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Tag: Generative AI

  • Weekend Digital Media Round- AI-native advertising surges in India as report flags huge knowledge gap among consumers, How UX Professionals Can Lead AI Strategy, Has the marketing funnel reversed as content and commerce converge, & More….

    Weekend Digital Media Round- AI-native advertising surges in India as report flags huge knowledge gap among consumers, How UX Professionals Can Lead AI Strategy, Has the marketing funnel reversed as content and commerce converge, & More….

    1.AI-native advertising surges in India as report flags huge knowledge gap among consumers

    India is emerging as a global hub for AI-driven advertising, with rapid adoption of hyper-personalisation and vernacular AI. LS Digital’s report highlights strong trust in AI, growing social commerce, and the need for brands to balance innovation with consumer education amid a major knowledge gap. [Source: StoryBoard 18]

    2. How UX Professionals Can Lead AI Strategy

    UX professionals should proactively lead their organization’s AI strategy to ensure user needs and quality standards aren’t compromised. The article outlines a six-step framework: understand management’s goals, audit workflows, set principles, build and pitch an AI-UX strategy, run pilots, and demonstrate value—positioning UX expertise as essential for successful AI adoption. [Source: Smashing Magazine]

    3. Has the marketing funnel reversed as content and commerce converge?

    Marketing experts discussed how social commerce is reshaping brand strategies, emphasizing data-driven decisions, tailored content for platforms like TikTok and Reddit, and the growing convergence of content and commerce. The session highlighted that creativity and human connection remain crucial, with social commerce projected to drive $492 billion in global sales annually. [Source: The Drum]

    4. How Modern Contextual Targeting Is Reshaping Campaign Planning

    Modern contextual targeting is evolving into a privacy-first, cookie-free solution that blends audience precision with contextual relevance. By analyzing content consumption patterns, it enables marketers to reach receptive audiences efficiently, ensuring compliance and long-term adaptability in campaign planning.  [Source: AdWeek]

    5. AI’s Transformation of Online Shopping Is Just Getting Started

    AI is rapidly reshaping online shopping, with generative AI searches for products growing 4,700% between 2024 and 2025 and nearly a quarter of global consumers using AI as their primary shopping tool. Brands must adopt Generative Engine Optimization (GEO) alongside traditional SEO and prepare for the rise of autonomous AI shopping agents, which could drive a $3–5 trillion market by 2030. [Source: Business of Fashion]

    6. Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now

    AI-driven workflows are set to transform SEO, shifting the focus from optimizing for search engines to creating and managing agentic systems. Marie Haynes emphasizes experimenting with tools like Gemini Gems and chaining agents to scale processes, predicting that businesses will adopt these workflows as they become profitable. Professionals who master AI agents now will hold a significant advantage in the future. [Source: Search Engine Journal]

    7. Brand protection in PPC: How to protect your brand and prevent risks

    Brand protection in PPC is about preventing unauthorized bidding, ad hijacking, and affiliate violations on branded keywords to safeguard traffic and reduce costs. A strong strategy involves monitoring, automation, strict affiliate rules, and consistent enforcement to maintain clean auctions and protect ROI. [Source: Search Engine Land]

    8. How zero-click and AI search are changing marketing

    AI-driven search and zero-click results are reshaping how users interact with search engines, reducing website traffic by providing instant answers directly on results pages. This shift challenges traditional SEO metrics and forces marketers to focus on visibility within AI summaries, brand presence, and deeper, trust-based content to stay relevant. [Source: Marketing Tech News]

    9. Google AI Mode Links Updated & Adds Contextual Introductions

    Google has enhanced AI Mode in search by increasing inline links and redesigning them for better usability. It also introduced contextual introductions—short statements explaining why a link might be helpful—to improve user engagement and encourage clicks. [Source: Search Engine Roundtable]

    10. How generative AI is transforming brand storytelling in the Middle East

    Agentic AI is transforming marketing by enabling autonomous research, comparison, and transactions, reducing reliance on traditional touchpoints. This shift requires marketing teams to optimize content for AI environments, update attribution models, and develop new skills in automation and hybrid experience design to stay competitive. [Source: CMS Wire]

  • Weekend Digital Media Round-Up Is your brand ready for zero-click AI search, How connected TV advertising drives search demand, AI is the engine of business transformation; data is its fuel & More….

