Tag: instagram

Weekend Digital Media Round-up: Google Ad’s Automated Bidding Solutions, Facebook’s New Shopping Ads, Adobe’s New Customer Journey Analytics & More…

1. Google Ads Offers More Choices for Automated Bidding Strategies

Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from. The new choices include a new way to pay for campaigns, expanded support for non-guaranteed deals and the ability to manage automated bidding at the insertion order level. [Source: Search Engine Journal]

2. Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram

Facebook is testing out two new shopping ad options, both of which are aimed at streamlining the path to purchase, and keeping users in-app, as opposed to filtering them off to other websites. [Source: Social Media Today]

3. Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. [Source: Marketing Land]

4. Microsoft opens responsive search ads beta to all advertisers

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google last year, the ad systems automatically serve up a combination of headlines and descriptions provided by the advertiser. [Source: Search Engine Land]

5. YouTube Launches New, Dedicated Fashion and Style Content Hub

YouTube is rolling out YouTube.com/Fashion, a single destination for style content on YouTube. With fashion and beauty content seeing significant increase in viewership across its platform, it makes sense for YouTube to give beauty and style videos their own dedicated focus, in order to better showcase what exactly it has on offer. [Source: Social Media Today]

6. Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns

Microsoft’s product negative keyword conflicts report shows shopping campaign advertisers which product ads are being blocked by negative keywords. The report also identifies the level at which the conflict arose, which is defined as the conflict level. [Source: Search Engine Journal]

7. Facebook changes how it handles user location data settings in response to Android, iOS updates

Facebook is updating how its user location settings work. Both Android and iOS are rolling out new features to give users more control over how they manage their location settings at the device level and within the individual apps being used on a device. In response, the company is changing how users manage their location data within the Facebook app. [Source: Marketing Land]

8. Instagram Is Reportedly Working on a New Tool Which Replicates TikTok’s Key Features

Instagram is once again replicating a competitors’ features, this time with TikTok in the firing line. It may seem a little cheap, a little tacky even to be so blatantly copying your competition. But it clearly works. [Source: Social Media Today]

9. Google Will Now Treat Meta Robots Nofollow as a Hint

Google Webmaster Trends Analyst Gary Illyes tweeted that Google is officially changing support for Meta Robots Nofollow. Google now treats the meta robots nofollow as a hint, similar to the behavior to the recently updated nofollow link attribute. [Source: Search Engine Journal]

10. Facebook Adds New Tools for Public Figures, Including Multi-Contributor Stories and Product Tags

Facebook has announced a new set of updates for public figures and they provide an interesting glimpse as to where we might see Facebook Stories, in particular, headed in the near future. [Source: Social Media Today]

September 13, 2019
Weekend Digital Media Round-up: Google Ad’s New Bidding Strategies, Instagram’s New Messaging App, Facebook’s Playable Ads Preview Tool and More…

1. Google Ads Introduces Seasonality Adjustments for Smart Bidding

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. [Source: Search Engine Journal]

2. Instagram is Developing a Separate Messaging App Called ‘Threads’

After shutting down its standalone messaging app ‘Direct’ earlier this year, Instagram is reportedly working on a new iteration of the same. Instagram’s latest weapon on this front is a new messaging app called ‘Threads’ which will look to focus on building stronger, more constant connection between smaller, enclosed groups. [Source: Social Media Today]

3. Facebook launches tool to test, preview Playable Ads

Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. [Source: Marketing Land]

4. Instagram is Doubling Down on Stories Ads

Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. The company is simply gathering feedback for now, and the focus of the app will remain on the user experience. [Source: Search Engine Journal]

5. Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S. [Source: Marketing Land]

6. LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

LinkedIn has launched a new element of its ‘Success Hub’ marketing data and insights platform, which aims to provide additional information on specific audiences and verticals, in order to help better inform marketing decisions and understanding. [Source: Social Media Today]

