Tag: LinkedIn

Weekend Digital Media Round-up: Google Ad’s New Bidding Strategies, Instagram’s New Messaging App, Facebook’s Playable Ads Preview Tool and More…

1. Google Ads Introduces Seasonality Adjustments for Smart Bidding

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. [Source: Search Engine Journal]

2. Instagram is Developing a Separate Messaging App Called ‘Threads’

After shutting down its standalone messaging app ‘Direct’ earlier this year, Instagram is reportedly working on a new iteration of the same. Instagram’s latest weapon on this front is a new messaging app called ‘Threads’ which will look to focus on building stronger, more constant connection between smaller, enclosed groups. [Source: Social Media Today]

3. Facebook launches tool to test, preview Playable Ads

Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. [Source: Marketing Land]

4. Instagram is Doubling Down on Stories Ads

Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. The company is simply gathering feedback for now, and the focus of the app will remain on the user experience. [Source: Search Engine Journal]

5. Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S. [Source: Marketing Land]

6. LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

LinkedIn has launched a new element of its ‘Success Hub’ marketing data and insights platform, which aims to provide additional information on specific audiences and verticals, in order to help better inform marketing decisions and understanding. [Source: Social Media Today]

7. Twitter Tests New, Larger Image Tweet Carousel Ad Format

Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. [Source: Social Media Today]

8. Facebook Makes Changes to Housing, Employment, and Credit Ads

Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit. These special ad categories have now restricted targeting options in Ads Manager. [Source: Search Engine Journal]

9. YouTube CEO Outlines the Platforms “Four R’s” Content Policy to Uphold its Policies

YouTube CEO Susan Wojcicki has re-stated the company’s commitment to enforcing platform rules, and rewarding creators, via a key set of tenets that it’s using to improve its processes. [Source: Social Media Today]

10. Facebook’s Testing a New Screen-Sharing Option for Messenger

Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. [Source: Social Media Today]

August 30, 2019
Weekend Digital Media Round-up: Google’s AMP Project updates, Instagram’s New Polls feature in Stories, LinkedIn’s Talent Insights and more..
1. Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. [Source: Search Engine Land]
1. LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts
While Facebook’s also trying to muscle in on LinkedIn’s turf by introducing job listings on Pages, LinkedIn’s data gives them a big advantage. The latest development on this front is LinkedIn’s new ‘Talent Insights’. [Source: Social Media Today]
1. Mobile ads will make up 62% of digital ad spends in India by 2021: Report
Although television still remains the biggest advertising platform in India, growing demand for smartphones, cheap 4G handsets and falling data prices are expected to increase mobile ad spending significantly, according to marketing research firm eMarketer. [Source: Mint]
1. Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. Among the recent announcements by the company was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products. [Source: Marketing Land]
1. Instagram’s Adding New Shopify Tags to Enable In-Stream Purchases
It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price tags to products featured in their posts. [Source: Social Media Today]
1. Google: First Click Free is over, being replaced by Flexible Sampling
Most online news publications are not able to support themselves with advertising these days. For this reason, among others, Google is yielding to publisher requests and replacing its much-debated “First Click Free” program with what it calls “Flexible Sampling.” [Source: Search Engine Land]
1. Google intends to beat Amazon and Apple with the combination of ‘hardware, software and AI’
Google believes it has found a winning formula in its smartphone war with Apple and in its smart home war with Amazon. Eight new or updated devices are being introduced, from new Pixel smartphones to a Google Home Mini, a new laptop and a new smart camera. All or nearly all of them feature the Google Assistant and are designed to integrate with other Google devices and work seamlessly together. [Source: MARTECH TODAY]
1. LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events
Yes, LinkedIn is also copying Snapchat – though their use-case is a little different, and does make a lot of sense. As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event frames to the videos they create while attending such functions. [Source: Social Media Today]
1. Google announces AdWords daily budgets can overspend by 2x, automatically
Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. [Source: Search Engine Land]
1. Instagram Adds Polls in Stories, New Creative Tools
Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results from your followers as they participate. [Source: Social Media Today]

Expert Opinion:
1. Marketing for the new age hyperconnected consumers
Digitalization has changed the way we consume and process information. With the deluge of information, the customer’s attention span is shrinking and the interactions are becoming evanescent. This changing customer behavior is compelling the digital marketers to think creatively about the new strategies to remain relevant to the fast-evolving customer behaviors.

With the rising use of smartphones and insatiable appetite for data, the new age consumers are now getting ‘hyper-connected’- Perpetually and with increasing frequency. As per the recent study done by Gfk, there are around 41 million hyperconnected consumers in India and the internet users in India will burgeon to more than 450 million by June 2018. This naturally is increasing the frequency with which these consumers are engaging with different brands showing a substantial level of engagement with at least one brand on social media.

