Tag: Google Search Console

Weekend Digital Media Round-up: Google Partner Program’s New Requirements, Microsoft’s New Advertising Features, YouTube’s ‘Applause’ Feature & more…

1. Google Partners Program Puts New Requirements on Companies

A new Google Partners program is launching later this year, which may require current partner companies to make a number of changes. In order for companies to maintain their Google Partner status, they will have to meet a new set of requirements that go into effect in June 2020. [Source: Search Engine Journal]

2. Microsoft Advertising Introduces New Features for Shopping Campaigns

Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. These changes will be rolling out to all Shopping Campaign advertisers over the next few weeks. [Source: Search Engine Journal]

3. YouTube Tests New ‘Applause’ Creator Donation Feature, Expanding on ‘Super Chat’

YouTube is testing out a new way for fans to donate money to their favorite creators, expanding on its Super Chat streamer donation system. The new option, called ‘Applause’, would enable fans to purchase an applause animation, which they could then allocate to approved YouTube videos. [Source: Social Media Today]

4. Google: Use (relevant) keywords in your Google My Business description

A new “Describe your business(es)” section in the “Improve your local ranking on Google” page of the Google My Business (GMB) Help site encourages local business owners to include relevant keywords in their GMB descriptions. Google also still advises in the “Relevance” section on that page to give it as many signals as possible about your business. [Source: Search Engine Land]

5. Conditional IF functions now available in all Microsoft Advertising accounts

Support for IF functions is now available globally in all Microsoft Advertising accounts. This will allow you to automate customized messaging in expanded text ads based on a user’s device or audience segment. This function can be used in expanded text ad headlines and descriptions, but not URLs. [Source: Search Engine Land]

6. Google Search Console adds review snippets performance, enhancement and testing reports

Google announced new reports within Google Search Console to help you with your review snippets. Google added a new enhancements report, a new performance report and added new support for review snippets on the rich result testing tool. [Source: Search Engine Land]

7. New chart annotations make Google Ads’ change history reports much easier to navigate

Google added annotation cards in change history reports in the Google Ads UI. There are also new sections for using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. [Source: Search Engine Land]

8. LinkedIn Sales Navigator adds features to streamline workflows

LinkedIn rolled out several new features for Sales Navigator to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more. These features are designed to streamline sales tasks and create more efficient workflow processes for sales teams. [Source: MarTech Today]

9. Google to Discontinue Classic Version of YouTube on Desktop

Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version. Starting next month, users will only be able to access the current version of YouTube. Those who are still using the older interface will begin seeing notifications advising them to switch to the new YouTube. [Source: Search Engine Journal]

10. Google’s Gboard introduces Emoji Kitchen, a tool to mash up emojis to use as stickers

Gboard for Android is introducing a feature called “Emoji Kitchen” that allows users to mash up different emoji then use them as stickers when messaging. The stickers will work across apps, including Gmail, Messages by Google, Messenger, Snapchat, Telegram, WhatsApp and others. [Source: TechCrunch]

February 14, 2020
Weekend Digital Media Round-up: Google’s New Data Security Tools, Instagram’s Branded Content Tag, Microsoft’s Audience Targeting Solutions & more…

1. Google Adds New Data Security Tools, Including YouTube History Auto-Delete and Password Check-Up

Google has announced a new set of data control and security options to help users better maintain their digital presence and avoid potential misuse. The company is adding a new incognito mode to Google Maps, giving the option to hide location history. [Source: Social Media Today]

2. Instagram Adds Branded Content Tags for IGTV

Instagram’s Branded Content Tags are still not available to all users, for those who can access them, they are now also being expanded to longer-form IGTV content. [Source: Social Media Today]

3. Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. The new audience targeting solutions are available now as part of an open beta. [Source: Search Engine Journal]

4. Google Search Console adds Change of Address tool to new interface

Google announced that they have added the Change of Address tool to the new interface of Google Search Console. The change of address feature was available in the old Search Console but was not migrated when Google shut down the old interface. [Source: Search Engine Land]

5. LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. [Source: Marketing Land]

6. Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest

Instagram is adding in new features and options which encourage shopping in-app, providing new functionality for users, and new opportunities for businesses to get more out of their Insta presence. [Source: Social Media Today]

7. Facebook advertisers can now use Stories ads to start conversations in Messenger

Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in. [Source: Marketing Land]

8. YouTube Adds New Comment Filters in YouTube Studio

YouTube has announced a new set of comment filters within YouTube Studio, which will make it easier for creators and brands to identify key video responses of interest. [Source: Social Media Today]