7. Twitter Tests New, Larger Image Tweet Carousel Ad Format

Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. [Source: Social Media Today]

8. Facebook Makes Changes to Housing, Employment, and Credit Ads

Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit. These special ad categories have now restricted targeting options in Ads Manager. [Source: Search Engine Journal]

9. YouTube CEO Outlines the Platforms “Four R’s” Content Policy to Uphold its Policies

YouTube CEO Susan Wojcicki has re-stated the company’s commitment to enforcing platform rules, and rewarding creators, via a key set of tenets that it’s using to improve its processes. [Source: Social Media Today]

10. Facebook’s Testing a New Screen-Sharing Option for Messenger

Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. [Source: Social Media Today]

August 30, 2019
What Instagram Users Expect from Brands: Study by Facebook IQ

Facebook, the parent company that owns Instagram recently published a post on its blog offering key insights to marketers on how to connect with new audiences via the popular photo-sharing social media platform.

Why is it Difficult for Brands to build their Audience Base on Instagram?

Instagram is the most popular social media platform, right now, not just for individual users – but also for social media influencers and brands. However, businesses and influencers find it challenging to grow their audience base on Insta compared to other platforms.

This is because Instagram users are highly selective and they don’t want their feed to be peppered with posts that they don’t enjoy or connect with. On the other hand, once a user connects with a brand on Instagram, they are far more likely to become customers.

Facebook tries to Understand User Behavior on Insta

Facebook IQ recently commissioned two studies to find out why people choose to follow brands on Instagram and the type of content they desire from their preferred brands. The studies tracked the behaviour of users who use Instagram several times a day, across nine countries – US, UK, Canada, Germany, Australia, Korea, Japan, France, and Brazil.

Here are a Few Key Findings from the Studies

Users prefer connecting with Brands on Insta – 2 in 3 people surveyed stated that Instagram is their preferred platform to connect and engage with brands.

Instagram usage is on the rise – 57% of the people who took part in the survey responded that they use Insta more than they did a year ago. 44% of respondents stated that their Insta usage is likely to increase in this year. Facebook IQ attributes the huge growth of Insta among users of all ages to several new features like Instagram Stories and IGTV.

The reason for the increase in Insta usage varies from country to country – For instance, in the US most people used Instagram to connect with friends and family. While in Japan, the primary reason for Insta usage was to stay on top of trends. Additionally, users across all countries use Instagram to connect with celebrities and influencers.

38% of respondents believe that ads on the platform are relevant to their interests.

Instagrammers surveyed use the platform multiple times each day, and Instagram usage is distributed across all age groups.

Non-TV viewers (people who don’t watch TV regularly) are more likely to see ads on Instagram. This is a crucial marketing opportunity for businesses. By advertising on Insta, they can reach out to audiences who are not available on regular marketing channels like TV. However, 16% of Instagrammers responded that they prefer to see ads tailored for the platform and not just regular ads that were available across channels.

The Takeaways of the Studies by Facebook IQ: What it means for Marketers?

These studies reveal that Instagram usage is definitely on the rise and it isn’t just restricted to a group of people. With the right marketing strategies, brands can reach out to a niche and hard-to-reach audience via Instagram. Make use of the Audience Insights tool to target a specific audience group.

Generate content that is mobile-friendly. The maximum Instagram usage occurs via smartphones. So any content you should create should be short, relevant and custom-made for Instagram.

Explore all the features of Instagram– like Stories, IGTV, polls via stories, and more – to reach out to hard-to-reach audiences.

February 8, 2019
Schedule Videos to Your Business Profiles with this New Feature from Instagram
Are you a social media manager or an influencer? Now, you can add video scheduling to your social media management apps, thanks to this latest tweak to Instagram’s API.

Instagram finally launches one of the most anticipated features by business Instagram account managers and social media influencers. The popular photo-sharing social media network updated the Instagram Graph API to facilitate video posts scheduling.

