Tag: Google

Google Assistant Gets Exciting Updates in Language Support and Routines

In a significant push to fend competition in the AI-based voice tech space, Google recently announced a slew of measures for Google Assistant. With this move, the compatibility with Google Assistant will now reach 95% of the eligible Android devices in terms of language support.

Users who speak more than one language can now interact with Google Assistant. If you are a person who is comfortable conversing in one language at home and another at work, then this new change will be a good fit for your multi-language skills. The first few languages to be paired with Google Assistant include Hindi, Thai, Swedish, Danish, Dutch, and Norwegian.

What this also means is greater scope for deeper integration of voice into devices other than the Pixel. With such deeper integration into devices from OEMs like Samsung, Xiaomi, and LG, the Assistant can answer user’s questions around carrier related services and plans bundled with the device. So, the mobile carriers too can look forward to delegating some of the routine interaction tasks to the Assistant.

Routines and Reminders too have expanded

Among a slew of announcements (which included the above update), the other exciting change was an increase in the number of ‘Routines’. Routines are nothing but a string of actions stitched together for a better user experience. For example, if you say ‘Ok Google, I am home’, it will carry out a series of steps like turning on the AC, putting on some music, configuring your residence’s thermostat etc.

With location-based reminders, users get to carry out tasks based on their location. So, for example, they can build a shopping list for Walmart and be reminded of this list when they are actually at a Walmart store.

Why the need for this change?

Clearly, Google is ramping up its voice tech initiatives against competitors like Amazon Alexa. By the end of 2018, its supported language list will spike from eight to thirty. This will take the number of devices with Google Assistant far beyond the 400 million devices as reported recently by the search engine giant.

Another need for this change is that Android is gaining a strong foothold in multiple countries through a global footprint. This makes it necessary to integrate its voice services that have been localised for better user experience for the regions where English is not the native language.

In 2017, Amazon Alexa’s market share was pegged anywhere between 70% and 76%. While it may have had the first mover advantage in the voice tech space, Google is making sure that it is not left far behind. The multiple initiatives around Google Assistant announced recently is a testimony to this fact.

By providing support to far more languages than Alexa and improving adoption rates among native Android users, the company is making sure that it catches up with Amazon and comes up as a leader in the voice-based AI-powered personal assistant technology domain. Stay tuned as we continue to track this exciting and evolving space and keep you posted on the latest developments here.

