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  • Top Social Media Marketing Strategies for Indian Brands in 2024

    Top Social Media Marketing Strategies for Indian Brands in 2024

    The landscape of consumer behaviour is constantly evolving, and with it, the strategies that brands use to engage with their audiences. What worked a decade ago may no longer be relevant, and even last year’s tactics could already feel outdated in today’s rapidly changing digital environment. Nowhere is this more evident than in India—a nation with a vast and diverse population, where understanding the pulse of various target groups is both a challenge and an opportunity.

    As the digital world continues to shrink global boundaries, Indian consumers are increasingly exposed to international standards not only in products and services but also in marketing practices. This has led to a heightened expectation for brands to deliver marketing campaigns that are not only culturally relevant but also globally competitive. Social media marketing in India has become a critical platform where brands must innovate and adapt to stay ahead. In 2024, the key to success for Indian brands lies in leveraging top social media strategies that resonate with local audiences while meeting global standards of engagement and creativity.

    As social media marketing becomes an indispensable tool for India brands, let us look at some top social media marketing strategies that businesses can leverage to stay ahead of the curve.

    Authenticity

    Social media has revolutionized the free flow of information, enabling consumers to research brands and stay informed about industry developments. Today’s consumers are well-informed and quick to spot inconsistencies, exposing brands that misrepresent themselves. For instance, when the World Health Organization highlighted the potential hazards of Aspartame, an ingredient in Coke Zero, Coca-Cola allegedly hired influencers, including dieticians and doctors, through the American Beverage Association to cast Aspartame in a positive light. However, social media users quickly exposed this, leading to Federal Trade Commission notices for violating the FTC Act.

    For brands, authenticity is now more crucial than ever. Attempting to project an image that isn’t true to who you are simply won’t cut it anymore. Indian brands need to grasp this quickly to stay ahead. Take The Whole Truth, for example. This brand excels by embracing transparency and empowering consumers with clear information about what they’re eating. Their commitment to authenticity has not only driven their success but also solidified their reputation as a trustworthy brand. In short, to stand out in 2024, brands must focus on creating genuine content on social media and being transparent with their customers. This approach will help them distinguish themselves from competitors and build stronger connections with their audience.

    Influencer Marketing

    Influencer marketing, while not new, continues to be one of the most effective social media strategies for brands. In fact, the Influencer Marketing industry in India is expected to reach $34 billion by 2026, driven by the rapid rise in internet penetration and digitization. With the emergence of micro and nano influencers, brands now have the opportunity to collaborate with those who closely align with their values, enhancing authenticity and trust. The key for brands is to focus on building long-term relationships with influencers, fostering consistent and genuine content that truly resonates with their audience.

    Hyper personalization and Customer Engagement

    Everyone loves it when they get personal attention as it makes them feel seen and heard. While providing personal touch to your customers must’ve seemed impossible before, it is not the case anymore thanks to the vast amount of data available for brands. With the help of tools available on social media platforms such as Meta (Formerly Facebook), Instagram, Snapchat, etc, brands can use data analytics to understand what each customer prefers and tailor their content accordingly.

    For example, if a person shows interest in buying a t-shirt from The Souled Store, but leaves it in their cart, brands can send them personalized follow-up emails, and maybe even offer them a minor discount to further incentivize them to complete the purchase. Additionally, directly engaging with customers through comments, emails, messages etc. makes them feel valued and understood, which is the need of the hour. So, if there is one strategy that brands should adopt in 2024, it is giving their customer individual attention wherever and whenever it is feasible

    Short-Form Video Content

    According to a 2023 BCG report, the average attention span of a person has fallen to just 8 seconds in the last few years. While this cannot be directly attributed to the emergence of bite-sized content due to a lack of concrete evidence and studies, the consumption of such content in India has been on a upwards trend. With Instagram Reels, YouTube Shorts, and now even LinkedIn coming up with its own version of short-video content, people are increasingly moving towards content that is under 30 seconds.

    While reducing attention spans might not be a particularly good thing for humans, it is the reality. Social media marketing functions on attention, and brands need to be where the attention is. Owing to this, creating bite-sized content to engage with audiences becomes crucial for any brand to stay relevant and engage with audiences directly.

    Meme Marketing

    When memes first blew up on the internet, no one could’ve imagined them to become powerful marketing tools. Memes basically use humour to engage audiences, which, if leveraged correctly, can work wonders for a brand.