9. Google Shopping Updated With New Design, Price Tracking, Local Inventory, More

Google has upgraded Google Shopping with a redesign and several new features that make it easier for users to find what they’re looking for. The new experience starts with a personalized homepage that includes suggestions for new products, as well as sections to reorder common items or continue previous shopping research. [Source: Search Engine Journal]

10. Google to update GoogleBot’s user agent

Google will update Google’s user agent to represent the version of Chrome that GoogleBot is running. It is important to update any code you may have that may look at the user agent of GoogleBot to support this change going forward. [Source: Search Engine Land]

October 4, 2019
Weekend Digital Media Round-up: Google’s Integrated Payments & Jobs App, Facebook’s New Tools for Video Marketers, Pinterest’s Lens Update and More…

1. Google unveils integrated payments and jobs app

Google has initiated a host of measures aimed at strengthening its presence in the country, including an integrated payments and jobs app and the launching of an artificial intelligence (AI) research lab in Bengaluru. [Source: Mint]

2. Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. The features include “Rehearsals” via Facebook’s Live API, Live video editing and streaming updates, Creator Studio adds Instagram and IGTV features and many more. [Source: Marketing Land]

3. Pinterest Announces Lens Updates, Releases New Stats on Visual Search

Pinterest has announced some upgrades to Lens, while also releasing some new stats on visual search usage on the platform. The company’s new option will enable users to save the images of the objects they capture through Lens, rather than merely using them as a search template. [Source: Social Media Today]

4. Google Officially Adds Timestamps to Videos in Search Results

Google is officially rolling out timestamps for YouTube videos in search results. This feature is designed to help people when the content they’re searching for is contained within a video. [Source: Search Engine Journal]

5. YouTube Adds New ‘Masthead’ Ad Option for TV-Connected Viewers

YouTube has announced that its adding TV screen-specific targeting to its prominent Masthead ads, which will show up first thing when a user opens their YouTube TV app. [Source: Social Media Today]

6. Instagram Posts Can Now Be Scheduled in Advance Through Facebook

Instagram posts can now be scheduled to publish at a later time through Facebook’s Creator Studio. This functionality is available to all business accounts and also extends to IGTV videos. Instagram posts and IGTV videos can both be scheduled up to six months in advance. [Source: Search Engine Journal]

7. Search Ads 360 rolls out auction-time bidding for Google Search campaigns

Google Search Ads 360, the enterprise-level search management piece of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. [Source: Search Engine Land]

8. Google Search Console Adds a New Type of Structured Data Report

Google has added one more type of structured data to its growing list of structured data reports in Search Console. Those who are using dataset structured data on their website will find the new report under the Enhancements sections. [Source: Search Engine Journal]

9. Google beefs up mobile app insights with new AdMob API

Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue. [Source: Marketing Land]

10. Microsoft Advertising’s product, similar audiences now available to more advertisers

Microsoft Advertising is continuing to invest in audience targeting products. Two audience solutions are now in open beta mode as said by the company. Product audiences is aimed at converting past site visitors, while similar audiences can help advertisers reach more new customers. [Source: Search Engine Land]

September 20, 2019
Weekend Digital Media Round-up: Google’s changed GMB listings, Facebook’s ‘Like’ Button Removal, YouTube’s Change in Data Collection and More…

1. Google Makes Changes to GMB Listings With Distance-Based Service Areas

Google is going to automatically apply changes to Google My Business listings with distance-based service areas. Managers of Google My Business listings affected by this change will have the opportunity to review these updates after logging into their account. [Source: Search Engine Journal]

2. Facebook Might Follow Instagram By Removing Like Counts

Facebook may take a page out of its own playbook by removing like counts, similar to what’s being tested on Instagram. The screenshots shared by Wong indicate that Facebook’s hidden likes will work the same way. [Source: Search Engine Journal]

3. YouTube Announces Changes to Data Collection and Ad Targeting on Videos Aimed at Children

YouTube has announced a range of new measures to better protect children using its platform, reducing data collection on content aimed at kids, and the capacity for advertisers to target young viewers through ads on such content. [Source: Social Media Today]

4. Google Introduces New Structured Data for Movie Carousels

Google is rolling out a new type of structured data to help movies appear in new dedicated movie carousels. In order for a movie to be eligible to display in a carousel, only the title of the movie and an accompanying image need to be defined using structured data. [Source: Search Engine Journal]

