Tag: linkedin updates

Weekend Digital Media Round-Up: Google’s New Crawl Report, Facebook’s Updated ‘Account Quality’ Dashboard, Pinterest’s ‘Dynamic Creatives’ & more…

1.Google crawl stats report now showing more crawls

Google has posted an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” [Source: Search Engine Land]

2. Facebook Launches Updated ‘Account Quality’ Dashboard to Help Businesses Address Concerns

Facebook’s rolling out an updated ‘Account Quality’ dashboard within Business Manager, which is designed to help Page admins and support staff keep track of any suspended ads or impacted posts. [Source: Social Media Today]

3. Pinterest Launches New ‘Dynamic Creative’ Automated Ad Targeting and Creation Process

Pinterest has unveiled a new, ‘Dynamic Creative’ ad process which will enable advertisers to automate the ad creation and targeting process for their campaigns based on individual user behavior. [Source: Social Media Today]

4. Twitter’s New Verification Policy Asking Verified Users To Update Their Profiles Accordingly

Twitter’s policy regarding Verified Accounts has been updated, and now it’s sending out notifications to verified users, urging them to comply with the changes before January 22nd, 2021. [Source: Digital Information World]

5. Gmail Ads Absorbing Into Discovery Campaigns

Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately. [Source: Search Engine Journal]

6. Facebook Announces New App Login Parameters to Assist with Transition to Apple’s IDFA Update

With Apple’s new IDFA changes, Facebook has added a new login mode for app developers, in order to enable them to continue collecting some user data. [Source: Social Media Today]

7. Google Chrome 88 is rolling out with some outbreak changes like you can edit saved passwords, and new UI for giving permission will also end the Mac OS X 10.10 support

Google is kicking the new release Chrome 88 with some major changes in this new year. This will make the user edit the saved password so that no unauthorized person can get access to them. [Source: Digital Information World]

8. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. [Source: MarTech Today]

9. Advanced descriptive captioning feature for images is soon to come on Facebook and Instagram

Facebook’s AI image generation models are getting more advanced as they will soon start giving detailed descriptions about images, people in them doing various activities, and more. [Source: Digital Information World]

10. Pinterest Tests New Stories Panel at the Top of User Feeds

Pinterest is testing out a new panel of Story Pins on the main home screen, aligning with the broader Stories trend. [Source: Social Media Today]

January 22, 2021
Weekend Digital Media Round-Up: Google’s Insights Tools for Travel Sector, Facebook’s Security Features, Twitter’s Expansion of API Features & more…

1.Google launches insights tools for travel industry

Google announced the launch of a dedicated website that provides demand trends to travel sector participants including hotels, travel start-up, and booking agents. [Source: Live Mint]

2. Facebook to offer more security features in 2021

Facebook said it will start allowing users to prepare physical safety keys as a way to confirm their identity before logging into the social network’s mobile app, beginning next year. [Source: Times Now News]

3. Twitter expands API features for developers tracking the public conversation

Twitter is rolling out new features to its developer community with an update to its recently rebuilt Twitter API. [Source: TechCrunch]

4. Google Search Console brings back request indexing tool

Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. [Source: Search Engine Land]

5. Zoom may launch an email service and calendar app to compete with Google and Microsoft

Zoom is looking to expand beyond workplace video chat and into new territories, specifically email and calendar services. [Source: The Verge]

6. YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market. [Source: Social Media Today]

7. Google confirms passage indexing is not yet live

Google’s Danny Sullivan has confirmed that Google has not yet rolled out passage indexing. It was expected to roll out in 2020 but that seems unlikely now. [Source: Search Engine Land]

8. Twitter’s new verification policy will drop in January 2021

Twitter is planning to launch a new account policy in 2021. This will include a fresh verification process, as well as a way to highlight bots and accounts of the deceased. [Source: The Next Web]

9. Google is training computers to better understand more Indian languages

Google on announced a variety of features to help deliver a better language experience to millions of Indian users. [Source: Financial Express]

