Tag: microsoft advertising

1. Google PaLM Algorithm: Path To Next Generation Search

Google announced a breakthrough in the effort to create an AI architecture with a new system called the Pathways Language Model, referred to as PaLM. [Source: Search Engine Journal]

2. Twitter Rolls Out Its ALT Badge And Improved Image Descriptions

Twitter has announced that its ALT badge and improved image descriptions are now available globally. [Source: The Verge]

3. Apple’s Worldwide Developers Conference Returns In Its All-Online Format

Apple announced it will host its annual Worldwide Developers Conference (WWDC) in an online format from June 6 through 10, free for all developers to attend. [Source: Apple Newsroom]

4. Google Multisearch: A New Way To Search With Text & Images

Google is introducing a new way to search the web using a combination of text and images at the same time. [Source: Search Engine Journal]

5. Google Launches Play Store’s New Billing System

Google Play’s new billing payment system policy now forces developers to use the company’s own payment system for in-app purchases. [Source: The Next Web]

6. Meta Launches ‘Share to Reels’ Option for Third Party Developers to Help Fuel Reels Usage

Meta is adding another way to lean into the trend, with a new ‘Share to Reels’ option for third-party developers. [Source: Social Media Today]

7. Google Helps Online Shoppers Get More Relevant Results With Its Retail Search Tool

Google is rolling out a new eCommerce tool designed to help online shoppers get a more worthwhile retail experience. [Source: Digital Information World]

8. Google Business Profile Review Tool Now Works For Larger Accounts

Google has opened up the Google Business Profiles maps reviews tool to those who manage over ten accounts. [Source: Search Engine Roundtable]

9. Instagram’s Removed In-Stream Video Ad Placements from its Advertising Options

Instagram, as part of the next evolution, announces to ad partners that in-stream video ad placement is no longer available as an option in the app. [Source: Social Media Today]

10. New Google Attribute Helps Businesses Promote Sustainability

Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes. [Source: Search Engine Journal]

1.New Google Trusted Store Badge Based On Shopping Experience Scorecard

Google has launched a new Trusted Store badge for merchants with an excellent Google Shopping experience scorecard score.  [Source: Search Engine Roundtable]

2. Apple Is Amping Up Its Privacy Plans And Restricting Apps From Selling Personal Data Of Users To Advertisers

Apple has decided to go even further with their privacy plans to prevent apps from selling users’ data to advertisers. [Source: Digital Information World]

3. LinkedIn Adds New Tools for Creators, Including Improved Content Analytics and Updates Profile Video Options

LinkedIn has announced some new tools for creators, including improved content analytics, new profile video tools and more. [Source: Social Media Today]

4. YouTube To Drop Maximize Lift Bidding

Google has announced that it will be ending support for Maximize Lift bidding for YouTube as it continues to enhance its ad offerings. [Source: Search Engine Land]

5. Snapchat Adds YouTube Link Stickers to Enhance Video Sharing

Snapchat is now adding a new sharing option, allowing users to share YouTube videos with friends direct from the Snapchat Camera. [Source: Social Media Today]

6. Google’s URL Parameters Tool Is Going Away

Google announced that the URL parameters tool is going away, citing the tool has little or low value. [Source: Search Engine Land]

7. More Search Console Insights Added to Google Data Studio

An update to Google Data Studio allows users to import more insights from Google Search Console. [Source: Search Engine Journal]

8. Meta Gives The World A Better Insight Of Branded Space Through Its ‘VR Horizon Worlds Experience’

Meta has recently shared with users what they can expect to see in terms of branded space through its VR Horizon. [Source: Digital Information World]

9. Facebook Warns Publishers To Avoid ‘Watchbait’ Tactics

Meta, Facebook’s parent company, is warning marketers to avoid a new tactic they call “watchbait.” [Source: Search Engine Land]

10. Google Search Console Updates Structured Data Report

Google Search Console is updating the structured data report to provide more information about invalid markup. [Source: Search Engine Journal]

1. Google Updates Search Algorithm to Highlight Better Quality Product Reviews

Google provides an overview of how it’s looking to improve the quality of the reviews that it displays within Search results. [Source: Social Media Today]

2. Facebook And Instagram Get Streamlined 3D Ads

3D e-commerce technology company VNTANA announces a platform integration with Meta that will now bring 3D ads to Facebook and Instagram. [Source: MarTech]

3. Microsoft Advertising Updates Reporting Dashboard With Recent Reports, Real-Time Previews And More

Microsoft Advertising’s new update to its reporting dashboard now allows easier access to recent reports, real-time report previews, and formatting options and shortcuts. [Source: Search Engine Land]

4. YouTube Launching 5 New Features For Livestreams

YouTube is enhancing its livestreaming for viewers and creators with the launch of five new features. [Source: Search Engine Journal]

5. Google Releases Partner Program Directory In Latest Effort To Rebuild Program

Google has released a new directory of agencies and marketers participating in its Partners program, allowing businesses to now easily contact Google Ads experts. [Source: Search Engine Land]

6. LinkedIn’s New Updates Incorporates Newsletters and Improved Campaign Manager UI

LinkedIn has rolled out a brand-new newsletter feature that will allow companies to create newsletters from within the app. [Source: Digital Information World]

