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Tag: linkedin updates

  • LinkedIn stops mail export facility with the new privacy setting

    LinkedIn stops mail export facility with the new privacy setting

    Professional networking giant, LinkedIn has come up with a new change in privacy settings that is sure to cause a ripple among marketers and lead generation experts. Under this change, it now prevents others from exporting your email address from the site.

    While the move itself looks to protect data privacy and might win brownie points with connections and users already hooked on LinkedIn, the way it was rolled out left a lot to be desired. The move came without any forewarning or public announcement. It quietly rolled out the feature universally without a formal announcement.

    How it was discovered?

    A user had reported to TechCrunch that it is no longer possible to export email address of their connections. When confronted with the query, LinkedIn too corroborated this change. It said that this change was done to provide more control over who gets access to their email address details.

    What is the change?

    There is a minor yet impactful change to the user interface of the settings page now. Under the ‘Who can download your mail’ setting, you can set the option depending on the privacy needs you require on a personal level. This way users get the control on who can download their email id through a data export.

    Where is it found?

    Under ‘Settings & Privacy’ traverse to ‘Privacy’. You will see a small section  labelled “Who Can See My Email Address?” This leads to a message “Allow your connections to download your email [the actual address] in their data export?” along with an option to turn on or off the choice. The user can set the toggle to ‘No’ which prevents others from downloading your email address into their data export requests.

    What is the impact?

    Due to the almost zero knowledge about this update, not many are aware of the same. Users may not even know why they should toggle the choice to a ‘No’ rather than a ‘Yes’. The real reason is to protect the user’s privacy and stay in line with the digital business’s strict focus on protecting the user’s privacy.

    With this change the impact is subtle. Users can still view the email id when they visit the connection’s page. However, when they want to do a broad data export, LinkedIn will prevent the user’s id to be added to the data as he/ she may have marked a ‘no’ to “Allow your connections to download your email [the actual address] in their data export?”

    If this move was for a B2C site like Facebook, it would’ve made sense. But on LinkedIn, people establish connections and access mail ids to knowingly get in touch for professional and business reasons. Hence the move on LinkedIn doesn’t make much sense.

    Experts feel that though this might be a big win for LinkedIn in preventing data theft, it might herald a substantial loss for marketers who are interested in establishing a connection for promoting their products/ services. What is your take on this move by LinkedIn? Do write to us and let us know.

  • Weekend Digital Media Round-up: Google’s first retail store, Facebook’s Custom Audience list management terms, Adobe’s new email features and more..

    Weekend Digital Media Round-up: Google’s first retail store, Facebook’s Custom Audience list management terms, Adobe’s new email features and more..

    1. Google is getting ready to open its first retail store

    The company is reportedly close to finalizing a lease on a 14,000-square-foot property in Chicago. The store will be located in Chicago’s Fulton Market district and will be a permanent venue. [Source: Fast Company]

    1. Facebook clarifies Custom Audience list management terms for agency-advertiser relationships

    Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now updating that specific term to clarify that an advertiser with an independent relationship with an agency off of the platform can allow those agencies to manage their Custom Audience lists. [Source: Marketing Land]

    1. Adobe adds enhancements to boost the venerable channel of email

    Adobe is announcing or previewing several new email features like new email message designer with a drag-and-drop interface, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel. [Source: MARTECH TODAY]

    1. Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics

    Google has announced that it will soon automatically verify you for a website in Search Console if you are already a verified owner of the same property in Google Analytics. [Source: Search Engine Land]

    1. 2-Factor Authentication for Page Managers Unveiled by Facebook

    With an aim to expand the existing transparency levels, Facebook has been reported to bring forth modifications in the authentication and authorisation procedures for users managing large Facebook pages. This new authorisation procedure will allow the users to publish posts on the pages with enhanced transparency and authority. [Source: Logicserve Digital]

    1. To stop rumour mill, government readies rules for Internet companies

    The union government is likely to introduce new guidelines by September to heighten the accountability of internet and social media companies under Indian law and to ensure they react quickly to stop the spread of rumours or offensive content on their platforms. [Source: ET Brand Equity]

    1. Facebook goes back to old technologies to connect the next billion

    After abandoning its plan to develop a solar-powered drone called Aquila and grounding a helicopter drone project to connect people in remote areas, Facebook has gone back to the basics, working on technologies like mesh Wi-Fi and Express Wi-Fi in partnership with equipment manufacturers and operators. [Source: ET Brand Equity]

