Tag: google search trends

Weekend Digital Media Round-up: Google’s New Data Security Tools, Instagram’s Branded Content Tag, Microsoft’s Audience Targeting Solutions & more…

1. Google Adds New Data Security Tools, Including YouTube History Auto-Delete and Password Check-Up

Google has announced a new set of data control and security options to help users better maintain their digital presence and avoid potential misuse. The company is adding a new incognito mode to Google Maps, giving the option to hide location history. [Source: Social Media Today]

2. Instagram Adds Branded Content Tags for IGTV

Instagram’s Branded Content Tags are still not available to all users, for those who can access them, they are now also being expanded to longer-form IGTV content. [Source: Social Media Today]

3. Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. The new audience targeting solutions are available now as part of an open beta. [Source: Search Engine Journal]

4. Google Search Console adds Change of Address tool to new interface

Google announced that they have added the Change of Address tool to the new interface of Google Search Console. The change of address feature was available in the old Search Console but was not migrated when Google shut down the old interface. [Source: Search Engine Land]

5. LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. [Source: Marketing Land]

6. Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest

Instagram is adding in new features and options which encourage shopping in-app, providing new functionality for users, and new opportunities for businesses to get more out of their Insta presence. [Source: Social Media Today]

7. Facebook advertisers can now use Stories ads to start conversations in Messenger

Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in. [Source: Marketing Land]

8. YouTube Adds New Comment Filters in YouTube Studio

YouTube has announced a new set of comment filters within YouTube Studio, which will make it easier for creators and brands to identify key video responses of interest. [Source: Social Media Today]

9. Google Shopping Updated With New Design, Price Tracking, Local Inventory, More

Google has upgraded Google Shopping with a redesign and several new features that make it easier for users to find what they’re looking for. The new experience starts with a personalized homepage that includes suggestions for new products, as well as sections to reorder common items or continue previous shopping research. [Source: Search Engine Journal]

10. Google to update GoogleBot’s user agent

Google will update Google’s user agent to represent the version of Chrome that GoogleBot is running. It is important to update any code you may have that may look at the user agent of GoogleBot to support this change going forward. [Source: Search Engine Land]

October 4, 2019
Google Trends – Must for Studying online market trends
Enhance your online visibility by seeking out past trends through Google Trends. Considered to be a very useful feature which offers past data across select parameters, Google Trends provides you key insights and data that can be leveraged for SEO purposes.

At the outset, you can view the most popular searches in the Hot Searches and Top Chart sections while if you are out to locate some special or more specific data then, Google Trends allows you to select from four parameters as per your requirement –
- Web Search, News Search, Product Search, You Tube Search
- 2004 – Present – Year wise, Monthly, 90 days, 30 Days, Past 7 days
- Category wise search – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games
- Across the World – Country/region wise search
Your search can extend up to 5 search terms or groupings. Also, you can include up to 25 search terms in each group. Remember to use the “+” sign for adding additional search terms in a single group as this could indicate Google to include them while searching for the main search term.

We have searched for two related keywords – online shopping in India + shopping in India.

As you can see the 2^nd section of the image, you can even ascertain the extent of online shopping in India across various cities of India as well. If you have selected time ranges parameter, you will be able to view the forecast of that particular trend.

Proceeding to the third section, you can get a fair view of related search queries too which could help understanding the search patterns of the viewers.

Taking this further, Google Trends works well with the Keyword planner to offer you a generalized point of view of the keyword/phrase you are looking out for. Through this search exercise you can even estimate the amount of interest likely to be displayed by the visitors in the future. This could prove quite revealing for online marketers and ecommerce portals who wish to optimize their online business strategies. Not restricting this to just keywords, you can have also check out search by geographical locations in case you wish to expand to newer locations as well.

How to capitalize the data received from Google Trends at the next level –

If you have a business related to a trending topic then you can upload a blog or a news article on the same lines or even tweet about it. Chances of your content being highly visible are great provided you it is of good quality and interesting to read. That’s not all, you can even attract links before you know it.

If you have the bandwidth, you could even upload a couple of short videos and films on your topic and try to seek viewers and traffic through YouTube as well. For more ideas on videos, do conduct a search in YouTube in Google Trends. Remember, you need to optimize your video right by inserting interesting titles, right tags and even descriptions for more visibility. It does pay if you or your product is a brand all by itself but nevertheless, do give it a try.

LogicSpeak:

Google Trends does offer expansive insights into the search trends offering you new vistas to explore especially for the attracting online traffic. Being adaptable and dynamic does help in ensuring that you stay way ahead of the competition and are better equipped to take your business to the next level.

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