5. LinkedIn Launches New Course on Building a LinkedIn Presence and Utilizing its Ad Tools

LinkedIn has launched a new course designed to educate people on how to make best use of the platform for brand-building and marketing, covering all aspects of LinkedIn’s on-platform tools. [Source: Social Media Today]

6. Google Search Console Makes it Easier to Verify Domain Properties

Google is working with domain name registrars to automate the process of verifying domain properties in Search Console. Domain properties were introduced to Search Console this year as a way of providing site owners with a complete view of their data. [Source: Search Engine Journal]

7. YouTube Outlines its Improving Efforts to Remove Inappropriate Content

YouTube has provided a specific update on the first element listed – removing inappropriate content, and how it’s been working to improve its efforts on this front. [Source: Social Media Today]

8. Google launches an open-source version of its differential privacy library

Google has released an open-source version of the differential privacy library it uses to power some of its own core products. Developers will be able to take this library and build their own tools that can work with aggregate data without revealing personally identifiable information either inside or outside their companies. [Source: Tech Crunch]

9. Facebook Begins Rolling Out Updated Desktop Layout

Facebook has now started rolling out the new experience to users, with a prompt notifying them of the change. The new layout aims to make it easier to navigate to your favorite elements, with tabs along the top of the screen, and a more compressed view. [Source: Social Media Today]

10. Facebook Updates Face Recognition Permissions to Provide More Control

Facebook has announced that it is removing its current ‘tag suggestions’ setting, which relates to the prompts it generates based on people it can identify in an uploaded image and improving its face recognition permissions, enabling users to opt-out of the process with one click. [Source: Social Media Today]

September 6, 2019
Weekend Digital Media Round-up: Google Ad’s Smart Bidding Strategy, Facebook’s ‘Off-Facebook Activity Tool’, Twitter’s New Video Ad Bidding and More…

1. Google rolls out maximize conversion value smart bidding strategy

Google Ads’ new smart bidding strategy is lined up. Maximize conversion value is now available in all Search campaigns which aims to optimize for the greatest conversion value within budget. [Source: Search Engine Land]

2. Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook and gives them the opportunity to clear the information from their Facebook accounts. [Source: Marketing Land]

3. Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers

Twitter is launching a new video ad option in the form of 6-second video ad bidding, which will see advertisers only charged if and when their video ad is in view for six seconds. [Source: Social Media Today]

4. Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced on Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of these new measures. [Source: MarTech Today]

5. Google Ads Lets Users Add Filters to the Overview Page

Google Ads is introducing filters to the Overview page. The Overview page is the first place users land on after logging in. That means everyone interacts with this page at some point while using Google Ads. [Source: Search Engine Journal]

6. Facebook Looks to Launch WhatsApp Payments in Indonesia

Facebook clarified that India was not part of its initial rollout plan, which may be due to concerns around cryptocurrency from Indian regulators. WhatsApp is now also in talks with multiple Indonesian digital payment firms over plans to offer WhatsApp Pay in that market. [Source: Social Media Today]

7. Google Search Console Shows New Image Search Data for AMP Pages

Google has started to show data in Search Console related to a new image search feature introduced last month. Data will be tracked for images that appear on AMP pages and interacted with via Google’s new ‘swipe to visit’ feature, which is exclusive to AMP. [Source: Search Engine Journal]

8. Google’s lightweight Go search app is now available worldwide

Google has started the global rollout of its lightweight Go search app. As well as being designed to work on low-powered devices, the app also has a few features that the company says are designed for the needs of emerging markets. [Source: The Verge]

9. Google Ads to remove accelerated ad delivery option next month

Google Ads announced a coming change to ad delivery options. The accelerated delivery option will be removed and standard delivery will be the only option for Search and Shopping campaigns, as well as for campaigns with shared budgets. [Source: Search Engine Land]

10. Google announces three big changes for developers on Google Play Store

Google has made some silent changes for publishing new Android app on the Google Play store. The company has made it mandatory that all new Android apps would need at least three days for approval. The other two new changes will make it difficult for developers to have an accurate launch date for new games or future apps. [Source: The Times of India]

August 23, 2019
Weekend Digital Media Round-up: Google Search Console’s additional structured data in Report, Facebook’s New Ad Units, Instagram’s Spark Tool & More…

1. Google Search Console Now Reports on More Types of Structured Data

Google is adding three more types of structured data to the rich results report in Search Console. Now, owners of e-commerce sites can use Search Console to easily check if Google can read all of their product markup. [Source: Search Engine Journal]

