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Tag: facebook update

  • Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

    Weekend Digital Media Round-up: Google Chrome’s Warning For Slow Pages, Facebook’s New Fundraising Tool, Instagram’s New ‘Reels’ Mode and more…

    1. Chrome May Warn Users of Slow Pages Before They Click

    Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. [Source: Search Engine Journal]

    2.Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

    Facebook has announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. Facebook is adding its fundraising stickers to Facebook Stories. Facebook is also expanding its charity donation tools within gaming live-streams. [Source: Social Media Today]

    3.Instagram Goes After TikTok with New ‘Reels’ Mode

    Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [Source: Social Media Today]

    4.Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

    The Social Network has released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. [Source: Social Media Today]

    5.Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

    The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. [Source: Search Engine Land]

    6.Instagram’s test to hide like counts expands to the US and across the globe

    Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. [Source: The Verge]

    7.LinkedIn adds Data Validation to Sales Navigator

    LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. [Source: MarTech Today]

    8.Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

    The growing complexity of the consumer’s digital footprint means advertisers need to understand the advanced technologies and innovations that drive meaningful brand engagement. Microsoft is setting out to help reimagine how advertisers serve customers and grow your business, deliver more engaging customer experiences that unlock new revenue and fuel future growth. [Source: Search Engine Land]

    9.Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

    Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app and if you’re looking to reach younger audiences, it’s worth taking note. [Source: Social Media Today]

    10.TikTok Tests Social Commerce Links in Videos

    TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. [Source: Social Media Today]

  • Facebook tests Ads in Groups

    It is believed that since Facebook is running out of Ad Space, it is looking at testing ads in groups. The aim is to make the maximum out of its 500 million users who are still left untapped. It claims to reach its maximum advertising capacity by Mid-2017. Even the workplace initiative is believed to be one of the channels to serve ads. Techcrunch received confirmation from Facebook that as a part of the trial, desktop and mobile versions have been rolled out.

    This update can be a boon for advertisers, as groups are a good way to reach out to the consumers. In time, we would know what the users have to say about this, as groups were one of the few ad-free spaces on Facebook.

    Source: https://goo.gl/HCi259

  • Facebook Partners With Google To ‘Deep Link’ Its App For Android Users

    FB unfriend facebook @LogicserveDigi

     

    To make the mobile search feature more appealing for the users, Google, the largest search engine has started ‘deep linking’ the apps on its search results. ‘Deep Links’ allow the user to directly jump on the relevant page on the mobile app, which is already installed in his mobile, from the search results. It means, when a user searches for publicly available data on the website and clicks on the search result he can directly launch the relevant page of the app, provided the app is already installed on his phone. Earlier, when users clicked on the search results, in spite of having the application in the phone, they were taken to the login page of the mobile version of the website.

    deeplink @LogicserveDigi

    Now that Facebook has partnered with Google to crawl and index its mobile app, the users searching for Facebook’s publicly available information can jump directly on the required page of their already installed app by clicking on the search results. This means, the users will not be directed to the mobile web page of the social networking site for login.

    Only the apps that have corresponding content to a web page can enjoy the benefit of App Indexing. Currently, this service is not available for the apps that do not have a web page.

    By implementing the Google’s App Indexing service, Facebook has certainly bridged the gap between search on the web and apps. Moreover, it also justifies the objective of Google to make the search results relevant.

    Thus, it turns out to be a win-win situation for all those who are concerned with this development. For Google, it is a great way to improve the experience of its mobile users, for Facebook it is an opportunity to get users to spend more time on the app and for the users it is a time saver that bypasses the login process, allowing them to access information instantly.

    facebook mobile ads @LogicserveDigi

    Earlier this year Google introduced App indexing for Android apps and later also for iOS apps. This enabled users to get information from the deep links and search results displayed within the apps indexed by the search engine. Initially, this service commenced with a few apps, and was soon released among other app developers who wished to get their applications indexed. Though the agreement between Facebook and Google is limited to Android right now, we can soon expect it to extend to Facebook for iOS app.

    Users need not worry about disclosing their private content to Google. This is because, though this development gives Google the right to use more information, it cannot access the content that is private or requires user login. To get access to the private content users can use Facebook Search, the recently updated service of the social networking giant. Thus, the search results are confined to the content that is publically shared.

    Well, even Twitter users can enjoy similar hassle-free browsing experience, for recently, Google has also partnered with Twitter to display relevant tweets directly from its search results and apps.

    LogicSpeak

    “With Facebook now opening upto Google, this is good news for users. At present, if you search for a friend’s name on Google, while the Facebook profile page might be one of the first links, it won’t take you straight to the app. The link instead opens a mobile version of the Facebook site and does not reflect any information about that particular profile. Also the listings are restricted to profile pages only.

    However with this new deal, public posts, photos that are public, etc will also be reflected in Google’s mobile search. Though this will decrease the number of visitors on Facebook website, it will shorten down the search time for any user. Let us see how this deal progresses in the future”

    At present, if you search for a friend’s name on Google, while the Facebook profile page might be one of the first links, it won’t take you straight to the app. The link instead opens a mobile version of the Facebook site and does not reflect any information about that particular profile. Also the listings are restricted to profile pages only.

    However with this new deal, public posts, photos that are public, etc will also be reflected in Google’s mobile search.

    Reference: https://goo.gl/fw0YpW, https://goo.gl/fPMem7, https://goo.gl/bUF9fd , https://goo.gl/qAM5bq

  • News : Team behind Facebook for feature phones launches Chaatz

    News : Team behind Facebook for feature phones launches Chaatz

    LogicNews @LogicserveDigi

    A mobile marketing app aimed at both the developed and emerging markets, Chaatz aims to crack the mobile messaging industry. With a team of experienced professional the app will focus on giving higher privacy, separate profiles for work and play and a virtual number.

    Chaatz was founded by Richard Cheung (CEO), Michael Wong (CTO), and Arnie Chaudhuri (Biz Dev), and includes a 20-plus person team in both Hong Kong and Singapore. The team hopes that their experience and expertise will give them the necessary edge in the crowded mobile messaging space. Currently available on iOS the app will launch in android a week or so.

    LogicSpeak :

    As shared earlier, everything is on its way to being mobile. It is an integral platform to interact with consumers in the coming times. The launch of this app just adds to the rising trend.

    Link : https://tcrn.ch/1g1hPqF

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