    An important thing to note that memes are short lived and new formats and trends spring up every single day. So, it isn’t necessary for brands to jump on all trends as overdoing it could dilute the brand’s voice and positioning in the industry. Identifying the trends accurately and connecting it with your brand is crucial before making content around a trending meme format.

    Some great examples of brands leveraging memes would be Swiggy, DuoLingo, and Zomato, who not only are extremely creative with their copy, but also curate meme content in other formats that is relevant and appeals to their audiences.

    As Indian brands continue to navigate the dynamic landscape of social media marketing in 2024, embracing these strategies will be vital for success. However, while this list stands relevant today, with the pace at which the global economy is shifting, these might not be relevant next year. So, above all, the one social media strategy India brands must adopt is adaptability, for change is the only constant and going with the tide is a proven pathway to success.

  • Virtual Influencers: The New Face of Influencer Marketing

    Virtual Influencers: The New Face of Influencer Marketing

    According to a recent report, 70% of Indians agree influencer marketing has an impact on them.

    However, brands experimenting with influencer marketing would agree it is an uphill task. The problem generally begins with finding the right influencer who creates quality content, shares brand values, and resonates with the target audience.

    If you cannot find the perfect influencer for your brand, why not use a computer-generated one?

    Already a raging global trend, virtual influencer marketing is making its presence felt in India. Let’s delve deeper into who these virtual influencers are and their impact on the marketing landscape.

    Who are Virtual Influencers?

    Virtual influencers are computer graphics-generated influencers. In other words, they’re fictional ‘people’ with realistic personalities, features, and characteristics of humans. Like real influencers, these avatars can interact with their followers on social platforms, post content, engage in conversations, and promote your products/services.

    Global brands like Nike, Samsung, and Calvin Klein have already partnered with Lil Miquela, a virtual influencer with over 3 million followers on Instagram. Closer home, we have Kyra– a meta influencer with over 200 thousand Instagram followers and collaborations with leading brands like MG Motor, Boat, RealMe, Sunfeast, and more.

    What are the Advantages of Working with a Virtual Influencer?

    1.Complete Control of Marketing Initiatives

    The traditional influencer marketing landscape is influencer-dependent. Brands have to rely mostly on the influencer for the creative process. But with virtual influencers, brands can have complete control over every aspect of the project from start to finish.

    2.No Time or Geographic Limitations

    As a marketing strategy, influencer marketing is highly content-driven. When you’re working with a virtual influencer, you don’t have any time or geographical limitations. The digital avatar can keep posting content 24×7, helping brands attract a growing base of interested consumers.

    3.Cost Effectiveness

    Hiring real influencers can be expensive and ongoing partnerships can require significant investments. In comparison, virtual influencers can prove more cost-effective, especially if a brand creates an avatar of their own.

    What are the Challenges of Using Virtual Influencers?

    While virtual influencers can offer numerous advantages, there are also certain challenges and drawbacks. For instance, influencer marketing as a marketing medium revolves around the authenticity and trust influencers have built among their followers. But as virtual influencers are computer-generated, their authenticity can be a cause of concern for some people.

    Also, virtual influencers currently have a limited range of emotions compared to real influencers. While AI advancements are steadily enhancing their capabilities, they might fall short in building a relatable and empathetic connection with their followers.

    Leverage the Next Level of Influencer Marketing with Virtual Influencers

    Virtual influencers offer exciting opportunities for brands to connect with their target audience. With the world steadily embracing technologies like AI, virtual influencers as a marketing channel seems to have a bright future.

    However, brands should approach the use of virtual influencers with creativity, ethics, and transparency to build genuine relationships with consumers and navigate the evolving landscape of influencer marketing responsibly.

  • 3 Retail and E-Commerce Trends Brands and Marketers Should Watch Out for in 2023

    The COVID-19 pandemic proved a boon for many online retailers and e-commerce brands. With physical movements restricted, online channels became the go-to shopping destination.

    According to a report by consulting firm Bain, the e-retail market in India witnessed 25% growth in FY2021.

    But while the last couple of years might have been stellar for the digital ecosystem, what about the future? How should brands and marketers prepare themselves for 2023? Here are 3 retail and e-commerce trends expected to shape the online landscape in 2023-

    1. The Hybrid Future

    While many brick-and-mortar stores moved online in the last few years to capitalize on digital growth, offline shopping is here to stay. The experience of being able to touch and feel the product before purchasing gives brick-and-mortar stores an edge over their digital counterparts.

