Tag: news

1.Google Display & Video 360 Launches New Custom Bidding Options

Google is launching two new custom bidding functionalities for advertisers utilizing Display & Video 360. [Source: Search Engine Journal]

2. Twitter Has Launched New and Improved Pixel, Conversion API, and App Purchase Optimizations Twitter

Twitter has launched three new updates and improvements enable more privacy, better measurement, and additional web functionality. [Source: Search Engine Land]

3. YouTube Adds New Podcasts Section

YouTube enhances its status as a popular destination for discovering and listening to podcasts. [Source: Search Engine Journal]

4. Google Ads Launches Tool For Upgrading To Performance Max

Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. [Source: Search Engine Journal]

5. Google Search Console Update: More Data In Core Web Vitals Reports

Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. [Source: Search Engine Journal]

6. YouTube’s Developing an Updated Shorts Player for Connected TVs, Along with Multi-Screen CTV Viewing

YouTube is looking to integrate Shorts into its expanded viewing options, with a dedicated Shorts player soon to be integrated into YouTube’s smart TV app. [Source: Social Media Today]

7. Twitter Rolls Out Podcasts in the Spaces Tab, Expanding its Audio Content Focus

Twitter has launched its new integrated podcasts display in the Spaces tab, which will now be renamed its ‘Audio’ tab instead. [Source: Social Media Today]

8. Google has added three new content guidelines for Education Q&A structured data

Google has provided with new guidelines around how to stay eligible to earn and maintain visibility in the education Q&A rich results. [Source: Search Engine Land]

9. Meta’s Adding a New Customer Support Division to Handle User Queries

Meta is building a new customer-service division, which will provide direct advice and assistance in order to help Facebook and Instagram users resolve account issues and concerns more quickly. [Source: Social Media Today]

10. Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns

Google has announced that all Display & Video 360 users will now be able to expand their campaigns to digital out-of-home ads. [Source: Social Media Today]

1.Six New Features In Performance Max Campaigns

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score and more. [Source: Search Engine Journal]

2. Meta Adds New, Exclusive Content Options for Paying Subscribers

Meta’s looking to improve its monetization and community-building tools for creators with new subscriber-only features. [Source: Social Media Today]

3. Twitter Now Lets You Remove Unwanted Mentions

Twitter is rolling out a new feature called Unmentioning that will allow people to untag themselves from conversations. [Source: Search Engine Journal]

4. Google Makes its ‘Ads Creative Studio’ Tool Available to All Businesses

Google has announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from existing assets. [Source: Social Media Today]

5. Netflix Names Microsoft As Partner For New Consumer Subscription Plan

Microsoft is thrilled to be named Netflix’s technology and sales partner to help power its first ad-supported subscription offering. [Source: Microsoft Blog]

6. Google Search Console Video Indexing Report Now Available

Google is adding a new report to Search Console that will help you understand how your videos perform in search results. [Source: Search Engine Journal]

7. Meta Launches New ‘Sphere’ AI System Which Can Scan and Measure the Accuracy of Reference Links

Meta has announced the launch of a new AI model capable of automatically scanning hundreds of thousands of website citations. [Source: Social Media Today]

8. Google Analytics 4 Adds Conversion, Bounce Rate, And UTM Parameters

Google Analytics 4 is introducing three new metrics to the platform made available to view across explorations, segments, audience, reports, and the Google Analytics data API. [Source: Search Engine Land]

9. Meta’s New AI Research Tool Turns Ideas Into Art

Meta has introduced ‘Make-A-Scene’ to empower users to create images using text prompts and freeform sketches. [Source: Meta Newsroom]

10. Google Analytics 4 Integration Now Available For Ads Manager

Google recently announced that web data reporting would be supported within the Ad Manager publisher networks. [Source: Search Engine Land]

1. Google releases Ads Editor version 2.1 with 13 new features

Google released Ads Editor version 2.1. The update comes with 13 new features including table header recommendations, primary display status, final URL expansion, etc. [Source: Search Engine Land]

2. Pinterest Adds New Product Display Options, Updated Shopping API

Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for merchants. [Source: Social Media Today]

3. Microsoft launches auto-updates for shopping campaigns

Microsoft will enable automatic updates for shopping campaigns beginning July 10. The new shopping features could be attractive to advertisers looking to expand their reach. [Source: Search Engine Land]

4. Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks. Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more. [Source: Search Engine Journal]

5. YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out some new tweaks and changes to help creators maximize their performance in the app, including updated Shorts analytics, new comparative audience tools in your performance stats, and updated resources for songwriters and musicians. [Source: Social Media Today]

