Tag: Keywords

Are Keywords Still Relevant to SEO in 2020?

Around 2010 when SEO was still in its infancy, keywords were thought to be the Holy Grail for acing search rankings. Spreading keywords across the articles, including meta description, title tags, and H1, was considered to be an effective strategy by most marketers. And it did deliver results, albeit for a short while.

When Google introduced Panda, the update focused on promoting pages and sites that offered real value to the users. Ones stuffed with keywords or low on quality were demoted.

So, have keywords lost their relevancy over the years? In 2020, how should a digital marketer or content creator deal with keywords? Getting back to the basics and understanding what SEO content is could offer a big piece of this keywords puzzle.

How has the Definition of Search Engine Optimized Content Evolved?

Just like the search algorithms, the definition of many of the SEO-related terms has changed over the years.

For instance, around 2010-2012, SEO content used to be defined as content that is optimized for search engines. But with Google focusing more and more on helping users find relevant answers to their queries, this definition is not applicable anymore.

Now, a more relevant definition of SEO content is one that best answers the query of the users. If your content is able to answer user queries, Google will automatically rank it higher.

So, rather than creating content that best satisfies the search algorithms, a better strategy now is to create content that offers real value and answers to the users.

Are Keywords Not Useful Then?

No, keywords are still crucial. After all, they lie right at the foundation of how search engines work. But the manner in which they should be used has evolved.

As compared to a piece of content that is stuffed with keywords in the best possible manner, content that answers user query and also has keywords will mostly rank higher. The focus should be on answering user query and using keywords, in full or in parts, as naturally as possible.

For instance, let us consider a query “How many different types of bones in a human body?”

The top result for this query could be something like, “There are five different types of bones in the human body.”

So, the top result here is not just stuffed with a keyword but features keyword along with providing the correct answer to the query. While creating content, it is essential to remember that the search engine is only a medium to reach the audience.

The final goal is always reaching the audience and not how to best impress the search engine algorithms.

The Way Ahead for Keywords in SEO

Keywords always were and probably will always be an important component in SEO. But the good old practice of stuffing content with keywords doesn’t work anymore.

Google has always wanted to answer user queries in the best way possible. But rather than only focusing on the keywords to rank pages, it now also considers the quality and end-goal of the content that it is ranking.

In 2020, only the content that is able to answer the intent of the user question most comprehensively, and features relevant keywords, could now be considered SEO content that is eligible for higher rankings.

February 4, 2020

E commerce sites

Search Engine Marketing involves changes to be done in the right way at the right time. Here, a good seo needs to have the ability and the vision to read the minds of the buyer with clarity and distinctness. With may be experience and practice a seo, can clearly predict what the buyers are looking out for and at the same time show what they exactly wish to buy for on the computer screen.

All changes though seemingly minor are extremely vital in pushing forth the targeted keywords to highly successful bided words and thus a highly successful marketing campaign. Generating reports on the basis of old keywords, new keywords, geographic location wise and any other change in trend irrespective of the degree of significance is of utmost importance…. these help in understanding the market and the forces which affect its behavior, which in turn go a long way in influencing the social media marketing strategy

With regards to ecommerce sites product description when displayed with product images works best and proves to be a good decision making tool. This effort not only leads to display of vital product information but enables the viewer to quickly compare two similar products.

Another critical point to make note of here is the display of items on the page should be crystal, clear and in uniform manner. Use of clear cut shapes and designs and use of few colors go a long way in enhancing the look of the product page.

Similarly the flow or the navigation of the website should be the user friendly to the highest degree. The user should in no way feel blocked or have reached a dead end while browsing for a product.

The final process of the viewer involves in purchasing a product online. The steps involved in him registering his/her choice and providing the essential personal details should be minimal and quick. At no point should he feel disinterested and bored, making him leave the payment procedure halfway.

E commerce sites are very much going to rule the market scene. For any marketing campaign on the Internet, what is crucial is an accurate understanding consumer behavior, a high degree of navigation within the website and constant reviewing of changing consumer behavior.

February 3, 2009
Choose the Right Keywords and Bring Targeted Traffic to Your Web Site

Keywords are the words and phrases that web surfers use in search engines when they search for web sites that sell certain products or services, or relate to particular topics.

Right selection of the keywords can help build your business and optimise your web site so that it turns up close to the top of the search engine results pages. Thus, it involves making a list of keywords that can drive Targeted traffic to your site and are commonly searched for.

Here are some techniques that will help you to determine what keywords and phrases you should select, if possible before building your site.

1. You must make a list of keywords or search words and phrases that your prospective customers might use when they look for your product or service. Make sure that you include similar words as well as common misspellings.

2. When selecting keywords, try not to limit yourself to single words. Remember that the majority of people search using multiple words that consist of two or more words so as to get more targeted results.

3. Search these keywords in order to find your competitors on the major search engines. Also, review the competitors’ web sites for the keywords they are using.

4. If you have site with web analytics software then check the keywords that surfers make use of to view your web site.

5. You may visit Wordtracker web site. This site will help you select the appropriate keywords and key phrases. Wordtracker brings together a database of words and phrases that are usually searched by the people.

6. You can also use Yahoo’s search term suggestion tool or Google’s key word suggestion tool to determine a list of keywords to use on your web site.

Once you have the list of keywords, you need to priorities them. Check which are the most important ones? Make sure that you use these keywords in the web page content, file names, internal hyperlinks, and the like.

January 20, 2009

Tag: Keywords

Are Keywords Still Relevant to SEO in 2020?

E commerce sites

Choose the Right Keywords and Bring Targeted Traffic to Your Web Site