    Weekend Digital Media Round-Up Is your brand ready for zero-click AI search, How connected TV advertising drives search demand, AI is the engine of business transformation; data is its fuel & More….

    1.Is your brand ready for zero-click AI search?

    AI-driven search is transforming how brands are discovered, with nearly half of Google searches now yielding zero-click, AI-generated summaries. To stay visible, businesses must shift from traditional keyword SEO to creating context-rich, conversational content optimized for generative AI platforms. [Source: The Drum]

    2. How connected TV advertising drives search demand

    Connected TV (CTV) advertising is emerging as a powerful tool for search marketers, helping to build brand awareness and drive search demand by reaching audiences earlier in the customer journey. With precise targeting, measurable impact, and accessible platforms like YouTube and Microsoft Ads, CTV complements search campaigns by influencing intent before users even begin searching. [Source:  Search Engine Land]

    3. AI is the engine of business transformation; data is its fuel

    Top brands are embracing unified commerce by integrating AI, first-party data, and AI is now central to business transformation, but its success hinges on high-quality, unified data. Organizations that prioritize data readiness and human adoption see faster, more accurate AI deployment and stronger ROI, while those that neglect these foundations risk falling behind. [Source: The Drum]

    4. How AI and adtech are fighting India’s festive ad fraud

    India’s festive ad season, once plagued by bots and click fraud, is now seeing a shift toward AI-powered, real-time fraud detection systems. With layered verification, behavioural analytics, and collaboration across platforms, the industry is moving from reactive measures to proactive, cybersecurity-style defences. [Source: Excahnge4Media]

    5. Brands Are Paying More For Ads That Do Less

    Marketing budgets have surged, but their effectiveness is declining, with a growing gap between spend and impact. Shutterstock’s 2025 Creative Impact Report reveals that brands are struggling to connect with audiences due to outdated strategies and a lack of emotional and cultural relevance. [Source: AdWeek]

    6. AI In UX: Achieve More With Less

    AI can significantly enhance UX workflows when treated like an enthusiastic intern—eager but inexperienced. By giving it clear instructions, defining success, and iterating based on feedback, professionals can use AI for tasks like user research, data analysis, prototyping, and content creation, ultimately saving time and improving output quality. [Source: Smashing Magazine]

    7. Here’s How Much Generative AI Is Actually Driving Ecommerce Traffic

    Retailers are increasingly integrating generative AI tools like ChatGPT, Perplexity, and proprietary platforms into their holiday strategies, as consumers shift from traditional search engines to AI-driven shopping experiences. While this boosts product discovery and customer acquisition, it also disrupts conventional search traffic, creating both opportunities and challenges for ecommerce brands. [Source: AdWeek]

    8. Is digital-first marketing the secret agent in oral care now?

    India’s oral care market is undergoing a transformation, with new-age brands like Perfora and Salt redefining oral hygiene as part of a broader lifestyle and grooming ecosystem. These disruptors are leveraging digital-first marketing, influencer collaborations, and clean-label innovations to target urban, health-conscious consumers, while legacy players like Colgate and Pepsodent are adapting with digital storytelling and product innovation to maintain dominance. [Source: Exchange4Media]

    9. How to know if your GEO is working

    Generative Engine Optimization (GEO) is not just a rebranded SEO—it’s a brand marketing strategy tailored for AI-driven interfaces. Success in GEO is measured by rising share of search, buyer-intent traffic, prompt visibility across category entry points, and conversion from conversational queries. [Source: Search Engine Land]

    10. The Maze of AI in Marketing: What Should We Do First?

    AI adoption in marketing is widespread but lacks depth, with most teams struggling to operationalize tools due to poor sequencing, data quality, and integration. The key to progress lies in a disciplined roadmap—starting with foundational elements like clean data, workflow alignment, and governance—before scaling to advanced use cases like personalization and predictive analytics. [Source: CMS Wire]