Earlier the Instagram API allowed scheduling of only single-image posts and even third-party tools couldn’t schedule multi-image posts and videos. With the introduction of this feature, you can now use social media management apps to schedule your video posts, eliminating the need to log into the app frequently.

Avoid the “Manual” Smartphone Workaround

Before the availability of this feature, it was common for social media managers and influencers to set a mobile alert to remind them, it’s time to post on Instagram. As social media managers and business Instagram account owners, you would know that videos and images have to be posted at specific times to increase engagement rates.

With the scheduling feature, now you can use third-party content publishing tools to schedule your videos, just like your single-image posts. Most of the popular scheduling tools like Hootsuite, Buffer, Social Report, and others are part of this video scheduling API.

Video Scheduling Limited Only to Business Instagram Accounts

Just like photo scheduling, video scheduling is available only to business Instagram accounts.If you are an influencer, you can easily migrate from a personal Instagram account to a business account. All you need is a corresponding Facebook page to link your business account.

Video Guidelines for Instagram:

Instagram is pretty strict with the specifications for videos that you can post on the platform, using this scheduling feature. Here’s what Instagram lists regarding specifications for the videos to be scheduled:
- Format – MP4 or MOV
- Audio Codec – AAC, mono or stereo, 48Khz sample rate maximum
- Video Codec – H264 or HEVC, closed GOP, progressive scan, 4:2:0 subsampling
- Frame Rates – 23 to 60 frames per second
- Picture Size – 1920 (maximum horizontal pixels), maximum aspect ratio –16/9, minimum aspect ratio – 4/5
- Duration – minimum: 3 seconds, maximum: 60 seconds
- File Size – Maximum: 100 MB
Your third-party scheduling tool will ensure that these limitations are implemented.

Which Social Media Management Tools support Video Scheduling?

While video scheduling has been one of the most requested updates from Instagram, it’s a surprise that Instagram made no formal announcements regarding this change to its API. Generally, Instagram announces new features and updates via its business blog. However, this API tweak was simply added to the features page during the end of December last year, without any formal announcements.

Currently, Social Report, one of the popular social media management tools has implemented this feature. With that said, one can expect popular social media management tools like Buffer, Hootsuite and others to adapt to this change quickly.

How will the New Feature Impact Users?

Video scheduling was one of the most anticipated updates. This has the potential to change the social media game for business users and social media marketing houses. Instead of having to manually log into the app to post videos at odd hours or over the weekends, automatic scheduling takes care of it all.

With video scheduling available, social media managers expect multi-image scheduling to follow suit.
January 17, 2019
5 Reasons why Instagram should be a part of your 2017 digital marketing spend
Online photo and video sharing mobile app Instagram is one of the fastest growing social sites that has been gaining worldwide popularity by leaps and bounds. In June 2016, Instagram succeeded in achieving a remarkable milestone by doubling its monthly users to 500 million, up from the 400 million users in 2015. With more than half a billion users and more than 30 billion images on the site at present, Instagram is emerging as one of the most powerful marketing tool for businesses today. What’s more, more than 70 million images are shared on Instagram each day.

According to social media expert, of all social media tools, Instagram has a higher engagement rate, as well as the highest percentage of mobile audiences; thus, every big and small business should cash in on Instagram to reach their business goals.