    1. Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL

    Google Analytics has posted a useful document that tells users what to expect when Google Image search engineers flip to the new referrer URL sometime in the next month or two. [Source: Search Engine Land]

    1. Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination

    As Facebook continues its efforts to clean-up its platform and lessen its capacity to be used in divisive and damaging ways, The Social Network has this week announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting. [Source: Social Media Today]

    1. Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts

    Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked. The recommended posts will show up in a section at the end of a user’s Feed under a “Recommended for You” label. [Source: Marketing Land]

  • Weekend Digital Media Round-up: Google’s New Search Console, Facebook’s New Ad Creative Guide, LinkedIn’s Sales Navigator Updates and more..

    Weekend Digital Media Round-up: Google’s New Search Console, Facebook’s New Ad Creative Guide, LinkedIn’s Sales Navigator Updates and more..

    1. Google Adds More Classic Features to the New Search Console

    Google’s new version of Search Console has gained three new features, which were previously only available in the classic version of Search Console. [Source: Search Engine Journal]

    1. Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

    With video content seeing the best response across all social platforms, Facebook’s Creative Shop team has put together a new process which enables advertisers to create more effective, video-like ads from still images. [Source: Social Media Today]

    1. LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration

    Linkedin has added a number of new updates to its Sales Navigator prospecting tool, including a new “Deals” feature to better manage the sales pipeline, Office 365 integration, a redesigned search page and a fuller build out of its mobile app. [Source: MARTECH TODAY]

    1. Google Signals – The New Cross Device Reporting Feature on Google Analytics

    Google has rolled out a new analytics feature called as Google Signals. When you activate this feature, your Google analytics is further powered to display ads in cross device- eligible remarketing campaigns to audiences created on Google Analytics. [Source: Logicserve Digital]

    1. Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity

    Pinterest has quietly rolled out a new element within its sharing algorithm, which has improved recommended Pin results significantly, and is, according to Pinterest, “the largest application of deep graph embeddings to date.” [Source: Social Media Today]

    1. Quora advertisers can now optimize campaigns for conversions

    Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. [Source: Marketing Land]

    1. Google launches new expandable featured snippets with more information

    Google has announced a new form of featured snippets aimed at showing you more useful aspects of the topic around your search. So, when you search for a query that triggers this new format, you will get a handful of expandable snippets below the main featured snippet with more information. [Source: Search Engine Land]

    1. Facebook, Google’s digital advertising dominance crushing ad firms: Report

    The dominance of Google and Facebook of digital advertising has led to the number of independent and smaller ad tech companies falling 21 per cent since 2013 to 185 in the second quarter of 2018, the media reported. [Source: Business Standard]

    1. LinkedIn Announces Re-Focus on Groups with New Tools and Options

    LinkedIn’s close to relaunching LinkedIn groups, with a range of new features and a renewed focus on making the option great again. [Source: Social Media Today]

    1. Facebook Adds New Options to Events to Add More Context to Listings

    Facebook’s added a new option in Event set-up which enables organizers to list a schedule of times for happenings within an event. [Source: Social Media Today]

  • Weekend Digital Media Round-up: Google’s Contact Center AI solution, Twitter’s tightened API platform access, LinkedIn’s Campaign Manager and more..

    Weekend Digital Media Round-up: Google’s Contact Center AI solution, Twitter’s tightened API platform access, LinkedIn’s Campaign Manager and more..

    1. Google ups its AI services with new Contact Center solution and developer tools

    Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. [Source: MARTECH TODAY]

    1. Twitter tightens access to API platform & restricts number of daily actions an app can perform

    Twitter is following through on its commitment to improve the health of its platform. The company announced that all new requests to access the company’s API platform will be required to apply for a developer account. [Source: MARTECH TODAY]

    1. LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

    LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool is designed to offer a more intuitive experience for marketers running multiple campaigns on the platform, with one-click breakdowns of campaign data and personalization options around what reports they see. [Source: Marketing Land]

    1. Data Transfer Project – The Brainchild of Tech Spearheads

    Building a framework and open-source it to people has been in the pipelines for a while now. Finally, Facebook, Twitter, Google and Microsoft have partnered to get together and make it happen. [Source: Logicserve Digital]

    1. Google updates its search quality rating guidelines

    Google is out with an update to its search quality rater guidelines that includes some new areas of focus for raters. [Source: Search Engine Land]

