Tag: instagram marketing

Weekend Digital Media Round-up: Google Ad’s New Bidding Strategies, Instagram’s New Messaging App, Facebook’s Playable Ads Preview Tool and More…

1. Google Ads Introduces Seasonality Adjustments for Smart Bidding

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. [Source: Search Engine Journal]

2. Instagram is Developing a Separate Messaging App Called ‘Threads’

After shutting down its standalone messaging app ‘Direct’ earlier this year, Instagram is reportedly working on a new iteration of the same. Instagram’s latest weapon on this front is a new messaging app called ‘Threads’ which will look to focus on building stronger, more constant connection between smaller, enclosed groups. [Source: Social Media Today]

3. Facebook launches tool to test, preview Playable Ads

Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. [Source: Marketing Land]

4. Instagram is Doubling Down on Stories Ads

Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. The company is simply gathering feedback for now, and the focus of the app will remain on the user experience. [Source: Search Engine Journal]

5. Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S. [Source: Marketing Land]

6. LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

LinkedIn has launched a new element of its ‘Success Hub’ marketing data and insights platform, which aims to provide additional information on specific audiences and verticals, in order to help better inform marketing decisions and understanding. [Source: Social Media Today]

7. Twitter Tests New, Larger Image Tweet Carousel Ad Format

Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. [Source: Social Media Today]

8. Facebook Makes Changes to Housing, Employment, and Credit Ads

Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit. These special ad categories have now restricted targeting options in Ads Manager. [Source: Search Engine Journal]

9. YouTube CEO Outlines the Platforms “Four R’s” Content Policy to Uphold its Policies

YouTube CEO Susan Wojcicki has re-stated the company’s commitment to enforcing platform rules, and rewarding creators, via a key set of tenets that it’s using to improve its processes. [Source: Social Media Today]

10. Facebook’s Testing a New Screen-Sharing Option for Messenger

Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. [Source: Social Media Today]

August 30, 2019
Top 5 Tools to Perfect Your Instagram Video Marketing Strategy
Initially, when Instagram was launched, it was all about the images. All you could see where influencers and brands sharing picture-perfect images. Now, Instagram has expanded its visual portfolio to include videos.

Eye-catching videos that attract and hook in the audience are now a staple part of this popular social media platform. Marketers can share videos directly in the newsfeed, via stories, or the recently launched IGTV.

Types of Videos on Instagram
- Insta stories – 15 seconds
- Insta feed – 60 seconds
- IGTV (which can be accessed via the Explore Tab) – 15 seconds to 60 minutes
Top Tools to Refine your Video Marketing Strategy on Insta

Video content marketing is here to stay, and you need the right tools in your arsenal to stay on top of your game. Here, in this article, you can find the top five video marketing tools that will help you get the most out of your video marketing strategy on Insta.

1. Quik from GoPro

Image via Google Play

If you are looking for an easy video editing app to create and share videos on Insta and other social media platforms, the Quik from GoPro is your best choice. The app is available for both Android and iOS users.

Pros:
- Easy to use. You don’t require a GoPro camera to edit and create videos using Quik.
- You can add videos, images from your mobile camera roll to create interesting video clips quickly.
- Themes and customization options are available. You can add music, change the font, alter video scenes, add text, apply filters and more.
- You can remove the Quick by GoPro watermark at the last scene of your video while editing videos.
2. Jumprope

Image via App Store

This is a video editing app that is right now only available for iOS users. It helps you create engaging and captivating how-to-videos to share with your users and audience on Insta.

Pros:
- Making a how-to-video with Jumprope is super easy. You can choose various scenes (video clips) from your camera roll or shoot it directly from the Jumprope app to stitch a video.
- Editing videos are easy. You can use several features like – trim videos, speed up certain scenes, apply filters and more.
This app is a great choice for marketers who are looking to demonstrate their product features. You can also add direct links to your products and pull in more traffic and drive up sales.

3. Boomerang and Hyperlapse

Hyperlapse Image via App Store

Both these apps are from Instagram and are free to download for both Android and iOS users. If you are looking for easy to use video editing apps, then Boomerang and Hyperlapse are great for you.