Here are the top reasons why businesses should use Instagram in 2017.
- Achieve Visual Supremacy:
Human beings are visual creatures who fall in love with anything that is visually appealing. Since Instagram is a photo sharing platform, it enables you to tell your stories through pictures and videos. Thus, businesses should use Instagram for telling visual stories to their audiences about their products or services through visual content.
- Gain New Followers Using Instagram’s Story Feature:
Instagram stories combined with a compelling content can go a long way in driving more engagement by connecting brands with their audiences in a credible manner. Instagram Stories recently launched by Instagram allows you to create temporary sequences of photos as well as videos that play like a slideshow and disappear after 24 hours. Though these images cannot be liked or commented on, it enables you to see how many users have watched each and every image on the slideshow. What’s more, in case you do not want your stories to disappear, you can download them to your phone for future use.
- Best Platform to Target Millennials:
Another reason why Instagram is evolving as the most-preferred social media tool is because it targets the younger generation, especially the Millennials. More and more businesses today are targeting millennials to make big bucks in business. A study conducted by comScore revealed that millennials spend almost seven hours on Instagram every month. Thus, Instagram is the right platform for marketers who want to target Generation Y.
- The New ‘Shop Now’ Button:
Instagram has recently announced that it would soon add a ‘Shop Now’ button to allow brands to connect their shopping cart to their products exhibited on Instagram posts. Though Instagram will initially experiment with this feature, once implemented, it can prove to be a powerful tool for brands to showcase and sell their products online via Instagram.
- Sell Your Products Using Influencer Marketing Strategy on Instagram:
There are countless influencers on Instagram having large followings. Instagram influencers can help brands significantly by connecting brands with their target audiences. Moreover, by picking the right Instagram influencer, you can add greater credibility to your brand. When your target audiences notice influencers endorsing your products or services on Instagram, they are more likely to purchase your offerings.

If you are already leveraging Facebook and Twitter for your business but haven’t explored the power of visual marketing on a mobile web, it is high time you make use of Instagram as your marketing tool. In the era of mobile internet marketing, mobile internet usage is surpassing desktop usage. Thus, Instagram can be a great boon to marketers as it was invented as a mobile app and soon may take the place of a website.

Want to know more about using Instagram for your business? Just reach out to us with your queries.
December 9, 2016
How Are Brands Using Instagram for Marketing?

Instagram is a photo sharing platform with a highly engaged global community. If stats could tell you a story, here’s the story of Instagram.

Instagram opened up the world of visual stories. Not to forget the selfie wave that everyone has been riding upon. The staggering level of engagement generated on the platform has not gone unnoticed as brands saw an opportunity to directly connect with people through visual storytelling. Instagram has also established itself as a hub for industry-specific influencers giving way to influencer marketing strategies for brand promotion.

While Instagram is one of the fastest growing platforms, it is also one of the most underutilized marketing platforms. Unlike Facebook, Instagram is not limited by brand reach to fans. That leaves us with an important question – How are brands really using Instagram for marketing? Here are some basics to start with.

Use Links in the Right Place:

The only place your link will be clickable on Instagram, is in your profile below the bio description. Make the most of this space and change the URL as often as you like based on the results you want to achieve. Some important pages to link with your account are Website URL, Blog page, Products page, Custom landing page, live campaign/contest page or a lead generation page. Use a trackable link to analyse how much traffic you are actually driving via Instagram. Avoid using the links in image post or comments as they will only consume space.

Narrate a Visual Story:

A picture speaks a thousand words and gets the attention of your target audience. With Instagram, brands have an opportunity to tell their business story through attractive and creative visuals and videos. Put your products and services in context and your audience will connect with them. An image of a dress on mannequin doesn’t convey the same feeling as an image of a real person wearing it. Add relevance to the visual with a background such as party, festive season or wedding. Use text overlay to add pizazz to your images. Whether you are sharing a tip, promoting a sales discount or simply branding an image, text overlay should easily convey the message.

At times, users will also share their photos and tag relevant brands. Most of these will come from industry specific influencers. As a brand, this is a great opportunity to connect with these influencers and create user generated content.

Call to Actions:

Post caption is the first comment to appear immediately underneath the image. Upon seeing an image, the user will always look for the caption. Hence, this space should never be left blank. Write a clear call to action asking the user to “Click on the link in the bio” or “Leave their email address in the comment section” etc. Be as descriptive as needed.

