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Tag: Internet

  • Weekend Digital Media Round- The Internet Is Closing: Can Your Customers Still Find You, Is your brand ready for zero-click AI search, How advertising industry is rebuilding its operating system for the AI age & More….

    Weekend Digital Media Round- The Internet Is Closing: Can Your Customers Still Find You, Is your brand ready for zero-click AI search, How advertising industry is rebuilding its operating system for the AI age & More….

    1.The Internet Is Closing: Can Your Customers Still Find You?

    Big Tech’s AI-driven platforms are reshaping the internet into closed ecosystems, limiting brand visibility and customer access. While most businesses focus on efficiency through AI, the real competitive edge lies in creating adaptive, emotionally resonant experiences that maintain identity and trust in these walled environments. [Source: Forbes]

    2. Is your brand ready for zero-click AI search?

    AI-driven search is transforming discovery, with conversational queries and zero-click answers replacing traditional keyword-based SEO. Brands must shift to creating AI-ready content focused on context, intent, and semantic clusters to stay visible across generative AI platforms and voice assistants. Visibility now depends on relevance, authority, and adaptability—not rankings alone. [Source: The Drum]

    3. How advertising industry is rebuilding its operating system for the AI age

    India’s advertising industry is undergoing a major transformation to adapt to AI-driven changes, focusing on trust, transparency, and continuous compliance. The Advertising Standards Council of India is creating an AI-ready regulatory roadmap, shifting from episodic checks to real-time monitoring and collaborative enforcement to balance innovation with accountability. [Source: Exchange4Media]

    4. In Graphic Detail: The state of AI referral traffic in 2025

    AI platforms significantly reshaped referral traffic in 2025, with ChatGPT traffic nearly doubling but still remaining a small share overall. Google’s AI Overviews reduced click-through rates, pushing publishers to rethink strategies for maintaining visibility in AI-driven search environments. [Source: DigiDay]

    5. The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce

    OpenAI’s integration of native shopping into ChatGPT marks a major shift in digital commerce, enabling consumers to browse and purchase directly within AI conversations. This move could disrupt traditional gatekeepers like Amazon and Google, making discovery more intent-driven and conversational, while pushing brands to focus on trust, storytelling, and AI ecosystem integration for visibility. [Source: Search Engine Journal]

    6. 2025: The year in LLMs

    2025 was a transformative year for AI, marked by breakthroughs in reasoning models, coding agents, and multimodal capabilities. Major trends included the rise of tool-driven agents, prompt-based image editing, and Chinese open-weight models challenging global leaders. OpenAI, Anthropic, and Google competed fiercely, while pricing models, security concerns, and environmental debates shaped the industry’s evolution. [Source: Simon Willison]

    7. Stop Debating CX Metrics and Start Fixing What’s Broken

    Trish Wethman, named CMSWire’s 2025 Contributor of the Year, emphasizes that customer experience success depends on turning insights into action rather than obsessing over metrics. She advocates for a systems approach that blends technology with empowered frontline employees, positioning AI as an enabler—not a replacement—for human connection. [Source: CMS Wire]

    8. When AI Became Real in Commerce — and Why Experience Still Won

    AI moved from hype to reality in 2025, transforming commerce from simple transactions to experiential, agent-driven interactions. Justin Racine emphasizes that while AI accelerates personalization and automation, human judgment, emotional connection, and clean data remain critical for success. [Source: CMS Wire]

    9. The Future Of Travel: AI, Chatbots, VR And Agents

    AI, automation, and immersive technologies are revolutionizing travel and hospitality in 2026, transforming everything from booking to in-room services. Key trends include AI-powered customer agents, smart hotel automation, VR-based trip planning, sustainable travel solutions, and biometric systems for seamless experiences. [Source: Forbes]

    10. What Every Company Needs To Know About Cybersecurity In 2026

    Cybersecurity in 2026 has shifted from being a cost center to a core business strategy, with resilience becoming the key metric over breach prevention. AI-driven attacks, identity-based security, and supply chain vulnerabilities dominate the threat landscape, while quantum risks loom large. Organizations that integrate governance, adopt continuous identity verification, and manage AI responsibly will gain a competitive edge. [Source: Forbes]

  • Twitter Adds New Automated Customer Response Tools to DMs and more : This week in Digital Marketing

    Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

    1. Twitter Adds New Automated Customer Response Tools to DMs

    With all the focus on direct messaging for business – with Facebook, in particular, looking to improve their customer experience options through the use of messaging

    1. Measure Your Conversions And Track The Ads On Facebook

    Do you regularly advertise on Facebook? But are your ads getting you the value? Or do you properly track and measure your return on investment on these ads?

