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  • Weekend Digital Media Round-up: Google will help you achieve your New Year’s resolution with Google Fit app. Facebook along with other social media platforms fight against fake news, know 8 of the best digital marketing tools to help digital marketers in 2019 and more…

    Weekend Digital Media Round-up: Google will help you achieve your New Year’s resolution with Google Fit app. Facebook along with other social media platforms fight against fake news, know 8 of the best digital marketing tools to help digital marketers in 2019 and more…

    Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

    If that sounds like you, perhaps this latest effort by Google will give you a decent chance of maintaining your activity levels as you try to work off those extra folds you seem to have developed over the holiday season. [Source: DIGITALTRENDS]

    The shift toward ephemeral content and messaging could fundamentally alter how we use Facebook and other social media, while also making it harder to combat misinformation, election interference and hate speech, some experts say. [Source: CNET]

    With the New Year just around the corner, it’s time to get“out with the old and in with the new.” The web offers thousands of digital marketing tools for digital marketers that will make life a whole lot easier. [Source: BUSINESS 2 COMMUNITY]

    Google is planning to shift its Messages web app, which allowed users to manage SMS/MMS messages on their phone from another device, from Android.com to Google.com. [Source: ET BRAND EQUITY]

    Despite Amazon Alexa being more popular globally, Google Assistant has outperformed her, and other voice assistants like Apple Siri in a test meant to understand the effectiveness of smart speakers. [Source: ET BRAND EQUITY]

    A wrap up of this year’s social media advertising highlights – While Facebook and Twitter focused on cleaning up timelines, Snapchat, Pinterest and LinkedIn continued to build out their Ad offerings. [Source: Marketing Land]

    Google on Wednesday i.e. December 26, opened applications for the next class of its “Launchpad Accelerator” mentorship programme for start-ups using Artificial Intelligence (AI)/ Machine Learning (ML) in India which is scheduled to commence in March 2019.[Source: INDIA TODAY]

    Tech giant Google is scaling up its learnings from a pilot project in Patna to provide flood alerts in simple text format to people in many parts of the country using sophisticated machine learning techniques. [Source: EXPRESSTECH]

    Here are some predictions for the future of marketing in the year 2019 and beyond from different thought leaders and digital growth marketing expert. [Source: Forbes] 

    Google is planning to introduce a tool in web search that will help you pronounce words the right way. And, a Google spokesperson has confirmed that this feature is in the works now. [Source: LogicserveDigital]

  • Voice Clip Now Available In Facebook Status Update

    Voice Clip Now Available In Facebook Status Update

    Facebook takes cognisance that a voice clip is easier to create than a video, yet it is more intimate than mere text for a Facebook user. This underlying principle is driving the social media giant to introduce voice clips as a part of its status update feature present on the Facebook page.

    While users will view this as a radical new move, the update was bound to happen, considering that a whopping 60.5 million Americans currently use digital assistants. Facebook is not one to be left behind with all the hype generated by voice technology. Hence, this move doesn’t seem very surprising from a purely business perspective. (more…)

  • How Voice Technology will Impact Podcasting

    How Voice Technology will Impact Podcasting

     

    In our personal lives, voice or conversation has always been the primary mode of communication. Right from birth, we are taught to hear and recognise voices. Now with tech advancements, it is no wonder that this “conversationalist” approach is coming to the digital landscape as well. With the rise of voice tech, things are primed for a wide array of use cases in voice technology.

    One such interesting application of voice technology is its use in developing and distributing podcasts. Let’s see some notable work happening in this arena.

    1 – Podible

    It is interesting to note that voice tech market leader Amazon doesn’t lead in this space. It has been observed that the market share of the e-commerce giant has declined from 90% at its peak to roughly more than 50%. A good reason for this is the unsatisfactory AI powering the podcast recommendation algorithms. As a result, user experience remains a lot to be desired.

    This is the challenge that Podible wants to tackle with its beta launch in March this year. It claims to be the only truly AI-centric app platform to give personalised recommendations for podcasts. The underlying principle is simple yet smart. The podcasts are transcribed to text which is then processed by machine learning topic modelling to add topic to ‘Podible Genome’ a huge database that shows how podcasts intersect.

    In order to provide accurate recommendations, Podible looks at the user’s listening history. These may comprise of elements like saved episodes, ‘following’ episodes, and played episodes. Of course, on the anvil, is a more efficient monetisation system to help content creators earn from their collaboration with Podible.

    2 – Voxsnap

    Today, one in six Americans own at least one voice activated smart speaker. This stat is expected to improve dramatically in a matter of just a few years. What this means for businesses is that they need to find a way to transform existing collaterals and documentation into voice products. Well, as they say, there is an app for that!

    Voxsnap announced the launch of its platform that serves to transform text to human voice. Things like blogs, whitepapers, case studies, and articles can now be easily converted to voice and thus help retain users and find new ones using voice tech.

    Listeners can tune in to Voxsnap platform to get access to informative content on a wide range of subjects including finance, technology, health, marketing and even self-improvement. There would be multiple ways to enhance a wide distribution of the voice content. Users can embed the audio into blogs; they can use it as podcasts, use it with Alexa, or even utilise other voice channels to distribute the voice content.

    The reach of podcasts listeners is expected to surge from 67 million in the US in 2017 to 112 million in 2021. This presents a massive potential for businesses to embrace voice tech to the fullest and be ready for the next big tech disruption. If you are wondering whether the ecosystem is prepared for this change then these two use cases show that work is happening (and happening fast) around voice tech space such as podcasting. This, in turn, will help businesses to leverage voice technology to gain maximum yields.