2. Facebook to launch two new ad units; movie reminder and movie showtime

Facebook is launching two new ad units named movie reminder ads and movie showtime ads which aims to help movie studios promote their latest releases. With movie reminder ads, when people see an ad for a film in their News Feed, they can now tap on the ‘Interested’ button to receive a reminder in their Facebook notifications when the movie hits theatres. [Source: ET Brand Equity]

3. Instagram Opens AR Filter Creation Tools to All Users

Instagram is once again following the lead of Snapchat by opening up its Spark AR filter creation platform to all users, while also introducing a new library of user-created visual tools. [Source: Social Media Today]

4. Google to Remove Average Position Metric in Google Ads from 30th September 2019

Google had announced that the company is planning to retire the average position metric from the Google Ads platform. In a recent post published by the search engine giant, the company has now revealed the deadline for the removal of this metric which is 30^th September 2019. [Source: Logicserve Digital]

5. Twitter Discusses Coming Features, Including Topic-Based Streams and Searchable DMs

Twitter rolls out new tweaks and updates designed to boost usage. The platform is also looking at some larger-scale initiatives designed to help users – particularly new ones – find more relevant tweet content. [Source: Social Media Today]

6. LinkedIn Expands Content Curation and Sharing Options in Sales Navigator

LinkedIn continues to add more ways to utilize its data insights, this time through a new integration between its Sales Navigator platform and its employee advocacy system ‘Elevate’. [Source: Social Media Today]

7. Instagram is Working on Layouts for Stories, New Boomerangs, More

Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons. The new types of boomerangs give users 5 more options to choose from and the new layout mode for stories works similar to Instagram’s Layouts app. [Source: Search Engine Journal]

8. Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Twitter has confirmed that it will remove third-party data options from its ad targeting process, following Facebook’s lead in distancing itself from outside data sets, and the methods in which such may have been collected. [Source: Social Media Today]

9. LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. [Source: MarTech Today]

10. Facebook’s Testing New Third-Party VOD Subscription Partnerships to Boost its Video Offerings

Facebook is working on a new, TV-connected video device, which would not only enable consumers to view Facebook Watch content on their home TV screens, but would also enable streamlined connection to third-party VOD providers, like Netflix and Disney – the latter of which will soon launch its own digital subscription offering. [Source: Social Media Today]

August 16, 2019
All that You Need to Know to Submit a Sitemap on Google Search Console
The sitemap is the first point of stop for search engine crawlers. The search bots read the info present on your sitemap, to crawl your website with ease. Simply put, your sitemap plays a crucial role in determining your search engine rankings.

Here, in this post, we show all that you need to know about sitemaps – how to create, submit and best practices.

What is a Sitemap?

A sitemap is a file that contains information about the pages on your site. Details from the sitemap are sent to Google and other search engines.

What does the Sitemap contain?

It contains several snippets of information, the key ones being:
- Metadata about your web pages like how frequently it is updated, when was the last date of update, and more.
- It also contains metadata about the content on your web pages like images, videos, and text blocks. For instance, the metadata of a video can help search engine bots know the videos run time, category, and rating.
Why does the Sitemap Matter?

When you have a properly-defined sitemap, web crawlers will be able to navigate your site with ease, especially when you have pages (like the archives section) that are not internally linked to the main pages.

Here’s an important point to note – just because you have a sitemap, it doesn’t mean Google search bots crawl over all your pages and get them indexed. With that said, having a sitemap is an efficient way to boost your site’s visibility for search engines.

3-Steps to Build a Sitemap for your Website
1. You have to first, identify the pages that you want Google’s bots to crawl and discover on your site. The next step is to create a canonical version for each page on your list.
2. Now, you have to decide the right sitemap format to use (RSS, XML, Google Sites or Text) and then build a sitemap from scratch. Alternatively, you can use any third-party tool to create your sitemap.
3. Once you have built your sitemap, you have to make it available to Google. For this, you have to add the sitemap to your site’s “robots.txt,” file and then submit it to Google using the Search Console.
How to Submit your Sitemap to Google Search Console?
1. Once your site is verified, head to Google Search Console.
2. Key in the URL of your site and complete the verification of your ownership of the site.
3. Then, click on Sitemaps -> ADD/TEST SITEMAP.
4. Enter sitemap.xml and then finish by clicking Submit Sitemap.
Make sure that your sitemap has the name “Sitemap.xml.” Using any other name returns an error. Once you have added the sitemap to your site, Google will use it for future crawling references.