10. Telegram, nearing 500 million users, to begin monetizing the app

Instant messaging app Telegram is “approaching” 500 million users and plans to generate revenue starting next year to keep the business afloat. [Source: TechCrunch]

December 24, 2020
Weekend Digital Media Round-Up: Google’s AR ‘Try-On’ Ads, Instagram’s New Tools in Reels and Stories, LinkedIn’s ‘Products’ Tab & more…

1.Google now lets you virtually try on makeup using AR, shop from influencer videos

Google has launched of an AR-powered cosmetics try-on experience in Google Search, enabling brands to provide digital overlays. [Source: TechCrunch]

2. Instagram Adds New Creative Tools in Reels and Stories

Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll out of its Branded Content tags. [Source: Social Media Today]

3. LinkedIn Announces the Rollout of Product Pages

LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages – a dedicated tab on company pages for products. [Source: We are Social Media]

4. Google releases Google Ads Editor v1.5

Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. [Source: Search Engine Land]

5. Google Tests Interactive Search Results

Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. [Source: Search Engine Journal]

6. Google temporarily disables issue validation in Search Console

Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. [Source: Search Engine Land]

7. Bing Webmaster Tools Begins Microsoft Clarity Integration

Microsoft has integrated its new analytics tool, Microsoft Clarity, with Bing Webmaster Tools. This tool will help understand how users are interacting on the website. [Source: Search Engine Roundtable]

8. Google Ads moves campaign goal metric

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. [Source: Search Engine Land]

9. Google Maps Showing Web Results

Google Maps is now showing web results on mobile and desktop searches. When searching for a business on Google Maps, scrolling down past the Google My Business profile information there is now a “People also search for” section. [Source: Local University]

10. Google Structured Data Testing Tool Lives On At New Domain

Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. [Source: Search Engine Journal]

December 18, 2020
Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

1. Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. [Source: Search Engine Journal]

2.Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

Facebook has announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. Facebook is adding its fundraising stickers to Facebook Stories. Facebook is also expanding its charity donation tools within gaming live-streams. [Source: Social Media Today]

3.Instagram Goes After TikTok with New ‘Reels’ Mode

Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [Source: Social Media Today]

4.Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

The Social Network has released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. [Source: Social Media Today]

5.Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. [Source: Search Engine Land]

6.Instagram’s test to hide like counts expands to the US and across the globe

Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. [Source: The Verge]

7.LinkedIn adds Data Validation to Sales Navigator

LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. [Source: MarTech Today]

8.Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

The growing complexity of the consumer’s digital footprint means advertisers need to understand the advanced technologies and innovations that drive meaningful brand engagement. Microsoft is setting out to help reimagine how advertisers serve customers and grow your business, deliver more engaging customer experiences that unlock new revenue and fuel future growth. [Source: Search Engine Land]

9.Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app and if you’re looking to reach younger audiences, it’s worth taking note. [Source: Social Media Today]

10.TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. [Source: Social Media Today]

November 15, 2019
Weekend Digital Media Round-up: Google’s Expanding Shopping Ads, Facebook’s New Logo, Pinterest’s Renewed Mobile App and more…

1. Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. The new features are multi-country feeds, automated feeds and new merchant center experience. [Source: Search Engine Journal]

2. Facebook Unveils New Logo With Unique Branding for All of its Products

Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns. The company says the new branding is designed for clarity – to make it clear that it’s the parent company of many popular apps. [Source: Search Engine Journal]

3. Pinterest Launches a Refresh of Its Mobile App

Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations and a more efficient use of space. The most obvious change when opening the app after the update is the reduced space around pins. [Source: Search Engine Journal]

4. Google Adds New Visual Ad Options for YouTube and Google Images

Google announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. [Source: Social Media Today]

5. YouTube Launches a Redesign of its Desktop Homepage

YouTube updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company has added the option to add to queue on desktop – simply hover the cursor over a video and it can be quickly added to your list of videos to watch next. [Source: Search Engine Journal]

6. LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

LinkedIn has added two new language translation options in order to better facilitate on-platform communication. It will automatically translate it to English – but now, when you tap on the ‘Rate this Translation’ prompt at the bottom of the post, you’ll be able to find additional translation options under ‘Language Settings’. [Source: Social Media Today]