    1. YouTube Announces New Ways to View VR Content Through the App

    YouTube has this week announced a new set of updates aimed at enhancing its VR functionality and providing more ways for people to consume and engage with VR content. [Source: Social Media Today]

    1. Google’s cloud team is building A.I. chips for web-connected devices

    Google is moving beyond developing artificial intelligence chips for its own data centers and is now designing them to work inside products made by other companies. [Source: CNBC]

    1. Google allows advertisers to buy ads.txt authorized-only inventory

    Google has announced that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. [Source: MARTECH TODAY]

    1. Facebook’s Bringing Ads to Facebook Stories, Expanding Reach Options

    Facebook’s been testing ads in Stories for the last few months, with Facebook-owned Oculus among the first participants. Soon, you’ll also be able to run ads in stories on Facebook to extend your reach to customers across multiple platforms. [Source: Social Media Today]

    1. Google Ads intros new URL parameter options ahead of parallel tracking deadline

    Google is introducing two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. [Source: Search Engine Land]

  • Weekend Digital Media Round-up: Google’s new feature to track image traffic, Facebook’s paid partnership tags, LinkedIn’s video captions and more..

    Weekend Digital Media Round-up: Google’s new feature to track image traffic, Facebook’s paid partnership tags, LinkedIn’s video captions and more..

    1. Google Adds New Way to Track Google Images Traffic in Analytics

    Google has announced a new update for referral traffic from Google Images, which will help website managers better track their visitor sources. [Source: Social Media Today]

    1. Facebook Makes it Possible to Tag Paid Partnerships on Posts

    After launching an info label to tag political posts, it has now expanded the scope of this facility beyond politics. It now does the same for promotional content that appears on pages of well-known agencies and firms or influencer pages. [Source: Logicserve Digital]

    1. AMP Stories in Google Search Can Now Be Monetized

    AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities. [Source: Search Engine Journal]

    1. LinkedIn Adds Video Captions and New Content Sharing Tools

    LinkedIn has added some new options to improve content creation and sharing on the platform. LinkedIn has added a new option to upload captions for your videos on the platform. It’s also adding the ability to share LinkedIn posts by highlighting a relevant pull quote for your own update. [Source: Social Media Today]

    1. Google My Business Sends Notifications When New Listings Go Live

    Google My Business has started sending notifications when new listings go live on the web. A representative from Google announced this update, while stating users will only receive these notifications if their business accounts are fewer than 100 listings. [Source: Search Engine Journal]

    1. Instagram’s Adding ‘Reactions’ Style Quick-Response Emojis to Instagram Stories

    Instagram is testing a new, Facebook Reactions style emoji response option for Instagram Stories, which would give Stories viewers another way to engage with posts. [Source: Social Media Today]

    1. Plan Events and Projects Better with New Collaboration Tools on Pinterest

    Pinterest, the visual discovery social media platform, has been rolling out a slew of changes to its user interface for quite some time now. One more exciting addition is the new collaboration tools. The facility allows users to have conversations with other members of the platform’s group board with the help of the new group activity feed. [Source: Logicserve Digital]

    1. Google My Business Agency Dashboard Can Now Sync With AdWords

    Google announced that in Google My Business, you are “now able to sync locations in Adwords.” This was a feature that worked in the Google My Business dashboard but did not work in the new agency dashboard. [Source: Search Engine Roundtable]

    1. New features in the Facebook Ads Manager app make building ads on mobile easier

    Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. [Source: MARTECH TODAY]

    1. Google Assistant gets more helpful

    Google Assistant, the app that answers questions and helps you get things done, has been enhanced with an eye toward automatically putting your daily tasks front and center on your phone. [Source: Search Engine Land]

  • Weekend Digital Media Round-up: Google’s messaging platform ‘Chat’, New Gmail features, LinkedIn’s GIFs in messaging, more..

    Weekend Digital Media Round-up: Google’s messaging platform ‘Chat’, New Gmail features, LinkedIn’s GIFs in messaging, more..