  • Weekend Digital Media Round-up: Double delight for digital India, DoubleClick Bid Manager, Snapchat’s new snap store and more..

    Weekend Digital Media Round-up: Double delight for digital India, DoubleClick Bid Manager, Snapchat’s new snap store and more..

     

    1. Union Budget 2018: Double delight for digital India

    The NDA government’s last Budget before the Lok Sabha polls has kept up the focus on Digital India by doubling allocation for the programme to Rs.3,073 crore in 2018-19. Finance minister Arun Jaitley acknowledged the emerging technologies in his Budget speech on Thursday by announcing that the Department of Science and Technology will launch a Mission on Cyber Physical Systems. [Source: INDIA TODAY]

    1. Foreign or local, digital services companies equal before tax law

    The Budget has proposed an enabling rule, which broadly says that a MNC could have a business connection in India even without a physical presence in the country. [Source: The Economic Times]

    1. DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

    Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. [Source: MARTECH TODAY]

    1. Snapchat’s new Snap Store teases in-app commerce potential

    Today the company opened the Snap Store, which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise, like a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. [Source: TechCrunch]

    1. Google lets users ‘mute’ remarketed ads

    The internet giant has updated its ad system so users can mute reminder ads on a per-advertiser basis for 90 days.[Source: net imperative]

    1. WhatsApp hits 1.5 billion monthly users. $19B? Not so bad.

    CEO Mark Zuckerberg announced on the Q4 2017 earnings call today that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July. [Source: TechCrunch]

    1. Google Assistant Go launched on Play Store: Designed for Android Go phones

    Google Assistant Go is now officially available on the Play Store, and this version of app is compatible for all Android Go smartphones. [Source: The Indian Express]

    1. Alphabet Unveils New Cybersecurity Business ‘Chronicle’ To Prevent Cyber Attacks

    Alphabet, better known as the parent-concern of the world’s biggest network Google has come up with some great news for business owners! The company has decided to help entrepreneurs deal with cybersecurity issues and safety threats.[Source: LOGICSERVE DIGITAL]

    1. Facebook Introduces Branded Content Tags With New Proviso For Misuse

    Facebook has emerged as one of the most compelling, efficient, and dynamic platforms for business marketing. If you plan to catapult your venture to great heights, Facebook will certainly play a crucial role. The company dropped restrictions on ‘branded content’ and rolled out a unique tagging system. [Source: LOGICSERVE DIGITAL]

    1. Instagram now allows businesses to schedule their posts

    Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. [Source: TechCrunch]

    And in an exclusive interview with Ashutosh Asthana, Assistant Editor, Thinking Aloud, our Co-founder & CEO, Prasad Shejale, speaks about the challenges he faced as an entrepreneur and his mantra for success. Click here

     

     

  • Google’s First Click Free Policy for Journalism Articles to End Soon

    Google’s First Click Free Policy for Journalism Articles to End Soon

     

    Google had aligned several protocols to ensure the growth of digital subscription for news articles online. One such move was the ‘First Click Free’ policy that mandated the news providers to publish free articles in order to rise up the order on the search engine. The move that was supposed to aid the news publishing houses’ digital growth, backfired for many reasons. As per News Corp (which publishes The Sun in the US), the move meant that if the articles weren’t provided for free, then the site virtually disappeared from the search rankings, proving to be harmful to the overall online marketing strategies of the publishers.

    What is changing?

    As per the ‘First Click Free’ policy, subscription-based publishing needs to comply with Google’s demands of providing the first three articles for free before opening the ‘subscribe for more news’ dialog box. This was the only way they could come up on search engine query results. By ending this move, Google will now allow publishers to decide how many articles they want to provide for free before they show the paywall (the ‘subscribe for more news’ dialog box) to the users.

    What does it mean for news publishers?

    Nielsen’s study reported that around 20% of the readers were fine with to pay for the subscription of premium content published by the known news agencies and publishers, provided it is ad-free. While the market is there, news publishers must strike a fine balance between monetizing their premium content and ranking well on search engines.

    For news publishers, Google’s decision to remove the ‘First Click Free’ policy provides advantages at many levels –

    1 – As subscription-based news access is gaining popularity, news publishers can set their monetization strategies without the fear of distributing it for free.

    2 – The occurrence of fake news will go down as publishers and reporters will be incentivized for working hard, putting in their best efforts, and bringing only factual information as news to the public.

    3 – News publishers promoting premium news content can build a stronger relationship with their readers and craft an enduring brand loyalty

    What it means for the end readers?

    For the content consumers, the move offers a mixed bag of scenarios. On one end, they will now be able to access better-quality content knowing that the publishers will be working doubly hard to retain subscriptions and build loyalty.

    On the other hand, they can no longer get a feel of the website without subscribing to it. However, this is expected to be a minor obstacle, as reputed news publishers would have already proved their mettle with a stellar background. This will provide the impetus for serious readers to go ahead with the subscription without the need to try it out for free first.

    To conclude

    In order to make the monetization strategy truly successful, content publishers will have to elevate the degree of user experience and reader delight they provide to consumers.  The overall browsing on the site should be as clutter-free, seamless, and free of ads. This is the way forward now that Google’s ‘First Click Free’ policy is no longer around.

     

     

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