    In fact, the growing popularity of omnichannel purchases has encouraged many online-only brands in India, like Lenskart, Pepperfry, and many more, to aggressively expand their offline store network. As a result, the future of retail in India is hybrid, where online and offline shopping will complement each other to offer an immersive shopping experience to consumers.

    What Should You Do?

    Brands should combine online and offline retail efforts by building a seamless experience across channels to gain a competitive edge and reach a wider audience.

    2. Building a Sustainable Future

    Sustainability and environmental consciousness have been a raging trend among global consumers, especially since the pandemic. And Indian consumers are undergoing a behavioural shift too.

    According to a Bain report, 48% of Indian consumers started buying sustainable products in the last two years. Moreover, 94% of consumers are willing to pay more for more sustainable products. The change in shopping behaviour is also evident in the growing number of sustainable D2C brands across categories like health & wellness, fashion, nutraceutical, and FMCG.

    What Should You Do?

    Brands should assess their current operations to look for opportunities to make sustainable changes. Environmental organizations and experts could help you in the process.

    3. The Rise of Social Commerce

    Social media has become an inevitable part of our everyday lives. And the COVID-19 pandemic contributed to their popularity further. According to a Hammerkopf Consumer Survey, Indians spent more than 4 hours every day on social media a week after the lockdown, registering an 87% weekly rise in social media consumption.

    E-retail brands can leverage the growing popularity of social platforms through social commerce. All the leading platforms, like Facebook, Instagram, Pinterest, Twitter, TikTok, and more, now offer social commerce facilities, allowing brands to sell their products/services directly on their platforms.

    What Should You Do?

    Social commerce success relies on trust and value. Encourage followers to engage with your posts, write reviews, and share your shoppable content to drive trust and engagement.

    Succeeding with your Retail Strategy in 2023

    The digital landscape is constantly changing, and the pandemic only accelerated the rate at which changes occur. Like every other year, 2023 is also expected to present a myriad of challenges but far more opportunities for brands to refine their operations and reach more customers.

    With 2023 just a couple of months away, online retailers and e-commerce platforms should start working on their marketing strategies for 2023 to prepare for the challenges and capitalize on the opportunities. Brands can also consider consulting with a leading digital marketing agency to get the most from their digital marketing spends and achieve business objectives.

    Social Media Post

    Is it too early to talk about 2023 trends? We think not. The earlier, the better. Read this post for 3 retail and e-commerce trends that could shape the industry in 2023.

  • Impact of Increasing Influencer Created Video Content on Brands’ Marketing

    Impact of Increasing Influencer Created Video Content on Brands’ Marketing

    As the average consumer’s attention span gets shorter and shorter, newer and newer mediums of content delivery and marketing are making headway. There was a time when a single stunning image of the sunset would be enough to engage audiences on social media. Today, a consumer wants to be engaged in more senses than one- visuals are not enough. They want to see, hear, and even interact with the post by publishing a live comment or voting on a poll started on a live video.

    The biggest trendsetters responsible for this shift in how audiences consume data are Social Media Influencers. A couple of years ago, digital marketers leveraged influencers to market certain products and services, but that has come full circle. Today, Influencers are creating trends which marketers are following.

    One such trend is the use of more influencer created video be it on any platform. Out of 400 hours of video being uploaded on YouTube every minute, a significant chunk is that of influencer videos. Facebook is seeing more ‘live’ sessions, and Instagram now has video Instagram Stories. All major social media platforms have evolved to include a stage for more video-sharing in an attempt to stay relevant.

    The rise in Influencer created video content

    If there is one stakeholder who knows the pulse of the people, it is the Influencer. They know what their followers/family/community is thinking, they know what they want…and the increasingly short attention spans of users indicated that they wanted something more captivating. Influencers want to be seen and they understand that more engagement leads to an algorithm which will show more of their posts to more people, and keep the momentum going.

    The second reason behind the significant surge in Influencer created video content is more organic. The Influencer-follower dynamic has shown that people like to connect online. They want to know more about the person on the other side of the screen, and more so if they are a celebrity. This has led to Influencers creating more videos, whether it is using a high-resolution front camera with a perfect background, or a shaky video captured while walking down the street. Quality of the video doesn’t matter, as long as the video is Influencer-generated.

    The influencer needs their community as much as the community needs their Influencer- so the Influencer keeps creating videos where they share their experience of using a product; just ask questions to their audience; start a poll with a running commentary; or login just to say a “hi” in video.