7. Google Finally Launches the Anticipated Page Speed Report in Search Console

Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. The company’s new page speed report pulls data from the Chrome User Experience Report and automatically groups URLs into the categories of “Fast,” Moderate,” and “Slow.” [Source: Search Engine Journal]

8. Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. [Source: Search Engine Journal]

9. Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. [Source: Social Media Today]

10. Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features. The new features are searchable errors, shared negative keyword lists, condensed edit pane, image names and maximize conversion value for search campaigns. [Source: Search Engine Journal]

November 8, 2019
Weekend Digital Media Round-up: Google’s Adaptive Anchor Banner Ads, Instagram’s New IGTV Series, Microsoft Advertising’s Redesigned Interface & more…

1. Google Launches ‘Adaptive Anchor Banner’ Ads to Better Cater to Varying Screens

Google is launching a new banner ad type which can adapt to varying screen size, helping to maximize performance in line with evolving consumption behaviors. [Source: Social Media Today]

2. Instagram Adds IGTV Series Option to Categorize Videos

Instagram added a new IGTV ‘Series’ option which will enable creators to segment their videos into dedicated collections. The new Series option will help creators better brand their content, and encourage return viewing, by giving their series a dedicated label, along with an on-screen tab which viewers can tap to get notifications of new episodes. [Source: Social Media Today]

3. Microsoft Advertising unveils interface redesign

Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. The new user experience will feel familiar to Google Ads users. You will recognize the left-hand oriented navigation menus that anchor the Google Ads interface and Overview pages with visual charts. [Source: Search Engine Land]

4. Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up from Google Ads Editor, the Google Ads API, and the mobile app. [Source: Search Engine Journal]

5. LinkedIn Rolls Out New Format for its ‘Daily Rundown’ Professional News Updates

LinkedIn is looking for more ways to facilitate discussion, and get professionals connecting over key topics. The company has announced that it’s making some changes to its Daily Rundown professional news listings, which users can opt-in to, in order to be sent a key business news overview each day. [Source: Social Media Today]

6. Google Ads to Improve the Optimization of App Campaigns

Google Ads is improving the way it tracks the performance of app campaigns. Advertisers with active app campaigns will automatically have their campaigns updated. The new data will also help advertisers make more informed design decisions. [Source: Search Engine Journal]

7. Twitter’s Considering a New Checkmark to Highlight Bots on the Platform

Twitter is looking into putting a label for bots on the plaltform. This could be a good move, and it would definitely help clarify who, or what, is behind each account. [Source: Social Media Today]

8. Google Ads now showing cart metrics for Shopping campaigns

Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. [Source: Search Engine Land]

9. Pinterest Begins Rolling Out an Updated Pin Format

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. [Source: Social Media Today]

10. YouTube to Sell Artists’ Merchandise Underneath Videos

YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. [Source: Search Engine Journal]

October 25, 2019
Weekend Digital Media Round-up: Google Ad’s New Ways to Target Users, Facebook Ad’s in Search Results, LinkedIn’s New Features for Companies & more…

1. Google Ads Introduces 2 New Ways to Target Users in Google Search

Google Ads is rolling out two new ways to reach your target audiences in Google Search. The company will be launching affinity audiences and seasonal event segments for in-market audiences. [Source: Search Engine Journal]

2. Facebook Ads in Search Results Rolling Out to More Advertisers

Facebook is giving more advertisers the ability to place ads in search results. An official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements. [Source: Search Engine Journal]

3. LinkedIn Rolls Out 3 New Features for Company Pages

LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. [Source: Search Engine Journal]

4. Facebook Launches New ‘Disruptor Hub’ to Outline How Businesses are Seeing Major Growth Online

Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook’s various advertising and promotion options can help to fuel such. [Source: Social Media Today]

5. Snapchat Introduces a New Ad Unit for Ecommerce Advertisers

Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for Ecommerce advertisers. The company is selling the ad unit as a simple way to create mobile ads at scale while maintaining brand identity through mobile-first templates. [Source: Search Engine Journal]

6. Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook is looking to make it as easy as possible for advertisers to expand their campaigns into Stories also, and the research here suggests that it may well be worth considering. [Source: Social Media Today]

7. Instagram Adds New Options to Control Third-Party Access to Your Account Information

Instagram has improved its options to help users better manage which third-party apps can access their Instagram account information, and what specific data they can get. [Source: Social Media Today]

8. YouTube to end support for third-party pixels early 2020

Google has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube expects those migrations to be completed early next year. At that time, it will no longer allow advertisers to use third-party pixels on YouTube. [Source: MarTech Today]

9. Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook is making a couple of changes to business Pages, which will impact both presentation and data tracking elements. Facebook’s gray verification badges – not the blue ones – are available to all Pages which have verified their official details with Facebook by going through an identification process. [Source: Social Media Today]

10. LinkedIn Gets a New Tool for Planning In-Person Networking Events

LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups. The tool allows users to create and join professional events, invite connections, manage events, have conversations with other attendees, and stay in touch afterward. [Source: Search Engine Journal]

October 18, 2019
Weekend Digital Media Round-up: Google’s New Data Security Tools, Instagram’s Branded Content Tag, Microsoft’s Audience Targeting Solutions & more…

1. Google Adds New Data Security Tools, Including YouTube History Auto-Delete and Password Check-Up

Google has announced a new set of data control and security options to help users better maintain their digital presence and avoid potential misuse. The company is adding a new incognito mode to Google Maps, giving the option to hide location history. [Source: Social Media Today]

2. Instagram Adds Branded Content Tags for IGTV

Instagram’s Branded Content Tags are still not available to all users, for those who can access them, they are now also being expanded to longer-form IGTV content. [Source: Social Media Today]

3. Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. The new audience targeting solutions are available now as part of an open beta. [Source: Search Engine Journal]

4. Google Search Console adds Change of Address tool to new interface

Google announced that they have added the Change of Address tool to the new interface of Google Search Console. The change of address feature was available in the old Search Console but was not migrated when Google shut down the old interface. [Source: Search Engine Land]

5. LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. [Source: Marketing Land]

6. Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest

Instagram is adding in new features and options which encourage shopping in-app, providing new functionality for users, and new opportunities for businesses to get more out of their Insta presence. [Source: Social Media Today]

7. Facebook advertisers can now use Stories ads to start conversations in Messenger

Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in. [Source: Marketing Land]

8. YouTube Adds New Comment Filters in YouTube Studio

YouTube has announced a new set of comment filters within YouTube Studio, which will make it easier for creators and brands to identify key video responses of interest. [Source: Social Media Today]

9. Google Shopping Updated With New Design, Price Tracking, Local Inventory, More

Google has upgraded Google Shopping with a redesign and several new features that make it easier for users to find what they’re looking for. The new experience starts with a personalized homepage that includes suggestions for new products, as well as sections to reorder common items or continue previous shopping research. [Source: Search Engine Journal]

10. Google to update GoogleBot’s user agent

Google will update Google’s user agent to represent the version of Chrome that GoogleBot is running. It is important to update any code you may have that may look at the user agent of GoogleBot to support this change going forward. [Source: Search Engine Land]

October 4, 2019
Weekend Digital Media Round-up: Google’s changed GMB listings, Facebook’s ‘Like’ Button Removal, YouTube’s Change in Data Collection and More…

1. Google Makes Changes to GMB Listings With Distance-Based Service Areas

Google is going to automatically apply changes to Google My Business listings with distance-based service areas. Managers of Google My Business listings affected by this change will have the opportunity to review these updates after logging into their account. [Source: Search Engine Journal]

2. Facebook Might Follow Instagram By Removing Like Counts

Facebook may take a page out of its own playbook by removing like counts, similar to what’s being tested on Instagram. The screenshots shared by Wong indicate that Facebook’s hidden likes will work the same way. [Source: Search Engine Journal]