February 28, 2018
Weekend Digital Media Round-up: Google Pay, Facebook’s 3D posts, Twitter’s updated API usage rules and more..
1. New Google Pay app combines features of Google Wallet and Android Pay
Google today announced the launch of a unified payment service app for its Google Pay platform. Google Pay will combine the features of the already existing Google Wallet and Android Pay. [Source: The Economic Times]
1. Facebook’s Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform
Facebook’s looking to expand the News Feed into another dimension, with the addition of 3D posts, which enable users to scroll around virtual objects on screen. It’s an interesting, engaging post format, which, if Facebook can simplify the workflow enough, could provide a range of uses and benefits. [Source: Social Media Today]
1. Google AdSense launches new type of ad format that optimizes placements
Google AdSense has rolled out Auto ads — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. [Source: Marketing Land]
1. Twitter Announces Changes to Platform and API Usage Rules to Crack Down on Misuse
Twitter’s implementing some new regulations and limitations within their systems and API usage rules. The new rule will seek to restrict re-posting but will also impact those publishers who have several handles or publish content to several Twitter accounts. [Source: Social Media Today]
1. Google to now support Tamil language ads
To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”. With this, Google has now scaled support for three languages — Hindi, Bengali and Tamil. [Source: The Economic Times]
1. Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics are calculated. [Source: Marketing Land]
1. Google to move more sites to mobile-first index in coming weeks
Google plans on rolling more sites into the mobile-first index over the next several weeks. The mobile-first index is Google’s attempt at looking at the web and indexing and ranking the web from a mobile-first perspective. This means that if you have a mobile-friendly version of your website, instead of indexing the desktop version, Google will first index that website’s mobile version. [Source: Search Engine Land]
1. New Analytics On Snapchat For Better Audience Insight
Snapchat is trying to re-establish the platform’s position among the advertisers and influencers. This is the reason why the social media platform is creating new tools. Now, there is a new analytics update available for the Snapchat influencers. The insights provided by the analytics should help content creators with their approach towards Snapchat. [Source: Logicserve Digital]
1. Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search
Google removed the “View Image” button and “Search by Image” feature from Google image search last week in a concession to Getty Images’ copyright infringement concerns. Now, tech-savvy searchers have taken the matter into their own hands, developing several Google Chrome extensions to bring some of those features back. [Source: Search Engine Land]
1. Facebook Has A ‘List’ Option Now To Encourage More Interaction
Facebook has already shown their clear intentions to make some valuable changes in their social media platform. Moving forward in that direction, there is a new update called ‘list’. [Source: Logicserve Digital]
February 23, 2018
Weekend Digital Media Round-up: Google Chrome’s ad-blocker, Facebook’s declining user growth, Instagram’s upgraded features and more..
1. Google Chrome launches default ad-blocker
Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users. [Source: BBC]
1. Facebook’s user growth is dwindling – especially among young people
Facebook’s struggle to attract young users is only getting worse, according to market forecasts. In its most recent quarterly results, Facebook revealed that its user base had basically come to a halt in North America, and that its daily active users had dropped by 1 million. [Source: Business Insider India]
1. Instagram Upgrades Its Features With An Option To Share Other People’s Stories & More
For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts. [Source: Logicserve Digital]
1. Snapchat Opens its Advertising API to All, Expanding Ad Opportunities
After posting better than expected revenue numbers in their latest performance report, Snap Inc., the parent company of Snapchat, is now taking the next step in its monetization efforts by opening up its advertising API to all. [Source: Social Media Today]
1. Google buying IoT platform Xively from GoToMeeting parent LogMeIn
Google announced that it’s buying IoT platform Xivley, which was owned by LogMeIn. The reported purchase price was $50 million. This acquisition will complement Google Cloud’s effort to provide a fully managed IoT service that easily and securely connects, manages, and ingests data from globally dispersed devices. [Source: MARTECH TODAY]
1. Amazon could find a new revenue stream: digital advertising
F or Amazon the largest part of its revenue still comes from retail, but some growth potential could lie in the overlooked income stream of advertising. [Source: Verdict]
1. Google gets in on mobile ‘story craze’ with new AMP Stories format
Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on desktop). [Source: Search Engine Land
1. Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Along with the new AMP Story format, Google announced a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Effective immediately, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail. [Source: Search Engine Land]
1. Report: Facebook to introduce two smart assistant devices in July
Facebook will be launching two smart speaker/display devices this July. According to DigiTimes, the two devices carry the code names “Fiona” and “Aloha.” They will reportedly also have 15-inch touchscreens, made by LG. [Source: MARTECH TODAY]
1. Four Trending Searches That Indulge Users To Download Mobile Apps
With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on. [Source: Logicserve Digital]
February 16, 2018
Weekend Digital Media Round-up: Google fined for ‘search bias’, WhatsApp’s payments feature, Instagram’s Carousel format ads and more..
1. Google Fined Rs 136 Crore For ‘Search Bias’ By Competition Commission
India’s antitrust watchdog imposed a Rs 136 Crore fine on Google for “search bias” and abuse of its dominant position, in the latest regulatory setback for the world’s most popular internet search engine. The Competition Commission of India (CCI) said Google, the core unit of US firm Alphabet Inc, was abusing its dominance in online web search and online search advertising markets. [Source: NDTV]
1. Global programmatic spend grows to more than a quarter of digital media budgets
According to research from the World Federation of Advertisers, 87% of major multinational companies plan to boost their investment in mobile advertising and 68% plan to boost video spend, while 77% will spend more on new programmatic channels such as “advanced TV” and digital out-of-home. [Source: Campaign]
1. WhatsApp Payments Feature, Based on UPI, Spotted on Android and iOS
WhatsApp has reportedly started testing out its UPI-based payments feature in India. The new feature, available for select WhatsApp beta users on iOS and Android, enables users to send and receive money using the Indian government’s Unified Payments Interface (UPI) standard. [Source: NDTV Gadgets 360]
1. Google and Nest reunite in push to add AI to every gadget
Google is bringing gadget maker Nest back under its control as the search giant battles rivals Amazon and Apple in the rapidly expanding smart home market. A big part of the change: Making it easier to add Google’s artificial intelligence technology and Assistant into new Nest products. [Source: CNET]
1. Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and now has announced that it will also mark all sites that have not migrated to HTTPS as “not secure.” [Source: Search Engine Land]
1. New Carousel Format Ads For Instagram Stories
Instagram, owned by Facebook, recently announced an upcoming new addition to its Stories segment. This will further expand the efficacy of ads which started being shown last year on this hugely popular format. [Source: Logicserve Digital]
1. LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out in the first quarter of 2018. In a recent announcement, the company mentioned that it will look to make the sales management tool more efficient through redesigned account pages, improved search and email alerts. [Source: MARTECH TODAY]
1. Google India launches campaign to protect data, devices
To create awareness around Internet safety, Google India on Monday launched a public initiative “#SecurityCheckKiya” to protect young and first-time web users from account hijacking, safeguard Android devices from malicious apps and secure all their personal data if they lose their device. [Source: The Economic Times]
1. AdWords Express launches notifications for calls from search ads
After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications. [Source: Search Engine Land]
1. Google Releases A Detailed Blog About Featured Snippets
Even in the face of concerns from marketers (e.g. their grouse on users not visiting the site because of availability of answer on the results page itself, thereby decreasing traffic), the company is now trying to educate users on the rationale behind featured snippets. [Source: Logicserve Digital]
February 9, 2018
Google Releases A Detailed Blog About Featured Snippets