Pros:
- You can create interesting videos from existing video clips and post directly on Instagram.
- Boomerang creates mini-videos using clips that loop back and forth in fast speed. It’s similar to a GIF.
- Hyperlapse helps you create time-lapse videos.
4. Funimate

Image via Google Play

As the name implies, this is a super cute and fun way to edit videos. Though there is a free version of the app available for both Android and iOS, the pro version has several more features not available in the free version.

Pros:
- You can add funny shapes and text to your videos easily.
- Plenty of cute filters that make your videos super cute.
5. Later

Image via Later

Later helps Insta marketers get more control of their publishing schedule. You can plan ahead, and decide when to publish which content.

Pros:
- Upload all your media content to your Later account and then use the calendar to schedule the timing of various posts.
- Not just videos, you can schedule all types of contents – posts, IGTV, and Insta stories.
- Apart from content scheduling, it offers other features like – reposting, Instagram analytics and more.
Video – The Must-Have Tool for Instagram Marketers

Whether you are publishing a super short Boomerang video or a full-length IGTV video, including video content in your marketing is a must for Instagram marketers. Check out the tools listed above and use the ones that work for you.
March 7, 2019
What Instagram Users Expect from Brands: Study by Facebook IQ

Facebook, the parent company that owns Instagram recently published a post on its blog offering key insights to marketers on how to connect with new audiences via the popular photo-sharing social media platform.

Why is it Difficult for Brands to build their Audience Base on Instagram?

Instagram is the most popular social media platform, right now, not just for individual users – but also for social media influencers and brands. However, businesses and influencers find it challenging to grow their audience base on Insta compared to other platforms.

This is because Instagram users are highly selective and they don’t want their feed to be peppered with posts that they don’t enjoy or connect with. On the other hand, once a user connects with a brand on Instagram, they are far more likely to become customers.

Facebook tries to Understand User Behavior on Insta

Facebook IQ recently commissioned two studies to find out why people choose to follow brands on Instagram and the type of content they desire from their preferred brands. The studies tracked the behaviour of users who use Instagram several times a day, across nine countries – US, UK, Canada, Germany, Australia, Korea, Japan, France, and Brazil.

Here are a Few Key Findings from the Studies

Users prefer connecting with Brands on Insta – 2 in 3 people surveyed stated that Instagram is their preferred platform to connect and engage with brands.

Instagram usage is on the rise – 57% of the people who took part in the survey responded that they use Insta more than they did a year ago. 44% of respondents stated that their Insta usage is likely to increase in this year. Facebook IQ attributes the huge growth of Insta among users of all ages to several new features like Instagram Stories and IGTV.

The reason for the increase in Insta usage varies from country to country – For instance, in the US most people used Instagram to connect with friends and family. While in Japan, the primary reason for Insta usage was to stay on top of trends. Additionally, users across all countries use Instagram to connect with celebrities and influencers.

38% of respondents believe that ads on the platform are relevant to their interests.

Instagrammers surveyed use the platform multiple times each day, and Instagram usage is distributed across all age groups.

Non-TV viewers (people who don’t watch TV regularly) are more likely to see ads on Instagram. This is a crucial marketing opportunity for businesses. By advertising on Insta, they can reach out to audiences who are not available on regular marketing channels like TV. However, 16% of Instagrammers responded that they prefer to see ads tailored for the platform and not just regular ads that were available across channels.

The Takeaways of the Studies by Facebook IQ: What it means for Marketers?

These studies reveal that Instagram usage is definitely on the rise and it isn’t just restricted to a group of people. With the right marketing strategies, brands can reach out to a niche and hard-to-reach audience via Instagram. Make use of the Audience Insights tool to target a specific audience group.

Generate content that is mobile-friendly. The maximum Instagram usage occurs via smartphones. So any content you should create should be short, relevant and custom-made for Instagram.

Explore all the features of Instagram– like Stories, IGTV, polls via stories, and more – to reach out to hard-to-reach audiences.

February 8, 2019
Instagram Denies Rumors Claiming That Posts Reach Only 7% Of Followers

If you are an avid user of Instagram, then you would have come across posts and memes stating that the popular photo-sharing social network is restricting the visibility of posts.

Image via Instagram

A large number of Instagram users, especially business account holders, have been complaining of late that Instagram has made some tweaks to its algorithm, that limit post visibility. While some users like the above say that their posts reach only 7% of their followers, others say posts are shown only to 15% of their followers.