    Implications for digital marketers

    Rather than seeing this as a dramatic shift in how online marketing works, digital marketers can recognise the opportunity for innovation. The investments remain the same- audiences are satisfied with low-res Instagram quality videos which they can stream even on limited bandwidth. Hence, the marketer doesn’t need to necessarily invest in HD drones or superlative or elaborate sets to make videos.

    Simple ‘blooper’ shots, intermittent videos of the Influencer behind the scenes can garner more engagement. Marketers can use analytical tools to assess increase in engagement and develop strategies accordingly.

    Lastly, more enterprising digital marketers can treat Influencers as the best judge of what the consumers need, and give them the leeway to create their own video content for the brand.

  • 3 Ways In Which Social Media Influencers Can Affect Customers’ Buying Decisions

    3 Ways In Which Social Media Influencers Can Affect Customers’ Buying Decisions

    Trends come and go, but in the current expansive world of social media marketing, trendsetters are the new constant. Gone are the days when a movie star or sportsperson were the only influencers who could significantly impact the buying decisions of the masses. Today, that role of cultivating and promoting a particular product, service or even starting a trend has been taken up successfully by what the marketing world calls ‘Influencer’.

    A relatively new stakeholder in online marketing, an Influencer thrives on its followers need to ‘belong’ to a cult, and to stay abreast of the latest in any given field of product or services. An influencer could be promoting an electric car, a new diet, a fashion product, or even a whole new lifestyle. The range and reach of Influencers are commendable and striking.

    If you are looking to engage or understand Influencer marketing, read on to find out 3 ways in which social media influencers can affect customers’ buying decision:

    • Using digital platforms for creating brand awareness

    Creating engaging content is an art, and over the years, Influencers have become gurus at it. Be it Facebook, YouTube, Instagram or the newly emerging TikTok platform, Influencers are attuned to what works where. Visually rich images for Instagram, detailed tutorials on YouTube, witty Tweets or testimonials on Twitter, or a long post on Facebook- they know how to leverage the styles of posting content that will reach their followers and spring them into action.

    An Influencer knows the pulse of their followers; they can artistically build your brand’s story into a tutorial which will result in the followers checking out your website or social media handles and buying or availing of your products and services.

    • Enable peer-driven recommendations

    When a product or service is accepted by the group of followers, every member of the group is more likely to choose that product. Once the Influencer is able to create brand awareness, the next step is to promote brand loyalty through peer reviews. When a peer writes a comment appreciating the product or service, it acts as a genuine quality endorsement. These reviews are perceived to be significantly more reliable than common advertisements making claims of quality.

    • Providing fair opinions

    An Influencer is often like an interactive FAQ. They talk about the features of the product or service, highlight its value for money or in contrast, even the exclusivity of the product. The brilliance in Influencer marketing lies in the Influencer’s ability to smoothly include your brand’s message into their own, giving the impression of integrity. “The Influencer uses this product, so why shouldn’t I”, is the thought of the follower. An Influencer’s post is viewed as that of a ‘user’ rather than a ‘promoter’.

    There are certain challenges that accompany this promising medium of marketing- measuring ROI and getting the right kind of Influencer. However, with adequate effort and research, any marketer can leverage this fascinating strategy in marketing.

  • Assessing an Influencer’s Audience Integrity: Importance of Data-First Approach for Brands

    Assessing an Influencer’s Audience Integrity: Importance of Data-First Approach for Brands

    With influencers proving to be an effective mode of marketing on social platforms, the brands are increasingly taking advantage of the memdium. As per a MediaKix report, the global spending on influencer marketing is expected to reach $5-$10 billion by 2020. The same was close to $500 million in 2015. 

    But just like every new marketing channel, influencer marketing has its share of challenges for the brands. One of the biggest challenges is the influencer fraud. In this, the influencers or creators pay to increase their follower’s count and improve engagement.

    Followers Count- The Game of Numbers

    The number of followers an influencer has significantly impacted their value for a brand wanting to sponsor campaigns. So, influencers do know the fact that a higher number of followers could help them land new sponsorships. Along with this, the extraordinary rise of influencer marketing has also made the space highly competitive. 

    Due to these reasons, a large number of influencers are now relying on unethical measures to get more followers. This includes paying for them or using paid engagement services. The practice is further increasing the number of fake profiles on social platforms with the likes of Facebook, Instagram, Twitter, and more now having millions of active fake profiles as per a report by Gizmodo.

    The Data-First Approach for Brands

    For brands, the whole idea behind working with influencers is their unique ability to reach consumers and encourage them to buy their products. But the dilemma of fake followers defeats this very purpose as there are no genuine ‘consumers’ that can be targeted. What we have are fake profiles or even bots with the sole aim of increasing the follower count of an influencer.  