  • Weekend Digital Media Round-Up You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof, ROI of UX: Why CFOs and CEOs need to prioritise design, The Role of AI and Automation in Modern Digital Marketing & More…

    Weekend Digital Media Round-Up You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof, ROI of UX: Why CFOs and CEOs need to prioritise design, The Role of AI and Automation in Modern Digital Marketing & More…

    1.You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof

    ​The article emphasizes that in an AI-driven world, personal brand clarity, consistency, and authenticity are crucial for building trust and standing out. While AI can replicate style and speed, it cannot replace your unique story, values, and lived experience — making your personal brand your most powerful and defensible asset. [Source: Entrepreneur]

    2. ROI of UX: Why CFOs and CEOs need to prioritise design

    Strong UX design is a strategic asset that directly impacts revenue, retention, and customer satisfaction, yet many CEOs and CFOs still undervalue its role. Companies that prioritize UX—like Apple and Airbnb—outperform competitors, with studies showing up to 100x ROI on UX investments and significantly higher shareholder returns. [Source: BestMedia Info]

    3. The Role of AI and Automation in Modern Digital Marketing

    AI and automation are revolutionizing digital marketing by enabling hyper-personalized customer experiences and streamlining repetitive tasks like email campaigns and lead nurturing. These technologies empower marketers to make smarter, data-driven decisions while improving efficiency and ROI. [Source: TECHBI]

    4. Digital Marketing in the AI Era: Navigating Trends and Opportunities in 2025

    Digital marketing in 2025 is being reshaped by AI integration, emerging platforms like Threads and BlueSky, and evolving consumer behaviors. Marketers are focusing on authentic content, employee advocacy, and AI-powered tools to enhance personalization, campaign efficiency, and search visibility. Soft skills, business acumen, and generative engine optimization are becoming crucial for staying competitive.  [Source: ChimpReports]

    5. Navigating the digital tide: How CTV is reshaping media

    Connected TV (CTV) is rapidly gaining traction in India, offering brands precision targeting, immersive storytelling, and measurable engagement, especially in Tier-3 markets. While traditional TV still holds value for mass reach, marketers are increasingly adopting a hybrid strategy, using CTV for personalized, data-driven campaigns and TV for broad awareness. [Source: Pitch]

    6. The New Ad Tech Compass: How To Guide Media Performance With Precision

    Marketers face growing complexity and declining confidence in digital advertising due to fragmented platforms and opaque metrics. Double Verify proposes a unified framework—DV Media AdVantage Platform—that integrates media verification, performance optimization, and outcome measurement to restore transparency, efficiency, and trust.  [Source: adexchanger]

    7. Why your website needs a GEO audit now

    Geoptie’s free GEO audit helps websites assess their readiness for AI-powered search by analyzing six key dimensions like citation readiness, answer alignment, and content authority. Unlike traditional SEO, GEO focuses on how AI systems understand, trust, and cite content, offering actionable insights to improve AI visibility and stay competitive in the evolving search landscape. [Source: Search Engine Land]

    8. The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting

    Social platforms are loosening content moderation policies, expanding ad inventory and enabling brands to connect with more diverse audiences. While this shift introduces risks to brand safety, it also offers opportunities for advertisers to embrace nuance, define their own suitability frameworks, and engage more meaningfully with communities. [Source: adexchanger]

    9. Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

    Agentic AI is transforming contact centers by enabling autonomous, real-time decision-making and task execution, going beyond traditional chatbots. It enhances customer experience through intelligent routing, proactive support, and seamless integration with live systems, while also reducing operational costs. [Source: CMS Wire]

    10. What’s next for SEO in the generative AI era

    SEO is rapidly evolving in the generative AI era, shifting from traditional tactics to a broader, more complex discipline that includes AI-driven search, multimodal content, and brand perception across platforms. Experts emphasize the need for SEOs to adapt by learning new skills, embracing omnichannel strategies, and rethinking measurement and visibility in AI-powered environments. [Source: Search Engine Land]