To counteract this change, Insta users have been posting images with the words above and asking their followers to like or comment on this post, which they believe will increase future post visibility.

Instagram has been quick to point out that it hasn’t specifically made any changes to its algorithm that limits post visibility. Instagram in a series of tweets from its official Twitter handle clarified the issue.

Image via Twitter

The official statement from Instagram clarifies that there have been no changes to the algorithm powering the Insta feed recently. Instagram acknowledges that what shows up in a user’s feed is personalised. This means, posts don’t appear chronologically but are based on how a particular user engages with his/her feed.

Posts from accounts that you interact – like or comment – regularly appear at the top. Additionally, post order also depends on other factors like how frequently you use Instagram, the timeliness of posts, the number of people you follow and so on.

Instagram states that if you keep scrolling, you can see posts from all user accounts that you are following.

Even after Instagram released this statement, sceptics have been pointing out that the social media network doesn’t deny the “7% view limit” rumour outrightly.

As Instagram clarifies in this thread – what a user sees in his/her feed is highly personalised and depends on several factors.

For instance, let’s assume that you follow 200 user and business accounts on Insta. You regularly comment and like posts from only 20 of these user accounts. Then, every time you log into the Instagram app, you are likely to see posts from these 20 user accounts at the top of your Insta feed.

Let’s assume, that each of these 20 accounts post multiple times a day and average around 2-3 posts per day. And, if you scroll through your feed only for a couple of minutes each time you check the app, then you are likely to see only the posts from your favourite accounts.

That doesn’t mean, the other posts are hidden from you. You can continue scrolling below, to find posts from other accounts that you follow.

As you can see, Instagram doesn’t limit content. Instead, the algorithm works in such a way to show you your preferred posts first so that you keep coming back to the app often.

Social media experts claim that the rumour is not unbiased. However, the fault doesn’t lie with Instagram. For instance, if you have a business profile on Instagram with 100 followers, then only a handful of them are likely to be active followers. Your posts are expected to show up in the feeds of these active followers at the top. Whereas for the rest of your followers, your posts are likely to be buried in the feed deep down.

This is the reason for this rumour asking users to like and comment on the post. Now, with Instagram clarifying that there are no changes to feed ranking recently, users need not worry that the popular photo-sharing site is creating a conspiracy to limit your post views.

February 1, 2019
Schedule Videos to Your Business Profiles with this New Feature from Instagram
Are you a social media manager or an influencer? Now, you can add video scheduling to your social media management apps, thanks to this latest tweak to Instagram’s API.

Instagram finally launches one of the most anticipated features by business Instagram account managers and social media influencers. The popular photo-sharing social media network updated the Instagram Graph API to facilitate video posts scheduling.

Earlier the Instagram API allowed scheduling of only single-image posts and even third-party tools couldn’t schedule multi-image posts and videos. With the introduction of this feature, you can now use social media management apps to schedule your video posts, eliminating the need to log into the app frequently.

Avoid the “Manual” Smartphone Workaround

Before the availability of this feature, it was common for social media managers and influencers to set a mobile alert to remind them, it’s time to post on Instagram. As social media managers and business Instagram account owners, you would know that videos and images have to be posted at specific times to increase engagement rates.

With the scheduling feature, now you can use third-party content publishing tools to schedule your videos, just like your single-image posts. Most of the popular scheduling tools like Hootsuite, Buffer, Social Report, and others are part of this video scheduling API.

Video Scheduling Limited Only to Business Instagram Accounts

Just like photo scheduling, video scheduling is available only to business Instagram accounts.If you are an influencer, you can easily migrate from a personal Instagram account to a business account. All you need is a corresponding Facebook page to link your business account.

Video Guidelines for Instagram:

Instagram is pretty strict with the specifications for videos that you can post on the platform, using this scheduling feature. Here’s what Instagram lists regarding specifications for the videos to be scheduled:
- Format – MP4 or MOV
- Audio Codec – AAC, mono or stereo, 48Khz sample rate maximum
- Video Codec – H264 or HEVC, closed GOP, progressive scan, 4:2:0 subsampling
- Frame Rates – 23 to 60 frames per second
- Picture Size – 1920 (maximum horizontal pixels), maximum aspect ratio –16/9, minimum aspect ratio – 4/5
- Duration – minimum: 3 seconds, maximum: 60 seconds
- File Size – Maximum: 100 MB
Your third-party scheduling tool will ensure that these limitations are implemented.

