LS Staging

Tag: Google

  • Weekend Digital Media News Roundup: Times Internet’s Partner Program, Instagram growing faster, Bing Expanded Text Ads Editor and more…

    Weekend Digital Media News Roundup: Times Internet’s Partner Program, Instagram growing faster, Bing Expanded Text Ads Editor and more…

    Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

    1. Times Internet Launches Partner Program To Boost Digital Growth For Agencies

    Times Internet has announced the launch of ‘Times Internet Agency Partner Program’. The program is designed to empower independent full service and digitally focused agencies all over India. (Source: Ad Age India)

    1. Reserve With Google: Deeper Booking Integration Through Search And Maps

    Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. (Source: Marketing Land)

    1. How Smartphone Users Discover And Use Mobile Apps?

    Analysing the behaviour of users for discovering apps can help mobile app developers to come up with the right strategies for promoting their mobile app. (Source: Logicserve Digital)

    1. Instagram Reaches 600 Million Users, Growing Faster Than Ever

    In terms of major announcements, they introduced their feed algorithm back in March, their Snapchat-cloning ‘Stories’ feature in August and live-streaming just last month. (Source: Social Media Today)

    1. Hold That SDK: Mobile App Advertising Help Is On The Way

    Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately. (Source: Marketing Land)

    1. How Smartphone Users Engage With Mobile Apps?

    Our last post emphasized on the crucial factors that drive smartphone users to discover and use mobile apps. In this post we will be analysing how mobile app developers keep people engaged with apps. (Source: Logicserve Digital)

    1. Amazon Could Become An Ad Tech Force In 2017

    Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. (Source: Econsultancy)

    1. Bing Expanded Text Ads Can Now Be Edited On Mobile

    Bing is rapidly expanding the use of expanded text ads, introduced just two months ago, with an update to the Bing Ads mobile app.  The updated Bing Ads app now allows advertisers to edit expanded text ads on the go. (Source: Search Engine Journal)

    1. AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution

    FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. It has two games under its belt and more than 2 million monthly active users.  (Source: Ad Exchanger)

    1. Facebook Messenger Takes On Snapchat With 3d Masks, Photos Effects, And Videos

    Facebook has revamped its Messenger’s camera to offer a higher quality, faster experience. It has also added several new camera-related features that make Messenger more of a hybrid between iOS 10’s iMessage and Snapchat. (Source: Digital Trends)

  • How to avoid wastage in AdWords campaigns?

    Have you ever wondered that the money you put in for your campaigns is rightly allocated & optimized? Users are happy to know that their ads have worked well and got them a proper return of investments, but there is a certain amount that got wasted. Have the following questions struck you after the completion of the campaign?

    • Are the results you got from the campaign, the best ones received as compared to the benchmarks?
    • Are you properly optimizing every rupee you spend for every click or impression?
    • Where does the rest of the wasted money go?

    Did you know? AdWords is one of the most used ad platforms for digital marketing and the amount of money wasted on campaigns is also too much.

    With AdWords, there is no earning potential ceiling. Before getting your campaign started, it is important to understand the effectiveness of the strategy. When a campaign is not well managed, then it can create more loss to the money that you have invested. It is also important to execute the plan well and keep monitoring it to understand the proper allocation of money.

    ld_adwords

    You need to consider the following pointers before starting your campaign to avoid wastage:

    1. Group the keywords properly

    Keyword targeting is the most crucial part of AdWords targeting. Getting the right keywords for the success of your campaign is critical. Also, remember that if you have a product and content campaign, then both the set of ad campaigns should be done separately. Remember to break the ads and different keywords in different ad groups. These Ad groups are seen as folders that hold valuable ad files and information.

    1. Check for Negative Targeting

    Always check your ads, because they go into negative targeting. This is the biggest factor that brings out wastage from your ad campaign. Google gets paid even if your ad is shown for irrelevant keywords (which you definitely may not want to appear for). For example, if you are selling clothes and show your ads to people, but you don’t want people to look for free clothes. “Free” then becomes your negative keyword targeting, and you waste your money showing ads to people seeking free clothes.

    Refining of Search Terms at regular intervals is recommended. You can find plenty of Negative Terms from your Search Query Report.

    1. Track your data efficiently

    When you track conversions in AdWords, you get to see which campaign, device, network and keywords are driving conversions for your account. It is recommended to keep tabs on all these segments and ensure that you are bidding on the right keywords and showing your ads on the right networks and devices.

    1. Bid on your brand

    If you don’t then, other brands are doing it for you. It is true that you will rank above others organically without paying, but competitors who are paying money for your brand name will be placed above your search. Also, when you are bidding on your brand terms, it ensures that you are appearing twice in Google Search Results i.e. Paid and Organic. Hence, chances of user coming to your website increases.

    1. Test your ad positions

    When you set up the ad, always remember to test various positions. These positions will help you with ranks and ad performances. You need to raise your bids if you are not seen in the first page of Google. Always, remember to monitor your ads and make necessary amendments in your campaigns to avoid wastage.

  • Highlights from Google’s Pixel event

    Held in San Francisco, Google’s Pixel event saw a wide range of products and services showcased by the company. Below are the listed products:

    Google Pixel and Google Pixel XL: They run on the latest version of Android, Nougat.  One gets the chance to store unlimited images on the cloud.  The 12.3 megapixel camera is one of the highlights of the phones. These devices are focused to deliver pure Google experience to their users

    Google Assistant: They also demonstrated Google Assistant, that will soon be  live on all of Google’s devices. It can be used as a chatbot, TV, and anywhere and everywhere you need its assistance.