    1. Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

    Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.

    1. Instagram Adds Shopping Tags to Boost Product Discovery

    Instagram’s looking to up their eCommerce game with the addition of new shoppable tags in photos.

    1. When going HTTPS, don’t forget about local citations!

    Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

    1. Reinforce Your Online Presence By Adhering To This App Permission Guide

    Hacking, phishing, and incidents of identity thefts have become a regular phenomenon not only for PCs but also for Android mobile devices.

    1. Mobile internet use passes desktop for the first time, study finds

    More users around the world are accessing the internet from mobile devices than from desktop computers for the first time, according to internet monitoring firm StatCounter.

    1. 5 ways to use personalized video in your next marketing campaign

    Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video.

    1. Should you be using LinkedIn Ads?

    All too often, I hear two complaints about LinkedIn Ads: it’s too expensive or it doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn.

    1. Apple Search Ads are driving installs with high retention rates

    A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results.

  • Web site

    Onset of Internet and opening up a new area for business expansion has got most of the business owners groping to get hold of basic knowledge and functioning of a virtual market which can simply weave magic and enhance your business prospects to unimaginable magnitudes.

    First and foremost for a business or any other identity to establish a presence on the Internet requires a website. Website is simply a collection of Web pages which could contain images, graphics and even videos to enhance its visibility and content.

    Creating web sites requires a certain level of planning to be done. One needs to be thoroughly sure of extent of information to be displayed and at the same time how to display it on the website. At the same time to what extent should the user be allowed to access the website is another criterion to be considered?

    As you begin with conceptualizing the web sites, you need to be aware of certain different varieties of sites such as news sites, gaming sites, corporate sites, personal sites, social networking sites, academic sites to name a few. Each of them differs in extent of look, design and even in terms of accessibility.

    There are certain websites which require a user subscription in order to access special information such as news sites, academic journals, game sites, stock market monitoring sites, social networking sites and so on. Here, the user is supposed to authenticate his or identity before gaining access to the site.

    Web pages are written in HTML or XHTML and can be accessed through HTTP which transfers information from the Web server to the user’s browser. For public websites you can make use of the World Wide Web. The homepage or the common root is called the URL through which the web user can access through the internal pages of the website. Here, it becomes extremely crucial to determine the flow of the navigation or the flow of the website.

    Websites need to be prepared in methodical and well planned manner as they are going to be the gateway to you, your work, your organization – hence they not only need to be user friendly but pretty impressive too.

  • Websites : Functions and Types

    Websites have become very essential for one and all. Be it travel, education, hobby, sports, entertainment, health, lifestyle – you will be amazed at what information you receive from the various websites.

    Depending upon the purpose of the website you will find numerous websites on the World Wide Web. If you study the Internet carefully you will find many governmental agencies posting their current news, information and press releases on the Internet. Similarly you have schools, educational institutions and colleges providing information and study material online too. This proves helpful for the students who studying online or for interested students who wish to study in a particular institution.

    On the other hand you also have websites which allow you to upload photographs and slide shows for viewing them online yourself and friends as well. You will come across many sites which allow you to do so and even interact with people to a certain extent.

    Similarly you have blogging sites which allow you to post blogs and express your opinion or review about a service or goods, even your experience with anything and everything.

    On the other hand, some of the most interesting websites come up here include ecommerce sites and on line shopping sites which undoubtedly work wonders for businesses. You will be amazed to know how many people prefer to shop online and get things delivered at the address of their choice.

    Additionally, you will find on line dictionaries, how to guides and various other websites relating to conversion of currency, temperature and other measurement indicators, weather reports, news and lots more information which can be helpful to one and all.

    Moving on to slightly technical side of the websites… you will come across a static website and a dynamic website. A static website is one which stores its pages on the server and enables the user to use to view them. Most of these websites provide information about a company and its products using text, images and even audio/video clips, animation and lot more.

    A dynamic website works slightly differently; wherein the data is displayed according what is demanded by the user. This enables the website to store fewer pages on the server, and retrieve those pages when they are actually demanded for. As the entire page is done up with piece by piece coding which can be put to use according to the information gathered from a database making the website more user friendly and interactive.

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