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Tag: facebook messenger

  • Weekend Digital Media Round-up: Google Ad’s Lead Form Extension, Facebook Messenger’s new features, Snapchat’s New Drawing AR Option and more…

    Weekend Digital Media Round-up: Google Ad’s Lead Form Extension, Facebook Messenger’s new features, Snapchat’s New Drawing AR Option and more…

    1. Google Ads Officially Announces Rollout of Lead Form Extensions

    Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. The company has been testing ad extensions that have the ability to capture leads. [Source: Search Engine Journal]

    2. Brands on Facebook Messenger get three new features to better connect with customers

    Facebook introduced three new features for Messenger designed to help brands communicate with their customers on the platform: icebreakers for commonly asked questions, updates to Click to Messenger ads, and more options for users replying to messages from a business page. [Source: MarTech Today]

    3. Snapchat Adds New, Free Drawing AR Option Within the App

    Snapchat is rolling out a new option which will enable users to paint their own 3D AR effects over their face, or anything else, from within the app itself. Users can use the tools in the front or rear-facing camera, enabling you to add new effects to whatever you like. [Source: Social Media Today]

    4. Google Shows Paywall Content in Featured Snippets

    A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that cannot be clicked through to be read. [Source: Search Engine Journal]

    5. Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

    Facebook added a new option which will enable advertisers to include multiple text variations for their ad copy, which Facebook’s systems will then be able to choose from when displaying the ad to different users. [Source: Social Media Today]

    6. Facebook Launches ‘Preventive Health’ Tool to Raise Awareness of Personal Health Concerns

    Facebook launched a new ‘Preventive Health’ tool, an optional process within its main app which can prompt users to undergo regular health check-ups, based on their age and gender information. [Source: Social Media Today]

    7. Google Ads Brings New Sets of Data to Shopping Campaigns

    Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are clicked, which products are most likely to convert, and which items are the top sellers. [Source: Search Engine Journal]

    8. Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead

    Facebook has been under fire in recent weeks over its decision to exempt political ads from its fact-checking process and rules, which essentially means that politicians will be able to run ads on the world’s largest social media platform and say pretty much whatever they want. [Source: Social Media Today]

    9. Facebook Announces Program to Help News Sites

    Facebook announced a new feature called Facebook News. Given Facebook’s popularity, Facebook News may become a significant source of audience growth for publishers. [Source: Search Engine Journal]

    10. Google launches Site Kit plugin for WordPress

    Google announced that Site Kit is available globally for WordPress users. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. [Source: Search Engine Land]

  • Weekend Digital Media Round-up: Google Ad’s New Bidding Strategies, Instagram’s New Messaging App, Facebook’s Playable Ads Preview Tool and More…

    Weekend Digital Media Round-up: Google Ad’s New Bidding Strategies, Instagram’s New Messaging App, Facebook’s Playable Ads Preview Tool and More…

    1. Google Ads Introduces Seasonality Adjustments for Smart Bidding

    Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. [Source: Search Engine Journal]

    2. Instagram is Developing a Separate Messaging App Called ‘Threads’

    After shutting down its standalone messaging app ‘Direct’ earlier this year, Instagram is reportedly working on a new iteration of the same. Instagram’s latest weapon on this front is a new messaging app called ‘Threads’ which will look to focus on building stronger, more constant connection between smaller, enclosed groups. [Source: Social Media Today]

    3. Facebook launches tool to test, preview Playable Ads

    Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. [Source: Marketing Land]

    4. Instagram is Doubling Down on Stories Ads

    Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. The company is simply gathering feedback for now, and the focus of the app will remain on the user experience. [Source: Search Engine Journal]

    5. Facebook introduces new policies for political, social issue ads ahead of 2020 elections

    Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S. [Source: Marketing Land]

    6. LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

    LinkedIn has launched a new element of its ‘Success Hub’ marketing data and insights platform, which aims to provide additional information on specific audiences and verticals, in order to help better inform marketing decisions and understanding. [Source: Social Media Today]

    7. Twitter Tests New, Larger Image Tweet Carousel Ad Format

    Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. [Source: Social Media Today]

    8. Facebook Makes Changes to Housing, Employment, and Credit Ads

    Facebook is requiring that advertisers use a new process when buying ads related to housing, employment, and credit. These special ad categories have now restricted targeting options in Ads Manager. [Source: Search Engine Journal]

    9. YouTube CEO Outlines the Platforms “Four R’s” Content Policy to Uphold its Policies

    YouTube CEO Susan Wojcicki has re-stated the company’s commitment to enforcing platform rules, and rewarding creators, via a key set of tenets that it’s using to improve its processes. [Source: Social Media Today]

    10. Facebook’s Testing a New Screen-Sharing Option for Messenger

    Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. [Source: Social Media Today]

  • Facebook Messenger Design Revamp – All You Need to Know About It

    Facebook Messenger Design Revamp – All You Need to Know About It

    Those who use Facebook’s messenger service would support the fact that the application is riddled with features that one can easily do without. In an attempt to keep the layout cleaner, Facebook has launched a cleaner version of the messenger app.

    The Messenger redesign didn’t happen overnight. The social media behemoth had given a sneak peek of this change in its annual F8 conference held in May 2018. The change tackles three key areas

    –    Take out some of the unnecessary interface elements

    –    Put more focus on commonly used features that users want to get to in quick time

    –    Simplify the overall experience the user receives

    In addition, it has now put an additional ‘dark’ option for variety in interface appearance.

    While there was no official notification of how the sneak peek of May 2018 would transpire into the user devices till now, but now we see many reports coming in of users viewing the new display on the Messenger app. This shows that Facebook is rolling out the changes, starting with a handful of beta users.

    Some of the changes reported are as below –

    1 – Interface level

    At the interface level, we found the new appearance to be a tad jaded. Though it looks fresh from FB point of view, if we compare it to revamped applications like Skype chat, we can see that a lot of companies have already done this keeping in mind that a lot of chat activity now happens on the limited screen real estate of the mobile.

    2 – Looks

    The new look does help users who prefer an uncluttered layout or work with just a handful of the multiple functions available. They have done away with unnecessary lines, thus making the entire layout seamless. This goes very well with Google material design emphasis. Though some may feel that the all-white outlook may hinder the overall appeal of the screens. A good point though is the availability of the ‘dark’ mode for chatting at night.

    3 – Bottom bar

    Some radical changes have occurred in the bottom bar. It now houses just three icons. The camera button is missing here. But if we look closely we will see that the camera icon is now shifted from the bottom bar to the top right space. Same is the case with the ‘New Chat’ icon.

    The app surely looks a lot different from its previous avatar. It also syncs with the overall business philosophy of Facebook to simplify the user experience around the app. Initial responses from the beta launch too look encouraging. However, what will be the responses coming in after a full-fledged launch? That is a question only time can answer.

    What are your thoughts about these changes done on the Facebook Messenger interface? What points would you like to keep and what features would you like to do away with from the new interface? Do write to us and let us know.