    1. Watch out, WhatsApp! Google is launching a rival messaging service called Chat

    Google is said to be launching a rival messaging service called Chat. The messenger will link up with text messages and will be available on all Android smartphones. [Source: Standard Digital]

    1. New Gmail features are on the way, including a confidential mode that lets users expire messages

    Google announced that it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements. [Source: Marketing Land]

    1. LinkedIn Seeks To Improve In-Platform Experience With GIFs In Messaging

    Professional networking giant LinkedIn announced that it is implementing GIFs into its messaging system. For business users and professionals (who form perhaps the only market for LinkedIn) this move is certain to surprise many. [Source: Logicserve Digital]

    1. Google introduces new feature for jobseekers

    Google on Tuesday introduced a new search experience aimed at making it easier and quicker for jobseekers to find relevant employment opportunities. Towards this end, the technology major has tied up with popular job listing websites and online classifieds such as QuikrJobs, Shine.com, Aasaanjobs, Freshersworld, Headhonchos, IBM Talent Management Solutions, LinkedIn, Quezx, T-Jobs, TimesJobs and Wisdomjobs. [Source: The Hindu]

    1. Facebook Reports Large Q1 Ad Revenue Gains Despite Data Privacy Scandal

    Facebook’s strong ad revenue gains and growing user base signals that, so far, the social network appears to be weathering the storm that the Cambridge Analytica scandal created. The abuse of more the 87 million user profiles by a data firm tied to Donald Trump’s presidential campaign, and the company CEO’s testimony before Congress seems to have had little impact on its Q1 2018 earnings. [Source: Social Media Today]

    1. Google Wants to Make Audio Content Searchable

    Google wants to change how people discover audio content in search results. In a recent interview, Zach Reneau-Wedeen of Google’s podcast team details the company’s plans to prioritize audio in the same way it does text, images, and video. [Source: Search Engine Journal]

    1. Twitter attributes more than half of its $575M Q1 ad revenue to video

    According to Twitter’s Q1 2018 earnings report, video ads accounted for more than half of the $575 million advertising revenue it earned during the first quarter of this year. [Source: MARTECH TODAY]

    1. Google is finally making a standalone Tasks app

    Google has finally admitted that a proper suite of office productivity apps needs to include Tasks. Alongside the launch of the new Gmail, the company is announcing integration with Google Tasks. [Source: The Verge]

    1. Instagram Lets Users Export Everything They’ve Shared

    Instagram now has a tool that will let users download a copy of everything they’ve shared to the network. The tool is currently only able to be used on desktop browsers. Access via iOS and Android will be available in the future. [Source: Search Engine Journal]

    1. Facebook continues to refine its app data & ad-targeting safety measures

    Facebook continues to shore up its user safety measures on a number of fronts. The site recently announced several changes to its API platform and released a new statement on all the ways it makes ad targeting more “safe and civil.” [Source: Marketing Land]

  • LinkedIn seeks to improve in-platform experience with GIFs in messaging

    LinkedIn seeks to improve in-platform experience with GIFs in messaging

     

    Professional networking giant LinkedIn announced that it is implementing GIFs into its messaging system. For business users and professionals (who form perhaps the only market for LinkedIn) this move is certain to surprise many. The common perception is that a serious career-oriented platform like LinkedIn need not have a GIF presence on its messaging platform.

    But obviously, the LinkedIn product team seems to differ on opinions here. They feel that GIFs and emojis are staple to the next generation professional’s communication. Hence, this move is in sync with what the aspiring career professional is looking for on LinkedIn. So don’t be surprised if you see a GIF button soon on your messaging window that will allow you to send GIFs in your LinkedIn messages.

    What does it mean for businesses?

    For advertisers, the move seems to have some logical sanity attached to it. LinkedIn has always tried to incorporate a more intimate one-on-one messaging experience with features like SMS-oriented back and forth message flow and emojis.

    For a marketer, this philosophy aligns well with their lead generation objectives, as better one-on-one interaction is directly proportional to better levels of engagement and conversions.

    For suave marketers, the concept of GIFs driving reader engagement has been a well-known subject. On LinkedIn they have been using GIFs as photo attachments to evoke better engagement from the readers.

    A word of caution

    The blending of the informal nature of Gifs in a professional setting like LinkedIn messaging needs a careful thinking before using it. Many senior people think GIF to be a seriously unprofessional addition to a professional networking platform. Using GIFs to communicate with such an audience may backfire badly if not used with care.

    Also, GIFs tend to be misread quite a lot. A possible misinterpretation of a GIF on the messaging system may result in an unhappy client or a total attrition altogether. So be very careful before sending out a GIF to potential customers or business leads.

    Then why have it?

    Many feel that incorporating GIFs addresses two crucial issues:

    1. The lack of human touch is solely missing when we are dealing with 100% text-based messaging or dreary presentations. A GIF can easily overcome this perception and add a human touch to the communication.