  • Weekend Digital Media Round-Up: How Google AI Overviews are changing the PPC game, How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future, Generative and agentic AI set to transform customer service into a strategic value driver for businesses & More

    Weekend Digital Media Round-Up: How Google AI Overviews are changing the PPC game, How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future, Generative and agentic AI set to transform customer service into a strategic value driver for businesses & More

    1.How Google AI Overviews are changing the PPC game

    Google’s AI Overviews are reshaping the search landscape by pushing paid ads and organic listings down the page, leading to lower visibility and fewer clicks for advertisers. Adthena’s study highlights the impact across various industries, emphasizing the need for marketers to adapt their strategies to maintain brand visibility. [Source: Search Engine Land]

    2. How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future

    India’s digital economy is set to reach $1 trillion, driven by internet penetration, evolving demographics, and policy changes. The rise of e-commerce, quick commerce, and content platforms like Swiggy, Urban Company, and short-form video platforms are key contributors to this growth. Additionally, consumer spending on health, wellness, and financial services is increasing, reflecting changing priorities.
    [Source: Best Media info]

    3. Generative and agentic AI set to transform customer service into a strategic value driver for businesses

    Generative and agentic AI are revolutionizing customer service by enhancing efficiency and empathy. While virtual agents offer speed, human agents are preferred for their empathy and problem-solving skills, suggesting a hybrid approach is essential. [Source: Marketing Tech News]

    4. What Is Prescriptive Analytics? Definition, Benefits and Real-World Example

    AI-enhanced prescriptive analytics is revolutionizing decision-making by providing real-time, actionable recommendations. It’s being integrated with generative AI to optimize operations across various industries, from finance to healthcare, making it a strategic necessity in 2025. [Source: CMS Wire]

    5. CTV is booming, but most brands don’t know how to use it right: MiQ

    Connected TV (CTV) is rapidly gaining traction in India, with ad spending expected to rise significantly. Despite its appeal, MiQ emphasizes that CTV isn’t always the best fit for every marketing strategy. They advocate for a data-driven approach, focusing on business objectives rather than defaulting to CTV. Their AI-powered platform, Sigma, helps harmonize disparate data for more effective campaign execution. [Source: Best Media Info]

    6. Website performance budgets are key to a more sustainable internet

    Website performance budgets are essential for creating a more sustainable internet by reducing digital carbon footprints and improving user experience. By setting constraints on aspects like page load time and file size, designers and developers can make resource-conscious choices that align with both user needs and environmental sustainability. Integrating performance budgets into every stage of a project encourages a commitment to efficient, environmentally responsible web design. [Source: Marketing Tech News]

    7. Finding success in the new programmatic era

    The digital advertising industry is dominated by tech giants like Google, Meta, and Amazon, creating ‘walled gardens’ that limit diversity and creativity. Quantcast offers a platform to overcome these challenges by promoting growth outside these walled gardens, using advanced AI and a proprietary live data set to reach audiences across various channels and cookieless environments. This approach helps smaller advertisers and independent agencies reduce costs and improve performance. [Source: Marketing Tech News]

    8. Cross-channel marketing strategies boost conversion rates by up to 31%

    Cross-channel marketing strategies can significantly boost conversion rates, with potential increases of up to 31%. It’s crucial to understand regional and industry-specific nuances to optimize these strategies, enhancing customer engagement and app stickiness. [Source: The Marketing Tech News]

    9. Why marketers are selling creativity as risk management to the C-Suite

    Marketers are repositioning brand investments as strategic risk mitigators to gain C-suite support. Strong creative and brand consistency are highlighted as key drivers of long-term commercial value and resilience. Additionally, adopting a portfolio-based ROAS approach is recommended to justify investments across the full purchase funnel. [Source: Best Media Info]