Add Hashtags:

Make the best of your visuals and post comments with the use of relevant hashtags. The purpose of hashtags is to categorize your content and make your content searchable. This will help the brand reach out to wider audience and increase overall visibility. Choose your hashtags wisely. Add hashtags that are relevant to your brand, your content and your target audience. While hashtags are important for a post, over dosage of anything is bad for the brand. Using up to 10 relevant hashtags will get you the desired result.

Host Contests and Campaigns:

Photo contests are a great way to increase the brand visibility, showcase your products, attract leads and grow your followers on Instagram. Moreover, users love to engage in fun contests. There are several ways to engage an audience through contests. From simple photo-sharing contest to product treasure hunt, these contests help brands maintain active community.

Use Instagram Ads:

When it comes to organic reach, Instagram has an advantage over Facebook. However, do not write-off the potential of its inorganic reach yet. Advertising is a great way to put your products and services in front of the right target audience. It allows you to reach out to customers beyond your followers and target them geographically. Brands in ecommerce space use Instagram ads to showcase their products through high quality images. Small, medium or large, all businesses can run ads on Instagram through a Facebook page. All one needs to do is set a budget for the ads, select the target audience and create the ad content. Currently, Instagram ads can be run to meet 4 objectives: clicks to website, mobile app installs, page post engagements and video views. The 3 types of ads one can run on Instagram are: Image ads, Video ads and Carousal ads. Choosing the right options will help brands reach out to the target audience and drive the desired results.

While most brands are yet to explore the full potential of Instagram, early players are sure to benefit the most. Above tips should help you create a unique brand identity and stand out from the competition. To summarise it – IDENTIFY YOUR AUDIENCE, CREATE UNIQUE CONTENT, INTERACT AND ENGAGE.

Check out the effective ways of marketing your brand on Instagram

May 16, 2016
Effective ways of marketing your brand on Instagram

With the buying potential of the common man rising to the clouds, brands and marketers are on their toes whipping up creative ideas to sell their products and services. Abundant platforms like Facebook, and YouTube existed long before Instagram – the ultimate photo sharing app came around, proving its mettle as a perfect tool for digital marketers.

At an approximate 400 million Instagram users engaging on this platform every day, that gives brands a perfect opportunity to improve their awareness and engage with the users. More followers lead to increase in organic reach and better business.

Let us have a look at some key elements that can help you and your team build on a stronger Instagram marketing skill set.

Filter out the ordinary

Essentially a photo sharing app, Instagram is all about great photos. With several filters and tools available that can give your photo the much needed professional feel, we recommend Prime, of the lot. This photo editing app will help you refurbish your image by fixing focus, altering the saturation, exposure, contrast and sharpness, while maintaining the originality and authenticity of your photo. Great photos with the perfect filter will definitely garner many likes and stand out in the crowded feed posts.

Re-post and Repeat

Everything on social media is about how much you are revered by your customers and what they think of your brand. Tags and mentions made by your loyal users will be the highlight of your Instagram feed and re-posting them will make you even more popular. So, regram their mentions or photos that they post with your product and show potential customers how well your brand is doing. Taking permission from them before re-posting is essential and it would prove to be a great marketing advantage.

Broadcast your website

The first thing that users will notice on your Instagram page is your bio, and will want to go further exploring had you thrown in a catchy bio and also a link to your website/blog. Instagram is one of the best places to let people know about your products or services. These links will attract crowds to your shopping page and give you the right amount of exposure that is needed.

Target Instagram Influencers

Dedicated users who swear by your brand can accentuate your growth by simply acting as an Influencer. Instagram influencers help raise the brand value by posting photos of the utility of your brand. This will create a significant rise in the demand for your brand and give you the much-needed leverage. Apart from using loyal customers, you can also choose popular users with a large following, but they must be relevant to your brand and authentic. They should integrate your brand and post about it enthusiastically.

Post comment like repeat!