Have you come across the ‘People Also Ask’ section in Google Search results? This section contains a list of questions and answers around your search query to view without having to visit the corresponding site from where the answer was sourced. This is known as the ‘featured snippet’ option. Even in the face of concerns from marketers (e.g. their grouse on users not visiting the site because of availability of answer on the results page itself, thereby decreasing traffic), it is now trying to educate users on the rationale behind featured snippets.

Why the need for featured snippets?

Two key reasons prompted the introduction of featured snippets four years ago – the increasing dominance of mobile searches and the rise of voice-based virtual assistants. The featured snippets deliver immense value for both these use cases. Google doesn’t intend it to be the only source of information though. That’s why regular searches too appear alongside featured snippets.

Now Google’s customer education initiative has resulted in a comprehensive blog post on the various aspects of his feature. The blog covers subjects like:

1 – What are featured snippets?

2 – How do the featured snippets work on different devices and screen sizes?

3 – How they interact with voice services, desktop or mobile?

Interestingly, the featured snippet consists not only of text content but also shows up video playback on a particular topic. For Google Home device users this can be a great experience in the absence of a way to see the text.

What’s next?

As a part of the continuously evolving featured snippet ecosystem, Google has a few plans.

1 – It may show a ‘more results’ link under the snippet box to allow users to find out more about their specific search query

2 – It may show important tags to allow for filtering of responses and narrow down search results for improved accuracy

3 – It may even start the results page with more than one snippet box right away.

Whichever the approach (or blend of approaches), it is clear that the mobile user and voice-based virtual assistant user is at the forefront of this section.

What about the search traffic?

Initially, marketers were wary about featured snippet. They felt that since users got their answers in this section itself, they will not visit the site at all, thus, hampering traffic flow from the search page to their site.

However, with time, it was found that featured snippet had a reverse effect – i.e. it led more and more traffic to the site. The reason for this is simple. Only relevant and most meaningful content is displayed against a query on this box. This means that the content and keyword was well-articulated. This, in turn, led to a natural curiosity among users about what other exciting information can be learnt from the site.

Google too played a part in boosting site traffic by providing the url of the site from which the content for building the feared snippet was sourced. This led to ease of site visit to the brand website and hence improved conversions.

Do let us know how featured snippets have improved your search marketing experience. We would love to hear from you.