Which Social Media Management Tools support Video Scheduling?

While video scheduling has been one of the most requested updates from Instagram, it’s a surprise that Instagram made no formal announcements regarding this change to its API. Generally, Instagram announces new features and updates via its business blog. However, this API tweak was simply added to the features page during the end of December last year, without any formal announcements.

Currently, Social Report, one of the popular social media management tools has implemented this feature. With that said, one can expect popular social media management tools like Buffer, Hootsuite and others to adapt to this change quickly.

How will the New Feature Impact Users?

Video scheduling was one of the most anticipated updates. This has the potential to change the social media game for business users and social media marketing houses. Instead of having to manually log into the app to post videos at odd hours or over the weekends, automatic scheduling takes care of it all.

With video scheduling available, social media managers expect multi-image scheduling to follow suit.
January 17, 2019
How Can Instagram Add Value To Your Business?

If you are an enterprise and are thinking of switching to an Instagram business profile, now is the right time. With Instagram being slammed for its ever-changing algorithms, the image-sharing social media giant is doing its best to create a lucrative channel for business owners to market their products and services on Instagram.

Statistics have shown that over 25 million businesses have switched to Instagram business accounts. It is an excellent feature because now businesses can promote their accounts and add links to their web pages through their posts and stories. Profile users have access to their insights and promoted posts.

Listed below are a few features that may convince you to make the switch:

– Insights: One of the most sought-after features of Instagram’s business accounts, ‘Insights’ gives you detailed information on profile visitors, follower information, when they are active on Instagram as well as their location. This feature helps the account manager gauge his target audience and helps him to get in touch with the visitors, thus converting a user into a customer.

– Polls within Stories: Businesses can incorporate a greater level of user interaction with the help of polls integrated within the Stories module. It lets you ask questions to followers and get instant feedback.

– Instagram ads: Instagram allows you to put up advertisements and your website links in your posts. This makes it easier for your target audience to access your webpage rather than having them find it themselves.

– Promoted posts: Once you’ve made the switch, the app allows you to promote your posts. This means that, for a small amount, you can increase the reach of your ad/posts to people other than your followers.

– Contact: The Instagram business profile allows businesses to add all their contact information on their profile thus making it easier for users to get in touch with them and inquire about their business.

– Links on stories: Instagram Stories now allow you to add the link of your business website in the stories. So once users view the profile, they can just swipe up and automatically get redirected to your business website.

– Community connections: Instagram now allows you to follow hashtags. So if other businesses or individuals are tagged under the same hashtag, they would be likely to have the same interests and preferences. This allows your business to be in the right community and thus have a better potential for conversion.

– Image optimisation: Instead of the regular box images, Instagram now allows you to optimise the dimension of the image as per your references. So if you have a super sharp image that blows viewers’ minds away, you can add it here and see it make a difference to your brand.

Instagram is definitely adding a ton of features to ensure that it turns out to be a viable social media channel for businesses. Which one of the above is your favourite business feature on Instagram? Do write to us and let us know.

March 29, 2018
5 Reasons why Instagram should be a part of your 2017 digital marketing spend
Online photo and video sharing mobile app Instagram is one of the fastest growing social sites that has been gaining worldwide popularity by leaps and bounds. In June 2016, Instagram succeeded in achieving a remarkable milestone by doubling its monthly users to 500 million, up from the 400 million users in 2015. With more than half a billion users and more than 30 billion images on the site at present, Instagram is emerging as one of the most powerful marketing tool for businesses today. What’s more, more than 70 million images are shared on Instagram each day.

According to social media expert, of all social media tools, Instagram has a higher engagement rate, as well as the highest percentage of mobile audiences; thus, every big and small business should cash in on Instagram to reach their business goals.