    2. GIFs aid a better recall value. When you see something different on your messaging screen, chances are that you would remember it for longer than other types of text-only messages. From a branding point of view, this stickiness of a message is a substantial impetus for marketers to explore GIFs in messaging.

    If used subtly, then GIFs have the power to evoke a greater level of interaction and personalisation on LinkedIn messaging platform. Your brand gets the human touch, the recipient acknowledges the personalised connection, and rewards the effort with better engagement and likely conversion.

    What is your view on the new messaging GIF feature on LinkedIn? Do write to us and let us know in the comments below.

  • Weekend Digital Media Round-up: Google’s Outstream ads, Facebook’s ‘Loyalty Prediction’ ad tool, Snapchat’s new lens-based ads and more..

    Weekend Digital Media Round-up: Google’s Outstream ads, Facebook’s ‘Loyalty Prediction’ ad tool, Snapchat’s new lens-based ads and more..

     

    1. Google launches Outstream Ads to boost video reach beyond YouTube

    AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. [Source: Search Engine Land]

    1. Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases

    On the heels of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently promoting a “Loyalty Prediction” ad service tool that lets advertisers target users based on predicted behaviors versus past actions. [Source: MARTECH TODAY]

    1. LinkedIn introduces videos for ‘Sponsored Content’

    Microsoft-owned professional networking platform LinkedIn on Wednesday rolled out videos for “Sponsored Content” and “Company Pages” to help businesses reach and engage with the right audience. [Source: Brand Equity]

    1. Google Cloud releases Dialogflow Enterprise Edition for building chat apps

    Building conversational interfaces is a hot new area for developers. Chatbots can be a way to reduce friction in websites and apps and to give customers quick answers to commonly asked questions in a conversational framework. Google announced it was making Dialogflow Enterprise Edition generally available. It had previously been in beta. [Source: TechCrunch]

    1. Google Chrome now blocks autoplaying video with sound

    Google’s Chrome browser now blocks auto-playing video with sound, taking a big step forward in removing one of the most irritating things about the modern web. [Source: The Guardian]

    1. YouTube To Discontinue Third-Party Ad Support In EU With GDPR Roll-Out

    With the GDPR kicking off on May 21st, YouTube has declared that it will discontinue third-party ad serving based on reserved buys in the continent of Europe. This means that brands which are not using YouTube’s Double-click Campaign Manager will have to retraffic their ads by May 21st just so that they do not experience any issues while displaying video content on the platform. [Source: Logicserve Digital]

    1. Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

    Facebook’s working on a new video option which aims to boost engagement by enabling creators and publishers to post pre-recorded video within the Facebook Live environment. [Source: Social Media Today]

    1. More companies announce GDPR compliance efforts as the deadline for enforcement looms

    With a little less than two months until the General Data Protection Regulation (GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a steady stream of larger companies announcing compliance initiatives and tools. [Source: MARTECH TODAY]

    1. Facebook, Microsoft and others sign anti-cyberattack pledge

    Microsoft, Facebook  and Cloudflare are among a group of technology firms that have signed a joint pledge committing publicly not to assist offensive government cyberattacks. The pledge also commits them to work together to enhance security awareness and the resilience of the global tech ecosystem. [Source: TechCrunch]

    1. Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

    Snapchat’s rolling out a new ad type within Snap Lenses which will enable advertisers to prompt user action direct from the Lens itself. [Source: Social Media Today]

  • LinkedIn rolls out Native Video Marketing

    LinkedIn rolls out Native Video Marketing

    On 29th March, LinkedIn announced two key updates that will be of significant interest to B2B advertisers in the digital space.

    1. It now allows marketers to run native video ad campaigns
    2. It provides placement of videos on Company Pages on the site

    B2B marketers would welcome the new move from LinkedIn that allows companies to run native video ad campaigns and run video ads on the site. At a time when Facebook is reeling under data breach issues, the new move is sure to bring in a lot of interest and sustained visibility from B2B marketers who are looking for a viable social media channel to tap into leads worldwide. And what better than LinkedIn – the best known and perhaps the world’s biggest professional networking site today. Marketers looking to drive results from video content can count on LinkedIn to provide the much needed visibility and business traction.

    What this move means?