Considering these facts, it’s becoming imperative for brands to focus on the hyper-connected consumers with hyper personalisation. The user experience across the touch points needs to be coherent and intelligent to communicate the ‘right product’ with the ‘right price’ to the ‘right customer’ at the ‘right time’ through the ‘right channel’. In order to get this entire experience ‘right’, requires a thorough redesign of the processes, data crunching and redefining communication message. There is clearly a need for digital professionals to evolve into Techno-marketers who understand the new age customers, their needs and have the requisite technology skills to provide a seamless customer experience. When the customer experiences are value accretive at every touch point, organizations will start winning loyal customers and naturally create winning brands.

– Gaurav Hazrati, Senior Vice President and Head, Digital Banking-Consumer Banking, IndusInd Bank
October 6, 2017
LinkedIn announces new features in mobile app
After revamping the mobile app last year, LinkedIn has seen a major increase in the usage of the tool, so much so that LinkedIn’s majority of traffic comes through mobile devices now. It’s been reported that daily active users through mobile has increased to 30% since the revamp. Going by this, it becomes obvious for the company to focus on improving the mobile app further to enhance user experience.

On 12^th October, 2016, LinkedIn announced additional features in the mobile app that will be rolled out soon:
- You can control what you see on your feed – LinkedIn uses an algorithm that decides the type of content visible to you on your feed. The engagement signals that are used as indicators help it with more information. By selecting the ‘improve my feed’ option below your post, you can then choose to follow or unfollow the content.
- Save for later – This option enables you to bookmark links that you want to check but don’t have enough time at that moment. You can read those links in leisure. It works as a boon as you get a chance to revisit the content you wished to read.
Source: https://goo.gl/dKEJza
October 13, 2016
LinkedIn Next Generation Career Pages – What you need to know.

Recently, LinkedIn revamped their user interface and has come up with an improved product that highlights their core – employee branding.

Unlike Twitter or Facebook, these career pages aren’t extensively focussing only on product promotions.

The latest LinkedIn Career Pages have these three main tabs: Overview, Jobs and Life. The job and life tabs have been built with a focus on giving a glimpse into the company’s culture, which, in turn, will attract the right talent. These changes will help the brands in connecting with the right applicants, using the life tab option to increase employer attractiveness.

The new look will roll out to a larger section of pages somewhere between mid-end October.

Source: Social Media Today: https://goo.gl/xMlC9i

October 7, 2016
How to optimize LinkedIn for social selling and marketing
Social selling is the new mantra among marketing gurus. Digital marketing using social media has now evolved into a powerful strategy termed social selling that provides you a goldmine of potential buyers. While some businesses are yet to cash in on the trend of social selling, larger conglomerates have recognized its true value. IBM registered a 400% increase in sales through social selling alone. To add a few statistics of 2015:

Social Selling and The Importance Of Linked In For Business

In a nutshell, social selling is a new trend that effectively utilizes the power of social media to build an effective target audience through relationships for potential sales or conversions.

Among all the social networks today, LinkedIn by far provides a good platform for establishing relationships on an industrial and business level. It is extremely beneficial to businessmen in terms of B2B commerce as you gain a direct link to your clients profile and productivity.

LinkedIn is now home to estimated 150million memberships globally and the number is growing by the minute. In comparison to Facebook and Twitter LinkedIn provides you a concentrated source of business profiles that is less time consuming. It is now recognized by businessmen as having high potential for creating relationship, leads and generation of revenue.

The big question however is optimizing your business activity for LinkedIn because this is what social selling is all about, optimization of a social platform for generating more business.

5 Effective Tips for Optimization of Linkedin
1. Build Customer Oriented Profile
Optimization of a LinkedIn profile should be conducive to business. It should contain worthy information that gives buyers what they are looking for. Create a profile that would showcase you as a person reliable enough to do bsiness with.
1. Build Meaningful Connections
Establish connections and build relationships with those who you can identify as potential buyers. Your network of relationships should consist of those who you can do business with, not those who visit your profile out of curiosity.
1. Don’t wait for business to come to you
With a paid LinkedIn account you gain access to advanced search facilities that provide results of people through individual filters such as location keyword or titles and company names. This helps you build up a network through filtration and identification. Moreover, you also gain the benefit of a saved search where you will be notified of search results in your email. This is one of the more advanced features of LinkedIn having vast potential for influencing business.
1. Use Keywords and Phrases in Title and Headings
Optimizing your titles and headers with rich keywords or key phrases improves your chances of being searched out by other businessmen. The best possible way of optimizing a headline is by using multiples keyword terms in respect of your offerings. Alternately writing a creative headline that describes you and your business with the use of keywords will also create an impact for similar results.
1. Optimize The Summary Section
This is one area where you can create larger content packing in a number of descriptive pieces in relation to yourself and your business. You can even include links that will navigate viewers to detailed presentations and information revolving around your brands.