Here are the top reasons why businesses should use Instagram in 2017.
- Achieve Visual Supremacy:
Human beings are visual creatures who fall in love with anything that is visually appealing. Since Instagram is a photo sharing platform, it enables you to tell your stories through pictures and videos. Thus, businesses should use Instagram for telling visual stories to their audiences about their products or services through visual content.
- Gain New Followers Using Instagram’s Story Feature:
Instagram stories combined with a compelling content can go a long way in driving more engagement by connecting brands with their audiences in a credible manner. Instagram Stories recently launched by Instagram allows you to create temporary sequences of photos as well as videos that play like a slideshow and disappear after 24 hours. Though these images cannot be liked or commented on, it enables you to see how many users have watched each and every image on the slideshow. What’s more, in case you do not want your stories to disappear, you can download them to your phone for future use.
- Best Platform to Target Millennials:
Another reason why Instagram is evolving as the most-preferred social media tool is because it targets the younger generation, especially the Millennials. More and more businesses today are targeting millennials to make big bucks in business. A study conducted by comScore revealed that millennials spend almost seven hours on Instagram every month. Thus, Instagram is the right platform for marketers who want to target Generation Y.
- The New ‘Shop Now’ Button:
Instagram has recently announced that it would soon add a ‘Shop Now’ button to allow brands to connect their shopping cart to their products exhibited on Instagram posts. Though Instagram will initially experiment with this feature, once implemented, it can prove to be a powerful tool for brands to showcase and sell their products online via Instagram.
- Sell Your Products Using Influencer Marketing Strategy on Instagram:
There are countless influencers on Instagram having large followings. Instagram influencers can help brands significantly by connecting brands with their target audiences. Moreover, by picking the right Instagram influencer, you can add greater credibility to your brand. When your target audiences notice influencers endorsing your products or services on Instagram, they are more likely to purchase your offerings.

If you are already leveraging Facebook and Twitter for your business but haven’t explored the power of visual marketing on a mobile web, it is high time you make use of Instagram as your marketing tool. In the era of mobile internet marketing, mobile internet usage is surpassing desktop usage. Thus, Instagram can be a great boon to marketers as it was invented as a mobile app and soon may take the place of a website.

Want to know more about using Instagram for your business? Just reach out to us with your queries.
December 9, 2016
How Are Brands Using Instagram for Marketing?

Instagram is a photo sharing platform with a highly engaged global community. If stats could tell you a story, here’s the story of Instagram.

Instagram opened up the world of visual stories. Not to forget the selfie wave that everyone has been riding upon. The staggering level of engagement generated on the platform has not gone unnoticed as brands saw an opportunity to directly connect with people through visual storytelling. Instagram has also established itself as a hub for industry-specific influencers giving way to influencer marketing strategies for brand promotion.

While Instagram is one of the fastest growing platforms, it is also one of the most underutilized marketing platforms. Unlike Facebook, Instagram is not limited by brand reach to fans. That leaves us with an important question – How are brands really using Instagram for marketing? Here are some basics to start with.

Use Links in the Right Place:

The only place your link will be clickable on Instagram, is in your profile below the bio description. Make the most of this space and change the URL as often as you like based on the results you want to achieve. Some important pages to link with your account are Website URL, Blog page, Products page, Custom landing page, live campaign/contest page or a lead generation page. Use a trackable link to analyse how much traffic you are actually driving via Instagram. Avoid using the links in image post or comments as they will only consume space.

Narrate a Visual Story:

A picture speaks a thousand words and gets the attention of your target audience. With Instagram, brands have an opportunity to tell their business story through attractive and creative visuals and videos. Put your products and services in context and your audience will connect with them. An image of a dress on mannequin doesn’t convey the same feeling as an image of a real person wearing it. Add relevance to the visual with a background such as party, festive season or wedding. Use text overlay to add pizazz to your images. Whether you are sharing a tip, promoting a sales discount or simply branding an image, text overlay should easily convey the message.

At times, users will also share their photos and tag relevant brands. Most of these will come from industry specific influencers. As a brand, this is a great opportunity to connect with these influencers and create user generated content.

Call to Actions:

Post caption is the first comment to appear immediately underneath the image. Upon seeing an image, the user will always look for the caption. Hence, this space should never be left blank. Write a clear call to action asking the user to “Click on the link in the bio” or “Leave their email address in the comment section” etc. Be as descriptive as needed.