7. Merchant Center Can Now Be Linked To Google Analytics 4

Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. [Source: Search Engine Land]

8. YouTube Will Now Enable Users to Watch Thousands of TV Shows, for Free, in the App

YouTube has launched a new slate of TV shows in the app that users will be able to watch for free with ads. [Source: Social Media Today]

9. Google Ads Editor version 2.0 supports Performance Max campaigns

Google Ads Editor version 2.0 is now available and includes support for Performance Max campaigns, shared audiences, custom actions and action triggers, conversion goals and more. [Source: Search Engine Land]

10. Meta Renames its Ad Automation Tools to Clarify the Purpose of Each Element

Meta has announced that it is re-naming its ad automation tools in order to more clearly delineate the purpose of each and drive better results. [Source: Social Media Today]

1. Google Sunsetting Universal Analytics In 2023

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. Universal Analytics 360 properties will have an extra three months of data processing, ending on October 1, 2023. After those dates, Google Analytics 4 will be the new go-to solution for monitoring website activity. [Source: Search Engine Journal]

2. Snapchat Adds New ‘Custom Landmarkers’ to Build Location-Linked AR Experiences

Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to create a location-locked AR experience. [Source: Social Media Today]

3. Microsoft’s Automotive Ads get more placements, roll out globally

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally. More ad placements may enable businesses such as car dealerships to get in front of more potential customers. [Source: Search Engine Land]

4. Google Launches New ‘Related Search for Content’ Ads to Help Improve On-Site Engagement

Google has added a new ad unit to its AdSense suite, with ‘Related Search for Content’, which aims to help drive users to more related elements on your site. [Source: Social Media Today]

5. Marketo’s March ‘22 release: Let’s chat

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. Marketo does seem to be entering a competitive space. Regardless, their intention to include this feature within all packages will certainly turn heads amongst the competition. [Source: MarTech]

6. Google rolls out Search Ads 360 integration for Google Analytics 4

Google has launched a Search Ads 360 integration for Google Analytics 4 (GA4). Integrating Search Ads 360 data into GA4 enables advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. [Source: Search Engine Land]

7. Microsoft releases DirectStorage: ‘a new era of fast load times and detailed worlds in PC games’

Microsoft says the DirectStorage API has arrived. This public SDK release begins a new era of fast load times and detailed worlds in PC games by allowing developers to more fully utilize the speed of the latest storage devices. [Source: The Verge]

8. Meta Adds New Parental Control Elements for Instagram and VR

Meta’s rolling out a new set of parental supervision and control tools for both Instagram and Quest VR, which address key elements of concern with usage and exposure among younger users. [Source: Social Media Today]

9. Google vehicle ads in Search now shows nearby cars for sale

Google has introduced vehicle ads, a new ad format in Search that shows nearby cars for sale as more and more people turn to the web to find their next car. Currently available in the US and coming to more countries soon, vehicle ads can help car sellers easily reach customers looking for a new ride. [Source: ET Brand Equity]

10. Google refine this search and broaden this search now live in search results

Google Search has rolled out the “refine this search” and “broaden this search” in the U.S.-based English search results. These new search features may lead to searchers finding more ways to discover your site in Google Search. [Source: Search Engine Land]

1. Google launches new Google Analytics 4 home page

Google has released a new home page for Google Analytics 4 properties. Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” [Source: Search Engine Land]

2. Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops

Twitter is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. [Source: TechCrunch]

3. New Microsoft Advertising Professional Service Ads For Bing Search

Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking to get connected with a certain agent, advisor, consultant, or any sort of professional,” Microsoft wrote. [Source: Search Engine Roundtable]

4. Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual ‘Pinterest Presents’ Event

Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. [Source: Social Media Today]

5. Google Ads Has A New Way To Measure Offline Leads

Google is introducing a solution to help advertisers measure offline conversions: enhanced conversions for leads. Enhanced conversions is a tool you can use with existing conversion tags in Google Ads to make conversion measurement more accurate. [Source: Search Engine Journal]

6. Twitter is testing changes to make image descriptions easier to access

Twitter has announced that it’s testing new accessibility features to make alt text descriptions significantly more useful and prominent for everyone on the platform. With the change, images that have descriptions will be given a badge that says “alt,” and clicking on that badge will show the description. [Source: The Verge]

7. Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance

Instagram’s looking to help creators get a better understanding of key posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on key elements. [Source: Social Media Today]

8. SEOPress WordPress plugin adds IndexNow support

Microsoft announced that IndexNow is now also supported by another WordPress plugin named SEOPress. This gives another 200,000 sites that are using this plugin easy access to enable IndexNow on their WordPress sites. [Source: Search Engine Land]

9. Adobe is taking another step into NFTs

Adobe’s social network Behance is adding support for the Polygon cryptocurrency platform, letting users more easily showcase Polygon-based non-fungible tokens or NFTs. [Source: The Verge]

10. Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets

Twitter’s looking to make it easier for people to access the latest tweets from users that they follow, with a new option to pin a ‘Latest Tweets’ timeline, so you can simply swipe across to see an algorithm-free tweet feed. [Source: Social Media Today]