Everything being said and done, the most important aspect is to be active on Instagram. By posting interesting photos with quirky captions will gather more followers indirectly increasing your brand value. Do not forget to ‘comment’ and ‘like’ posts by your fans/followers and engage in a fun conversation with them. Users will appreciate the real connect that you are trying to establish whilst humanizing ties; this will not only lead to the popularity but increase the equity of your brand.

May 10, 2016
INSTAGRAM ADS – The IN Thing in Advertising
Instagram, world’s favourite photo-sharing app, has opened its door for advertisers to promote their products on its platform across thirty countries. Instagram ads are displayed as a regular Instagram image or video. But the ads can be identified by a user thanks to the ‘Sponsored’ mark present on the right-hand side corner of the photo.

WHAT ARE THE TYPES OF AUDIENCES ON INSTAGRAM?

With Instagram being one of the largest interactive advertising platform on mobile, Instagram Ads have tremendous potential.
- Instagram is a community of 400 million users.
- 75% of this 400 million users reside outside the US.
- Of the 100 million new users to join Instagram, 50% reside in Europe and Asia.
Recently Nielsen conducted a study for Instagram which revealed interesting statistics about the platform. The key motive behind an incisive study as this was to attract advertisers to the platform. Below are some of the insights gained from this India-centric study:
- Instagram’s monthly active user base in India has doubled over the past year.
- 90% Instagram users are under 30
- 18-24 the age bracket of active Instagram profiles
- Avid travellers – more than 50% took at least 4 vacations in the past year!
- Brand Conscious – More than 50% users bought from brands they followed on Instagram!
- Key Interests – Instagram users’ key interests include music, travel, food, photography, technology, fashion, and sports.
CAN INSTAGRAM AND FACEBOOK PAGE BE LINKED?

Being a Facebook service, the Instagram and Facebook Pages can be linked. To create and run ads on Instagram, an advertiser doesn’t require a Business Manager Account. But in case an advertiser wants to interact with audience through comments, the Instagram account needs to be added to the Business Manager or on the page settings.

WHAT ARE THE AD FORMATS AVAILABLE ON INSTAGRAM?

Instagram offers an advertiser three distinct formats to advertise on, which are namely –

PHOTO ADS

Image Source : Google images

VIDEO ADS

Image Source : Facebook Ads Guide

CAROUSEL ADS

Image Source : Google images

Instagram, renowned for its strict criteria towards user posts, has been very lenient towards advertisers:
- A user can upload only a 15 second videos on Instagram, but a video posted by an advertiser can be as long as 30 seconds.
- A regular user is barred from adding external links on the platform while an advertiser has the liberty to choose from five different varieties of ‘CTAs’ to drive action.
WHY ADVERTISE ON INSTAGRAM?
- THE EARLY-ADOPTER EDGE
As an early-adopter of the technology, you can leverage the novelty and uniqueness of the platform and gain an edge over the competitors. Being an early-adopter of a new technology gives the advertiser an edge over the competition.
- A CACHE OF ENGAGED AUDIENCE
Instagram offers a digital marketer a really engaged and passionate audience, who can be targeted precisely. Instagram Ads’ targeting is based on Facebook’s targeting data. Which means that a digital marketer can use custom audiences, interest based targeting, demographics, etc., to find the perfect audience on Instagram.

WHAT IS THE FUTURE OF INSTAGRAM ADS?

Instagram is here to stay, at least for the foreseeable future, as it is one of Facebook’s first billion dollar acquisitions to start earning revenue. Add to it the fact that Instagram Ads offers an advertiser incredible reach into a particular set of demographics, thus securing the future of Instagram Ads as a reliable advertising platform.

With Instagram Ads gaining momentum in the digital ad space, industry analysts have started predicting the amount of revenue it would generate in the near future. The platform is expected to generate as much as $1 Billion in the next three to four years, while on the other hand the expected revenue of the current year is projected to be $595 million.