Add Hashtags:

Make the best of your visuals and post comments with the use of relevant hashtags. The purpose of hashtags is to categorize your content and make your content searchable. This will help the brand reach out to wider audience and increase overall visibility. Choose your hashtags wisely. Add hashtags that are relevant to your brand, your content and your target audience. While hashtags are important for a post, over dosage of anything is bad for the brand. Using up to 10 relevant hashtags will get you the desired result.

Host Contests and Campaigns:

Photo contests are a great way to increase the brand visibility, showcase your products, attract leads and grow your followers on Instagram. Moreover, users love to engage in fun contests. There are several ways to engage an audience through contests. From simple photo-sharing contest to product treasure hunt, these contests help brands maintain active community.

Use Instagram Ads:

When it comes to organic reach, Instagram has an advantage over Facebook. However, do not write-off the potential of its inorganic reach yet. Advertising is a great way to put your products and services in front of the right target audience. It allows you to reach out to customers beyond your followers and target them geographically. Brands in ecommerce space use Instagram ads to showcase their products through high quality images. Small, medium or large, all businesses can run ads on Instagram through a Facebook page. All one needs to do is set a budget for the ads, select the target audience and create the ad content. Currently, Instagram ads can be run to meet 4 objectives: clicks to website, mobile app installs, page post engagements and video views. The 3 types of ads one can run on Instagram are: Image ads, Video ads and Carousal ads. Choosing the right options will help brands reach out to the target audience and drive the desired results.

While most brands are yet to explore the full potential of Instagram, early players are sure to benefit the most. Above tips should help you create a unique brand identity and stand out from the competition. To summarise it – IDENTIFY YOUR AUDIENCE, CREATE UNIQUE CONTENT, INTERACT AND ENGAGE.

Check out the effective ways of marketing your brand on Instagram

May 16, 2016
Effective ways of marketing your brand on Instagram

With the buying potential of the common man rising to the clouds, brands and marketers are on their toes whipping up creative ideas to sell their products and services. Abundant platforms like Facebook, and YouTube existed long before Instagram – the ultimate photo sharing app came around, proving its mettle as a perfect tool for digital marketers.

At an approximate 400 million Instagram users engaging on this platform every day, that gives brands a perfect opportunity to improve their awareness and engage with the users. More followers lead to increase in organic reach and better business.

Let us have a look at some key elements that can help you and your team build on a stronger Instagram marketing skill set.

Filter out the ordinary

Essentially a photo sharing app, Instagram is all about great photos. With several filters and tools available that can give your photo the much needed professional feel, we recommend Prime, of the lot. This photo editing app will help you refurbish your image by fixing focus, altering the saturation, exposure, contrast and sharpness, while maintaining the originality and authenticity of your photo. Great photos with the perfect filter will definitely garner many likes and stand out in the crowded feed posts.

Re-post and Repeat

Everything on social media is about how much you are revered by your customers and what they think of your brand. Tags and mentions made by your loyal users will be the highlight of your Instagram feed and re-posting them will make you even more popular. So, regram their mentions or photos that they post with your product and show potential customers how well your brand is doing. Taking permission from them before re-posting is essential and it would prove to be a great marketing advantage.

Broadcast your website

The first thing that users will notice on your Instagram page is your bio, and will want to go further exploring had you thrown in a catchy bio and also a link to your website/blog. Instagram is one of the best places to let people know about your products or services. These links will attract crowds to your shopping page and give you the right amount of exposure that is needed.

Target Instagram Influencers

Dedicated users who swear by your brand can accentuate your growth by simply acting as an Influencer. Instagram influencers help raise the brand value by posting photos of the utility of your brand. This will create a significant rise in the demand for your brand and give you the much-needed leverage. Apart from using loyal customers, you can also choose popular users with a large following, but they must be relevant to your brand and authentic. They should integrate your brand and post about it enthusiastically.

Post comment like repeat!

Everything being said and done, the most important aspect is to be active on Instagram. By posting interesting photos with quirky captions will gather more followers indirectly increasing your brand value. Do not forget to ‘comment’ and ‘like’ posts by your fans/followers and engage in a fun conversation with them. Users will appreciate the real connect that you are trying to establish whilst humanizing ties; this will not only lead to the popularity but increase the equity of your brand.

May 10, 2016

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