Best Practices for Sitemap Creation
- Use consistent and fully-qualified URLs.
- Make sure that the URLs for pages on your site don’t contain any session IDs.
- If URLs are a translated version, make sure you indicate it.
- Sitemaps should be UTF-8 encoded.
- Break large sitemaps into multiple files. If following this method, then make sure you have an index file for the sitemap.
- Irrespective of the sitemap format you use, it has to be lesser than 10MB and contain no more than 50,000 URLs.
Sitemaps are a great way to ensure that Google’s search bots have detailed information about your site, thereby boosting your search engine rankings and providing your site with better visibility online.
February 15, 2019
Adding Subdomains and Domains Together Now Possible on Google Search Console

Digital marketers and webmasters have been using Google Search Console to better manage their websites and score well on the paid marketing and SEO parameters. There are many advantages offered by Google Search Console such as:

1. Faster indexing

With the ‘Fetch as Google’ functionality inside the Search Console, you can inform Google to index newly updated or newly added pages by the search bots. Without this assistance, the regular indexing process can take upto many days. However, with Google Search Console, the indexing request is processed in a matter of hours (and even instantaneously in some cases).

2. HTTPS transitioning

When we are moving the site from HTTP to HTTPS, Google Search Console helps make the movement easier and without any issues. Once your SSL is completely configured, all you need to do is go to the ‘add a site’ feature and claim your own HTTPS profile.

3. Sitemaps

Google Search Console can also be used by webmasters to submit a sitemap of the website to the search engine. All individual pages of the site can be processed appropriately using this method.

While these strong set of functionalities do help make the web admins more effective, there are more roll-outs emerging.

Introducing Domain property

The research and development team at Google Search Console is assessing a unique method to enable users to seamlessly add all data for a site’s subdomains, domains, and subpaths. Google has achieved this by building and introducing Domain property – a web-based property that helps admins to accomplish this purpose.

The Domain property combines data for the given domain, all subdomains, subpaths and protocols. All the protocol and subdomain variations for a particular website domain are integrated into the Search Console via this Domain property. An exciting aspect about this property is that it will store and allow access to all data related to all URLs without any cut-off date. A domain property is atomic, containing data of all included URLs during the lifetime of the property.

It is obvious that the webmasters will not be able to split aggregated data by subdomain or protocol from a Domain property. They can, however, split your data by other methods. As an additional plus point, the web admins have the facility to build distinct Search Console properties for domains that are integrated within a Domain property as per their monitoring needs.

This feature does seem to have deeper implications from a search engine marketing perspective. We will be on the lookout for valuable comments from web admins who have tested this new module. If you have any report on the efficacy or shortcoming of this module, do feel free to share it with us in the comments box below.

November 15, 2018
Experience the new Links Report on Google Search Console
Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. These are the mobile usability report, the Links Report, and the site and user management report.

Let’s take a look at what these reports do and how it helps marketers gain useful insights:

What is covered in the Links Report?

Google has made the results accurate so the number of visible results will be lesser and precise. Google wants to elaborate on this since the users might be naturally inclined to think of an issue when the number of links drops from old console to the new beta console.

Some of the types of links that a user can get insights on include –
- Top linking domains
Which sites are linking to my site the most?
- Top linked pages
Which web pages or site does my site link to the most?
- Which are my top linked pages from a specific site
- Top linking text
What link text points to my site?
- Listing of the links from a specific site to my page
- What are the top sites linking to my page
- Top linked pages
Which of my pages are linked the most from within my own site

What is covered in Mobile Usability Report?

Another valuable addition is the mobile usability report. With mobile being a highly influential ranking signal in recent times, it was only a matter of time before this made a presence on the search console. This helps users to score well on mobile ranking factors by checking for this specific error from this report. Want to request Google to re-index the page once the errors have been rectified? The new search console does that as well. This was a feature that was lacking in the legacy version of the console.

What is covered in site and user management?

You also get the facility to add and verify new sites and manage a property’s permissions and different users. So, in the new console, you can work with these 4 features:
1. Manage different types of permissions via the beta version of Google Search Console.
2. Manage multiple users via the beta version of the console.
3. Add additional sites through the beta version of the console
4. Validate the ownership of the newly added sites
At the time of publishing this post, the feature was not yet available to everyone but is expected to be there in a matter of days. You can see if it is available to you by clicking on https://search.google.com/search-console/links

Currently, users can continue using both features – the new search console as well as the older search console. Google plans to keep the older version alive till it is necessary to get the porting done and configured for the new interface.
August 31, 2018

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