    10. Social media to overtake TV as India’s top ad format within five years: Magna

    India’s advertising market is projected to grow by 7.8% in 2025, driven by strong domestic demand and digital transformation. Digital advertising is expected to account for 51% of total ad spend, surpassing traditional formats. Social media advertising is emerging as the largest format, set to overtake television within five years. The growth aligns with India’s broader economic outlook, with GDP growth projected at 6.2% in 2025. [Source: Best Media Info]

  • Weekend Digital Media Round-Up: Why Brand Advertising Matters For Paid Media Performance, How to audit your brand using search data, The Urgency of Transparency, Control, and Data Use in CTV Advertising & More…

    Weekend Digital Media Round-Up: Why Brand Advertising Matters For Paid Media Performance, How to audit your brand using search data, The Urgency of Transparency, Control, and Data Use in CTV Advertising & More…

    1.Why Brand Advertising Matters For Paid Media Performance

    Brand advertising is crucial for building awareness and creating demand, which complements performance marketing efforts. The article highlights the importance of balancing brand and performance activities to avoid the “Advertising Doom Loop” and achieve long-term growth. [Source: Search Engine Journal]

    2. How to audit your brand using search data

    ​SEO data can be a powerful tool for brand audits, revealing gaps in brand trust and positioning. By analyzing search trends and user queries, brands can uncover significant shifts in consumer perception and market competition, as seen in the sports drink industry. [Source: Seach Engine Journal]

    3. The Urgency of Transparency, Control, and Data Use in CTV Advertising

    CTV advertising is rapidly growing, with spending expected to increase by 12% in 2024. However, challenges like high data costs and fragmented media buying hinder its effectiveness. Advertisers need clearer metrics and unified strategies to maximize ROI and ensure their ads reach the right audience. [Source: AdWeek]

    4. ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

    Generative AI is amplifying ad tech fraud by enabling content farms to steal publishers’ ads.txt files and hijack ad revenue. DoubleVerify has identified over 100 sites using AI to mass-produce low-quality content and spoof ads.txt files, posing a significant challenge for the industry. [Source: DigiDay]

    5. Is Your Brand Ready to Seize the Full Value of Experiences?

    Consumers now prefer participatory experiences over passive ones, driving the Experience Economy towards a projected $1.5 trillion by 2032. C2’s report highlights the need for adaptive, audience-led events to enhance engagement and return on experience. [Source: AdWeek]

    6. Open Source LLMs Pave the Way for Responsible AI in India

    Open-source large language models (LLMs) are being used in India to create ethical and effective AI solutions in healthcare, agriculture, and education. Experts emphasize the importance of fine-tuning these models on locally relevant datasets to reduce bias and improve accuracy. [Source: Analytics India Magazine]

    7. Supply Chain Network Optimization for Quick Commerce: A Data Science Perspective Technology

    Quick commerce (Q-commerce) is revolutionizing retail and logistics by demanding near-instantaneous fulfillment within 10 to 30 minutes. This requires hyper-efficient, adaptive supply chain networks optimized through advanced data analytics, machine learning, and real-time decision-making frameworks. [Source: Deccan Chronicle]

    8. Declassified: how AI is cracking the creative effectiveness code

    Kantar’s AI-enabled creative testing tools have decoded the patterns behind award-winning ads, revealing the 5Cs: Courageous, Catastrophizing, Candid, Consistent, and Comical. These tools help marketers predict ad performance, optimize campaigns, and maintain creative quality at scale. [Source:  The Drum]

    9. The Real Reality of VR and AR in Customer Experience

    Immersive technologies like VR and AR are transforming customer experiences by enabling interactive and personalized product visualizations and services across various industries. However, challenges such as high development costs, limited device availability, and data privacy concerns need to be addressed for broader adoption and effective implementation. [Source: CMS Wire]

    10. How to Build a Data Story That Drives Customer Experience

    CX leaders are leveraging data storytelling to transform analytics into actionable business strategies. AI tools like ChatGPT’s ADA enhance these stories by providing deeper insights. Effective data stories combine context, visualization, and clear action steps to improve customer experiences. [Source: CMS Wire]

     

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