    This makes the task of identification of fake followers or assessing audience integrity of an influencer a must for brands aiming for influencer marketing. Rather than relying on traditional metrics that could be easily manipulated, what brands actually need is a data-first approach that analyses multiple dimensions of the influencers.

    Building a Data-First Strategy for Analyzing Influencers

    An effective data-first strategy for analyzing audience integrity can help brands avoid influencers with fake followers and work with the ones that bring in real value to their brand. 

    Here are a few tips to help brands build a data-first approach for assessing audience integrity of an influencer-

    ● Track Abnormal Growth

    There are now several tools and services to track social profiles. You can use reliable tools and services to track the growth of the influencer you are interested in. 

     While assessing influencers, focus on any abnormal growth in followers count or engagement within a short period. More often than not, such sudden spikes are observed when an influencer subscribes to a paid service to increase followers or engagement. Influencers with such sudden spikes in their growth can be avoided. 

    ● In-depth Analysis of Engagement Rate

    A comparison of the engagement rate with that of the industry benchmarks will provide you with a more accurate picture of an influencer’s authenticity. 

    For instance, as per a RivalIQ report, the average engagement rate on Instagram in the fashion space is close to 0.95%. If you are analyzing an influencer in the fashion space with a considerably higher engagement rate than this benchmark, it can be treated as a red flag. 

    ● Assessing Follower Location

    Another effective way to avoid influencers with fake followers is to analyze the location of the followers. While one is allowed to follow anyone from anywhere on social platforms, insights on follower location can help you know more about an influencer. 

    For instance, if a US-based fashion influencer has a lot of followers from Asia, it is possible that the influencer might have purchased the followers. Brands can also compare the location data of an influencer with another influencer from the same region to know more about the authenticity of the influencer.

    Key Takeaway for Marketers

    Influencer marketing has already proven its worth within a short span of 4-5 years. But the rising competition among influencers is encouraging them to use unethical measures for attracting brands. 

    An influencer with paid followers or engagement could only prove detrimental for a brand. It is only by assessing audience integrity that a brand could find influencers that could add real value to their business. Rather than relying on traditional metrics or tools, brands need to focus their resources on in-depth analysis to prevent follower fraud and use influencer marketing effectively. 

  • 4 Proven Ways for Businesses to Boost Brand Awareness by Partnering with Influencers

    4 Proven Ways for Businesses to Boost Brand Awareness by Partnering with Influencers

    Influencers have a large followers base and play a crucial role in influencing the purchase decision of the younger generation – millennials and Gen Z-ers. A recent market survey by Unbox Social reveals that 51% of marketers who use influencers for marketing agree that influencer generated content performs better than brand-created content.

    In this guide, we look at four proven strategies to boost brand awareness with influencer marketing.

    1. Use Influencers to Add Variety to your Content 

    The primary reason why influencers are an incredible force on social media is that they provide their followers with useful and engaging content. Influencers know the pulse of their audience and create content based on the 3Rs – resonance, relevance, and reach. Influencers establish a sense of connectivity and trust with their audience.

    With that said, audiences today are astute and savvy. They can easily spot the differences between a sponsored post and a regular post by an influencer.

    How to make this strategy work? 

    • Identify and partner with the right influencer – someone who is the ideal fit for your brand persona and values.
    • Once you bring the influencer on-board, give them the creative freedom in your partnership. You may know your product best, but the influencer knows his/her followers best.
    • Provide the influencer with the necessary guidelines and leave the rest to him/her.

    This way, the influencer remains true to his/her audience, while adding variety, engaging, and authentic content to your feed.

    2. Get Interactive – Get Influencers to Host Giveaways and Contests 

    Giveaways and contests are great ways to create a positive buzz for your brand. Brands can increase social media following and drive traffic to the site by hosting contests.

    How to make this strategy work? 

    • Get influencers to incite curiosity among their followers for your brand by promoting contests and fun giveaways.
    • Make sure that the influencers you partner with engage with their followers to spark conversations regarding the contest.
    • Make the contest simple to increase participation.
    • You can also create a specific #hashtag for the event and get influencers to promote it.

    3. Consider Starting a Referral Program 

    According to a market study by Twitter, there was a whopping 88% increase in customer purchase intent, when a trusted influencer promoted a product.

    How to get started with a referral program? 