6. Google Merchant Center auto-tagging now supported on all shopping experiences

Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. [Source: Search Engine Land]

7. Meta Outlines Advances in Language Translation, a Crucial Consideration in Furthering Metaverse Connection

Meta’s looking to advance its language translation tools with the launch of a new ‘No Language Left Behind’ AI model, which can translate 200 different languages, while it’s also open sourcing its translation data to further improve its systems, and democratize technological access. [Source: Social Media Today]

8. Google Search Console Insights For GA4 Properties Now Available

In an update, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. [Source: Search Engine Journal]

9. Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile. [Source: Social Media Today]

10. Microsoft launches Merchant Promotions Coupons

Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. [Source: Search Engine Land]

1.Google Launches Advanced API Security To Protect APIs From Growing Threats

Google announced a preview of Advanced API Security, a new product headed to Google Cloud designed to detect security threats related to APIs. [Source: TechCrunch]

2. Meta Launches New NFT Display Options on Facebook

Meta has introduced a new NFT display option on Facebook allowing users to create custom NFT posts. [Source: Social Media Today]

3. New Firefox Privacy Feature Strips URLs Of Tracking Parameters

Mozilla Firefox 102 released a new privacy feature that strips parameters from URLs used to track you around the web. [Source: Bleeping Computer]

4. Amazon Business Launches New Android And iOS App With Features Earlier Only Available via Computer

Amazon Business has launched a new Android and iOS optimized app specifically designed to improve the procurement experience of business customers. [Source: Times Now News]

5. Google Updates Product Structured Data Guidance

Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. [Source: Search Engine Journal]

6. Meta Launches A ‘Pro Team Project’ That Gives Complimentary Live Support To Facebook And Instagram Marketers

Meta has launched ‘Pro Team,’ an evolution of its Facebook Marketing Experts program, providing complimentary live support for Facebook and Instagram marketers. [Source: Digital Information World]

7. Google Maps Platform Introduces New Features

The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs. [Source: Search Engine Land]

8. Facebook Launches New ‘Creator Collaborations’ Option to Help Boost Creator Exposure in the App

Facebook is launching a new ’Creator Collaborations’ feature, which will enable creators to collaborate with others on content to expand their reach. [Source: Social Media Today]

9. YouTube Will Disable Hidden Subscriber Counts To Fight Comment Spam

YouTube is chipping away at its spam woes with features designed to make it harder for fake accounts to impersonate real ones. [Source: TechCrunch]

10. Twitter Adds New Spaces Recording and Management Tools as it Continues to Focus on Audio Options

Twitter has rolled out another set of Spaces updates, including permanent recordings, the capacity to save recordings after the broadcast, and more. [Source: Social Media Today]

1.Meta Introduces Six New Monetisation Tools For Creators

Meta announces new tools to help creators better connect with their fans, build a business, and prepare for the metaverse using several new features and tools. [Source: Meta Newsroom]

2. Twitter Launching Branded Likes

Twitter has launched Branded Likes – custom Like animations for tweets that brands can create through the ads manager. [Source: Search Engine Land]

3. LinkedIn Adds New Event Engagement Options, Simplified ‘Repost’ Process

LinkedIn has announced new comment and comment reply options on Event pages, and a new ‘Repost’ option. [Source: Social Media Today]

4. Microsoft Launches Cash Back Promotions For Product Ads

Microsoft Ads is now offering Cash Back promotions to drive more sales and conversions for online retailers. [Source: Search Engine Land]

5. Twitter Launches ‘Campaign Planner’ Platform to Assist in Twitter Ad Strategies

Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads strategy. [Source: Social Media Today]

6. iOS 16 Beta 2 Improves SMS Filtering On Messages To iPhone Users

Apple stated that iOS 16 beta 2 “allows developers to classify incoming SMS from unknown numbers into 12 new sub-categories for improved organisation.” [Source: 9 to 5 Mac]

7. Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

Twitter announces a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles. [Source: Social Media Today]

8. Google Chrome 104 Beta Has Just Launched

Google Chrome 104 offers new features, including revamped Privacy Sandbox screen settings, further multi-screen enhancements for desktop, and more. [Source: Android Police]

9. Adobe Plans To Make Photoshop On The Web Free To Everyone

Adobe has started testing a free-to-use version of Photoshop on the web and plans to open the service up to everyone to introduce more users to the app. [Source: The Verge]

10. Twitter Introduces Closed Captions Toggle For Android and iOS

Twitter launched closed captions for videos in a move to make videos more accessible for users. [Source: The Hindu]