February 9, 2018
Weekend Digital Media Round-up: Double delight for digital India, DoubleClick Bid Manager, Snapchat’s new snap store and more..
1. Union Budget 2018: Double delight for digital India
The NDA government’s last Budget before the Lok Sabha polls has kept up the focus on Digital India by doubling allocation for the programme to Rs.3,073 crore in 2018-19. Finance minister Arun Jaitley acknowledged the emerging technologies in his Budget speech on Thursday by announcing that the Department of Science and Technology will launch a Mission on Cyber Physical Systems. [Source: INDIA TODAY]
1. Foreign or local, digital services companies equal before tax law
The Budget has proposed an enabling rule, which broadly says that a MNC could have a business connection in India even without a physical presence in the country. [Source: The Economic Times]
1. DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. [Source: MARTECH TODAY]
1. Snapchat’s new Snap Store teases in-app commerce potential
Today the company opened the Snap Store, which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise, like a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. [Source: TechCrunch]
1. Google lets users ‘mute’ remarketed ads
The internet giant has updated its ad system so users can mute reminder ads on a per-advertiser basis for 90 days.[Source: net imperative]
1. WhatsApp hits 1.5 billion monthly users. $19B? Not so bad.
CEO Mark Zuckerberg announced on the Q4 2017 earnings call today that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July. [Source: TechCrunch]
1. Google Assistant Go launched on Play Store: Designed for Android Go phones
Google Assistant Go is now officially available on the Play Store, and this version of app is compatible for all Android Go smartphones. [Source: The Indian Express]
1. Alphabet Unveils New Cybersecurity Business ‘Chronicle’ To Prevent Cyber Attacks
Alphabet, better known as the parent-concern of the world’s biggest network Google has come up with some great news for business owners! The company has decided to help entrepreneurs deal with cybersecurity issues and safety threats.[Source: LOGICSERVE DIGITAL]
1. Facebook Introduces Branded Content Tags With New Proviso For Misuse
Facebook has emerged as one of the most compelling, efficient, and dynamic platforms for business marketing. If you plan to catapult your venture to great heights, Facebook will certainly play a crucial role. The company dropped restrictions on ‘branded content’ and rolled out a unique tagging system. [Source: LOGICSERVE DIGITAL]
1. Instagram now allows businesses to schedule their posts
Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. [Source: TechCrunch]

And in an exclusive interview with Ashutosh Asthana, Assistant Editor, Thinking Aloud, our Co-founder & CEO, Prasad Shejale, speaks about the challenges he faced as an entrepreneur and his mantra for success. Click here
February 2, 2018
Alphabet Unveils New Cybersecurity Business ‘Chronicle’ to Prevent Cyber Attacks
Alphabet, better known as the parent-concern of the world’s biggest network Google has come up with some great news for business owners! The company has decided to help entrepreneurs deal with cybersecurity issues and safety threats. Business owners will definitely get better opportunities to identify and resolve such issues. If you are planning to deal with security issues, Alphabet’s offering ‘Chronicle’ will prove to be the perfect support system.

Previously a part of Alphabet’s X Moonshot Group, ‘Chronicle’ happens to be one of the standalone ventures under ‘Alphabet’. Stephen Gillet happens to be the Chief Executive Officer of the new-found company. Let’s take a look at what Chronicle promises to offer:

The focal points

Gillet, who used to work for Symantec before joining as Chronicle’s CEO talks about the new venture. According to him, the business will have two crucial and prime components:
- A security and cyber intelligence platform for companies across the world. That will help companies to deal with their internal data and ensure security in a smart way.
- The firm reintroduces VirusTotal, which happens to be an anti-malware tool bought by Google in the year 2012.
Most of the companies suffer because of security negligence. They are completely unaware of the potential threats and also ignore the blind spots. Chronicle aims to eliminate these gaps, identify the pain points, and ensure optimum data security for many ventures across the globe.