    • Create and share a unique referral code with each influencer.
    • The influencer can then share this code with their audience.
    • When a customer purchases a product using this code, he/she enjoys an instant discount, and the influencer earns a percentage of the sale as commission.

    How to make this strategy work? 

    Peer recommendations, especially from trusted influencers play a crucial role in impacting purchase decisions. So, make sure to ask the influencer to mention your brand name on their social media channels and blog, while promoting your referral code. It increases brand awareness while generating trust for your brand.

    4. Publish Guest Posts from Influencers 

    It’s another strategy to boost brand awareness. When a well-known influencer contributes a guest post to your blog, it drives the influencer’s followers to check your blog and site. It creates both brand recognition and boosts brand value.

    How to make this strategy work? 

    • Not all influencers work for your brand. You need to identify the right influencers whose persona and values match your brand.
    • You can make use of tools like iFluenz  to zero in on the right influencers for your campaigns.
    • While choosing influencers, remember engagement matters more than follower count. Large follower count without reasonable engagement rates implies that either the followers are fake or the content doesn’t resonate with the audience.

    Use Influencer Marketing to Drive Brand Awareness 

    Influencer marketing, when used right, has the potential to amplify brand awareness and visibility significantly. But, to reap the benefits, brands must be conscious of getting the three crucial factors right.

    Right influencer + right strategy + right platform = influencer marketing success. Make use of the ways listed here and amp up influencer marketing campaigns.

  • Influencer Marketing: Do’s and Don’ts

    Influencer Marketing: Do’s and Don’ts

    Influencer marketing, also known as ‘Word of Mouth’ marketing is a marketing concept that has been significantly transforming the way businesses provide value to their customers. It is not possible for a brand to build trust overnight; neither a handful of tweets or webinars will help in positioning you as a thought leader in your niche. This is why more and more marketers are partnering with Internet Influencers these days. Internet influencers, for their proficiency on a certain subject, have a large number of online followers that marketers would like to reach for building their brand.

    influencer-marketing

     

    In the age of social media, Influencer Marketing forms an integral part of the marketing strategy of any business.
    Advantages of Influencer Marketing–

    • Helps brands reach a wider audience;
    • Helps marketers get an easy access to their target audiences so that they can transform the latter into their customers;
    • Increases brand awareness;
    • Drives more revenue compared to digital advertising.

    When running influencer marketing campaigns you should adhere to the below-mentioned guidelines:

    Do’s—

    • Choose the Right Influencer: Choosing world-famous celebrities as your influencer does not always yield the desired results. Thus, before choosing influencers, ensure that you pick the top-tier players who frequently discuss content pertaining to your niche and have an enormous following. This will help you convey your brand messages to a specific set of people who will be interested in learning about the product that you are promoting.

     

    • Build a Strong Rapport With Influencers: Having a healthy relationship with your influencers helps you make a big impact in your niche. Once an influencer endorses your business, you automatically gain tremendous trust in your market. The best way to build a powerful relationship is to be authentic and real. Furthermore, make sure you provide your influencers with more value than what you expect from them in return.

     

    • Respect Influencer’s Autonomy: Instead of compelling influencers to adhere to a particular script, they should be given autonomy to work on their own. You should trust their judgement so as to make your campaign more convincing.

     

    Don’ts—

    • Do Not Give Up: Find out innovative ways to get the attention of influencers. If your first mail gets ignored, send another. Make your subject line provocative so that it compels the influencer to read your email. That said, you should not spam them with follow-ups. A follow-up email should be sent only if the influencers do not revert within a week.

     

    • Do Not Forget to Set Guidelines for Influencers: Your influencers utilize social media for reaching out to their followers. Thus, in order to promote your brand and boost your social media exposure, you should set parameters such as word count, time length, and the tone that the influencer’s content should signify.

     

    • Do Not Make Last Minute Changes: Though digital media is the ideal tool for short turn-around marketing campaigns, if you are hiring online influencers, always avoid making last minute changes as much as possible as influencers do not appreciate unexpected changes.

    Influencer marketing is highly imperative as it helps you reach your target audiences in a more effectual and authentic way. However, since establishing strong relationships with influencers is a time-consuming process, a bit of consistency and patience goes a long way in strengthening this game-changing partnership.

    If you are planning to create a winning influencer marketing campaign, please feel free to touch base with us. We have a dedicated team of specialists who have been managing Influencer Marketing campaigns of various prominent brands. Our influencer marketing tactics are specially designed to promulgate your brand’s story and expand your global reach.

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