online shoppers shopped most for wine, clothing, footwear, accessories, gifts, electrical and accessories as compared to health and beauty products.
    Almost two thirds of UK shoppers preferred online deals which almost reached a total of £4.67 billion.

    While Amazon tops the list of the most visited online retailer in the UK Internet market, you will find Argos, Tesco, Play.com, Marks & Spencer, Littlewoods, Currys, ASDA, John Lewis and Next gaining a large visible presence too on the online market scene.

    Overall, when you compare the statistics for 2007 in the last quarter, you can see a large increase of 19% for the same period in 2008. A vast online market potential has yet to be tapped into for earning higher revenues.

    Naturally there are initial glitches and obstacles that exist, but with methodic planning and awareness they can be eliminated. Internet frauds, late deliveries, quality issues and so on can be effectively tackled on time and with due care.

    Nevertheless, Online Retail and shopping is here to stay. It makes sense to understand and grasp the business dynamics as fast as possible in order to make most of the market opportunities and potential available, even in the current economic situation.

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