    Daydream view headset: This is a step towards taking virtual reality to the next level. There is a compact VR controller with motion sensors. It will be up for buying this November.

    Google Wifi:  You can buy their routers and place them throughout your house to enjoy wireless signal.  Its companion app helps you with seeing the devices that are connected to your network and if you find any of them suspicious, you can turn them off.

    Google Home:  It is believed to be an answer to Amazon’s Echo. It can support by abiding to your request such as playing a song, sharing recipes etc. Google’s knowledge graph is one addition that makes it more interesting.

    Source: TechCrunch ( https://goo.gl/Tj80uz)

  • Is your website geared up for mobile usability

    Is your website geared up for mobile usability

    There have been instances of websites receiving mails from Google and notifications through Webmaster Tools stating that they have to become mobile friendly if they wish to perform well on the mobile platform.  At the same time, this hints at mobile ranking which could affect their site visibility in the near future.   It is very much possible that Google may be launching a mobile ranking algorithm soon wishes to get as many as sites mobile friendly by the time it is actually launched.

    Google mobile optimisation @LogicserveDigi

    Since last November, Google has gone ahead and launched mobile friendly testing tool, mobile usability reports in Google Webmaster tools including mobile friendly labels in search results.

    Getting on the basics of Mobile Usability

    As a preferred search engine, Google is committed to display not only useful but accurate information to the search queries. The emerging preference for search through mobile phones especially the smartphones highlights the need for websites to adapt to the mobile interface as soon as they can.

    Apart from being affected by likely to be launched Google Mobile Ranking algorithm, websites may face visibility issues in the mobile platform soon, if they do not adapt to it soon.  Websites can access the mobile usability report offered under the Search Traffic section which identifies the errors page wise of your website assisting you to resolve them in the right manner.

    Key Adaptations required include –

    Defining a viewing area a.k.a viewport – The pages of your website need to define the meta viewport tag which directs the browser to adjust the web page’s dimension as per the device screen through which it is being accessed.  This is important as there is vast range of devices through which websites can be accessed.

    Content flow visible in the viewport – If this point is highlighted in your report then you should define a relative width and position values for CSS images, including images which ensures that the web pages are displayed through a horizontal scroll for a better display.

    Suitable Fonts and their size – A mention of this point in the report suggests on which pages you need to make changes in the font size ensuring their readability. Once done, the viewers will no longer require to ‘pinch and zoom’ content for reading the web pages.  Remember to specify the viewport which could solve the scaling of the font size just perfectly.

    Well defined and spaced out Touch Elements – The touch elements offering further entry into the websites should be well spaced and kept in the eye view which ensures their visibility and use too. If at all, this point gets highlighted in the mobile usability report than you need to pay attention to suggested URLs wherein the space buttons, touch elements along with the navigational links are well spaced and placed for further use.

  • What you need to know about AdWords?

    What you need to know about AdWords?

    Google Adwords @LogicserveDigi

    Working with AdWords will take you ahead in the race to rope in huge volumes of profits. Google AdWords is basically an advertising system of the Google where in the advertisers put bids on specific keywords so that their clickable ads appear higher in the hierarchy of Google’s search results. We all desire to reach the potential customer as fast as possible, but doing so involves a lot of strategic planning. With Google AdWords there is augmentation in website traffic, this enhances your prospects of tapping real customers.

    In the online business, there are basically just three kinds of keywords which a consumer enters into a search engine when he or she is searching for something online for purchase. They conduct a research first, and then they compare the products which are available in the market. Finally when they gather little information as regards the product they do a search with intention of buying the product. For instance, if a consumer is keen on buying a Bluetooth wireless headset, first of all he will want to do a little research about the same. He might type in the search engine words such as headset or wireless headset. In this process he will get to know about different kinds of headsets which are available in the market and he can make up his mind as to which he would want to go in for.

    The next step is doing a comparative study. He will read reviews of different brands which offer headsets such as in this case like Bose or Dre etc. Finally when he is convinced as which headset he would want to buy, he will type buyer’s keyword in the search engine. A buyer’s keyword encompasses specific details such as brand name, color, model, size or make of a particular product in question.

    It is prudent to bid on buyers’ keyword because this will lead to direct sales. A consumer enters this keyword only when he is 100%sure of purchase. Bidding on generic keywords will not augment the sales of your brand. For expense conscious bidding, it is advisable to go for cost-per-click (CPC) bidding as in this you have to pay when someone clicks on your ad. This will put a limit on your budget.

    Another valuable factor to be borne in mind as regards AdWords is to opt for dynamic keyword insertion.You do not have to write whole lot of ads, rather you can use a shortcut by putting {keyword} in ad. This can be applied in wide array of ways:

    • The headline
    • Display URL
    • The description lines
    • Destination URL

    LogicSpeak:

    It is actually not possible to create mobile only campaigns as desktop can never be excluded from the league of searches. So you cannot just cater to your mobile specific audience only.

    Previous Post: Mobile Ecosystem and Statistics

  • EU to Approve Google Double Click Merger

    As per one of the news items; EU is expected to clear Google / Double Click merger.

    The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU’s competition watchdog, never disapproved any deal without sending formal objections.

    The Deal is objected by Privacy advocates. It is feared that the deal will provide huge access to information regarding consumers and their behaviour . The Commission has clarified that privacy considerations are not part of scope of its authority for the merger.

    The Deal will enhance Google dominance on Paid Search.

Powered by
►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None
Powered by