Tag: google chrome

Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

1. Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. [Source: Search Engine Journal]

2.Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

Facebook has announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. Facebook is adding its fundraising stickers to Facebook Stories. Facebook is also expanding its charity donation tools within gaming live-streams. [Source: Social Media Today]

3.Instagram Goes After TikTok with New ‘Reels’ Mode

Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [Source: Social Media Today]

4.Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

The Social Network has released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. [Source: Social Media Today]

5.Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. [Source: Search Engine Land]

6.Instagram’s test to hide like counts expands to the US and across the globe

Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. [Source: The Verge]

7.LinkedIn adds Data Validation to Sales Navigator

LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. [Source: MarTech Today]

8.Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

The growing complexity of the consumer’s digital footprint means advertisers need to understand the advanced technologies and innovations that drive meaningful brand engagement. Microsoft is setting out to help reimagine how advertisers serve customers and grow your business, deliver more engaging customer experiences that unlock new revenue and fuel future growth. [Source: Search Engine Land]

9.Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app and if you’re looking to reach younger audiences, it’s worth taking note. [Source: Social Media Today]

10.TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. [Source: Social Media Today]

November 15, 2019
Weekend Digital Media Round-up: Google Display Ad’s parallel tracking, Twitter’s new desktop experience, Snapchat’s Netflix-Like Homepage and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Parallel tracking for Google display ads: Mandatory as of July 31

Google extended parallel tracking to display campaigns. Parallel tracking will soon be the standard method for handling third-party click measurement. It will be coming to video ads later this year. [Source: Marketing Land]

2. Twitter Announces Full Rollout of the Platform’s New Desktop Experience

Twitter has announced that it’s now rolling out the updated experience to all users. The new Twitter for desktop includes a range of updated features including direct messages all in one place, make twitter yours, more of what’s happening and more. [Source: Social Media Today]

3. Snapchat Testing Netflix-Like Homepage for Shows Featuring Stars, Influencers

Snapchat is testing a new feature to let users binge-watch original content on its app. The short original clips are integrated into the ‘Discover’ section of Snapchat, but the company is now planning to let users swipe over from the Discover page into a dedicated ‘Shows’ section. [Source: Gadgets 360]

4. Google closes Chrome Incognito Mode loophole to improve privacy

Google is beefing up Chrome’s Incognito Mode. The company confirmed that it is closing an API-related loophole that made it possible to detect when people were privately browsing in Chrome. [Source: Marketing Land]

5. Instagram will now warn users close to having their account banned

Instagram is strengthening its moderation policies today and adding a new alert that will warn people who violate rules when their account is close to being deleted. The alert will show users a history of the posts, comments, and stories that Instagram has had to remove from their account, as well as why they were removed. [Source: THE VERGE]

6. Heard from Google, the biggest trends impacting PPC are privacy and automation

Google is working on ways that they can continue to deliver relevant ads while using the least amount of user data. As privacy concerns mount, and search engines take it more seriously, advertisers will find it more challenging to bring their data about what drives their business into the engines. [Source: Search Engine Land]

7. Twitter launches the ‘Hide Replies’ feature, in hopes of civilizing conversations

Twitter is beginning its test of a change to its service with the launch of a new “Hide Replies” feature. The feature provides transparency because hidden replies are still available for viewing to anyone who wish to see them. Twitter’s goal with the feature is to encourage more civil conversation on its platform. [Source: Tech Crunch]

8. 5% of Google My Business Listing Views Result in a Customer Action

A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings. The study states that an average business is found over 1000 times per month and conversion rate is 5% for Google My Business listing. [Source: Search Engine Journal]

9. Twitter Announces New ‘LiveCut’ Video Editing and Publishing Tool, Which Will Replace SnappyTV

Twitter has announced the end of its SnappyTV live video editing tool, and the addition of LiveCut, it’s replacement option, which is fully integrated into Twitter’s Media Studio. [Source: Social Media Today]

10. Google may be testing shareable search results snippets

Google is testing the search results snippets with new search buttons, including the ability to share a search result snippet with everyone. If you’re in this Google test, the three icons will be noticeable, one to share, one to open the cache page and one to open the result in a new window. [Source: Search Engine Land]

July 19, 2019