A few examples of perfect optimization of LinkedIn sites

Take a look at Coca cola’s LinkedIn page. It projects a perfect example of complete optimization. With sharing of material from cokes digital magazine ‘The Coca Cola journey’ coke immediately establishes a connection with a viewer where click through rates on LinkedIn far surpass the CTRs from face book and twitter.

As an example of optimization of an individual site, here’s Connie Benson of dell who uses LinkedIn facilities to its maximum. Her profile provides an insight into all her achievements through headlines and an engaging summary.

Conclusion

LinkedIn is all set to be the largest social player impacting business in the Business to business scenario which has always preferred a platform that focus its content purely on industry. It is a perfectly logical deduction to recognize LinkedIn as the perfect B2B tool due to its business oriented features that stands a level apart from competitive networks.

One should remember however that in order to make LinkedIn work for you, constant innovative optimization of LinkedIn features holds the key to higher visibility and conversion.
November 5, 2015
Linkedin Long-Form: A Powerful Marketing Tool to Add To Your Campaign

Sharing your expertise and knowledge has become easier than ever through LinkedIn Longform. Initially, this platform was confined to the popular influencers only. However, they could not ignore the wonderful ideas and knowledge other small businesses and professionals had, who were unfortunately not so famous.

As this exclusive blog publishing feature is rolled out for all the LinkedIn users, why not make the best out of this opportunity. It will give you a perfect platform to further build your personal brand by garnering the right exposure.

Gain more visibility

Share your knowledge and expertise, build trust, create a large community and become a well-known thought leader, people would seek advice from. Isn’t it a perfect strategy to gain that dear visibility you are seeking for?

Social media platforms like Facebook, Twitter and LinkedIn are wonderful tools to get that required visibility. But, you need to have ‘something’ to promote! LinkedIn Long-form will give that ‘something’. Have a look at the following long-form of Deepak Chopra, one of the popular influencers.

Wonderful excuse to stay connected

As a marketer or businessman, you attend several conferences and events online and offline, meet several people and build connections. Over a period of time, you simply forget them. If you wish to create your brand’s visibility, you need to keep connections fresh. Long-form gives you that wonderful excuse to stay connected and revive your relationships online. You can get in touch with them by asking for their feedback on your content through messages or through comments, thus indirectly promoting it.

This is the comment section of the same long-form given above. To get some more idea about how engaging post are written, check out some the popular influencers like Arianna Huffington, Richard Branson, Daniel Goleman, Bill Gates and others on LinkedIn Pulse.

Writer-friendly Interface

Writing on a longform platform is as easy as shooting the fish in the barrel with its easy to understand interface. Have a look at screen shot given below.

You have to simply choose an appealing image that justifies your content perfectly and makes your post look pleasing. Write an attractive headline that grabs your readers’ attention. (Read on to find what type of content works on LinkedIn).

LinkedIn can drive shares and engage your connections

Let’s have a look at the power LinkedIn long-form cherishes online.

Did you know LinkedIn long-form posts gains more than 300 likes, 25000 views and over 200 comments? Even on a normal day, LinkedIn’s Slideshare is visited by almost 4 million people who upload around 13000 new pieces of content.

As per the survey, 80% of B2B leads come from LinkedIn, unlike Twitter, Facebook and Google+ that generates only 12.73%, 6.73% and 0.21% leads respectively.

So, LinkedIn is much more than just building relationships and creating brand awareness. It goes further to generates leads and increase your conversion ratio.

So, to conclude LinkedIn long-form is the must have tool and should be added to your marketing campaign right away!

LogicSpeak:

Well, we have a smart tip for you! Include some influencers and expert tips in your content and inform them that they are included through a message. Ask them to promote the blog on their social platform, as a favour. Believe it or not, people are very generous. They like to do favours. Also, mention that you will be happy to help in return, whenever they need. This will do the trick!

July 11, 2015
News : GooglePlus and LinkedIn drive few but more engagement compared to other social platforms

The Next Web, in an article has shared that a study undertaken by shareoholic reveals, social networking sites such as GooglePlus and LinkedIn give higher engaged social referrals. The study has compared famous social media networks and has established this conclusion.

The study measured the average visit duration, the bounce rate and pages per visit by the famous brands from about 250 million users.

LogicSpeak:

This is a very useful piece of information. This gives marketers a clear idea on where they can focus their energies and also understand consumer behaviour.

Link : https://tnw.co/1hgBAHe

April 2, 2014
News : LinkedIn introduces Showcase Pages

Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the right message to the right audience. Somewhat similar to LinkedIn’s existing company pages, Showcase Pages are designed to give individual.

Link: https://socialfresh.com/linkedin-introduces-showcase-pages/

January 21, 2014

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