In conclusion, Instagram Ads offer incredible opportunities to a digital marketer and makes the digital advertising space more robust and exciting.
November 30, 2015
Make a Difference to Your Brand with Instagram
Instagram is visualization for people to understand the world in a more beautiful way. Lengthy content, boring still ads, and bigger promises are no longer the audience’s choice. In order to improve customer experience, many companies have adopted Instagram to market their products.

In simple words, Instagram is one major alternative solution to thousand words used by a company for its business. According to the statistics, the popularity of this App has grabbed more than 300 million active users. It is a stiff competition for Facebook users from a business point of view. Some of the major companies are totally dependant on Instagram for their brand publicity by way of a visual story or picture. If you have yet not introduced Instagram for business, perhaps, it is time to do now!

5 Reasons why your brand must be on Instagram:
1. It’s the Smartphone era:
Even a common man owns a smartphone today. Unless there is a need to use the PC, people prefer to surf the web on their smartphones itself. The increasing number of smartphone users is increasing the demand of Instagram and this will continue to grow in the near future.
1. Social media interaction:
Social media is one of the major platforms for customers and businesses. Marketing is easy when you have like-minded people on the same platform. A business must follow the tool, which is majorly used by the customers for interaction. Thus, to promote your brand, you must choose a social network that is majorly used by its customers. Instagram is one of these platforms to engage with customer interaction.
1. Targeted Audience:
This needs no further explanation in context to the above point. With more than 62 percent of Instagram shoppers, you may easily hit your target audience for your brand promotion. A desired percentage of the audience will get your brand more popularity in less time.
1. Desirable Results:
If your brand is appealing, you are surely going to get the likes for your ads. Other social media platforms have become chargeable, due to which smaller businesses find it challenging to compete with reputed brands. If your ads have the attraction in their visuals on Instagram, you will soon see the number of followers increasing in your list. Your efforts will deliver desirable results to you.
1. Promotion at its best:
It is a waste of time to spend money on an Ad that hasn’t got you much of a profit, yet. As a wise businessman, you must focus on promoting your brand on social sites, which are not only reasonable, but can also get you a larger audience. A visual ad is remembered for a long time and this is what rings the promotional bell for different businesses.

According to a recent report, the Instagram ad sales are expected to cross $2 Billion by 2017. This is a major threat to competitors like Facebook, Google, Twitter. One of the major reasons for this dependency level is due to instant picture uploading and improved features for the video ads.

It is agreed that no one can measure the accurate figures of ROI; however, a business entrepreneur can check the level of ad’s popularity by the number of ‘Likes’ received. These likes help to generate more followers and improve the ROI sooner than expected.

Take a walk through for setting up an account on Instagram and follow the steps correctly to get started. Ensure that your ad speaks the truth about your business, or else the likes will no longer hold any value for your products.

Logic Speak: It is a simple rule to follow in marketing, ‘Good advertising does not circulate information, it brings more information from the customers itself.’
August 13, 2015
News : Instagram is now bigger than Twitter amongst the smartphone users in US

Recent news surfaced stating that Instagram is now bigger in numbers of active users than Twitter on the smartphones. It now has over 200 million users; double the number of user base than it had two years ago, when Facebook acquired it. According to an analysis by eMarketer approximately 30.8 million Americans used Twitter via their smartphones in 2013 and are expecting a rise to 37.3 million this year. On the other hand, Instagram, had 34.6 million users last year and is expected to touch 40.5 million in 2014.

Marketers are clearly supporting a winner here and blatantly stating that -Instagram is ahead. There are no clear numbers depicting Instagram’s user in India. However, people’s need for privacy has pushed them to adapt this photosharing app which is loved by Indian celebrities, too.

LogicSpeak:

We see a great potential in this medium and strongly recommend everybody to be present here. In the long run the bag of Instagram, Facebook, WhatsApp and everything else that Facebook has bought will have promising marketing opportunities for each brand.

April 10, 2014

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