From the CEO’s Desk

If the statements circulated by Stephen Gillet are anything to go by, Chronicle promises to be the one-stop solution for data security. He further goes on emphasising the importance of Chronicle in the following way:
1. Improving speed: The venture will make sure your security teams work comprehensively. As a result, both the speed and performance will increase.
2. Strengthening the impact: Make sure you strengthen your security’s impact. ‘Chronicle’ will add to your strength thus ensuring optimum data security.
3. Cost-effective: Chronicle aims at identifying security signals and can also help you work on them. These signals were unidentifiable at the beginning, as the identification process is highly expensive.
4. Investigating attacks: Security attacks can occur anytime. It’s highly imperative to identify the right sources before implementing the quick fixes. Chronicle makes the investigation process easier than ever. You will find the most crucial resources from the existing data systems and infrastructure.
Chronicle helps you identify the most crucial information from a pool of data. Your existing security tools will speak a lot about your enterprise infrastructure, and that’s where ‘Chronicle’ will help you out.

The mechanism

The entire application works on ML and Alphabet’s infrastructure. You will also get the opportunity to analyse your enterprise’s security data. Cloud integration will follow suit, as that will help ‘Chronicle’ grow and scale up with an enterprise. Or else, it might become difficult to manage and handle critical data sets.

Foreseeing the future

On that note, it’s high time we take a look at the future. Chronicle is here to stay and will ensure optimum data security and safety for enterprises across the world. You just need to understand how it works and integrate it into the existing infrastructure.
February 2, 2018
Weekend Digital Media Round-up: Google’s New Search Console, Facebook’s privacy center, Paytm’s business app and more..
1. New Google Search Console may be rolling out for everyone now
Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has. [Source: Search Engine Land]
1. Facebook to launch privacy center ahead of GDPR deadline
Social media giant Facebook announced that it will make it easier for users to manage their data. The move comes in advance of the May 2018 deadline for GDPR compliance, which outlines a wide variety of enhanced consumer digital rights for citizens in the EU. [Source: MARTECH TODAY]
1. After WhatsApp, Paytm now launches its app for businesses
Days after global messaging giant WhatsApp launched its standalone app for businesses, Paytm on Monday launched its Paytm for Business app on the Android Play Store. Paytm’s standalone app for businesses is using seamless payments as a hook to gather more merchants on its platform. [Source: YourStory]
1. Google rolls out lightweight keyboard app to low-RAM Android devices
Google has slowly but surely been introducing “Go” versions of its apps to phones that lack the processing prowess to handle its full offerings. The latest of these? Apparently, it’s Gboard. Google is currently rolling out a lightweight version called Gboard Go to phones with low RAM that run Android 8.1 or later. [Source: Digital Trends]
1. Facebook Announces New Methods to Measure Page and Publisher Trust, Which Will Impact Reach
In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook’s detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty. [Source: Social Media Today]
1. Salesforce And Google Join Hands To Make Customer Insights Better
Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales. [Source: Logicserve Digital]
1. Instagram Confirms Ability to Add GIFs to Stories, and to Upload Stories Content in Various Formats
Instagram has now confirmed what was widely reported last week – they’re adding the ability to insert GIFs into Stories content as a new way to spice up your visuals. [Source: Social Media Today]
1. Google AdSense adds style automation for native in-feed ads
Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control of the creative look and feel of those units. [Source: Marketing Land]
1. Facebook invented a new time unit called the ‘flick’ and it’s truly amazing
A flick is one seven hundred and five million six hundred thousandth of a second. It’s a very clever way of dividing time that theoretically could make video and audio production much more harmonious. [Source: TechCrunch]
1. 3 AdWords Features You’re Probably Underutilising
AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment. [Source: Logicserve Digital]
January 26, 2018
Salesforce and Google Join Hands to Make Customer Insights Better

Salesforce has been a global name in customer relationship management and has innovated tirelessly to provide new ways for companies to connect with people. With 1,50,000 customers and 19.7% market share in CRM worldwide, Salesforce has undoubtedly become a force to reckon with.

Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. Google analytics provides companies all-round analysis of their marketing and sales, and provide useful insights.

With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales. The partnership between Google and Salesforce can certainly prove to be a game-changing move when it comes to managing customer service and marketing.