3. YouTube Announces Changes to Data Collection and Ad Targeting on Videos Aimed at Children

YouTube has announced a range of new measures to better protect children using its platform, reducing data collection on content aimed at kids, and the capacity for advertisers to target young viewers through ads on such content. [Source: Social Media Today]

4. Google Introduces New Structured Data for Movie Carousels

Google is rolling out a new type of structured data to help movies appear in new dedicated movie carousels. In order for a movie to be eligible to display in a carousel, only the title of the movie and an accompanying image need to be defined using structured data. [Source: Search Engine Journal]

5. LinkedIn Launches New Course on Building a LinkedIn Presence and Utilizing its Ad Tools

LinkedIn has launched a new course designed to educate people on how to make best use of the platform for brand-building and marketing, covering all aspects of LinkedIn’s on-platform tools. [Source: Social Media Today]

6. Google Search Console Makes it Easier to Verify Domain Properties

Google is working with domain name registrars to automate the process of verifying domain properties in Search Console. Domain properties were introduced to Search Console this year as a way of providing site owners with a complete view of their data. [Source: Search Engine Journal]

7. YouTube Outlines its Improving Efforts to Remove Inappropriate Content

YouTube has provided a specific update on the first element listed – removing inappropriate content, and how it’s been working to improve its efforts on this front. [Source: Social Media Today]

8. Google launches an open-source version of its differential privacy library

Google has released an open-source version of the differential privacy library it uses to power some of its own core products. Developers will be able to take this library and build their own tools that can work with aggregate data without revealing personally identifiable information either inside or outside their companies. [Source: Tech Crunch]

9. Facebook Begins Rolling Out Updated Desktop Layout

Facebook has now started rolling out the new experience to users, with a prompt notifying them of the change. The new layout aims to make it easier to navigate to your favorite elements, with tabs along the top of the screen, and a more compressed view. [Source: Social Media Today]

10. Facebook Updates Face Recognition Permissions to Provide More Control

Facebook has announced that it is removing its current ‘tag suggestions’ setting, which relates to the prompts it generates based on people it can identify in an uploaded image and improving its face recognition permissions, enabling users to opt-out of the process with one click. [Source: Social Media Today]

September 6, 2019
Weekend Digital Media Round-up: Google Ad’s New Bidding Strategies, Instagram’s New Messaging App, Facebook’s Playable Ads Preview Tool and More…

1. Google Ads Introduces Seasonality Adjustments for Smart Bidding

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. [Source: Search Engine Journal]

2. Instagram is Developing a Separate Messaging App Called ‘Threads’

After shutting down its standalone messaging app ‘Direct’ earlier this year, Instagram is reportedly working on a new iteration of the same. Instagram’s latest weapon on this front is a new messaging app called ‘Threads’ which will look to focus on building stronger, more constant connection between smaller, enclosed groups. [Source: Social Media Today]

3. Facebook launches tool to test, preview Playable Ads

Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. [Source: Marketing Land]

4. Instagram is Doubling Down on Stories Ads

Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. The company is simply gathering feedback for now, and the focus of the app will remain on the user experience. [Source: Search Engine Journal]

5. Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S. [Source: Marketing Land]

6. LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

LinkedIn has launched a new element of its ‘Success Hub’ marketing data and insights platform, which aims to provide additional information on specific audiences and verticals, in order to help better inform marketing decisions and understanding. [Source: Social Media Today]

7. Twitter Tests New, Larger Image Tweet Carousel Ad Format

Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. [Source: Social Media Today]

8. Facebook Makes Changes to Housing, Employment, and Credit Ads

Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit. These special ad categories have now restricted targeting options in Ads Manager. [Source: Search Engine Journal]

9. YouTube CEO Outlines the Platforms “Four R’s” Content Policy to Uphold its Policies

YouTube CEO Susan Wojcicki has re-stated the company’s commitment to enforcing platform rules, and rewarding creators, via a key set of tenets that it’s using to improve its processes. [Source: Social Media Today]

10. Facebook’s Testing a New Screen-Sharing Option for Messenger

Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. [Source: Social Media Today]

August 30, 2019

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.