    LinkedIn had allowed individuals to add video in native format over the social media platform as late as last August. Many believe LinkedIn is one of the last big social media sites to launch this feature. In order to avoid a similar late-mover tag for B2B too, it has gone ahead and launched native video ads for B2B businesses now.

    Brands will be able to add videos to their company pages as well as to the Showcase page. The new LinkedIn campaign manager will allow marketers to target audience by specific variables like demographics, job title, or industry. When you use LinkedIn’s Matched Audiences option, you can further drill down your ads to be seen by specific account level audiences. You can also build an email list to reach out to existing customers.

    Leads are typically generated either by driving site traffic to the company website or via LinkedIn’s Lead Gen Forms product. As expected, the rollout will be a phased one. Businesses are expected to see more features and get access to better functionality in the coming months.

    Sponsored content now supports video too

    LinkedIn had rolled out a phased beta testing for around 700 marketers since October 2017, to track performance and efficacy of the native ad campaigns. Results have been very encouraging from an ‘impressions’ point of view. Viewers have been found to spend 3x the time on average watching ads with videos as compared to static (text/image) ads. In the same beta testing, it saw that Company Page video was viewed 5x more than other forms of content on the Company Page. This will be an encouraging sign for B2B marketers to embrace native ads on LinkedIn with full enthusiasm.

    Appearance-wise, the native ads will be shown on the News Feed of a targeted LinkedIn member as a standalone, sponsored post. The video will be in auto-play mode by default (in mute version).

    For analysis purposes, the LinkedIn tracking pixel will come in handy. It will allow advertisers to assess the performance of ads with important metrics like leads, sign-ups, site visit numbers, to name a few.

    What is your initial assessment of LinkedIn native video ads? Do write to us and let us know your thoughts.

  • Weekend Digital Media Round-up: Google’s own blockchain technology, Facebook’s ad improvements for retailers, Instagram’s shopping tags and more..

    Weekend Digital Media Round-up: Google’s own blockchain technology, Facebook’s ad improvements for retailers, Instagram’s shopping tags and more..

     

    1. Google working on its own blockchain technology

    Google is working on blockchain-related technology to support its cloud business and head off competition from emerging startups that use the heavily-hyped technology to operate online in new ways, according to people familiar with the situation. [Source: The Economic Times]

    1. Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

    In “an update on the Cambridge Analytica situation,” Zuckerberg said the company had taken most of the actions to address the issue in 2014 and 2015, but he also laid out (basic) new steps the company will take. [Source: MARTECH TODAY]

    1. Instagram’s Opening Up Its Shopping Tags to More Businesses

    Instagram is making Shopping Tags more broadly available. After expanding the option to fashion businesses and Shopify merchants in the US last year, Instagram’s now also making them available to businesses in Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK. [Source: Social Media Today]

    1. Google’s Core Search Algorithms Update

    As SEO marketers or business owners, we all have a fair idea about what it takes to rank high on SERP. However, many of us would have been surprised at a shift in rankings without any issues from our end. This may be because of a significant change in Google algorithm update recently. [Source: Logicserve Digital]

    1. Facebook introduces ‘store sales optimization’ and other ad improvements for retailers

    Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of existing solutions previously introduced: store sales optimization, Tabs for Canvas and product categories for dynamic ads. [Source: Marketing Land]

    1. LinkedIn Adds New Sticker and Text Options to Spruce Up Your Video Content

    Back in October, LinkedIn announced new, Snapchat-like overlays for videos which give conference attendees the opportunity to add dedicated event frames to the content they post to the platform while attending such functions. But now LinkedIn’s taking it to the next level. This week, LinkedIn has announced new video filters and text styles, giving users more ways to spice up their on-platform video content. [Source: Social Media Today]

    1. New Google My Business dashboard for multiple listings rolling out

    Google is now slowly rolling out the new Google My Business dashboard that it announced back in November 2017. [Source: Search Engine Land]

    1. Instagram Will Now Allow Active Links to Other Profiles, Hashtags in Bios

    Instagram’s adding some new link options within your profile bio, which will provide new ways to connect your audience to relevant hashtags, or to refer to other users, increasing exposure potential within the app. [Source: Social Media Today]

    1. Google: Using non-English URLs for non-English websites is fine

    Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. [Source: Search Engine Land]

    1. The Indisputable Power Of Video Content On Social Media

    Over a past few years, social media has gained immense popularity all over the world. It has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life. Here’s a look at how video can be utilised perfectly for marketing on social media. [Source: Logicserve Digital]

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