What Does This Partnership Mean?

According to this partnership, Google will list Salesforce as its preferred sales cloud which will help Salesforce grow its customer base, while Salesforce lists Google cloud as its preferred public cloud in order to support the massive customer base that Google has. Also, Salesforce data can be used with G-suite and help customers to enjoy perfect customer service experience through G-mail, Hangouts, Docs, etc.

Additionally, new customers will be able to use G-suite for free for up to a year under the partnership. The primary purpose, however, is to connect Google Analytics with Salesforce Sales Cloud in order to provide impeccable user experience, connecting sales, marketing, and advertising.

Why it is Great for Customers?

According to this partnership, Google will list Salesforce as its preferred sales cloud which will help Salesforce grow its customer base, while Salesforce lists Google cloud as its preferred public cloud in order to support the massive customer base that Google has. Also, Salesforce data can be used with G-suite and help customers to enjoy perfect customer service experience through G-mail, Hangouts, Docs, etc.

Additionally, new customers will be able to use G-suite for free for up to a year under the partnership. The primary purpose, however, is to connect Google Analytics with Salesforce Sales Cloud in order to provide impeccable user experience, connecting sales, marketing, and advertising.

When Will the Data from This Partnership be Available?

As announced, Google and Salesforce will start rolling out integrations this year. While some of these integrations for G-suite are already available, more elaborate and deeper integrations will roll out early this year. Integration between Quip by Salesforce and Drive by Google is set to roll out early this year which will cost you $25 per month.

Customers who are verified by Salesforce can avail the G suite integration for free for up to a year. The integration between Salesforce Sales Cloud and Google Analytics 360 is set to roll out early this year and will be available at no extra cost.

All in all, Google Analytics and Salesforce together can revolutionise the sales and marketing sector by providing cutting-edge customer intelligence. Stay tuned as we bring more updates on this exciting partnership.

January 24, 2018
Google My Business Now Allows You to Post Videos

Google announced My Business by Google so that business owners can customise their businesses and how people view them on Google. My Business allows business owners with listing on Google to personally customise how people will see their listings. It also provides them with tools to build a website and interact with their audience when they leave a review, and Google will provide all this for free.

What is the benefit of this feature to business owners?

Google has been testing a video upload feature to be added to My Business to enhance it and allow business owners to showcase their products better. Google My Business team finally made that feature available to business owners, and it can be accessed through their My Business dashboard.

This feature can be used by customers and business owners alike. Business owners with My Business can view all the videos uploaded by customers about their business, and also upload a video about their business for the customers to see. Developers at Google say that the video can be maximum half a minute long and it can take up to a day for it to be visible in your business listing.

The feature will also give the business owners the ability to flag and report inappropriate videos by the customers and have them reviewed by Google and taken down. Currently, the video upload option is only available for the desktop version, but Google is planning on adding mobile support very soon, which can make My Business more efficient.

Google has kept the video upload option as accessible as possible so that the merchants and business owners don’t get confused. The option is placed under the ‘photos’ section, at top right corner labelled ‘videos’. To upload a video, just click on ‘upload video’ and choose a video to be uploaded. The video will appear after it has finished uploading. It may, however, take some time for the video to be processed before it can be successfully uploaded. After it has uploaded, it may take up to a day for the video to appear along with your listing on the site, or on Google Maps.

How well has the new addition been received?

The feature has already created a lot of hype because of the utility and ease of access it offers. The option can be found easily in the overview tab within the My Business dashboard, which makes it easily visible even to people with little knowledge about computers.

The videos uploaded by the merchants and business owners are visible along with their business info, in the ‘by owner’ tab, and the customers’ videos can be found in the ‘Customers’ tab. Customers can shoot videos of the place and upload their reviews to the business listings for other people to gain insight before visiting.

However, a business owner can report inappropriate videos by customers and have them removed after being reviewed by the Google team. The videos uploaded by the owner as well as the customer can be found under the ‘videos’ tab.

Hence, to sum this up, business owners can now add videos of their products, along with local pictures, to boost their businesses more effectively.

January 18, 2018

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